CUMBA2008

MBA

Programmes 2009

The Chinese University of Hong Kong

MBA Programmes Postal Address Cable Address

The Chinese University of Hong Kong, Room G01, Leung Kau Kui Building, Shatin, New Territories, Hong Kong (English cable) SINOVERSITY, Hong Kong (Chinese cable 6331)

Telex

50301 CUHK HX

Telephone

(852) 2609 7783

Fax

(852) 2603 6289

Email

cumba@cuhk.edu.hk

Website

http://www.cuhk.edu.hk/mba

MBA Town Centre Opening Hours

Monday to Friday 2:00p.m. – 10:00p.m.

Saturday 2:00p.m. – 6:00p.m.

Address

Unit B, 1/F, Bank of America Tower, 12 Harcourt Road, Central, Hong Kong

Telephone

(852) 2722 5808

Fax

(852) 2311 2376

Email

towncentre@cuhk.edu.hk

This brochure contains information as of August 2008.

TA B L E O F C O N T E N T Section 1 | About CUMBA Welcome to CUMBA

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Meet the Director of CUMBA

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Our Faculty

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Nurturing MBAs with Commercial Excellence

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What’s New in 2009

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Our Advisory Board

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Section 2 | The CUMBA Community Meet Some of Our Full-time and Part-time Students

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Profile of Full-time and Part-time Students

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Meet Some of Our Full-time and Part-time Students

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CUMBA Alumni Network

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World-wide Exchange Programme

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Business Projects

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Corporate Social Responsibility Conference

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Section 3 | CUMBA Career Support Your Future Career in HK/China and Beyond

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2008 Graduates Employment Statistics

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Employment Highlights of CUMBA 2008 Graduates

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Recent Recruiting Companies

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Skills Training

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On-going Experience Sharing and Networking

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Internship Highlights

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Elite Mentorship Programme

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Section 4 | CUMBA China Story Expertise in China

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Partnerships with Tsinghua University and SNAI

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Extensive Alumni Network in China

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Student Learning and Development in China

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Section 5 | CUMBA Programmes Full-time MBA

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Part-time MBA (Evening and Weekend mode)

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Curriculum

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Course Description

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Dual Degrees

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Double Degrees

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Section 6 | Admissions and Support from CUMBA Requirements and Procedure

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How to Apply and Tuition Fees

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Graduation Requirements and Grading System

56

Scholarships, Awards and Financial Assistance

57

Support to International Students

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Facilities & Transportation

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About

CUMBA

| CUMBA Programmes 2009

Business is all about leadership, innovation and achievements.

We demonstrate the essence of these through continuous advancement of the MBA Programmes.

CUMBA Programmes 2009

Welcome to CUMBA The Faculty of Business Administration at The Chinese University of Hong Kong is a pioneer in local graduate business education. Over the years, we have nurtured more than 12,000 undergraduates and over 4,000 MBA graduates, forming the most extensive alumni network in town. Many of them are now top executives or entrepreneurs in large corporations around the world.

With a heritage spanning more than 40 years, our MBA Programmes have been undergoing a course of evolution, which denotes our best endeavors to keep the programme in pace with the ever-changing business world. Among which, China element has always been at the heart of our education. This translates into a dedicated concentration option in China Business. Along with a China-focused curriculum, our students have started field trips to the mainland since 1999, where they can directly feel the pulse of the China market through visits and exchanges with mainland business leaders.

With the emerging role of China in the global arena, solid knowledge of China’s latest development is more important than ever. We developed close partnership in research and academic programmes in Finance and Accounting with renowned mainland institutions, such as Tsinghua University and the Shanghai National Accounting Institute. This together with a network of more than 1,000 mainland alumni, offers our MBA students a unique learning and exchange platform in the mainland.

Basing on the solid foundation of our main stream MBA studies in Finance, Marketing and Management, the Faculty further developed niche programmes which help equip students with relevant professional knowledge. One example is our JD-MBA Programme launched in 2007. Our latest initiative is the launching of the Entrepreneurship Concentration in the new school year of 2008-09. It is our vision to nurture a group of innovative entrepreneurs to capture the dynamic growth opportunities in China and our region.

Business is all about leadership, innovation and achievements. We demonstrate the essence of these through continuous advancement of the MBA Programmes. Looking forward, we will continue to deliver world-class business education and grasp every opportunity to connect our students to the world. I sincerely invite you to join us and enjoy this extraordinary and rewarding venture.

T.J. Wong, Ph.D. Dean Faculty of Business Administration The Chinese University of Hong Kong

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| CUMBA Programmes 2009

Meet the Director of CUMBA The Faculty of Business Administration is a leader in regional graduate management education, a position that it maintains through continual review of strategy, program delivery and curriculum to uphold our mission to provide world-class programmes to our students.

The new millennium poses many challenges, which we are meeting through programme innovations based on the distinctive competencies of our Faculty.

Our Graduate Programmes provide a wide range of choices to cater to the diverse needs of students. With a long tradition of excellence in theory and practice, our Programmes also provide a cross-cultural business education of special relevance to Hong Kong, Mainland China and global business.

Thank you for your interest in our Graduate Programmes. I invite you to join us and look forward to meeting you as a valued student in our Programmes.

Michael J. Ferguson, Ph.D. Associate Dean (Graduate Studies) and Director of MBA Programmes Faculty of Business Administration The Chinese University of Hong Kong

International Recognition We are one of the first two business schools in Asia accredited by The Association to Advance Collegiate Schools of Business (AACSB) http://www.aacsb.edu We are the only one in Hong Kong to be the Associate Academic Member of the Community of European Management School (CEMS) http://www.cems.org

CUMBA Programmes 2009

Our Faculty Our teaching members have earned their doctorates from world renowned universities, such as Columbia University, Duke University, HEC, MIT, University of Oxford, University of PennsyIvania (The Wharton School) and University of Toronto.

Their international experience and perspectives offer a rich advantage to students who will face the increasing challenges of business on a global scale.

Professor Larry H.P. Lang

Professor Ching-chyi Lee

Professor Kasper Meisner Nielsen

Professor David Ahlstrom

Professor Department of Finance PhD (Wharton)

Professor Department of Decision Sciences & Managerial Economics PhD (PennsyIvania State)

Assistant Professor Department of Finance PhD (Copenhagen)

Professor Department of Management PhD (New York)

Professor Bang Nguyen-Dang

Professor Samart Powpaka

Professor Hugh Thomas

Assistant Professor Department of Finance PhD (HEC Paris School of Management)

Associate Professor Department of Marketing PhD (Texas)

Associate Professor Department of Finance PhD (New York)

Why CUMBA • Longest running MBA Programmes in the region, founded in 1966 • The largest alumni network in the region, with nearly 5000 graduates • With over 1000 MBA graduates in China • Leader in China business research • Truly the most international Programme in Asia • Impeccable exchange and dual degree programmes

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| CUMBA Programmes 2009

Nurturing MBAs with Commercial Excellence In addition to world-class faculty members and business scholars, CUMBA strives to develop MBA students through bringing in adjunct professors with impeccable track record in the real world. Here are snapshots of some of them.

Mr. HF Chan

Mr. Ambrose Chan

Mr. HF Chan received his MBA, MSc and BSc from the

Mr. Ambrose Chan joined CUHK as Adjunct Professor

Columbia University. He has been a key member of the

since September, 2007.

Asian alumni organizations for Colombia since its inception.

He has spent 22 years doing business in China, involving in

He has held top regional management positions for

trading, investing in joint ventures, and strategic branding

various multinational companies including Novartis

and retailing.

Consumer Health, Proctor and Gamble, Nestle China, Vitasoy International Holdings in UK, Europe, China and

Major brands he has handled include PUMA and Cerruti

South East Asia.

1881 for markets in Beijing, Shanghai, Guangzhou, Dalian, and Hangzhou.

Ambrose earned his MBA from University of Western Ontario in 1982 and BBA from The Chinese University

HF lived in Shanghai for the past decade and was managing

of Hong Kong in 1978. His professional interests cover

director of several renowned publicly listed companies and

strategic management, international marketing and

the owner of a private company.

leadership development, with an Asia Pacific focus.

CUMBA Programmes 2009

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Mr. Larry Poon

Dr. Wilton Chau

Mr. Larry Poon serves as a director and a management

Dr. Wilton Chau is the Founder and Managing Partner

consultant for a wide range of companies in the Asia-

of QLeap Asia, a venture capital firm with a focus in

Pacific region. He lectures on marketing and China

Asia. A veteran venture capitalist with over 20 years of

business for CUMBA, MSc in Marketing and OneMBA.

experience, Dr Chau has worked for ICBC, AIG, and

One of his earlier top management assignment was the

another government related investment fund company

General Manager of a leading Chinese building materials

in Singapore. His investment portfolio covers Hong Kong,

company. With his business achievement, he was

Taiwan, Singapore, Malaysia, Indonesia, New Zealand,

subsequently appointed as the Commercial Director of

Australia, Myanmar, Thailand, Vietnam and the PRC.

China by a leading sanitary ware company from Spain.

Successfully completed investment projects ranged from US$200,000 bio-informatic technology project to US$28

Larry has been providing consultancy services for

billion infrastructure project.

more than ten Hong Kong, Chinese and multinational companies in the areas of strategic planning, strategic

Dr. Chau also served on the Investment Assessor Panel

marketing, market entry strategies and joint venture

of SERAP, the Hong Kong Government’s HK$5 billion

partnerships. He has been leading consultancy

Innovation and Technology Fund from 2000 to 2006. He

programs with company boards and senior executives in

holds DBA, MBA, BSc and Bachelor of Law degrees.

“Entering into China” projects and feasibility studies for international brands.

| CUMBA Programmes 2009

What’s New in 2009

New Concentration in Entrepreneurship

Pro-VC of CUHK Prof. P C Ching with management and advisory board members of Centre for Entrepreneurship

The CUMBA Entrepreneurship Concentration prepares our students to be future entrepreneurs from blueprint to execution and growth of their business/family ventures. They will also have the opportunity to receive expert coaching by program faculty and leading executives from VC/PE industry.

The concentration combines emphasis on the conceptual foundations, analytical tools, and mindset that are important for entrepreneurial success with significant practical experience and exposure to real business situations. This concentration is ideal for students who aspire to start their own businesses or inherit their family businesses.

By closely working with the Centre for Entrepreneurship, CUMBA Programmes work closely with venture capitalists to put business plans into profit making operations.

CUMBA Programmes 2009

MBA/MSc in Finance Study Scheme

New Teaching Facility and Office

Hong Kong is one of the world’s key financial markets.

In 2009, the teaching hotel of The Chinese University

CUMBA and the Department of Finance are pleased to

of Hong Kong will be in service. This international

introduce of a new study scheme leading to the award

teaching hotel (co-branded with Hyatt Hotels and

of both an MBA and MSc in Finance degree to cater

Resorts) which is adjacent to the University Railway

for the needs of finance professionals.

Station will provide 10000 square-metre spaces of state of the art conference and teaching facilities.

Both Full-time and Part-time students of CUMBA are eligible for this new competitive study scheme. For details, please refer to our official website.

Students under this study scheme can receive intensive training both in management and finance from worldclass faculty members from renowned universities like Columbia Business School, Duke University, HEC and the Wharton School. They are eligible for applying course exemptions from MBA and MSc in Finance respectively to shorten their time of study.

The new teaching block of the Faculty of Business Administration, located next to the teaching hotel, will be in service in late 2009. All MBA students will benefit from this world class facility for their MBA education.

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Our Advisory Board Our advisory board guides the programmes in continued provision of world-class management education in Hong Kong. Board members provide high-level links to the business community and help ensure that the MBA Programmes are in step with the business community’s needs.

Chairman

Dr. Cheng Yu-Tung

Chow Tai Fook Jewellery Co. Ltd. and New World Development Co. Ltd.

Vice-Chairmen

Mr. Tony Fung

Yu Ming Investments Ltd.

Mr. Francis T.F. Yuen

Pacific Century Regional Developments

Members

Mr. Henry Chan

Mr. Walter P.S. Kwok

Li & Fung Ltd.

Sun Hung Kai Properties Ltd.

Dr. Chen Din-Hwa

Dr. Lee Shau-Kee

Nan Fung Textiles Ltd.

Mr. Linus W.L. Cheung

HKU-SPACE

Dr. Ann Chiang Lai Wan

C & L Holding Ltd.

Mr. Chu Yu-Lun, Stanley

Adsale Exhibition Services Ltd.

Mr. Chung Ming-Fai

Aik San Realty Ltd.

Mr. Kenneth H. Fang

Fang Brothers Knitting Ltd.

Member & Secretary

Professor Michael J. Ferguson

Director, MBA Programmes, CUHK

Henderson Land Development Co. Ltd.

Mr. Washington Z. SyCip The S.G.V. Group

Dr. Eric T.M. Yeung Perfekta Enterprises Ltd.

Mr. Rocky Lok Representative, MBA Alumni Association, CUHK

Professor T.J. Wong Dean, Faculty of Business Administration, CUHK

Professor Andrew C. F. Chan

Director, Executive MBA Programme, CUHK

The CUMBA

Community

12 | CUMBA Programmes 2009

Meet Some of Our Full-time / Part-time Students 1

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CUMBA Programmes 2009

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Monica Hong | Part-time Class of 2010 Current employment: Hongkong Land Limited

2

Gregory Lok | Full-time Class of 2009 Pre-MBA education: Swarthmore College Pre-MBA experience: The Home Depot

3

Kate Chan | Full-time Class of 2009 Pre-MBA education: University of California, Los Angeles Pre-MBA experience: HSBC, USA

4

Denny Woo | Part-time Class of 2010 Current employment: JP Morgan Chase

5

Katherine Wong | Part-time Class of 2009 Current employment: Korn/Ferry International (H.K.) Ltd.

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Carmen Wu | Full-time Class of 2009 Pre-MBA experience: Cathay Pacific Catering Services (HK) Ltd.

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Yu-ming Hu | Part-time Class of 2010 Current employment: Ernst & Young Transaction Advisory, Hong Kong

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Profile of Full-time Students Average age:

28 years

Average working experience:

5 years

Highest GMAT score:

750 (Average: 630)

Female:

41%

Male:

59%

Nationality Canada

France Germany Korea

United States

China Japan

China (Hong Kong SAR) India

Thailand

Taiwan Philippines

Singapore

Career Fields (By industry)

Career Fields (By function)

20% | Banking and Finance / Insurance

24% | Engineering / Technical Services

18% | Information Technology / Telecom

18% | Business Development / Sales and Marketing

14% | Consumer Products / Consumer Electronics

12% | Consulting / Client Services

11% | Others

10% | General Management / Operation

11% | Pharmaceutical / Healthcare and Medical Services

10% | MIS / IT

8% | Trading

8% | Business / Investment / Risk Analysis

6% | Advertising / Public Relations

4% | Communications

6% | Automobile

4% | Finance / Accounting

6% | Consulting and Professional Services

4% | Interns 4% | Procurement / Merchandising 1% | Human Resources 1% | Others

CUMBA Programmes 2009

Profile of Full-time Students (cont.)

First Degrees/Universities Represented Beijing University of Aeronautics and Astronautics Fudan University Kyoto University National Taiwan University Reutlingen University Tsinghua University University Of Madras University of Toronto University of Wisconsin-Madison

Chulalongkorn University HEC, Paris London School of Economics and Political Science Michigan State University National University of Singapore University of Applied Sciences Konstanz University of Southern California University of Waterloo

Ewha Womans University Hong Kong University of Science & Technology Nanjing University Peking University The Chinese University of Hong Kong Seoul National University University of Hong Kong University of Pennsylvania (Wharton School)

Profile of Part-time Students Average age:

29 years

Average working experience:

7 years

Highest GMAT score:

770 (Average: 570)

Female:

43%

Male:

57%

Career Fields (By industry)

Career Fields (By function)

19% | Consumer Products / Consumer Electronics

35% | Business Development / Sales and Marketing

17% | Banking and Finance / Insurance

13% | MIS / IT

14% | Information Technology / Telecom

11% | Finance / Accounting

10% | Engineering

10% | Communications

8% | Consulting and Professional Services

8% | Business / Investment / Risk Analysis

5% | Media and Entertainment

8% | Engineering / Technical Services

5% | Others

6% | General Management / Operation

4% | Logistic

5% | Human Resources

4% | Trading

4% | Procurement / Merchandising

3% | Advertising / Public Relations 3% | Pharmaceutical / Healthcare and Medical Services 3% | Properties / Construction 2% | Energy / Chemical 2% | Government / Public Service 1% | Automobile

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Gordon Chan Part-time Class of 2009 Fusion Consulting

Sharon Wong Part-time Class of 2009 Citibank (HK) Limited

CUMBA Programmes 2009

Tisha Law

Full-time Class of 2010 Pre-MBA education: University of Southern California Pre-MBA experience: Jidou Limited

Joshua Lau

Part-time Class of 2010 Current employment: Ronald Lu and Partners

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CUMBA Alumni Network

Rocky Lok (Class of 2003) President, CUMBA Alumni Association Vice President, Finance & IT, Greater China Carlsberg Breweries Hong Kong Limited “The CUMBA Alumni Association serves alumni, students and friends of CUMBA through many special functions, charity activities, and regular business forums on a lifelong basis.”

Antony Hung (Class of 1984) Managing Director Head of Fixed Income, Currencies and Commodities, Pacific Rim Merrill Lynch (Asia Pacific) Ltd. “During my years as an MBA student, I was fortunate enough to be surrounded by seniors and professors who were always there to provide guidance and advice.

CUMBA Programme is the best MBA in Hong Kong in both academic training and connectivity to the business world.”

CUMBA Programmes 2009

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Dexter Chan (Class of 2000) Marketing Manager (Customer Marketing), Hong Kong Jockey Club

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Margaret Chan (Class of 1999) Corporate Services Director, Hong Kong Housing Society

3

Raymond Kwong, CFA (Class of 1999) Investment Advisor, A major international private bank

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“Arriving from Toronto, Canada I was pleased to receive a warm welcome from the CUMBA community. The exchange experience was an incredible opportunity to learn about one of the most important markets in the world; from leading Professors that offered extraordinary insight into the inner workings of business in China.�

Christopher Charlesworth Incoming exchange student from Rotman School of Management, Toronto, Canada

CUMBA Programmes 2009

World-wide Exchange Programme The exchange programme is a unique opportunity to learn about another economy and society. Students gain valuable knowledge about the host country culture and enhance cross-cultural communication and management skills.

CUMBA has more than twenty leading universities as our exchange partners all around the world.

UNITED STATES

EUROPE

• Duke University

• Bocconi University, Italy

• New York University • The University of Chicago

• Copenhagen Business School, Denmark

• The University of Florida

• Escuela Superior de Administracion Y Direccion de Empresas (ESADE), Spain

• The University of North Carolina at Chapel Hill

• The Hautes Etudes Commerciales (HEC), France

• University of California at Irvine

• London Business School, UK

• University of California at Los Angeles • University of California at San Diego

• RSM Erasmus University Graduate School of Business, the Netherlands

• University of California at Riverside

• University of St. Gallen, Switzerland

• University of Texas at Austin

CANADA • McGill University • The University of British Columbia • The University of Toronto • York University

ASIA • Hitotsubashi University, Japan • Indian Institute of Management, Ahmedabad • International University of Japan, Japan • National Chengchi University, Taiwan • National Taiwan University, Taiwan • National University of Singapore, Singapore • Peking University, China • Tsinghua University, China • The Indian School of Business, Hyderabad

AUSTRALIA • Melbourne Business School, Australia • University of Queensland, Australia

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Business Projects Business Projects provide an excellent opportunity for students to broaden their perspectives; enhance presentation as well as communications skills and most importantly put what they have learned into practice.

L’Oreal e-Strat Challenge Episode 7 In 2007, a team formed by three CUMBA students won the championship of L’Oréal e-Strat Challenge Episode 7 in Hong Kong. This challenge is the world’s biggest online business simulation for undergraduates and MBA students. In its first six editions, the L’Oréal e-Strat Challenge has brought together over 132,000 students from 2,190 schools representing 125 countries.

Vice-Chancellor’s Cup of Student Entrepreneurship In CUHK’s Vice-Chancellor’s Cup of Student Entrepreneurship, teams submit their plans for business start-ups to venture capitalists and investors. The judges select teams that present the most attractive investment opportunities to represent CUHK at Asia Moot Corp in Bangkok and the National Venture Challenge in China. Winning teams in past years have started their own ventures, using the incubation facilities at CUHK and neighbouring Science Park.

Booz & Company Social Venture Challenge (formerly known as Booz Allen Hamilton Social Venture Challenge) Start-ups can fulfill missions other than maximizing shareholder wealth. An innovative collaboration of business, education and community organizations are using entrepreneurial action to achieve social goals. The Booz & Company Social Venture Challenge asks students to craft feasible business plans to enable disenfranchised segments of the population to attain economic independence, to solve environmental problems, to reduce social conflicts and increase harmony and to raise the cultural level of society or to fulfill any other socially desirable objective.

CUMBA Programmes 2009

Business Practicum Projects Business Practicum Projects provide an opportunity for full-time MBA students to apply what they have learned in the classroom to solve real-world business problems. Students with different nationalities and background are encouraged to form teams to undertake business consulting projects under the supervision of a full-time faculty member.

The project must be sponsored by a company in Hong Kong and approved by the Director. The sponsorship includes the joint supervision of the project by an appointed senior staff member of the company, a pledge of assistance and support to ensure the successful completion of the project.

In 2008, our students were invited to work on strategic projects offered by several major corporate and investment banks, as well as some other marketing organizations. Projects covered issues such as market entry strategies and brand positioning research. Students would benefit from learning how to solve strategic problems and often lead to career opportunities.

Overseas Business Plan Competitions Joining Business Plan Competitions is an excellent way to polish your business skills and to hone your entrepreneurship spirit. The Chinese University of Hong Kong strongly encourages MBA students to form cross disciplinary teams, with different nationalities and different background to participate in various competitions. In 2008, we have sent teams to join competitions in San Francisco, Oregon, Moot Corp in Texas, USA and Asian Moot Corp in Thailand.

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Corporate Social Responsibility Conference

In preparing themselves to become socially responsible business leaders, our students organized the second student-led CUMBA Corporate Social Responsibility (CSR) Conference.

The flagship of its kind and the event attracted nearly 300 attendees.

In the CUMBA CSR Conference 2008 in May, Mr. Jet Li, the internationally acclaimed movie star, was the keynote speaker presenting his charity project - One Foundation. Participants were invited to attend different workshops by our conveners and moderators to have better understanding and practices on the sustainable development of CSR. For more details of CUMBA CSR Conference, please visit http://cumbacsr.baf.cuhk.edu.hk/

CUMBA Career Support

26 | CUMBA Programmes 2009

Your Future Career in HK/China and Beyond CUMBA Career Management Centre conducts a well-structured Career Advancement & Management Programme (CAMP) for MBA students throughout their studies, facilitating their next career move through an appreciation of their career interests and abilities, as well as development of the required management skills to fulfill their career aspirations.

As a MBA student, you own your career and we provide our every assistance to help you to manage it, making you a positive contributor to your own sphere of life, your future employer and your community.

Career Advancement & Management Programme (CAMP) “The CAMP is designed to provide benefit throughout your life time…..We respect you as an individual and will help to equip you to manage your own career and pursue your career ambitions.”

CUMBA Career Management Centre

Individual Counselling

Skills Training

Individualized Session

Job Search Series

Self-assessment

Executive Development Series

Psychometric Testing

Life Enrichment Series

On-going Experience Sharing & Networking

Facilities

CEO Talks

e-Resources and Online Career Centre

Elite Mentorship Programme

Publications

On-campus and Offsite Recruitment Events

MBA Business Library

Chamber Functions and Industry Conferences

Premium Town Centre in CBD

CUMBA Career Management Centre Ms. Marjorie Chang

Administrative Director (Career Management)

Ms. Leeann Kee

Manager, Career Management Centre

Ms. Rosa Lam

Executive, Career Management Centre

CUMBA Programmes 2009

2008 Graduates Employment Statistics * (Data collected as in June 2008) Average age

28 years

Average work experience

4.8 years

Female

40%

Male

60%

With Chinese language capability

62%

Nationality

By Industry

32% | Europe

41% | Banking / Finance / Investment Management

24% | Asia (including China)

17% | Consulting

24% | Hong Kong

6% | Conglomerates

20% | Canada / US

6% | Consumer Products / FMCG 6% | Industrial 6% | Media / PR / Entertainment 6% | NGO 6% | Properties 6% | Technology / Telecom

By Function

By Location

41% | Hong Kong 23% | Finance / Investment Analyst

41% | Overseas (Europe / US)

18% | Consultant / Associate

18% | PRC & Taiwan

18% | General Management / Operation 12% | Business Development / Brand Management

* 41% of the respondents work outside their home countries. * 29% of the respondents who are non-local students, secured jobs in Hong Kong/ PRC.

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2008 Graduates Employment Statistics (cont.)

Annual Salary

Salary Difference: Pre-MBA vs. Post-MBA Salary Increases

For Class Average

HKD 634,129

USD 81,299

Median

HKD 401,250

USD 51,442

Over 200% 100 - 200% 50 - 100% 10 - 50% Overall (10% or above)

44% 19% 6% 31% 100%

Employment Highlights of CUMBA 2008 Graduates Cecile Cao

Morden Chen

Nationality: USA

Nationality: Taiwan

Post-MBA Employer: Prudential Capital Group

Post-MBA Employer: Microsoft

Work Location: New York, USA

Work Location: Beijing, China

Destiny Guo

Timo Kaschuba

Nationality: China

Nationality: Germany

Post-MBA Employer: Bloomberg L.P.

Post-MBA Employer: McKinsey & Company

Work Location: Hong Kong, China

Work Location: Munich, Germany

Justine Lau

Jenking Shao

Nationality: USA

Nationality: China

Post-MBA Employer: PricewaterhouseCoopers

Post-MBA Employer: Legend Capital

Work Location: New York, USA

Work Location: Beijing, China

Anne-Marie Schumann

Elaine Wu

Nationality: Germany

Nationality: USA

Post-MBA Employer: The Boston Consulting Group

Post-MBA Employer: Lehman Brothers

Work Location: Berlin, Germany

Work Location: Hong Kong, China

CUMBA Programmes 2009

Recent Recruiting Companies 2005-2008 • 3M China

• JP Morgan

• Alcatel Shanghai Bell Co., Ltd.

• Julius Baer (Hong Kong) Ltd.

• Arcelor Mittal

• Kimberly-Clark Corporation

• Arthur D. Little

• Legend Capital

• BOC International

• Lehman Brothers

• Bloomberg L.P.

• Li & Fung Group

• BNP Paribas

• Louis Vuitton (China) Company Ltd.

• Booz & Company

• Macquarie Securities Ltd.

• Bosera Funds

• McKinsey & Company Inc.

• The Boston Consulting Group

• Microsoft

• Calyon Hong Kong Branch

• Motorola Asia Pacific Ltd.

• Campbell Soup Asia Ltd.

• Panasonic SH Industrial Sales (Shenzhen) Co., Ltd.

• Capgemini

• Pepsico International

• China Minseng Banking Corporation Ltd.

• PricewaterhouseCoopers

• China Telecom (Hong Kong) International Ltd.

• Principal International Asia Limited

• Citigroup Inc.

• Prudential Capital Group

• DBS Bank (China) Ltd.

• Samsung Electronics HK Co., Ltd.

• Dell China Ltd.

• Schneider Electric (HK) Ltd.

• Ericsson China R&D Institute

• Senior Citizen Home Safety Association

• FedEx Express

• Shanghai Fosun Pharmaceutical (Group) Co., Ltd.

• Fortis

• Shanghai NewMargin Ventures

• General Electric

• SHK Fund Management Ltd.

• Goldman Sachs

• Societe Generale Corporate & Investment Banking

• GP Electronics (HK) Ltd.

• Sun Hung Kai Financial

• Hewitt Associates Consulting (Shanghai) Co., Ltd.

• Sun Hung Kai Properties

• HSBC

• TCL Corporation

• Huawei Technology Co., Ltd.

• UBS Investment Bank

• Hutchison Global Communications Ltd.

• The Walt Disney Company

• IBM China/ Hong Kong Ltd.

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CUMBA Career Management Centre has initiated various activities on different skill sets in order to make our students well-equipped and competitive for the future challenges. There are 3 series of skills training available, they are namely Executive Development Series, Job Search Series and Life Enrichment Series.

Skills Training Executive Development Series • Leadership & Team Management Skills Workshop • Presentation Skills Workshop • Management Consulting Workshop - What is Hypothesis-driven Approach?

• Influencing Skills Workshop • Business Plan Writing - How to make it and make it RIGHT? • Innovation to Cash Workshop

Job Search Series Job Search Strategy • Approaching The Job Market - Your Job Search Strategy • Job Search Experience Sharing - Banking

by Rudd de Hart, Junior Advisor, Strategy, Fortis Bank (FTMBA 2006 Graduate) • Job Search Experience Sharing - Sales & Marketing with MNC

by Morden Chen, Product Marketing Manager, Microsoft (FTMBA 2008 Graduate) Interviewing Skills Workshop

CUMBA Programmes 2009

Life Enrichment Series

Wine Tasting and Appreciation

Golf Day

Volunteer Work Charity Work Part II Fun Day in CUHK Campus

Volunteer Work Charity Work Part I Fun Classes with Primary School Students

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On-going Experience Sharing and Networking CEO Talks CUMBA Career Management Centre provides a platform for the betterment of our students’ mindsets in future decision making and business networking by gaining insights from CEO Talks.

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6

1

Mr Chris D. Beaumont - President & CEO, GREY Group Japan & Chief Strategy Officer, GREY Group Asia Pacific

2

Dr Stephen Wong - President, Greater China & Japan Gas Marketing, ExxonMobil Hong Kong Limited

3

Mr Andrew Wu - LVMH Group Director for China, LVMH Group

4

Mr Philip Chen - Chairman, John Swire & Sons (China) Limited & Deputy Chairman, Cathay Pacific Airways Limited

5

Mr Michael McComb - CEO, The Disruption Consultancy, TBWA\Worldwide

6

Mr Sim S. Lim - Managing Director, Citi Country Officer, Hong Kong, Citigroup

Recruitment Talks

From left to right

IBM Recruitment Talk Google Recruitment Talk

CUMBA Programmes 2009

Internship Highlights

In 2008, we are pleased to see our full-time students seizing outstanding internship opportunities in different parts of the world.

Anthony Yim

Yu-Hui Chu

Fiorella Coto

Thomas Lesinski

Got his internship at

Got her internship at

Got her internship at

Got his internship also at

Proudfoot Consulting

Microsoft Hong Kong

Deutsche Post World Net

Deutsche Post World Net

in Hong Kong

in Hong Kong

(DPWN)

(DPWN)

in Bonn, Germany

in Bonn, Germany

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34 | CUMBA Programmes 2009

Elite Mentorship Programme The main objective of the Elite Mentorship Programme is to provide one-on-one coaching and guidance to full-time MBA students for their personal and career development. In this progamme, full-time students are paired with some of our most senior and successful alumni as mentors who are prepared to share their insights and provide advice to their mentees on career building and professional development in today’s increasingly complex world.

The mentors for our 2007-2008 academic year are:

Mr. CHAN King Cheung

Mr. HUNG Hak Wai Paul

Chief Editor Hong Kong Economic Journal Company Limited

Regional Commander Hong Kong Island, Assistant Commissioner of Police Hong Kong Police (HKSAR Government)

Ms. CHENG Siu Ling Daisy Managing Director The PRC & Taiwan Teams BNP Paribas Private Bank Hong Kong Branch

Mr. HUNG Yuk Hung Antony

Dr. CHEUNG Him Wah Angus

Managing Director Head of Fixed Income Currencies and Commodities Pacific Rim Merrill Lynch (Asia Pacific) Limited

Chief Executive Officer China Aircraft Services Limited

Mr. KAN Man Lok Paul

Mr. CHEUNG Wing Kwong Jackson

Chairman Champion Technology Holdings Limited

Chief Executive Societe General Asia Limited

Ms. KWAN Yin Ping Dorothy

Dr. CHIANG Lily Chairman Eco-Tek Holdings Limited Chairman Hong Kong General Chamber of Commerce

Mr. CHU Wou Ming Herbert Managing Director Guangzhou San Miguel Brewery Company Limited General Manager San Miguel Brewery South China Operations

Mr. CHU Yu Lun Stanley Chairman Adsale Exhibition Services Limited

Ms. CHUNG Sin Yee Iris Chief Executive Officer Just Gold Company Limited

Ms. FUNG Shun Ching Katherine General Manager Strategic Development L’Oreal Hong Kong Limited

Mr. HO Man On Norman Director Green Food International Limited

Mr. HO Ping Yau Adolf Managing Director Campbell Soup Asia Limited

Chief Operating Officer Hang Seng Bank Limited

Mr. KWOK Pui Ming Albert

Mr. SO Hing Woh Victor Chief Executive Officer The Link Management Limited

Mr. TONG Tang Joseph Executive Director & CEO – Wealth Management, Capital Markets & Brokerage Sun Hung Kai & Company Limited

Mr. TSOI Po Tak Alfred General Manager Yahoo! Holdings (HK) Limited

Mr. WAN Yiu Ming Thomas Managing Director Jardine OneSolution (China) Limited

Ms. WONG Lai Mun Shantel

General Manager – Project Initiation Chevron Companies (Greater China) Limited

Vice President, Marketing & Category, Greater China Starbucks (China) Company Limited

Ms. LAI Tin Chi Christine

Ms. WONG Wai Kwan Anna

Executive Director, Head of Human Resources Hong Kong and North Asia ABN AMRO Bank

Mr. LAM Chick Leung Gordon

Managing Director – Marketing HSBC Private Bank

Mr. WONG Yick Kam Michael

Executive Director Managing Director Sun Hung Kai Properties Limited Citigroup Venture Capital International Asia Limited

Mr. LAM Yim Nam David

Mr. YAN Chi Wai Henry

Deputy Chief Executive Bank of China (Hong Kong) Limited

Managing Director, Senior Credit Officer, Asia UBS AG

Ms. LAU Bing Ying

Mr. YEE Po Kui Lawrence

President and Managing Director Kimberly-Clark (HK) Limited

Mr. LEE Ming Kwong Ivan Senior Vice President Lehman Brothers Asia Limited

Mr. LEUNG Kin Hee Managing Director, Strategic Credit Marketing DBS Bank (Hong Kong) Limited

Mr. LI Kar Cheung Denis Group Director Jebsen & Company Limited

Senior Vice President Business Development Dun & Bradstreet International

Ms. YEUNG Eirene Director, Corporate Strategy Unit and Company Secretary Cheung Kong (Holdings) Limited Mr. YU Sai Hung Peter Partner PricewaterhouseCoopers

CUMBA

China Story

36 | CUMBA Programmes 2009

Expertise in China In 1990, a new chapter began for CUMBA as we welcomed our first mainland student. Since then we have developed profound relationships and connections in China.

Many of our faculty members conduct extensive research into China business and receive invitations to teach in many leading institutions there. Today, we are the leader in China business research and we have nearly 1000 MBA alumni working and living in China. Business leaders from various local and multinational organizations with a presence in China regularly visit The Chinese University of Hong Kong to share their insights on this huge market with our students.

In summary, CUMBA has:

Strong alumni network in China Impeccable leadership in China business research Extensive relationship with tertiary education institutions in China

Mr Zhang Jianguo, Chairman, Construction Bank of China spoke at CUHK

Mr Zhang Jianguo (left) and Professor T. S. Lee, Faculty of Business Administration (right)

1978

1990

1992

First foreign student joined our programme

First mainland student joined our programme

First mainland student graduated from our programme

CUMBA Programmes 2009

Partnership with Tsinghua University

The Chinese University of Hong Kong is the first university in Hong Kong to offer joint MBA programmes with a Mainland institution. We started our MBA in Finance with Tsinghua University in Beijing back in 2000.

Since then, this flagship programme has nurtured over 600 business executives in the Mainland with many of whom hold key positions in the financial service industry in China.

Partnership with Shanghai National Accounting Institute In 2004, the Faculty of Business Administration of CUHK forged a strategic partnership with the Shanghai National Accounting Institute to provide world class accounting and finance education in the greater China region and provide opportunities for local and Mainland accounting and finance professionals to learn and grow. Upon completion of the programme, participants are awarded both a Master of Accountancy degree by The Chinese University of Hong Kong, and a CFO Professional Certificate by the Shanghai National Accounting Institute. As the only programme outside of Mainland China offering the CFO professional certificate, our graduates enjoy a competitive advantage no other local institute can deliver.

2000

2004

Launched FMBA with Tsinghua University in Beijing

Launched EMPAcc and MAcc with Shanghai National Accounting Institute

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38 | CUMBA Programmes 2009

Extensive Alumni Network in China

1. Jun Ge |

Class of 2000

Managing Director, Intel China

2. Cherry Lu |

Class of 2004

Associate Sequoia Capital China

3. Tina Wu |

Class of 2002

Associate Director / Head of Local Enterprise, East China Standard Chartered Bank, Shanghai

1 3 2

CUMBA Programmes 2009

4. Simon Sun |

Class of 2005

Associate Booz & Company (formerly known as Booz Allen Hamilton)

5. Tony Cheng |

Class of 1985

Corporate Treasurer / Head of Tax and Insurance, Greater China Region Nestle (China) Limited

6. Addy Lee |

Class of 2000

Managing Partner China Amrop Hever Group

4 5

6

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39

40 | CUMBA Programmes 2009

Student Learning and Development in China CUMBA students travel frequently to China for company visits, field trips as well as charity activities. The purpose is to give them eye-opening experiences and to gain insights in China.

1

2

3

4

1. CUMBA students participating in Global Young Leaders Programme helping the underprivileged in China 2. Company visit to Shenzhen led by CUMBA Office 3. Business field study trip to Tsinghua University, Beijing 4. Visit to Capital Steel Group (Shougang), Beijing

CUMBA

Programmes

42 | CUMBA Programmes 2009

Full-time MBA The Full-time MBA curriculum consists of core and elective courses. Each calendar year is divided into three regular terms and a summer term. To graduate, full-time candidates are required to complete 54 units.

Candidates may choose a concentration in one of four areas: China Business, Finance, Marketing, or Entrepreneurship.

The concentration will be reported on your transcripts.

Completion of the full-time curriculum normally takes 16 months of full-time study. Alternatively, students who opt out of the summer internship or world-wide exchange can complete the programme in 12 months. Students can also apply for Dual Degree Programs with HEC, Paris or University of Texas at Austin in the second year of study, which leads to the award of MBA degrees from both institutions.

Class schedule Classes are held on a full-time basis.

Electives in concentration areas may be offered in evenings or on Saturdays.

Study Plan Year 1 Pre-Term Session August

1st Term August - December

2nd Term December - March General MBA

Corporate Financial Reporting Management Competencies and Current Perspectives (outward bound plus seminars)

Macroeconomics for Business Executives Statistical Analysis Financial Management Marketing Management

Organizational Behaviour Strategic Information Systems Operations Management Managerial Economics AND 1 Elective

Concentration option Organizational Behaviour AND take 2 out of the following 4 courses: 1) Strategic Information Systems 2) Operations Management 3) Managerial Economics 4) Contemporary Management Accounting* (will be offered in 3rd term) AND 2-3 Electives (Max load: 5 courses)

CUMBA Programmes 2009

Year 2 3rd Term March - June

Summer Term (optional) June - August 2 or 3 Electives

General MBA

OR

Contemporary Management Accounting,

Participation in Student Exchange Programme (3 or 4 months)

Strategic Management AND Business Practicum and 2 -3 Electives

Summer Internship

OR

Concentration option

Business Field Study (Mainland China)

Participation in Dual Degree between CUHK and HEC, Paris To earn both MBA degrees from CUHK and HEC (8 months)

Strategic Management

and/or

OR

2-3 Electives

Participation in Dual Degree between CUHK and University of Texas at Austin To earn both MBA degrees from CUHK and UT-Austin (11-12 months)

(Max load: 3 courses)

Need 54 units to graduate

3 Electives

AND

Business Practicum and 2 -3 Electives

OR

3-4 Electives

(Max load: 5 courses)

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44 | CUMBA Programmes 2009

Part-time MBA (Evening Mode / Weekend Mode) The Part-time MBA curriculum consists of core and elective courses. Each calendar year is divided into three regular terms and a summer term. To graduate, part-time candidates are required to complete 48 units.

Candidates may choose a concentration in one of four areas: : China Business, Finance, Marketing, or Entrepreneurship.

The concentration will be reported on your transcripts.

The part-time curriculum normally takes 24 months to complete in the evening and weekend modes.

Class schedule Evening Mode Students normally meet two evenings per week for two courses in each term at the MBA Town Centre (Unit B, 1/F, Bank of America Tower, 12 Harcourt Road, Central), from 6:45 p.m. to 9:45 p.m.

Weekend Mode Students meet on CUHK’s main campus from 9:30 a.m. to 5:15 p.m. every Saturday for two courses in each term. One course is conducted from 9:30 a.m. to 12:30 p.m. and the other from 2:15 p.m. to 5:15 p.m.

Electives in concentration areas may be offered in evenings or on Saturdays.

Uniqueness of our Part-time programme • Multicultural learning experiences with students from various overseas countries • Developing globally minded leaders through world-wide exchange programmes, overseas projects and double degree options in Europe and US • Provides opportunities to network with nearly 1000 CUMBA alumni in China and another 4000 in Hong Kong

CUMBA Programmes 2009

Study Plan Year 1 Pre-Term Session August

Management Competencies and Current Perspectives (outward bound plus seminars)

September - December

1st Term

2nd Term December - March

3rd Term March - June

Corporate Financial Reporting

Statistical Analysis

Financial Management

Macroeconomics for Business Executives

Organizational Behaviour

Marketing Management

Summer Term June - August

Business Field Study (Mainland China) and/or 2 Electives

Year 2 1st Term September - December

2nd Term December - March

3rd Term March - June

Summer Term June - August

General MBA take all of the following 4 courses: 1) Contemporary Management Accounting 2) Strategic Information Systems 3) Operations Management 4) Managerial Economics

Concentration option

Strategic Management

Business Field Study (Mainland China)

AND

and/or

1 Elective

2 Electives

take 2 out of the following 4 courses: 1) Contemporary Management Accounting 2) Strategic Information Systems 3) Operations Management 4) Managerial Economics AND 2 Electives

* Part-time students are also welcome and encouraged to participate in our world-wide exchange program

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46 | CUMBA Programmes 2009

Curriculum Concentration Options Students may take one of the following four concentration options. Each concentration requires completion of 15 credits in total.

CHINA BUSINESS:

FINANCE:

plus at least 4 elective courses eligible for claiming China Business option. Sample electives are:

plus at least 3 elective courses eligible for claiming Finance option. Sample electives are:

• China Finance

• Advanced Financial Management

• Corporate Governance : A Global perspective

• Cases in Corporate Finance

• Leadership and Organizational Behaviour in China

• Financial Markets and Instruments

• Marketing in China

• Global Finance

• Seminar in Management of Chinese Enterprises

• Management of Financial Institutions

• Business Field Study - Mainland China

• Investment Analysis and Portfolio Management • Financial Management

• Mergers & Acquisitions • Venture Capital & Private Equity

MARKETING:

ENTREPRENEURSHIP:

plus at least 2 elective courses eligible for claiming Marketing option. Sample electives are:

plus at least 4 elective courses eligible for claiming Entrepreneurship option. Sample electives are:

• Customer Relationship Management

• Mergers & Acquisitions

• Internet Marketing

• Management of Innovation

• Organizational Marketing

• Business Negotiations

• Service Marketing

• Technology Start up - From Idea to Reality

• Strategic Brand Management

• Venture Capital & Private Equity

• Strategic Marketing • Marketing Research • Marketing Management

• Buyer Behaviour

• New Venture Business Project

• Project Management

• Selected Topics in Management: Managing Family Business Growth

Unit Exemption Students may be granted exemption from core courses if they have taken similar or equivalent courses in their undergraduate/graduate studies within five years before admission and with satisfactory academic performance. Upon exemption from core courses, a maximum of 6 units can be reduced in the total units required for graduation.

Medium of Instruction All MBA courses are taught in English.

CUMBA Programmes 2009

Methods of Instruction Individual faculty members have primary responsibility for choosing the most effective course materials and method of teaching in realizing course objectives.

Common methods include lectures, discussions, case analyses, seminars, gaming models, and directed research. In addition, students conduct plant tours, surveys, and field work, and local businessmen are invited to give guest lectures or lead class discussions.

The case analysis method is used extensively where appropriate. Students analyse, evaluate, and formulate decisions for business situations on the basis of the knowledge that they have acquired or are learning. Usually, students are required to make oral presentations on the case and/or prepare written analyses, and case materials are often used as the basis for course examinations. Regardless of which course materials or delivery methods faculty members adopt, they aim to achieve a balance between theory and practice, with a clear emphasis on relevance.

Course Description Pre-Term Course MBA6060 | Management: Competencies and Current Perspectives The objective is to know and understand the significant events and issues that affect the business of running an organization. To discover and understand the human processes that are essential for developing leadership and management skills. The course comprises two parts: a) An experiential programme whereby students will participate in structured outdoor exercises to develop problemsolving, team building, leadership and communication skills. b) A residential course with an integrative approach to understand the complexities of leading and managing a business organization in the new millennium.

Core Courses ACY5010 | Corporate Financial Reporting This course provides a graduate-level overview of the principles and concepts that underlie corporate financial reporting and the economic consequences of accounting choices. The course focus is on developing the skills required to interpret the information contained in financial statements and its use in decision-making rather than on the skills required to prepare financial statements. Topics include the use of accounting information in evaluating firm performance, and corporate reporting policies.

ACY5020 | Contemporary Management Accounting Prerequisite: ACY5010 or equivalent

This course examines the use of contemporary accounting systems for cost measurement, control, performance evaluation, and as a source of sustainable competitive advantage. The course begins with discussion of cost concepts and traditional accounting control and costing systems and then proceeds to examine contemporary accounting systems including activity-based systems for product pricing, cost control and customer profitability management, and EVA速 and Balanced Scorecard systems for strategic control and performance evaluation. Practical exposure to the use of these systems in decision-making and the issues involved in their design and implementation is provided through the use of case analysis, current research and student projects.

DSE5012 | Macroeconomics for Business Executives This course provides students with a basic understanding of the state of the global economy and macroeconomic policy.

Topics include national income accounting, unemployment, inflation, monetary and fiscal policies, and international economic interactions. Applications of economic theories to current macroeconomic phenomena will be emphasized.

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48 | CUMBA Programmes 2009

DSE5110 | Statistical Analysis This course is intended to equip students with the basic statistical tools required for the quantitative analysis of business problems. Topics include basic sampling and analysis of data, probability distribution functions, estimation of parameters and hypothesis testing, goodness-of-fit tests, analysis of variance, simple regression, correlation, and basic non-parametric statistical methods.

DSE5210 | Strategic Information Systems This course discusses the role of information technology (IT) in corporate strategy, along with their strategic, organizational, and technical issues in management and use. Topics include IT and business strategy alignment, IT-enabled business process re-engineering, IT outsourcing, information systems planning and management, e-commerce technology and management, and IT project management. Emphasis of the course is on how IT can contribute to organizational effectiveness.

DSE5410 | Operations Management Prerequisite: DSE5110 or equivalent Efficiency and effectiveness of operations provide significant contributions to firms’ competitive advantage. This course is to help students understand the concepts, frameworks, tools, and techniques that enable an operating manager to diagnose an existing situation, identify its challenges and opportunities, draft a plan of actions, and implement the operating improvements that will result in a competitive advantage in the market place. Topics encompass: operations strategy, process analysis, quality management, inventory control, and scheduling issues, etc.

DSE6010 | Managerial Economics Prerequisite: DSE5110 or equivalent In this course economic analysis is applied to the management decision-making process. Topics include management decision-making under different situations, demand measurement and forecasting, production and cost, pricing, and capital budgeting. The course consists of lectures, exercises and discussions, and student group presentations of assigned problems and cases.

FIN5010 | Financial Management Prerequisite: ACY5010 (For part-time students of both Evening and Weekend Modes only) This course provides a framework for analyzing the major financial decisions by a firm. Issues addressed include valuation, capital budgeting, financial planning, dividend policy, working capital management, and the financing mix for the firm.

Brief introductions to derivatives and asset pricing are also included.

MGT6110 | Organizational Behaviour This course seeks to help each individual develop, both cognitively and personally, to be an effective manager of people.

Knowledge from the behavioural sciences is introduced to assist future managers to increase their sensitivity and flexibility in dealing with interpersonal problems. Topics include individual behaviour, perception, motivation, leadership, formal organization practices and dysfunctions, communications, group behaviour and organizational development. Special subjects such as cultural influences on business practices and special problems of family businesses are also highlighted.

MGT6140 | Strategic Management (For students who will have completed the core courses requirement) Encountering an increasingly competitive business environment, how managers interpret and respond to it, is crucial to the success of a business. This course is designed to provide students with a concept of competition and an understanding of the role of managers in the process of strategy formulation, implementation, and evaluation.

Major topics include organizational mission, analysis of business environment, strategic planning, formulation and implementation of strategies at both business and corporate level, strategic change, and strategic evaluation and control.

Cases, in-depth readings, and contemporary issues will be discussed in the class.

MKT5010 | Marketing Management This course is designed to illustrate how marketing management varies the marketing mix (price, product, promotion and place) to achieve maximum consumer satisfaction. Emphasis is placed on the basic marketing concept that a firm’ s long-run market position is enhanced by the creation of a differential advantage while following consumer desires.

Also discussed are marketing strategy (formulation and implementation) and the role of the firm vis-a-vis its various environments (socio-political-economic). Short cases are used to illustrate the various concepts and to provide the students with decision-making experiences in a complex environment.

CUMBA Programmes 2009

Required Courses for Claiming Concentration MBA6080 | Business Field Study - Mainland China This course consists of preparatory assignments, readings, and a written study plan, followed by a seven-day residential program in China, concluding with a written report and oral presentation. The goal in taking classroom sessions in China is to expose MBA students to a wide spectrum of issues related to doing business there. Trade, economics, finance, market structures, ventures, management practices, politics, as well as geographic and social issues are highlighted through lectures, seminars, and discussions with local government officials, managers, and academics. Site visits to state enterprises, joint ventures and manufacturing facilities are included.

(Eligible for claiming concentration option in China Business)

FIN6040 | Investment Analysis and Portfolio Management Prerequisite: FIN5010 or equivalent The purpose of this course is to provide a comprehensive introduction to fundamental analysis of securities. The materials covered will help students to become familiar with a variety of financial instruments traded in the equity and fixedincome markets, to understand the theoretical foundation for, and practical implementation of, widely used asset pricing theories, and to develop essential skills needed to succeed as an investment professional.

(Eligible for claiming concentration option in Finance)

MKT6010 | Strategic Marketing Prerequisite: MKT5010 or equivalent This course covers major marketing decisions in a problem oriented setting, the in-depth study of general marketing management, and the development of marketing plans and strategies. Emphasis is placed on integrating and applying analytical techniques, and interfunctional aspects of marketing.

(Eligible for claiming concentration option in Marketing)

MKT6040 | Marketing Research Prerequisite: MKT5010 and DSE5110 or equivalent This course deals with the systematic and objective search for, and analysis of, information relevant to major classes of marketing management problems. There will be a focus on applications of problem structuring and marketing data collection, processing, and analysis.

(Eligible for claiming concentration option in Marketing)

Electives Offered During the Current Year ACY6312 Corporate Governance: A Global Perspective

MBA6091 New Venture Business Project

ACY6362 Taxation in China

MGT6021 Management of Innovation

COM5940 New Media Entrepreneurship DSE6688

Technology Start up - From Idea to Reality

MGT6024 Selected Topics in Management: Managing Family

Business Growth

DSE6730

Project Management

MGT6300 Seminar in Management of Chinese Enterprises

FIN6010

Money and Capital Markets

MGT6310 Leadership and Organization Behavior in China

FIN6040

Investment Analysis and Portfolio Management

MKT6010 Strategic Marketing

FIN6060

Selected Topics in Finance: Fixed Income Analysis

MKT6040 Marketing Research

FIN6064

Selected Topics in Finance: Options and Futures

MKT6050 Buyer Behaviour

FIN6170

Mergers & Acquisitions

MKT6090 Global Marketing Management

FIN6190

Cases in Corporate Finance

MKT6120 Marketing in China

FIN6210

China Finance

MKT6130 Strategic Brand Management

FIN6220

Financial Markets and Instruments

MKT6160 Business Negotiation

FIN6230

Venture Capital & Private Equity

MKT6223 Customer Relationship Management

MBA6070 Business Practicum MBA6080 Business Field Study - Mainland China

MKT6225 Global Marketing Management

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50 | CUMBA Programmes 2009

Dual Degrees Currently CUMBA joins hands with The Hautes Etudes Commerciales (HEC) in Paris and University of Texas at Austin in offering MBA Dual Degree Programs.

CUMBA/HEC Dual MBA Degree Program

This Dual Degree Program aims to provide solid business training in a highly international environment by building on each institution’s excellence in management education and by blending the richness and variety of Europe and Asia.

CUMBA/UT-Austin Dual MBA Degree Program

CUMBA and the McCombs School of Business of The University of Texas at Austin offer a cooperative program whereby selected students have the opportunity to pursue studies at each of the schools which result in the award of degrees from both institutions. Participating students are required to fulfill the in-residence class requirement of both institutions to obtain the degree.

How Does It Work?

• F i r s t y e a r s t u d y i n T h e C h i n e s e University of Hong Kong • Second year study in HEC or UT Austin • Obtained TWO MBA degrees upon

graduation

Benefits of Pursuing a Dual Degree • CUMBA is the only double degree provider in Hong Kong • Receive world-class MBA education in different cultures • A b l e t o d e v e l o p A s i a / E u ro p e o r A s i a / U S network for future personal growth • B e c o m e l i f e t i m e a l u m n i o f t h e s e l e a d i n g institutions in Asia and Europe/US

CUMBA Programmes 2009

“For me to be a better business woman and better leader, I need to be a global thinker. The dual MBA program with UT-Austin has allowed me to explore key American and Asian markets through two distinctively competitive academic environments. The level of diversity, intellect, and energy in this program is what made my MBA experience invaluable.�

Justine Z. Lau, USA, Class of 2008, Participated in CUMBA / UT-Austin Dual MBA Degree Program Post-MBA Employer: PricewaterhouseCoopers

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52 | CUMBA Programmes 2009

Double Degrees CUMBA joins hands with Faculty of Law of The Chinese University of Hong Kong in offering JD/MBA Double Degree Programme and with School of Public Health of The Chinese University of Hong Kong in offering MBA Programme in Health Care/Master of Public Health.

JD/MBA Double Degree Programme The Programme will combine, in an integrated postgraduate double-degree structure, an academically rigorous and professionally enriching programme of legal and business studies which will equip its graduates with the education and skills required for leadership in Hong Kong, Mainland China and Asia.

MBA Programme in Health Care / Master of Public Health The Programme aims to provide relevant and innovative management education for health-care professionals. Students will be equipped with the prerequisite knowledge, skills, and attitudes to successfully meet the challenge of health care reform in Hong Kong.

For more information on the Double Degree Programmes offered by CUMBA, please visit our website at http://www.baf.cuhk.edu.hk/mba/program_jd.htm

Admissions and Support

from CUMBA

54 | CUMBA Programmes 2009

Admission Requirements Applicants should meet the requirements below:

Full-time MBA Programme

Part-time MBA Programme (Evening and Weekend Modes)

Bachelor degree with honours (not lower than second class lower division or B grade) or equivalent professional qualification GMAT score*# Three years of full-time post-qualification

At least three years of full-time post-

work experience are expected

qualification work experience

*Only scores from GMAT tests taken within 5 years of your application will be considered, i.e. tests taken in January 2004 or thereafter. Applicants should arrange to send the official GMAT scores to the MBA Programmes of The Chinese University of Hong Kong.

Programme code for Full-time MBA: R9H-0W-26 Programme code for Part-time MBA: R9H-0W-08 For more information, please visit www.mba.com #Applicants can submit the applications first with GMAT scores to be sent to CUMBA Admissions Office later.

Admission Procedure Application Schedule Full-time MBA Programme

First round

Second round

Third round

Part-time MBA Programme First round

Second round

Third round

Application Deadline

November 28, 2008 January 30, 2009

March 31, 2009

January 30, 2009 February 27, 2009

March 31, 2009

Deadline for submitting supporting documents and official report of GMAT scores

December 19, 2008 February 20, 2009

April 17, 2009

February 20, 2009

March 20, 2009

April 17, 2009

Interviews by

December 31, 2008

March 6, 2009

April 30, 2009

March 6, 2009

March 31, 2009

April 30, 2009

Admission results by

January 30, 2009

March 31, 2009

May 29, 2009

March 31, 2009

April 30, 2009

May 29, 2009

CUMBA Programmes 2009

How to Apply On-line Application https://mbaonline.baf.cuhk.edu.hk (Applicants are advised to submit the applications first with supporting documents to be sent to CUMBA Admissions Office later)

Supporting Documents Required The following documents should be sent directly to the CUMBA Admissions Office: • Two copies of official undergraduate transcripts sent directly by the Registrar of those institutions • Photocopies of degree certificates • Two completed recommendation forms or equivalent reference letters • An official copy of your GMAT score

Interviews Short-listed candidates will be invited to attend an individual interview. For short-listed candidates residing outside Hong Kong, interviews will be conducted via teleconference or in person by CUMBA representatives.

Admission Results The admission decision will be communicated to individual applicants shortly after the interviews. Candidates admitted to the programme are required to pay the first part of the tuition fee before the deadline, as indicated in the acceptance package. Admitted candidates should not register simultaneously in another course of study or research leading to the award of any degree, diploma or certificate either at this university or at any other tertiary institution.

Tuition Fees Programme Full-time MBA Programme #

Tuition fees* HK$ 270,000 (approx. US$ 34,560 or EURO 23,217)

Part-time MBA Programme

HK$ 230,400

(Evening and Weekend Modes)

(approx. US$ 29,491 or EURO 19,812)

*Tuition fees for the 2009-2010 academic year are subject to change. US$ and EURO figures are based on exchange rates on August 12, 2008 #Accommodation expense: approx. US$400 per month (single room)

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Graduation Requirements and Grading System Graduation Requirements • Full-time students must complete 54 units of regular courses to graduate unless exemption is granted, while part-time students must complete 48 units to graduate unless exemption is granted.

• A student must have a cumulative grade-point average of at least 2.70 to graduate.

• Any student in the full-time programme whose grade-point cumulative average is below 2.70 at the end of the first term will be dropped from the Programme.

• Any student in the part-time programme whose cumulative grade-point average is below 2.70 at the end of the third term or after completion of seven courses, or below 2.70 at the end of the sixth term or after completion of twelve courses will be dropped from the Programme.

• A student who receives a D or F grade must repeat the course or take an approved substitute course. Although the student’s transcript will include the original grade, only the grade received on the makeup course will be counted in computing their overall grade-point average.

• Any student who receives four grades of C+ or below, or receives two grades of D or F will be dropped from the Programme.

IT Proficiency Requirement All students are required to pass the IT Proficiency Test before they graduate. Students will not be allowed to graduate if they do not pass the test. Students can find more details about the test at www.sitc.cuhk.edu.hk

Grading System Student performance is assessed on a course by course basis. Grades for graduate-level courses are recorded by letter, but grade points are used to compute averages. The letter grades and the corresponding grade points are as follows:

Programme

Grade

Grade Point

A

4.0

Excellent

A-

3.7

Very Good

B+

3.3

B

3.0

B-

2.7

C+

2.3

C

2.0

C-

1.7

D

1.0

Failure

F

0.0

Bad Failure

Good

Pass

CUMBA Programmes 2009

Scholarships, Awards and Financial Assistance Entrance Scholarships CUMBA recognizes and treasures candidates with outstanding academic achievements and personal accomplishments.

Entrance scholarship will be awarded to the most outstanding candidates. Both local and international applicants have equal chance to be considered. Applicants are automatically considered for entrance scholarship, so it is an advantage to submit applications early. In a typical school year, scholarship will be awarded to about 20% to 30% of the incoming students.

Merit-based Scholarships and Awards Through the generous support of individuals, alumni, business firms and organizations in Hong Kong, a number of scholarships, bursaries and awards are offered to outstanding students based on their academic performance and contributions while at CUMBA.

For Full-time MBA Students • • •

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AmCham Charitable Foundation Scholar Award Anonymous Scholarship BOCHK Charitable Foundation – The Chinese University of Hong Kong Scholarships Chinese Gold & Silver Exchange Society Scholarship Hong Kong Financial Womens Association Scholarship MBA Alumni Association Award

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Mong Man Wai Scholarship Professor Hsin Sutu Memorial Scholarship Professor H. Sutu Prize Sun Hung Kai Properties Scholarship T.S. Tong & Co. Scholastic Achievement Award Yeh Yui Fong Scholarship

For Part-time MBA Students • D.H. Chen Foundation Scholarship • Professor H. Sutu Prize • Sun Hung Kai Properties Scholarship

Financial Assistance Hong Kong residents may also be eligible for study loans through Student Financial Assistance Agency.

Continuing Education Fund http://www.sfaa.gov.hk/cef/intro.htm CUMBA Programmes are listed as a reimbursement course under the Continuing Education Fund scheme, providing reimbursement of up to HKD10,000 to those who fulfill the criteria.

Non-means Tested Loan Scheme (NLS) for local students http://www.sfaa.gov.hk/eng/schemes/nlss.htm The NLS operates on a full cost-recovery basis. Interest is charged at the HKSAR Government’s no-gain-no-loss rate which is currently set at 2.451% below the average best lending rate of the note-issuing banks, plus a risk-adjusted factor which seeks to cover the Government’s risk in disbursing unsecured loan once the loan is drawn down and throughout the repayment period until the NLS loan is fully repaid.

In addition, the CUMBA Alumni Association provides funds for supplementary loans to students with demonstrated financial need. The loan amount depends on individual financial circumstances, but does not normally exceed HKD10,000. The Nam Hou Traders’ Association has donated HKD50,000 to establish a loan fund to support students who participate in exchange programmes. The above loans are only available to permanent Hong Kong resident.

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Support to International Students Visa Application MBA Programmes welcome applications from students living or working abroad. We recommend that international applicants apply during the first round to allow sufficient time to obtain Hong Kong student visas. For enquiries about entry visa requirements, please contact: The Hong Kong Immigration Department 7 Gloucester Road, Wanchai, Hong Kong Tel: (852) 2824 6111 Fax: (852) 2877 7711 Website: www.immd.gov.hk Applicants must also name a resident in Hong Kong, aged over 21, to act as sponsor. Those who are unable to get a sponsor may apply to the Graduate School Secretariat to act in this capacity.

Language Support from The New Asia-Yale-in-China Chinese Language Center (CLC) Mandarin and Cantonese courses are offered by the Chinese Language Center (CLC) that is conveniently located at Fong Shu Chuen Building near MTR University Station.

CLC operates on a three-term system. Approximately, Fall and Spring term are between 12 to 14 weeks, and the Summer term, 11 to 12 weeks. Short-term (3 to 8 weeks) courses with optional cultural tour to China are offered in Summer and Winter.

Students at any level may register for admission at any term. Academic calendar in available on CLC website http://www.cuhk.edu.hk/clc.

CUMBA Programmes 2009

Facilities and Transportation In and Out of CUHK Campus Getting Around Hong Kong has a comprehensive transport system and it is hassle-free getting around by underground trains and railway. Transportation to and from the CUHK campus is convenient. The University MTR station links the campus to the underground trains and other downtown areas. The campus is also well serviced by public vehicles and taxis. For details of the transportation system, please see the links below:

Railway http://www.mtr.com.hk

Buses http://www.kmb.hk http://www.nwstbus.com.hk

Ferries http://www.starferry.com.hk http://www.nwff.com.hk

Taxis There are 3 kinds of taxi in Hong Kong – Red, Green and Blue.

The red ones mainly run in Kowloon and on Hong Kong Island, green taxis run in the New Territories and the blue ones run on Lantau Island.

Taxi fares are metered and there are fare details inside each cab. Receipts are available.

Transportation within the CUHK Campus Free intra-campus buses are available during teaching days. Paid shuttle light buses are also available for visitors, staff and students.

Banking Services Major banks are open at 9 am to 4.30 pm on Monday to Friday, and 9 am to 12.30 pm on Saturday. They close on Sundays and public holidays. Automated teller machines (ATM) can be found throughout the city.

Octopus Cards Octopus cards are widely used in Hong Kong by major transport operators. An octopus card is a store-valued card that can also be used for commuting and other transactions such as in convenience stores. For more information about octopus cards, please visit www.octopuscards.com or visit the customer services counter at any MTR stations.

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Main Campus The main campus of CUHK is in the north of Shatin in the New Territories. The administrative office of the MBA Programmes is resided in the Leung Kau Kui Building on central campus, where classes for the fulltime and weekend modes are held.

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MBA Town Centre The MBA Town Centre is located at the first floor of Bank of America Tower in Central. Classes for the Part-time MBA Programme (Evening Mode) are held there. Its prime location equipped with the sophisticated learning technology maximizes effective learning for our students.

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Computing The University Information Technology Service Centre (ITSC) coordinates and maintains the University’s computer and network facilities, and offers a vast array of computer facilities to the school’s community for use.

In addition to the general computing facilities at the University, the Faculty of Business Administration has installed more than 100 computers in a Local Area Network (LAN) environment for our staff and students in Fung King Hey Building, right next to the Leung Kau Kui Building.

Students staying at Jockey Club Postgraduate Hall can easily gain access to internet inside their rooms.

CUMBA Programmes 2009

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Sports Amenities Students and staff of the University can enjoy various sports facilities on campus including: • 2 sports fields • 3 gymnasiums • An Olympic-size swimming pool Please visit http://www.peu.cuhk.edu.hk/index.htm for more details.

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Library System There are 6 libraries on campus under the University Library System serving the CUHK community.

Please visit http://www.lib.cuhk.edu.hk for more details.

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Medical and Healthcare The University Health Service (UHS) provides free primary care facilities and clinical services to all local and international students studying at CUHK through its modern clinic staffed with several resident physicians, dentists and a team of trained nurses. The UHS clinic runs an internet booking service which allows easy arrangement of medical appointments. Please visit http://www.uhs.cuhk.edu.hk/internert-booking/ UHS for more details.

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MBA Programmes FACULTY OF BUSINESS ADMINISTRATION The Chinese University of Hong Kong, Shatin, New Territories, Hong Kong Tel : (852) 2609 7783

Fax : (852) 2603 6289

Email: cumba@cuhk.edu.hk

Website: www.cuhk.edu.hk/mba

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