How many public blogs are there in existence?
156 million
What percent of Internet users read blogs?
77%
What percent of U.S. companies are blogging?
43%
What percent of U.S. online consumers trust info/advice from blogs?
81%
BlogHer
What percent of U.S. online consumers made a purchase based on blog recommendations?
BlogHer
61%
Small businesses that blog get more leads
+126% Think Creative
Blogs perform best amongst our core group
BLOGGING PLATFORMS
WordPress & Blogger have been the 2 largest
Blogger is basic, but integrates across Google
WordPress allows for serious customization
Tumblr is the easiest way to create a blog
WHY BLOG?
Blogs are still the original social media tool
A blog lets you showcase your personality
A blog should be home base for social media
Your Blog
Blogs are the easiest way to drive SEO growth
Blogs get search engine spiders to come back
TOP 10 BLOGGING BEST PRACTICES
1. Add your blog to your main URL structure
2. Create Consistency with Your Brand
3. Integrate social sharing buttons on each post
4. Think SEO-Friendly (but don’t let it control you)
Your headline is key‌use your keywords
Keep text between 300 and 700 words
5. Embed your photos, videos, tweets and more
Articles with images get a lot more views
+94% Jeff Bullas
Stop Right There… “I’m a Wedding Pro, Not a Writer!”
6. Take Readers Behind the Scenes! Share the process, not just the end result
7. Provide Information, Not Promotion‌ Let Readers Get to Know You!
8. Be Creative! Let Pop Culture and Trends Inspire You
9. Read and Share Great Content
10. Post Regularly How? Set Aside Time Each Week
Schedule your blog posts in advance
Creating regular blog content drives success
Creating regular blog content drives success
GET FEATURED!
Real Weddings Styled Shoots …And More! Carrie Wildes Photography
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Kim Forrest Editor kforrest@weddingwire.com blog.weddingwire.com weddingaces.com projectwedding.com