WORK HARD | PLAY HARD
Why is apple so innovative?
GOLDEN CIRCLE
Simon Sinek’s Golden Circle What you do How you do it Why you do what you do
WHY is not about making a profit WHY is your purpose, your cause, your belief
most companies focus on
WHAT they do
great companies focus on
WHY
they do what they do
Outside In for Apple we make great computers our computers have lots of memory, a durable design and look great want to buy one?
Inside Out for Apple everything we do challenges the status quo by thinking differently we make our products beautifully designed and simple to use we just happen to make great computers, want to buy one?
I’m the best wedding planner I am able to make a vision come to life
I am a DJ with the latest songs I love the electricity that I create
“people don’t buy what you do
they buy why you do it” Simon Sinek, TED 2009
CRM
the age of the
customer
customer relationship management
CRM helps manage your business processes
MKTG
Marketing has evolved
Find a balance between both types of mktg
OUTBOUND -
Listings Advertising Emails Trade Shows
INBOUND -
Website Blog SEO Social Media
Purchase intent is maximum at 7 exposures
Make sure to create a consistent experience
Social media is about creating a personality
DEVELOP stronger relationships
MARKETING TOOLS
We optimize listings for the 3 search engines
Share across facebook, twitter and Linkedin
Facebook Designer lets visitors take action
Build videos for your business in minutes
Mobilize your business website in seconds
SALES
The goal is to go from prospects to clients
Know your performance for specific actions
Conversion rates are used everywhere!
Number of contact forms completed Number of visitors to my contact form
know if your contact form is working for you
The more you ask for, the less you get
Simplify your contact form on your website
Number of bookings Number of client meetings
know your customer close rate by season
some conversion rates can be low and drive success
The goal is to move leads down the funnel
Conversion rates make up the funnel 100 INQUIRIES
Top of the Funnel
Middle of the Funnel
Bottom of the Funnel
10 MEETINGS 3 CLIENTS
10% 30%
MANAGE the process
SALES TOOLS
Contracts
Payments
Client Sites
Questionnaire s
Tasks
Become cutting edge with your own client site
Create questionnaires to get the info you need
Create digital contracts ready for signature
Get paid faster with online payments
Remember all the details with smart tasks
Making the sales process as simple as possible INQUIRIES
Top of the Funnel
Middle of the Funnel
Bottom of the Funnel
CONTRACTS PAYMENTS
SUPPORT
% of engaged couples who use online reviews to select their vendors?
95%
72%
% of consumers who trust online reviews as much as personal recommendations
QUALITY
QUANTITY
RECENCY
CONSISTENCY
part of sales cycle
just ask
Typically not a lot of repeat business
build loyalty
a shout out to david rothstein
go the extra inch
stay ToM
track record of
SUCCESS
SUPPORT TOOLS
We’ve made it even easier to request reviews
Review Collector makes it simple to ask
Easily add reviews to your website & blog
be loved
DON’T FORGET
WeddingWireEDU.com
TOMORROW @ 11 AM
ALAN @ NOON
Thanks! cmo@weddingwire.com