Meghan Ely President of OFD Consulting & WeddingWire Edu Expert
Bill Cronin Vice President of Marketing, WeddingWire
Welcome to our 9th webinar of 2014! • Specifically for our premium members
• Please ask questions throughout • Send questions to ‘Organizers and Panelists’ • We will try to answer questions at the end
• We’ll send you a copy of the presentation and post a copy in our Education Center
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First, let’s talk about this fruit cake
Public Relations 101
What is PR? How does is differ from advertising and
marketing? Why PR? Mike B Photography on Project Wedding
Press Releases | Media Pitches |Real Wedding
Submissions | Guest blogs
Not so fast
Your goals Your brand Your analytics Aaron Watson Photography on Project Wedding
Prepping for PR
Step 1: Research What audience would you like to reach? What’s the best way to reach them? Who is the targeted editor? What are the submission guidelines?
Getting organized
Media Pitches
Anatomy of a pitch Determine your angle Revisit your research/media list
Craft pitch Step away. Then revise.
Distribute Follow up
3 Parts of a Media Pitch Subject line: “Story Idea” Intro- with journalist’s name Identify yourself and your purpose Pitch your idea Offer resources Wrap up with contact information
Best Practices Keep it brief and professional Distribute to the correct contact
Follow the rules Consider exclusivity
Follow up promptly when needed Make it easy on them
Say Thank You
Real Wedding Submissions
Couple’s names Wedding date
Photos Vendors A great story Aaron Watson Photography on Project Wedding
Credit: Rochelle Cheever Photography
Best Practices Read the submission guidelines thoroughly Offer exclusivity Make sure the couples are easy to reach
Include every vendor, along with their site (bonus points for social media pages)
Promotion
Inform the entire wedding day team Don’t forget the happy couple! Social media posts Dedicated blog post Press page
Top hits: company profile/bio
Stay in Touch! Meghan Ely, OFD Consulting www.ofdconsulting.com meghan@ofdconsulting.com Facebook.com/ofdconsulting Pinterest.com/ofdconsulting
Instagram.com/ofdconsulting* *must like photos of cats, babies & coffee
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RealWeds.com
Submit your event content at RealEventPics.com
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Now accepting submissions for the 2014 WinterBook!
Deadline: Friday, October 17th
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Questions?
Thanks for tuning in! You will be emailed a copy of the recording this week, and it will be posted in the Past Webinars section of your Education tab