Discovering the Tools for Success July 2014
Presented By:
Brendan McClellan
Associate Director, Customer Success Team bmcclellan@weddingwire.com
Welcome to our Tools Training Session! • Specifically for our premium members • Please ask questions throughout
Send questions to ‘Organizers and Panelists’ We’ll try to answer questions at the end
• We’ll send you a copy of the presentation and post in our Education Center
WeddingWire Tools • • • • • • • •
Review Collector Tool Social Media Manager Facebook Page Designer Video Builder Mobile Website Creator Search Engine Optimizer Client Management Tools Analytics Beta
Collect and manage your reviews using Review Collector Tool
88%
of consumers trust online reviews as much as personal recommendations *Local Consumer Review Survey (2014)
57%
say positive reviews make them more likely to visit a local business website *Local Consumer Review Survey (2014)
Double-digit reviews drive success
0-10
11-20
+106% traffic
Create a Multiplier Effect on Your Listing
Live Demo
Manage your social media presence using the Social Media Manager
What % of online users count on social media when making a purchase?
Source: Nielsen
46%
Social media is influencing SEO results
Customize your business page using the Facebook Page Designer
1) 1.15 billion monthly active users 2) 68% login from mobile per month 3) 70% of companies use Facebook to gain new customers Source: Search Engine Journal
More than half of the country uses Facebook
Percentage of internet users that are actively using the following social media sites (Q4 2013) Facebook Facebook YouTube
YouTube
26%
Google+ Pinterest
55%
24%
Goggle+
17%
InstagramPinterest
16%
LinkedInInstagram Tumblr
12%
LinkedIn Tumblr
Source: globalwebindex
11% 6% Base: North American internet users 16-64
Millions of engaged couples are on facebook
4.4 million
Live Demo
Create unlimited, professional videos with the Video Builder
How many online video consumers will there be in 2015?
1.5 billion Source: Cisco Systems
Live Demo
Optimize your site for mobile & tablet devices using the Mobile Website Creator
Mobile sites don’t have to replicate the web- Provide a good user experience
Live Demo
Optimize your WeddingWire Storefront with the Search Engine Optimizer
A top 3 ranking drives significant clicks 60% of all organic clicks go to the top three organic search results SHARE OF CLICKS
27% 20% 13%
1
2
3
10%
4
9%
5
7% 6
5% 7
3%
4%
3%
8
9
10
RANKING ON SEARCH RESULTS PAGE Source: Marketing Sherpa, 2007
Live Demo
Manage your clients with the Client Management Tools
How Can The Client Management Tools Help You? You have access to a suite of industry leading tools that allow you to manage your client relationships from end to end; effectively moving customers from prospect to payment.
Live Demo
Introducing WeddingWire Analytics Beta!
Your storefront and website analytics graphs provide you with data to track how your WeddingWire ad is performing, as well as the median clicks for other advertising levels in your category and region so that you can compare the results!
Live Demo
How to Get In Touch: 1. Leave a comment in the questions section of today’s webinar to have your dedicated CSM reach out to schedule a 15 minute WeddingWire account health check 2. Email our team at success@weddingwire.com 3. Contact your Customer Success Rep through your WW Account
Questions?