MINNEAPOLIS JULY 23, 2018
Minneapolis
Emily White
Casie Bizuwork
@WeddingWireEDU
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Minneapolis
Kristen Lackey
Kelsey Winkler
Jennifer Crawford
Keren Bassey
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Minneapolis
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Kathryn Hamm Education Expert WeddingWire
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Minneapolis
Where Wedding Businesses Grow Reach today’s couples. Book more weddings.
3 MILLION
2 MILLION
42 MILLION
reviews
monthly searches
Storefront visits
@WeddingWireEDU
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Minneapolis
Minneapolis Couples
32
$90,000
42%
average age
household income
of affluent households
76%
13
164
college educated
vendors in wedding
wedding guests @WeddingWireEDU
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Minnesota
MINNESOTA ENGAGEMENTS
24%
13%
13%
1% Nov
Dec
Jan
3%
3%
Feb
Mar
ENGAGEMENT SEASON
5%
Apr
6%
6%
May
Jun
8%
Jul
10%
Aug
9%
Sep
Oct
Minnesota
MINNESOTA WEDDING DATES 23% 18% 10% 3%
4%
Nov
Dec
14%
12%
6% 3%
3%
Jan
Feb
1% Mar
2% Apr
May
Jun
Jul
Aug
Sep
WEDDING SEASON
Oct
Minnesota
MINNESOTA ENGAGEMENT LENGTHS
1 MONTH
12 MONTHS
36 MONTHS
Minnesota
MINNESOTA COSTS
$22,000 $14,500
Expected Spend
Actual Spend
Minneapolis
36,438 searches for
Minneapolis wedding professionals on WeddingWire each month @WeddingWireEDU
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Minneapolis
52,918 number of reviews for
Minneapolis vendors on WeddingWire
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CELEBRATE LOVE
Cean One Photography
The Modern Couple • Your prospective clients are savvy • Your prospective clients have choice • Your prospective clients have a variety of planning needs • Your (younger) prospective clients desire a customized approach WeddingWire
https://go.weddingwire.com/newlywed-report
Sexual Orientation & Gender Identity Heterosexual / Straight Cisgender Lesbian Gay Bisexual Transgender Queer
Tony Ogden Photography
Earning Trust
Earning Trust: The Approach • I see you • • • • •
You are welcome here How can I help? What else would be helpful? Here’s what I can offer: How did I do?
Masterpiece Cakeshop vs Colorado Civil Rights Commission • What does the decision mean for my business? • What does the decision mean for the LGBTQ community? • What does the decision mean for WeddingWire?
Self-Assessment • Identify your strengths • Identify your blind spots
• Know your local market • Know today’s couples
Minneapolis
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Minneapolis
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