© 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Welcome! •Engagement season is here – learn communication tips to book more clients •Please ask questions throughout • Send questions to ‘Organizers and Panelists’ • Questions will be answered at the end
•We’ll send you a copy of the presentation © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Welcome to our Webinar Host!
Alan Berg, CSP WeddingWire Education Guru © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Share your key takeaways:
@WeddingWireEDU @alanberg © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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One lucky winner will get a one-on-one website consultation with Alan Berg!
© 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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© 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Match their communication method
© 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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If they had wanted to talk on the phone… they would have called you! © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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If you want them to text you… © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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If you want them to text you…
say “call/text us” on your website © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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© 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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If you want them to text you…
say “call/text us” on your business card © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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If you want them to text you…
say “call/text us” on your marketing materials © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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If you want them to text you…
say “call/text us” on your Storefront © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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© 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Consider adding live chat
© 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Match their communication style: casual vs. formal © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Match their communication style: short bites vs. long paragraphs © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Use short, mobilefriendly contact forms © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Don’t data dump! © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Don’t send attachments that aren’t formatted for their phone.
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Your 8½” x 11” pages aren’t readable on mobile
iPhone 6s and 6s Plus
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© 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Don’t send attachments that aren’t formatted for their phone.
© 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Let the call, or the appointment be the next
natural step: “If it’s easier for you…” © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Write your initial reply to fit on one screen of their phone
© 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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If you want them to reply, end your email with one question © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Name : Shiela E… Email : shielarob*****@gmail.com Phone Number: 7575551234 Please contact me regarding: Wedding Message : Good Morning. We are looking into hiring a day of coordinator and was wondering if this a service you offer. If you do, we would love more information! Thank you and have a great rest of your day. © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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“Hello Shiela,
Thank you for reaching out, we absolutely do day of coordination. We would love to help you as we have done with so many different couples in the area. Do you have the date and venue booked yet? Sincerely, Christy” © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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“Hello Christy!
We do have the date booked. The wedding is Friday, September 23, 2016. Ceremony is at Holy Spirit Catholic Church in Virginia Beach at 3:30PM, and the reception is at Half Moon in Norfolk at 6:00PM til 11:00PM.”
© 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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“Fantastic! We love the Half Moon as we have worked there with many couples. It is a beautiful location! I have checked my calendar and we are still available for that date. I would love to find out more about you and your wedding. Are you available for a quick call at 2:00pm or would later this afternoon be better for you?” “2:00 works fine! My number is 757-555 1234” © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Don’t bury your one
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question © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Regardless of the technology it’s a real conversation, so keep it conversational © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Thanks for listening
© 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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We Can Help You Quickly Connect with
More Clients © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Respond to Leads Quickly with Messages
© 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Reply On the Go with the Client Manager App
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Stand Out to Couples with Industry Awards for your Reviews
2017 coming soon! © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Download the Engagement Season Toolkit
DOWNLOAD: wed.li/engagement-toolkit © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Join Us at WeddingWire World!
Save $50 with promo code: WEBINAR *Offer valid until 12/1/16 on Standard tickets only © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Visit Alan’s website to have him review your website or for speaking and private sales training
www.AlanBerg.com © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Thanks for tuning in! We will email you the recording and presentation slides.
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Questions? © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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