PATIENCE
CONSISTENCY
Number of keywords that send traffic to WW?
973,476
Number of pages we have indexed on Google?
5.4 million
WHAT GOOGLE WANTS
ASSISTANCE
GOOGLE PANDA Started February 2011
Thin content Low-quality content Site load time Too many ads
GOOD CONTENT WINS
GOOGLE PENGUIN
Started April 2012
Keyword stuffing Link schemes Hidden text Duplicate content Over optimization
SAY NO TO WEB SPAM
Source: Marketing Sherpa
SEO L.U.C.K.
Keywords are the most important SEO item
Find a balance between short tail and long tail
Include ‘wedding’, category and location
Many types of content, including your reviews
URL structure provides the overall framework
Build on the roots and include keywords
LINKS TO YOUR SITE BUILD YOUR
QUANTITY & QUALITY MATTER
Build links that align with focus keywords
The best links are relevant, direct and one-way
FOUR ON-PAGE FACTORS
Optimize meta data for every website page DOC TITLE
META DESC META TAGS
H1 tag is the most important HTML heading
H1 TAG
Every page should have a unique: Doc Title
Focus on 2 keywords 70 characters max
Meta Desc
Include 2 keywords 160 characters max
Meta Tags
Maximum of 5 words No spaces
H1 Tag
Primary keyword Once per page
SOCIAL SEO
SEO-cial - Social media influencing SEO results
Place ‘Like’ prominently on your homepage
Upload videos to YouTube to show on Google
A video is
53 times
more likely to show on the 1st page of search results than text
SONNY’S CAKES
What should be my keywords for the homepage?
DC Wedding Cakes Washington DC Cakes
What should be my document title?
DC Wedding Cakes, Washington DC Cakes – Sonny’s Cakes
What should be my meta description? DC Wedding Cakes – Sonny’s Cakes offers the best Washington DC Cakes for your wedding or special occasion.
What should be my H1 tag?
DC Wedding Cakes
202.535.3000
MONITOR RESULTS
Page rank is measure of authority from 0-10
site:URL = # of pages a website has indexed
Know when there are issues on your website
SEO for Firefox gives instant info on results
SEARCH ENGINE OPTIMIZER
Set your URL, add keywords, build content
We optimize listings for the 3 search engines
Get direct links from all of our network sites
Have a question? about.me/sonnyg or cmo@weddingwire.com