I Spent $150 Million In Marketing
I Had $0 And Limited Knowledge
Hardest Marketing In The World
0.6% + ZERO
Of U.S. Population
Repeat Business
Top of Funnel Middle of Funnel Bottom of Funnel Health of Funnel
TOF Get Couples To Your Site
Why Your Brand Matters?
91%
More Likely To Buy From Brand
Create Clear Brand Positioning
Define A Tone For Your Brand
Protect Your Brand Always
A Signature Color Increases Brand Recognition by 80%
6
How to Improve Your Brand: Consistency Across All Channels Focus On One Key Differentiator Branding At Every Touch Point
Why Your Website Matters?
57%
Won’t Recommend Business With A Poor Mobile Website
Over 5 Million On Our Website
Give Your Website Oil and Gas
Move to a Responsive Website
One Brand, One Domain, One Codebase
6
How to Improve Your Website: Easy To Find Key Information Each Page As An Entry Point Ensure Desktop + Mobile Parity
Why Your Search Matters?
51%
Click on Top 2 Search Results
Identify The Right Keywords
Ensure 2,500 Words Per Page
Strong Rankings Across All Categories And 14,000+ Cities
Optimize Each Page Separately
We Select 2-3 Target Keywords For Every Page On Our Site Use The Keywords In Page Title, H1 Tag & Meta Description
6
How to Improve Your Search: Create A List Of 20 Keywords Focus on 2-3 Keywords Per Page Build (Don’t Buy) Organic Links
Why Your Content Matters?
680%
More Traffic With Content
Build a Repository of Images
Visuals are processed 60,000x faster than text
Try Various Formats + Designs
Keep All Videos To 60 Seconds
Assume Attention of >3 Seconds and No Sound
6
How to Improve Your Content: Create Unique Written Content High Res Photos; Not Generic Start Creating Short Videos
Why Your Social Matters?
We Spend More Time in a Year on Social Media
than on Eating + Drinking, Socializing and Doing Laundry‌COMBINED!
Focus on Social Engagement
Total Reach of 6 Million; Leader in Engagement/Follower
Boost Good Posts on Facebook
New Newsfeed Algorithm Makes It Hard for Businesses
Unique Images on Instagram
Build Depth on Pinterest
6
How to Improve Your Social: Drive Action from Facebook Build Your Brand on Instagram Focus Time Based on Return
MOF Get Couples To Take Action
Why Your Conversion Matters?
+47%
More Leads With Less Fields
Have a Powerful Contact Form
Millions Of Couples Register Through Our Sign Up Form
Know Your Conversion Rates 1,000 Visitors
300 CF Visits
30%
30 Leads
10%
6 Bookings
20%
A/B Test Your Way Into Success
6
How to Improve Conversion: Know Lead Conversion Rate Check Conversions By Source Focus On Lowest % Conversions
Why Your Storefront Matters?
42 M
Storefront Visits Per Year
Detailed Business Content
RAP: Reviews, Availability, Prices Storefront Info Is Automatically Optimized For Search
More Immersive Experience
6
How to Improve a Storefront: Have Great ‘About Us’ Content 20+ Photos; Update Seasonally Fill Out Your FAQ + Pricing Data
Why Communication Matters?
50%
Choose Pro Who Responds 1st
Important To Respond Quickly
Most Engaged Couples Expect a Response within 24 hours
39% of wedding pros say they respond within 24 hours
Focus On Onboarding Couples
Try WeddingWire Messages
48% Are Frustrated When You Don’t Reciprocate Channel
6
How to Improve Communication: Consistency In Email Design Make Sure Message Is Relevant Short Subject Line + One CTA
BOF Great Customer Experience
Why Your Pricing Matters?
88%
Of Couples Want To See Pricing
Price Was A Deciding Factor
Interactive Price Quotes
New WeddingWire Payments
23% More Likely To Recommend With Online Payment
6
How to Improve Your Pricing: Include Prices On Your Website Quality + Service Drive Up Price Process Payments Anywhere
Why Your Reviews Matter?
95%
Use Reviews To Select Pros
The Global Leader in Reviews
Ask Couples At The Right Time Most Reviews Written 2-3 Weeks After Wedding
Do Not Duplicate Reviews!!!
SEO Note: Make Sure Not to Duplicate Reviews Across Sites
6
How to Improve Your Reviews: 1 Review Per Month + Over 100 Always Take The High Road Don’t Be Afraid To Just Ask
HOF Know What Is Working
Why Site Performance Matters?
75%
Of Sites At Risk of Malware
Monitor Speed & Page Load
Google PageSpeed Insights Are Free
Make Sure Your Site Is Friendly
Google Mobile-Friendly Test Is Free
Monitor Google Search Console
The New Google Search Console Is Free
6
How to Improve Performance: Set Up Alerts For Issues/Malware Know Which Pages Are Indexed See Who Is Linking To Your Site
Why Your Analytics Matter?
8.4%
Of Sites Run Google Analytics
Track Year Over Year Metrics
+26.27% YoY
Monitor Across Platforms
Measure Conversions Easily
+18.16% YoY
6
How to Improve Your Analytics: Full Review Once a Month Monitor By Channel + Location Set Up Conversion Tracking
Brand Conversion Pricing Website Storefront Reviews Search Communication Content Social
Performance Analytics
The Reward At The End of The Day
Thanks!
cmo@weddingwire.com