Make Your Website A Winner by WeddingWire

Welcome to our 8th webinar of 2015! •Specifically for our premium members •Please ask questions throughout • Send questions to ‘Organizers and Panelists’ • I’ll try to answer questions at the end

Share key takeaways:

5 things I look for: 1. Who are you?

What is good website text?

Your site is an extension of you

4 Elements for each page: 1. Aspirational image

How much text is enough?

st 1

person or

From you: •I • We • Me • Us • My • Our

rd 3

person?

About you: • They • The company

Conversational text

Use “Find…” in your browser The “You” test

Writing for Google/Bing

Keyword Reporting

Finding Keywords and key-phrases

Finding

Keywords and key-phrases

Finding Keywords and key-phrases

Look for where you imply keywords, but don’t write them: “your special day”

“event”

Look for where you imply keywords, but don’t write them: “your wedding day”

“wedding”

“your wedding ceremony”

Use testimonials as site text

Put testimonials everywhere!

Is anyone viewing your testimonials page?

( / = homepage )

ÂŠ 2015 AlanBerg.com â&#x20AC;˘ Left of Center Mktg. & Pub. LLC

Give attribution for more keywords and context

Use “narrative captions” to engage and for keywords

Optimize your WeddingWire Storefront text & social media

Use specific Calls to Action on every page

Use a Style Guide

Use “humanist” fonts

Use headlines

Bullet points are good… 1. But 2. Not 3. Too

Use a light backgrounds

Use light backgrounds

Toggles/ Accordions

Tabs

How much of your traffic is mobile?

36%

Let’s see this in action with real site text!

Since 1990, Elite Entertainment has offered disc jockeys, MCs, entertainers and singers to Brides and Grooms for their weddings throughout New Jersey and the tri-state area. We’ve also entertained at thousands of birthday parties, anniversaries, school dances, proms and so much more… We are honored to have received nationwide recognition as one of “The Best” in our industry by The Knot, WeddingWire and Modern Bride Magazine. If you are looking for an excellent entertainer who will listen to YOU and make your vision becoming a reality, then you’ve found the right company! We invite you to spend some time on our site, check out our incredible DJ staff or make plans to see us at an upcoming showcase. And be sure to contact us when you are ready for even more information. © 2015 AlanBerg.com • Left of Center Mktg. & Pub. LLC

When choosing the entertainment for your wedding, you deserve only the best. Elite Entertainment has been packing dance floors at weddings, like yours, since 1990, with our talented disc jockeys, MCs, entertainers and singers. Couples choose us for their weddings throughout New Jersey and the tri-state area. While weddings are our most popular service, we’ve also entertained at thousands of birthday parties, anniversaries, school dances, proms and so much more… We are honored that couples like you have helped us to receive nationwide recognition as one of “The Best” DJ companies in our industry by The Knot, WeddingWire and Modern Bride Magazine. Here’s just one recent review you’ll see on WeddingWire: "From the ceremony music to the last song, everything was perfect; joyful and lively.” – Susan, Montclair, NJ When you choose a DJ from Elite Entertainment, you’ll always get an excellent entertainer who will listen to YOU and make your vision a reality! We invite you to spend some time on our site, check out our incredible DJ staff and then make plans to see us at an upcoming showcase. Then call or contact us to check date availability, make an appointment or for more information, 1.888.354.8380. © 2015 AlanBerg.com • Left of Center Mktg. & Pub. LLC

For over 15 years – The premier Wedding DJs at 617 Weddings {formerly Move It Music} have been recommended by many of New England’s finest Wedding Venues. They have performed at thousands of weddings providing polished, experienced DJs and Emcees, the perfect wedding music mix, professional LED lighting and unforgettable wedding day memories. In 2012, Move It Music DJ and Lighting was named the Destination Guide’s “Best DJ Company in New England”, and is also the recipient of numerous “Bride’s Choice Awards” from WeddingWire.com and “Best of Weddings” at theKnot.com. 617 Weddings’ award winning team works closely with soon-to-be brides and grooms by helping them pick the perfect music mix. Our Award Winning Wedding DJs can really rock the party while helping to direct the event. All of this while representing and incorporating the bride and groom’s personal style and traditions. Please contact us for more information – we look forward to meeting you! © 2015 AlanBerg.com • Left of Center Mktg. & Pub. LLC

For over 15 years our premier Wedding DJs at 617 Weddings {formerly Move It Music} have been the choice of couples, like you, for their weddings at New England’s finest Wedding Venues. Our DJs and MCs have performed at thousands of weddings, packing dance floors with polished, experienced DJs and Emcees, the perfect wedding music mix, professional LED lighting and unforgettable wedding day memories. In 2012, Move It Music DJ and Lighting was named the Destination Guide’s “Best DJ Company in New England”, and we’re also the recipient of numerous “Bride’s Choice Awards” from WeddingWire.com and “Best of Weddings” at theKnot.com, thanks to the wonderful reviews by couples like you. Here’s a recent review on WeddingWire: "We never stopped dancing and the music was an incredible match to my husband and I as well as all our family and friends. I strongly strongly recommend this vendor 617 Weddings for any event.” – Tracey, Norwood, MA 617 Weddings’ award winning team works closely with you to help you pick the perfect music mix for your wedding. Our Award Winning Wedding DJs can really rock the party while helping to direct your wedding or event. We’ll not only pack your dance floor, but we’ll be sure to represent and incorporate your personal style and traditions. Ready for the next step? Please call or contact us for more information 781-426-9505– we look forward to meeting you! © 2015 AlanBerg.com • Left of Center Mktg. & Pub. LLC

Thanks for listening

The Search Engine Optimizer helps your Storefront stand out online

Update your Storefront to add links and boost SEO traction

Add Widgets to your website and blog

We hope to see you at upcoming top educational conferences!

Visit Alan’s website for: his books, e-books, DVDs, MP3 Audio downloads and to have him review your website or for private sales training www.AlanBerg.com

Thanks for tuning in! You will be emailed a copy of the recording this week, and it will be posted in the Past Webinars section of your Education tab ÂŠ 2015 AlanBerg.com â&#x20AC;˘ Left of Center Mktg. & Pub. LLC