Ladies 1st…please meet Persephone & Liz
Bill Cosby to Arkansas to Martha Stewart
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Number of years it took to reach 50 million Radio
TV
Internet
iPod
50 million
50 million
50 million
50 million
38 years
13 years
4 years
3 years
Google Android
50 million
50 million
85 days
38 days
Kodak $100 Million Instagram $1 Billion
disruption is constant
TOP MARKETING TIPS
Strengthen Your Brand
Building your brand equity creates value
Pass the branding test by removing your logo
Purchase intent is maximum at 7 exposures
Use Google’s Free Tools
Set up Google Alerts and let news come to you
Google AnalyTcs is best way to measure traffic
Know when there are issues with Webmaster
SEO & Links improves your business SEO
Blog About Your ExperTse
A blog takes effort, but the hard work pays off
Tumblr is the easiest way to create a blog
CreaTng regular blog content drives success
Hubspot, Lead Genera1on Lessons, 2011
Play Social Media Well
Nearly every bride in the U.S. is on facebook
1 out of every 8 minutes online is spent on FB
What do people do with all that Tme on FB?
Add the faceboook Like bu^on to your site
People watch 2 billion videos a day
YouTube is the #2 search engine in the US
Pinterest hit the social media scene a year ago
Pinterest has be^er acTvity per follower
5x 10x vs. facebook
vs. twi^er
The key to social media for reaching engaged couples:
Facebook Page Designer lets you get leads
Social Media Manager makes social simple
Create Video Content
Short video clips will be the content we share
Montaj is like Instagram for your videos
Vyclone allows for mulTple camera angles
Video Builder builds commercials in mins
Deliver Your Messages
Create Consistency across the emails you send
Make your message Personalized and Relevant
Ensure your audience is AcTve before you send
People are opening their emails on mobile
Cut down info & images, 1 column, 1 acTon
Get Constant Feedback
72%
% of consumers who trust online reviews as much as personal recommendaTons
Feedback should be part of your sales cycle
Review Collector makes it easy to get reviews
Mobilize Your Business
There has been a big evoluTon in mobile
Number born each hour?
16,750 16,000
# in acTve use in the world?
4.8 4.2
billion
billion
Create a mobile version of your website
Mobile Site Creator lets you mobilize instantly!
Last 5 years have been the social revoluTon The next 5 will be the mobile revoluTon
Say goodbye to your desktop computers
You’ll make payments without paper or plasTc
Your phone and watch will monitor health
Augmented reality will make the world alive
Eye tracking technology will see what we see
Language translaTon on the fly is coming
Wireless energy transfer will cut out cords
We will forget how to drive our vehicles
Machines will be able to build anything for us
Foldable LCD screens will be unbreakable
New devices will be able to project 3D images
innovation never sleeps  TAKE FLIGHT
Have a quesTon? about.me/sonnyg or cmo@weddingwire.com