The Average Person Scrolls Through 300 Feet, or One Statue of Liberty, of Mobile Content Every Day
80% of visitors leave from a bad mobile experience
MOBILE FIVE
1
Think Mobile 1st for All Things
Website, Email, Communication, Payments
2
Have Mobile Parity or Better
Go Responsive: One Brand, One Domain, One Codebase
3
Mobilize From End-to-End
4
Mobilize Your Communication
5
Mobilize Your Payments
MOBILE CONVERSION
WEBSITE A WEBSITE B 10,000 Visitors 1,000 Contact Form 40% Conversion
2,000 Visitors 200 Contact Form 10% Conversion
400 Leads
20 Leads
WEBSITE A WEBSITE B 4,000 Visitors 400 Contact Form 40% Conversion
8,000 Visitors 800 Contact Form 10% Conversion
160 Leads
80 Leads
WEBSITE A WEBSITE B
43% FEWER LEADS The Shift in Traffic Reduced Total Lead Volume from 420 Leads to 240 Leads
Traffic Has Shifted For All of Us
Conversion Often 30% of Desktop
K 6now Your Mobile Conversion Rate
6If Your Conversion Rate is Low: Reduce the Number of Fields Ensure Page Loads Quickly Add More Site Prominence
MOBILE OPTIMIZATION
Google Wants A Good Mobile Site
google.com/webmasters/tools/mobile-friendly
1
Each Page Tested Separately
2
Page Speed Matters A LOT
3
Algorithm is Real Time
The Biggest Change to SEO Mobile-First Indexing Rolling Out Soon
In the past, it was fine to simplify your mobile site
with less content, images & actions
“Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.�
TODAY
FUTURE
Google Looks at Your Desktop Site First to Determine Rankings and then Confirms if Website is Mobile-Friendly
Google Will Look at Your Mobile Website First to Determine Both Mobile + Desktop Search Rankings
Must Ensure Content is The Same
BE RESPONSIVE Your Mobile Website Must Be Equal to Your Desktop Website By Mid Year
MOBILE EXPANSION
6 YEAR CYCLES OF GROWTH
Social Expansion 2007-2013
Mobile Revolution 2010-2016
Device Connection 2015-2021
5G Will Be 10 Times Faster
8 Devices Connected by 2020
I have 26 connected right now!
10 TECH PREDICTIONS
1
Social Media Will Limit Our Broader Exposure
Our Newsfeed Is Built To Give Us More Of The Things We Like
2
Amazon Will Rule ALL Commerce
3
Anything You Need Will Be On Demand
4
We Will Start Paying in CryptoCurrencies
Buy A Sofa Using Your Bitcoin’s
5
Our World Will Become A Mixed Reality
6
Autonomous Vehicles Will Take Over Our ‘Roads’
7
Our Cities Will Be Connected
8
Our Grandkids Will Live Till 150
A Baby Born Today Has a 40% Chance to Live to 150
9
We Will Be Able To Live Where We Want To
10
Elon Musk Will Inhabit Mars This Century
5 WAYS TO STAY AHEAD
1
Focus On Improving Funnel
2
ABT: Always Be Testing
3
Be Ready For Mobile 1st SEO
4
Tools Will Continue To Change
5
WW World Experience BUILDING CONNECTIONS
YOUR SUCCESS ON WEDDINGWIRE
WEDDING + INDUSTRY TRENDS
MARKETING
PRICING + SALES
WORKING WITH CLIENTS