Couple Demographics: DMV
32
years old
13
120
vendors wedding hired (avg.) guests (avg.)
Wedding Cost…Expectation vs. Reality
$22,000
Expected Spend
$34,000
Actual Spend
Most Popular Wedding Months in DC 21%
10%
10% 6%
5% 1%
Nov
23%
Dec
Jan
2%
2%
Feb
Mar
Apr
6%
May
7%
7%
Jun
Jul
Aug
Sep
Oct
Popular Trends & Traditions …from DC Couples
Most Desired Venue Styles…
Outdoor Ourdoor
Garden / Scenic View
Barn / Farm
Hotel
The Beach
Historic Art Country Club Deco Building
City Loft
Most Desired Dessert Wedding Cake Cupcakes Macarons Donuts Pie Fruit tartlets Cookies 0 Sweet Roots Photography
100
200
300
400
500 Rebekah J. Murray Photography
600
700
LeslieLaurel D. Photography McConnell
80% Had an open bar
Megan Welker
35%
Hosted a postwedding after party
Sweet Roots Photography
Jen Carreiro of Something Turquoise
23%
Served a late-night snack
Apartment Therapy
56% Want their wedding party in classic dresses + suits Sweet Roots Photography
Sally Pinera
79%
Gave guest specific table assignments
The Maine Tinker Studio
Color in the Details
Blush and Mint Photography
Anna Wu Photography
Jose Villa Photography
Deep, Moody Hues
Blush and Mint Photography
Anna Wu Photography
Jose Villa Photography
Neutral Tones for Venues
DAR Constitution Hall / Elizabeth Anne Designs
Kendra Elise Photography
Atefeh
Ryan Ray // Pippin Hill
Greenery...with Unexpected Color + Shape
Braedon Photography
True Photography
Jaclyn Daw
Hanging Centerpieces
Kate Heady
KT Merry Photography
Long View Gallery
Romantic Lighting
Kristin Weaver Photography
KT Merry Photography
Textured Elements
Penelope LaMore The Happy Bloom
Christian Dior Amsale
Sean Walker Photography
Themed Food Displays
Olivia Roots Leigh Photography Photographie Sweet
Colette Kulig Photography
Cavin Elizabeth Photography
Welcome Bags/Favors
Thompson Photography Group
Jessica Cooper Photography
Elizabeth Garay Photography
What do these trends mean for you?
Help couples find ways to personalize their wedding 1 in 4 couples include unique details Millennials are willing to spend more per guest
Tips for Initiating Personalization
1
Create a questionnaire that helps the couple define their needs, wants, and personality more clearly to you
Tips for Initiating Personalization
1
Create a questionnaire that helps the couple define their needs, wants, and personality more clearly to you
2
Share a story behind the unique concepts from other couples you’ve worked with to help lead the conversation and drive creativity
Tips for Initiating Personalization
1
Create a questionnaire that helps the couple define their needs, wants, and personality more clearly to you
2
Share a story behind the unique concepts from other couples you’ve worked with to help lead the conversation and drive Share the story behind the unique concepts creativity
3
from other couples you’ve worked with to help lead the conversation and creativity Think outside the box to assist thedrive couple, and you, in ensuring the most important aspects are covered
Turning “Photo Dreams” into Reality…
Robyn Van Dyke Photography
Mary Costa Photography
Refresh photos to highlight trends WeddingWire Storefront Marketing Materials Social Media
Relevancy
Recency
Frequency
How Couples Research You‌ WeddingWire Storefront Internet Search
Website
Social Media
Website
Storefront
Showcase your latest work, highlight trends, behind the scenes, a sneak into your personality
Display all of your work in portfolios and ensure photos are consistent with what you show on social and Storefront
Upload your best, recent, work, show a diverse array of styles from different weddings
Update daily
Update at least quarterly
Update monthly
THANK YOU! QUESTIONS?