Ways Wedding Couples Have Contact With You • Face to face • Inquiries via phone, email, website form • Social Media • Site visitors • Saw you in a magazine, online platform • Received a brochure or business card
Wedding Business Profitability • Increase Bookings • Increase Pricing • Lower Overhead • Add-ons
Increase Bookings • Increased marketing and advertising costs • Lowering prices to increase volume • Can increase labor and overhead costs • Offer Incentives and being proactive in closing sales • Strategies to Increase conversion
Increase Prices • More profit without additional overhead and labor • May attract a different clientele • Can result in decreasing volume
Lower Overhead • Reduce labor • Look for other suppliers that cost less • Bring in tenant to sub rent your space • Sub rent space from another vendor • Move from physical location to home • Automate
Add-on Services And Products • More profit without increasing prices • More profit without increasing bookings • Typically no added overhead
What Types Of Businesses Benefit Most? • Businesses early in the planning ladder • High volume wedding businesses • Online wedding retailers with strong traffic
Type of Add-ons • Additional needed wedding services • Additional needed wedding products • Optional products and services
Benefits of Add-ons • Easier profits come from existing clients • Can engage more site visitors • Can monetize more site visitors
Customer Benefits When They Buy More From You
• Convenience • Keeping track of less bills • Expanding services with someone they already trust
Your Competitive Advantage
• Sell the service before the buying cycle • Take advantage of the trust you established • The convenience you provide
Add-ons Can Help You Increase Bookings
• Use as an incentive to book your main service • Preserve the full margin on your main service
Possible Services To Add To Your Offerings • • • • • • • •
Photography Video Flowers Limousines Tuxedos Entertainment Honeymoon Guest Accommodations
Using Add-on Services From Local Companies • Reliable and capable • Have the capacity to meet your demands • Are willing to reduce their pricing
About Subcontracting • Often done in the same category • Trickier when working with a different category • Establish the profitability • Get a written contract on every job • Consult WeddingIndustryLaw.com
Potential Add-ons For Venues • Photography, Video, Entertainment • Room Blocks if you are not a hotel • Flowers • Limousine Rental • Wedding Officiate • Photo booths or other rentals like Seating Charts
Wedding Planners – More Product Based Add-ons • Invitations • Favors • Menus and Programs • Chair Covers & Linens • Travel Services
A PROFIT CENTER ADD-ON FOR WEDDING PROFESSIONALS
How Xedo Makes You Money
• You either recommend the service face to face or online • The customer signs up to get free tuxedo try-on months before the wedding • It gets tracked to your company • The groom decides on the service that includes free delivery and pick-up for him and all attendants • Your company receives 15%-25% commission depending on the program.
Additional Wedding Products
Add-on Products Without Inventory • Invitations • Favors • Bridal Accessories • Bridesmaid and Usher’s Gifts • Unique Keepsakes • Party Rentals • Chair covers and linen rentals
Invitation Sample Albums
Other Pieces Of The Invitation Pie • Reception Cards • Response Cards • Thank you Cards • Direction Cards • Save the Dates
More Printed Products For Profit • Menus • Programs • Seating cards • Calligraphy • Personalized Napkins
Programs To Monetize Invitations Online
Cobranded Online Store Carlsoncraft.com
Cobranded Online Store Carlsoncraft.com
Cobranded Online Store Birchcraft.com
Hybrid Program With SimplyPersonal.com
Wedding Favors FashionCraft.com
Sell Favors Online KateAspen.com
Sample Kate Aspen Favor Store
Usher’s Gifts JDSMarketing.Net
30% Commission Name Change Kits MissNowMrs.com
Floral Preservation From TimelessMoments.com
Timeless Moments Dealer Program
Make It Successful • Strategize the sales process • Monitoring the staff • Internal Promotions
Develop Separate Marketing Strategies • Separate promotional pieces • Separate Section of your website and optimize SEO • Consider advertising in an additional category on WeddingWire. • Separate Social Media and blog posts • Focused emails to existing customers
How Do You Get Started? • Analyze which add-ons fit your business model best. • For local services start looking for vendors • Contact product suppliers from online research, trade publications like Vows or Wedding Planner Magazine and attend trade shows like Gift Fairs and Stationery Show • Integrate into your marketing • Incorporate into your sales process