Kyle Mihalcoe Associate Director of Customer Success WeddingWire
Most viewed storefront section
95%
of couples use reviews to select their vendors
What couples look for when choosing which vendors to contact
Recency most popular way to sort reviews
Couples care about you and your employees
How to Collect & Manage Reviews
Just ask!
Gratitude Period
#WWPROTIP “It’s smart to remind clients that people rely on reviews now for EVERYTHING, and it would really help your business if they could take a few minutes to leave one.” - Julie Murphy Senior Customer Success Manager
Automate – but keep it personal
48%
of vendors say collecting online reviews is difficult
Review Collector
Follow Up!
1 in 3
Clients will write a review if they are reminded at least once!
#WWPROTIP Test different times of day and days of the week to drive the best response from your reminders
Respond to ALL Reviews
Negative review? No problem. • Respond with a future couple in mind • Never write a response while you’re still upset • Check and re-check your response • Don’t play the “He Said, She Said” game • Keep it simple
72% of consumers find a variety of opinions to be valuable when reading through reviews
#WWPROTIP “For review responses, I always send them a couple of examples I've seen over the years of great, professional vendor responses to reviews.� - Via Viteri Senior Customer Success Manager
Build reviews into your culture
Mention reviews
early & often
Make reviews a top priority • Train your staff to talk about reviews frequently • Incentivize your staff to collect reviews • Build reviews into your email templates • Set reminders to request reviews during the gratitude period
Creative Ways to Use Your Reviews
Your website • Create a testimonials page • Add reviews to your homepage • Add the WeddingWire Review Widget
Social media • Focus on short & sweet soundbites • Create an eye-catching graphic • Use the social share buttons
Marketing materials • Signage at wedding shows • Business cards • Price and service overview PDF
Email • Email signature • Link to WeddingWire reviews URL • Mention reviews in lead replies
#WWPROTIP Select reviews that best represent your ideal client and feature specific details
Photos in Reviews!
Remember: The biggest hurdle to receiving reviews is not asking!
Homework: 1. Note how often you mention reviews to clients. 2. List your recent weddings and client emails. 3. Contact a couple with the Review Collector Tool. 4. Post a review to social media. 5. Draft an email about the importance of reviews.