Richmond DECEMBER 5TH, 2017
Richmond
Cara Del Duca
Emily White
Richmond
Shayna Ascher
Amy Kautz
Ashley Miller
Richmond
Michelle Gerrard
Sean O’Leary
Claudia Forgue
Richmond
Kyle Mihalcoe Associate Director of Customer Success, WeddingWire
Richmond
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Richmond
City Name Goes Richmond Here
Richmond
Richmond
Richmond, Roanoke, Charlottesville
VIRGINIA ENGAGEMENTS 21%
8%
7%
Nov
Dec
Jan
7%
Feb
10% 6%
Mar
Apr
8%
May
8% 5%
Jun
Jul
10% 6%
Aug
5%
Sep
Oct
Richmond, Roanoke, Charlottesville
VIRGINIA WEDDING DATES 18%
16%
16% 12%
5%
Nov
4% Dec
8%
6% 2% Jan
1%
2%
Feb
Mar
Apr
12%
May
Jun
Jul
Aug
Sep
WEDDING SEASON
Oct
Richmond, Roanoke, Charlottesville
VIRGINIA ENGAGEMENT LENGTHS
1 MO
5 MO
20 MO
36 MONTHS
Richmond, Roanoke, Charlottesville
VIRGINIA COSTS $27,000
$13,000
Expected Spend
Actual Spend
Richmond
26,885 Richmond
Richmond
32,441 Richmond
Get to know Millennial couples
Millennials vs. Boomers
Millennials vs. Boomers
The US population
2016
1916
The US population
Gen Z 2016
Millennials
Gen X
Boomers
Silent 1916
The US population
• Born between 1982-2000 • Now age 16-34 • 80 million Gen Z 2016
Millennials
Gen X
Boomers
Silent 1916
The US population
80% of our couples are Millennials
• Born between 1982-2000 • Now age 16-34 • 80 million
2016
Female s
1916
Millennials vs. GenX
Top 5 ways to reach Millennials
Top 5 ways to reach Millennials
Millennials’ views on weddings
Find ways to personalize
Find ways to personalize!
Find ways to personalize
1 in 4
couples include 5 unique details
Find ways to personalize
Millennials are willing to spend more per guest
Find ways to personalize
Find ways to personalize
Find ways to personalize
Key takeaways
Top challenges couples face
Be mobile friendly
Be mobile friendly
Be mobile friendly
1/2
of time planning is spent on mobile
Be mobile friendly
50%
of couples find vendors on mobile
Be mobile friendly
MOBILE VISITS
Be mobile friendly
Attachments
Website
Decrease response time
Decrease response time
Decrease response time
70%
of couples consider vendor responsiveness
Find ways to personalize
25%
of couples don’t like auto responses
Decrease response time
24 HRS. couples’ expected response time
Decrease response time
Only
39% of vendors
Decrease response time
PRO TIP: Respond to leads in the same format
Decrease response time
97% of couples prefer email
Decrease response time
Why? 64% fit between activities 63% read at work 54% save conversation
Decrease response time
4 Key Tips: Respond quickly to stand out Keep responses short and personalized Answer their questions Use the Clients App with push notifications
Embrace content
Embrace content
Embrace content
Embrace content
Invest in social media
Invest in your social media
Invest in social media
5.5 HRS. time spent on social media daily
Invest in social media
Invest in social media
When are couples on social media
Invest in social media
How do couples use social media
Invest in social media
Where are couples vs. vendors
Invest in social media
Why couples follow you
Key takeaways
Two key takeaways
Key takeaways
Focus on the positive
Key takeaways
Millennials aren’t so different…
Richmond
Richmond