I Spent $150 Million In Marketing
I Had $0 And Limited Knowledge
Hardest Marketing In The World
0.6% + ZERO
Of U.S. Population
Repeat Business
Top of Funnel Middle of Funnel Bottom of Funnel Health of Funnel
TOF Get Couples To Your Site
Why Your Brand Matters?
91%
More Likely To Buy From Brand
Create Clear Brand Positioning
Define A Tone For Your Brand
Protect Your Brand Always
A Signature Color Increases Brand Recognition by 80%
6
How to Improve Your Brand: Consistency Across All Channels Focus On One Key Differentiator Branding At Every Touch Point
Why Your Website Matters?
57%
Won’t Recommend Business With A Poor Mobile Website
Over 5 Million On Our Website
Give Your Website Oil and Gas
Move to a Responsive Website
One Brand, One Domain, One Codebase
6
How to Improve Your Website: Easy To Find Key Information Each Page As An Entry Point Ensure Desktop + Mobile Parity
Why Your Search Matters?
51%
Click on Top 2 Search Results
Identify The Right Keywords
Ensure 2,500 Words Per Page
Optimize Each Page Separately
We Select 2-3 Target Keywords For Every Page On Our Site Use The Keywords In Page Title, H1 Tag & Meta Description
Rank For Regions + Categories
Strong Rankings Across All Regions And 14,000+ Cities
6
How to Improve Your Search: Create A List Of 20 Keywords Focus on 2-3 Keywords Per Page Build (Don’t Buy) Organic Links
Why Your Content Matters?
680%
More Traffic With Content
Build a Repository of Images
Try Various Formats + Designs
Assume No Attention Or Sound
Keep All Videos To 60 Seconds
We Will Get 25 Million Views Across Our Videos
6
How to Improve Your Content: Create Unique Written Content High Res Photos; Not Generic Start Creating Short Videos
Why Your Social Matters?
We Spend More Time in a Year on Social Media
than on Eating + Drinking, Socializing and Doing Laundry‌COMBINED!
Get Customers To Be Followers
#1 Wedding Brand on FB; Total Social Reach of 6 Million
Focus On Social Engagement
Always Include Visual Content
Visuals are processed 60,000x faster than text
Boost Good Posts on Facebook
New Newsfeed Algorithm Makes It Hard for Businesses
Unique Images on Instagram
Build Depth on Pinterest
Focus Time Based On Return
6
How to Improve Your Social: Drive Action from Facebook Build Your Brand on Instagram Visual Search Engine on Pinterest
MOF Get Couples To Take Action
Why Your Conversion Matters?
+47%
More Leads With Less Fields
Have a Powerful Contact Form
Millions Of Couples Register Through Our Sign Up Form
Know Your Conversion Rates 1,000 Visitors
300 CF Visits
30%
30 Leads
10%
6 Bookings
20%
A/B Test Your Way Into Success
6
How to Improve Conversion: Know Lead Conversion Rate Check Conversions By Source Focus On Lowest % Conversions
Why Your Storefront Matters?
42 M
Storefront Visits Per Year
Detailed Business Content
RAP: Reviews, Availability, Prices Storefront Info Is Automatically Optimized For Search
More Immersive Experience
6
How to Improve a Storefront: Have Great ‘About Us’ Content 20+ Photos; Update Seasonally Fill Our Your FAQ + Price Data
Why Communication Matters?
50%
Choose Pro Who Responds 1st
Important To Respond Quickly
Most Engaged Couples Expect a Response within 24 hours
39% of wedding pros say they respond within 24 hours
Focus On Onboarding Couples
Try WeddingWire Messages
48% Are Frustrated When You Don’t Reciprocate Channel
6
How to Improve Communication: Consistency In Email Design Make Sure Message Is Relevant Short Subject Line + One CTA
BOF Great Customer Experience
Why Your Pricing Matters?
88%
Of Couples Want To See Pricing
Price Was A Deciding Factor
Interactive Price Quotes
New WeddingWire Payments
23% More Likely To Recommend With Online Payment
6
How to Improve Your Pricing: Include Prices On Your Website Quality + Service Drive Up Price Process Payments Anywhere
Why Your Reviews Matter?
95%
Use Reviews To Select Pros
The Global Leader in Reviews
Ask Couples At The Right Time Most Reviews Written 2-3 Weeks After Wedding
Do Not Duplicate Reviews!!!
SEO Note: Make Sure Not to Duplicate Reviews Across Sites
6
How to Improve Your Reviews: 1 Review Per Month + Over 100 Always Take The High Road Don’t Be Afraid To Just Ask
HOF Know What Is Working
Why Site Performance Matters?
75%
Of Sites At Risk of Malware
Monitor Speed & Page Load
Google PageSpeed Insights Are Free
Make Sure Your Site Is Friendly
Google Mobile-Friendly Test Is Free
Monitor Google Search Console
The New Google Search Console Is Free
6
How to Improve Performance: Set Up Alerts For Issues/Malware Know Which Pages Are Indexed See Who Is Linking To Your Site
Why Your Analytics Matter?
8.4%
Of Sites Run Google Analytics
Track Year Over Year Metrics
+26.27% YoY
Monitor Across Platforms
Measure Conversions Easily
+18.16% YoY
6
How to Improve Your Analytics: Full Review Once a Month Monitor By Channel + Location Set Up Conversion Tracking
Brand Conversion Pricing Website Storefront Reviews Search Communication Content Social
Performance Analytics
The Reward At The End of The Day
Thanks!
cmo@weddingwire.com