July 9, 2013
Session 1: Pre-Event The more prepared you are in advance, the more successful you will be!
Pre-Event Events 1. Venue/Partner Search 2. Business Cards/Coupons 3. Outreach 4. Review ‘the list’ 5. Don’t worry, every little thing will be alright…
Pre-Event Sales/CSM 1. Email the ‘hotlist’ 2. Call WW Rockstars 3. Forward to potential opportunities 4. Pitch and invite during calls 5. Welcome Calls & Health Checks
Questions?
Session 2: The Event Quality vs. Quantity: Have as many good conversations as possible!
The Event Events 1. Prep & Ask Questions 2. Be strategic and mindful; this doesn’t have to be a sales pitch 3. Keep tabs on your hot list; ask us! 4. Talk to and engage as many people as possible! 5. Include yourself 6. Have your business cards handy/at the front table 7. Find WW cheerleaders 8. Thank the partners 9. Work as a team 10. Wait until later to gossip‌
The Event Sales/CSM 1. ALWAYS bring a pen & paper or an iPad 2. Leave the logistics to the Events Team 3. Make your rounds; don’t favorite any group 4. Set up time to talk later 5. Have your WW Rockstars speak for you
Questions?
Session 3: Post Event Follow up, Follow up, Follow up!
Post Event Events 1. Share at staff dinner 2. Follow up with everyone on the list 3. Share the recap blog post 4. Make a Facebook album if possible 5. Tag WWNN on Salesforce for any event-related deal 6. Send us your expenses total 7. Continue to share feedback 8. Keep working together 9. Send questions to events@weddingwire.com 10. Offer advice to first-time event reps ď Š
Post Event Sales/CSM 1. CS – Follow up with vendors who needed help 2. Contact those who didn’t attend 3. Go through business cards 4. Find a post event call/pitch strategy that works for you
5. Meet the event quota and don’t stop!
Questions?
Final Thoughts • Event Quotas: An added push for your monthly goal! WWNN / WWMM -1 = $10,000 WWNN / WWMM -2 = $7,000 WWHH = $3,000
• Revenue Check-Ins • Business Cards • Event Superstars @ All-Hands
Thank you!