The Modern Media Pitch
2005 versus 2015
Storytelling
Unsexy Stuff
Who is my target audience?
What Are The Best Media Outlets For Me?
“I’m awesome”
Target Audience
Good Old Fashioned Grass Roots Ask your clients- past and present Keyword Searches Social Media Creeping
Start paying attention
What are they covering? What are they not covering? How specific is their beat?
Find Common Ground
Getting Organized
Where Do Stories Come From?
Credit: Jenna Lee
Ridiculous Things on the Internet
Tracking Your Own Wedding Stories
Asking Employees
Matchmaker, Matchmaker
How to Pitch
Be Media Friendly Make the media your priority- treat them like a client Respect their deadlines
If you can’t do it, find someone who can Consider an online newsroom
Your To-Do List Consider Your Target Audience
Create a Custom Media List Start Your Weekly Wedding News Get Pitching
Stay In Touch Meghan Ely, OFD Consulting www.ofdconsulting.com meghan@ofdconsulting.com
@ofdconsulting