Kyle Mihalcoe Associate Director of Customer Success WeddingWire
This is a Storefront‌.
Start with the basics
The Basics: • • • • • •
Complete and regularly update your FAQs Collect photos of your work and get permission to use them Have your pricing handy Update your availability Think about Search Engine Optimization Think about WHY a couple should want to work with you
Filters
Select a standout main image
• • • •
Avoid using generic photos Showcase your expertise Use professional photography Check out the directory
#WWIRETOPTIP “I'm a fan of seasonally-relevant Main Images. Displaying the classic standard of a white dress in a green field during winter implies that a Storefront hasn't been updated in months. I recall seeing big spikes in traffic last year when a few of my photographers used snowy photos around the holidays.” –Sean O’Leary, SCSM
Upload photo albums of your work
Storefront visits that click through photos
35%
Average number of photos viewed
4
#WWIRETOPTIP “I always recommend their first photo album be a ‘best-of’ album with a good variety of pictures some of the inside of their venue, the outside, ceremonies, receptions, and the couple having a good time. Everyone is not looking for the same thing so highlight a little bit of everything. Then, of course, I recommend that the first 14 pictures be the best.” –Michele Molnar, SCSM
Add your pricing information
Want to see pricing before reaching out
88%
Leads that include pricing questions
60%
Add your Availability
Messages about Availability
30%
Collect Reviews
Most Viewed Section of Our Storefronts
Drives Storefront Clicks
Total Amount of Reviews
Couples care about you and your employees
Review Searches Include a Person’s Name
35%
Deals
Homework: 1. Evaluate your main image 2. Upload 5 new photos 3. Update your Availability 4. Update or add your pricing 5. Have a peer review your Storefront