1
THANKS FOR JOINING US
1
1 Jess vs. Leonard
1
we have always been social
1 THEN
NOW
1 THEN
NOW
1 THEN
NOW
1 THEN
NOW
1Social Continues to Evolve
Consumers Shift Quickly 1
1Moving to 100% Visual
1Room For a Few Winners
OUR SOCIAL RESEARCH
1
89% of All Millennials
1
5.5
hours on social daily
Time Spent on Social Media for Planning
1
61%
of couples ‘follow’ or ‘like’ their wedding professionals
Couples Want Inspiration + To See Your Work
1
41%
of couples will contact a wedding professional through social media
1
56%
would only consider booking wedding professionals they can find on social media
TRENDING DOWN
1 Not a Lot of Couple Interaction
1 A General Lack of Sharing Content
1 It is Now Owned by Yahoo!
TRENDING FLAT
1 Blogging Takes Time and a LOT of Effort
1 Good to Connect with other Businesses
1 Strong Audience, but you Need Influence
TRENDING UP
1
INFREQUENT BROADCASTING VS. RAPID COMMUNICATION
Fewer Messages Large Audiences
Frequent Messages Small Audiences
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1 Billion Users with Global Reach
1
1 Billion Users with App Integration
1Messaging Integration
BOTS AND AI IN SOCIAL CHAT
CREATE YOUR BITMOJI 1
SOCIAL FORCE
1
1 BRAND + ACTION
1THE FORCE OF FOUR
FACEBOOK 10 TIPS
1
1.65B MAU’s 1:5 Minutes 6x U.S. Size
Set up Business Manager for your Facebook Business Page Manage Users Manage Pages Manage Ads
Optimize your cover photo and profile picture combination
Include a mix of photos and videos in each of your posts
3 billion video views/day
2 billion shared/day
Target posts to certain follower segments to increase relevancy Target organic posts by: • Gender • Relationship Status • Educational Status • Age • Location • Language • Interests
Boost your organic posts that have performed well
Showcase your personality‌ Minimize promotional posts
Add Your WeddingWire Reviews to Your Business Page
Start shooting quality video content with Facebook Live
Find the best time to post updates for your Business
Monitor your Insights to understand what is working
PINTEREST 5 TIPS
1
80/80 Rule 1.4B WedPins 2/3 from Biz
Optimize your board titles and descriptions with keywords
Optimize Pins with keywords; Keep Under 10 words
Interact – like, comment, and repin your followers’ content
Like
Comment
Repin
Install “Pin It” Buttons on your website and blog
Use Rich Pins to append more info to your shared images
INSTAGRAM 7 TIPS
1
40B Photos 53% 18-29 58x vs. FB
Showcase content that is reflective of your brand
Mix event photos with behindthe-scenes photos & promos
Build IG content that is unique from other social platforms
Include non-branded hashtags within post descriptions
Encourage user generated content with branded hashtags
Embrace Instagram as a tool to create short video content
Use Instagram Stories to Share A Short Highlight Reel
SNAPCHAT 5 TIPS
1
#1 in Growth 18-24 = 37%
10B Videos/Day
Cross-promote across social channels to increase following
Be a Storyteller and take followers behind the curtain
Authenticity matters most; Capture content in the moment
Ask followers to take an action ‌Offer perks and promotions
Test Geo-Filters at your events and brand the photos taken
SNAPCHAT SPECTACLES 1
$130
10 Second Clips
1
SOCIAL DO’s AND DONT’s
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DO strengthen relationships with your customers via social
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DO showcase your personality beyond the business details
3
DO share the journey and not just the final perfect results
4
DO share photos and videos to double your engagement
5
DO measure engagement by follower vs. just followers
6
DO make content creation work overtime for you
7
DO make sure that your inspiration can lead to action
8
DON’T post for the sake of posting; QUALITY > QUANTITY
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DON’T post the same content everywhere; CHANGE VARIETY
10
DON’T be a bully and just push messages to your followers
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DON’T be a grouch and share your frustrations publicly
12
DON’T heavily push people off your website to social media
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DON’T try to win across every social media platform
FORCE OF REVIEWS
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90%
of buyers trust peer reviews
1
95%
use reviews to select pros
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WW #1 Over 3 Million Reviews
16 Wedding Reviews Per Year
Most Reviews Written 2-3 Weeks After Wedding
We Can Remind Couples to Review You The easiest way to get reviews
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72%
find a variety of opinions to be valuable
T1ake The High Road Respond Build Quantity
1
JUST ASK
EDU AFTER WMBA
@ THE WW BOOTH