Creating the Experience
PRESENTED BY JEREMY BRECH
How‌ u Lighting creates the experience for couples u Understand the
right lighting options u Turn Ordinary into Extraordinary u Use lighting in all aspects of their performance u Making Money!
Working Together u Venues u Photographers/Videographers u Catering u Cake u Florists u Wedding Dresses
Controlling your environment uTaking control of the
environment uClosing blinds, Doors, or windows uTaking control of house lights uFlorescent lighting uDimming Can Lights or
Chandeliers uKnow where your switches/controls are at
Understand your environment uWall textures/color (stone, wood, paint) uCeilings (wood, sheetrock, glass, steel) uFloors (reflective, carpet, concrete)
Controlling your environment uSpot lighting moments uSpot lighting head
tables uAccenting key elements at a wedding uAllowing lighting to create the experience
UP-LIGHTING uDo
you do up-lighting? uUp-lighting is a must! uThis is your foot in the door uIs up-lighting on the way out? uLet’s look at technique
Wall Textures
Angles
Ceiling Wash u
Very effect for creating a beautiful contrast and a full room wash
u
Chauvet DJ FX Wash
u
The Intimidator Trio is great for creating ceiling wash
WASH LIGHTING u Create
a wide spread of light
u Use
for small walls or nooks and crannies
u Full
drape wash effects
u Use
where monograms and patterns are being used
u Wash
Lighting little secrets
Contrasting but not Distracting Using lighting to balance color saturation
Gobos and Monograms u Monograms are
the easiest sell to a wedding couple, Mitzvah or corporate client (Sell the emotion and the brand) u Sayings or Scripts(huge trend) u Moving or static “Image Projection� u The All new EZ Gobo from Chavuet DJ!
Design and Placement
Welcoming Monograms
Scripted Gobos
Corporate Branding
Alternative uses for gobo projectors u Spot
Light or framing in a wedding cake, picture, large floral, etc.
u Rotating Up-Lighting/texture up-lighting u Spot
lighting Head Tables
u Textures and Patterns!
Textures and Patterns u
Using your LFS-75DMX or (NEW)Ellipsoidal 100z will allow you to create themes and over the top design
u
Themes will open a world for Corporate, Weddings, Mitzvahs, Proms, School, and obviously themed parties.
Patterns
Same floor, Different Themes
Alice In Wonderland Theme Wedding
Textures in a tent setting
Final Results
Pin Spotting u One
of the fastest ROI in the lighting design industry
u Fast,
easy, and clean
u EzPin
pack and EzWash
EzPin Pack
Floral or Centerpieces
Cake
Create slight lighting movements u Motion lighting with uplighting u Using textures in
ceilings u Using textures on walls u Minuet color chases or changing the full mood
Lighting Movement
Simple Lighting Movement
Simple Lighting Movement
Chauvet DJ Nimbus
Outdoor Events u Some of
our biggest money makers where I don’t have to worry about my competition
u IP
means water resistant and nobody in my market has that power!
Outdoor Ambiance
Capitalize on Tent Events
Using Lighting in all aspects of your Performance u Spot
lighting is the most effective
u Dance Floor lighting u Full room experience
Taking your Lighting to the Next Level u Moving Heads
will be your biggest investment, but will pay you back way beyond lighting.
u You
will be able to create a bigger and better party
u You
will be able to use your dance lights for introductions, etc.
u You
can enhance special moments such as a cake cutting, speeches, etc.
Introduction using a Spot Light
The power of FREEDOM u
Upselling from a fixture with cords running across the room to battery powered. u EZpar u EZrail u EZPin u EZWash u Freedom Series
u
We can create better events, charge more per fixture and cut our setup time from 2 hours to 15 minutes.
u
You are charging the client more money to do less work. Remember TIME IS MONEY
u
Taking Control of the Room
Alice in Wonderland
Entrances
Seasons
Whimsical
How do you make money?
How to charge for all of this ROI u
Up-lighting Your cost $90-$700/fixture u You sell it for $35 to $200/fixture u ROI 3 to 4 events u Glowing Cocktail Tables sell for $65 to
u
Wash Lighting Your cost $30-$725/fixture u You sell it for $45 to $95/fixture u ROI 1
to 3 events u Ceiling Wash sell for $500 to $1200 u
Gobo Projector your cost $300-$500 u You sell it for $150 to $500 u ROI 1
to 3 events
$85
More ROI
u
u
u
u
Moving Logos Moving Head cost you $300-$1200 u
You sell it for $250 to $500
u
ROI 1 to 3 events
Textures and Patterns cost you $12-$60 u
You sell it for $75 to $150
u
ROI .08 events
Pin Spotting cost you $39-$65 u
You sell it for $35 to $100
u
ROI 1 to 2 events
Outdoor lighting cost you $330-$600 u
You sell it for $125 to $325
u
ROI 2 to 4 events
Atmospheric ROI u RGB Geysers cost you
$325
u You sell it for $125 to $175 u ROI 2 to 3 events
u Haze/Fog Machines cost you u You sell it for $25 to $75 u ROI 1 to 3 events
u Nimbus cost you $700 u You sell it for $325 to $500 u ROI 2 to 3 events
$75-$350
Final Thoughts
u Professionals working together will
“Create
the Experience� u Up-lighting is just a light, give it a personality and it becomes an experience. u Positioning is powerful u Themes through patterns, gobos and even colors create corporate branding as well u Anything you do beyond your performance is a distraction unless it is a part of your performance
Thank you! Gshort@ChauvetLighting.com
Jeremy@DJJerShopTime.com