64
CONTENTS
62
01/04/2018
56 48
Fashio n
Farida
zzled a d e B & Bold
Diarie
Hasan
s:
42
:
ESFIR
Chairperson/Publishing Editor: Rameeza Majid Nizami Editor The Nation: Salim Bokhari Editor-at-Large: Amal Khan Managing Editor: Maryam Mahmood Creative Editor: Nur Zehra Qadri Sub Editor: Rana Faizan Hussain Digital Editor: Minahil Batool Sherazi Contributing Editor (Karachi): Farah Vayani Features Editor: Tajwar Chaudhry Editorial Assitant: Mahnoor Masood Creative Head: Faiz-ur-Rehman Creative Team: Talat Mahfooz, Faisal Fazal, Zeeshan Arif, Shoaib Qadir Photographer: M. Basharat Irshad GM Marketing: Bilal Mahmood For Advertising: Kherzan Zaidi - 0321 8976730, Ata-ur-Rehman - 0332 2427473, Khalid Sheikh - 0345 5130728
76 74
weekend | around town
Haleema Gillani & Laraib Zahra
Another Addition! Paper Clip opened its new store at Packages Mall in Lahore. The PR was done Minerva Concepts.
Hasnain Ali & Badar Touqeer
Anna Leghari
Fariman Rizwan
Waqas Aslam
april 01, 2018 | 06
Nayab
Aazer Durrani & Hadiyya Aazer
Mishalle Hira
Razza Munir
Rubia Moghees
Seyham Vahidy
weekend | around town
Ali Chaudhary, Anna Leghari, Khizra Waqar, Risham Khan, Irij Maryam & Shiwal Raza
Mehreen Monnoo
Amna Ahmar
Amna Adeel Monnoo
Sophiya Khan
Irij Mariyam
Sana Ashraf
april 01, 2018 | 07
Maham Daniyal Lashari
Rehmat Ajmal
Sara Gulzaib
weekend | around town
Sana
CafĂŠ Unplugged!
Kickstart Cafe organized a fun musical night in collaboration with singer Sana Riaz and ace guitarist Steve George in Lahore.
Harris & Maliha
Maria & Meenu
Qamar & Kashif
april 01, 2018 | 10
Saadia & Kamran
Riwa, Zainab, Ammen & Aleena
Madiha Saail
Naila & Aasma
Zainab & Aleena
weekend | around town
Nauman
Summer Ideas! Arsalan Islam & Saleem Sheikh
Ideas Man launches “Mr Blue� Spring/Summer 2018 collection at Packages Mall in Lahore. The event was managed by Bilal Mukhtar.
Ayesha Baig & Mariam Mamdot
Nayab & Sabina Ali
Ahmer Farooq, Ikram Khalid & Sakib Chisti
april 01, 2018 | 12
Bilawal Lahooti & Maria Unera
Sam Ali Dada
Junaid Khan
Imtisal
Nariman Asim
weekend | around town
Asad Muzaffar & Anusheh Asad
Sakina & Ali Kakvi
Sabahat & Sarah Gandapur
Momin Ali Munshi
april 01, 2018 | 13
Meenal & Fartashia Aim
Rabia Faz & Hadika Tabriaz
Usman Aziz
Rubia Moghees
Maryam Khalid
Khawar Riaz
weekend | around town
Mehreen & Faisal
Urban Kitchen!
Urban Kitchen restaurant was launched in Lahore. The PR was done by Minerva Concepts.
Usman Aziz & Anna Leghari
Amber Liaqat
Sophia
Khizra
april 01, 2018 | 14
Mehak Saeed
Sohail & Ali Ch
Amna Adil Monnoo
Jugan Kazim
Nur Zehra
Zainab Malik
weekend | around town
Alina Shahid
Nabiha & Warda
Khuban Omer
Mariam Khokar
Zainab Khalid
Natasha Kamal
Shireen Rehman
april 01, 2018 | 16
Mehreen Amin
Anny Shoaeb, Sana Ashraf & Amina Saqib
Samia Usman
Risham
weekend | around town
Kamran Lashari
#LB01 Ayesha Noon Khan, Selina Rashid & Kamiar Rokni
april 01, 2018 | 18
Matt Kushan & Unum Babar
Lahore Biennale’s private opening was held at Lahore Fort. The PR was done by Latitude.
Qudsia Rahim & Mohsin Hamid
Yasmin Khan & Saba
Hassan Sheheryar Yasin
Asma Chisti
Fatima Waleed Zaman
Najam Sethi
weekend | around town
Naveen K Chowdhry & Sabeen Malik
Zara Khan & Fatima Hassan
Farida Batool, Hamna Khalid & Abu Turab
april 01, 2018 | 20
Umair Fazli & Fatima Fazli
Omer Hassan, Ena Zaman, Fatima Hasan & Tariq Zaman
Sara Hashwani
Muhammad Reza
Faizan Javed
Annam H. Burki
weekend | around town
Spring Dinner!
Reema Ahsan hosted a dinner to celebrate the spring at Gaia in Lahore. The PR was done by Aamir Mazhar.
Ali, Noni, Reema & Tabia
Saim & Noori
Iqra & Jahanzeb
april 01, 2018 | 22
Sadia & Asim
Ahsan, Mudassar, Amir & Hassan
Salman, Jehanzaib, Hassan and a friend
Hassan & Madiha
weekend | around town
Kiran Chaudhry
Rubia, Rima & Amina Shah
Shoaeb & Anny
Mehvish Khan & Saifi
april 01, 2018 | 24
Huda & Rabia
Aamir & Ali Majeed
Rana Noman
Rj Khalid Malik
Rubia, Rima & Amina Shah
weekend | around town
La Poe’tesse! Asad, Saadia & Mawra Hocane & Maida Azmat
Fatimeh & Hina
Amina & Nurzia
Nazish & Sara
april 01, 2018 | 26
Samia & Aniqa
Saadia Asad launched her Noor luxury lawn “La Poe’tesse” at her flagship store in Lahore. The PR was done Aamir Mazhar.
Alina Shahid
Amber Liaqat
Amna Adeel Monnoo
Maha
weekend | around town
Sharose & Purniya
Amina Khan, Amna Saqib & Sana Ashraf
Madiha Ibrar
Amina Banday Shan
Anum Zaman
Naina
Beenish Khan
Anny Shoaeb
Mahlia
Rubia Moghees
april 01, 2018 | 28
Sam Dada
weekend | around town
Amina & Saim
#SelineSerene
Fatima Fahd previewed her debut lawn collection ‘Seline Serene’ at Cosa Nostra in Lahore. The PR was done by Aamir Mazhar.
Saira Omer & Anny Shoaeb
Nazia & Afshan
Nimra Khokhar & Mehek
april 01, 2018 | 30
Mahnoor & Aleena Shahid
Aamir & Nishat
Asifa
Rubia Moghees
Amber Liaqat
Nazish Sameer
weekend | around town
Unzila & Neha Maneka
Marium & Amina
Maira
Amber Sajid
Mishalle Hira
Hira Asim
Zerish
Maisoon
april 01, 2018 | 31
Alishae
Faryal & Rabia
Dr Farzeen Malik
weekend | around town
Step Up!
First Step Shoes and Bags launched their store at Tariq Road in Karachi. The PR was done by Starlinks
Ahmed Godil, Shanaz Ramzi & Turab
Faheem & Daniyal
MMS
april 01, 2018 | 32
Mr & Mrs Munaf
Bilal Khan, Asif Rehman & Raja Haris
Humaira Asghar Ali
Zubia Motiwalla
Kulsoom
Falisha Chaudhary
weekend | around town
Scream for Ice Cream! Swensen’s ice-cream parlor was officially launched in Karachi. The PR was done by Mujtaba.
Adil Aizaz, Christina & Joey
april 01, 2018 | 34
Sabil Azam Khan & Anam Feroze Ali
Imran Sheikh & Nadia Hussain
Ali & Faisal
Zoe Viccaji
Mathira
Dino Ali
Mizka Mahnoor
weekend | around town
Mr. & Mrs. Suwat Kaewsook with guests
Abeer
Sania & Kiran
april 01, 2018 | 35
Bilal & Adnan
Natasha Baig
Sonia Nazeer
Hira Tareen
Wajhi Farooqui
weekend | around town
Mishalle Hira
Celebrating Success!
Asifa & Nabeel hosted a lavish lunch for the media at Cosa Nostra in Lahore to celebrate the success of their spring summer lawn collection. The PR was done by Aamir Mazhar.
Aamir, Rima, Amber & Anny
Rubia Moghees & Saira Agha
Asma Chishty & Mariam Mushtaq
april 01, 2018 | 38
Wasifa & Sana
Asifa & Nabeel
Samia Munir
Hadiqa Kiyani
Nur Zehra
Aamna Taseer
weekend | around town
Neha Maneka & Shanzay Sheikh
Mariam Khokhar
Alishba & Iman
Nazish Sameer
Shireen Rehman
april 01, 2018 | 39
Risham Azhar
Farheen & Mehreen
Amina Monnoo
Zahrish
Myda Malik
Mahlia Lone
weekend | fashion
Bold & bedazzled Brand: ESFIR
Model: Faiza Hair and Make up:
Faiza
Birds of paradise 22k gold plated with
april 01, 2018 | 48
inlaid pearls
Concept and Styling: Farah Vayani Dupatta: Nida Azwer
weekend | fashion
Pari mahal 24k gold plated with
april 01, 2018 | 49
pearl, meenakari and crystals
weekend | fashion
Char bagh
april 01, 2018 | 50
moonstone, pearls, 24k gold plated
weekend | fashion
Shalimar 24k gold plated with
april 01, 2018 | 51
grey pearls and mesh work on the top
weekend | fashion
zeshan arif rd
The man behind the scenes-our very own Graphic designer
3
April
sana bashir nd
2
hajra hayat nd
2
April
April
amirah abbasi khan rd
3
nikhar riaz rd
3
April
April
LUMS Literary Society is organising a festival to promote Pakistani literature through interactive competitions, workshops, sessions, and social events. Students from a wide array of schools, colleges, and universities, from all over the country, will be participating in the two-day flagship event. When: 31 March at 8:00 - 1 April at 22:00 Where: Lums When: 7th -9th April where: Model Town Community Centre
april 01, 2018 | 54
Rich color palette, intricate embroideries and finest craftsmanship is what Rangrasiya’s upcoming ‘Carnation Collection’ is all about. Launching on 5th of April, 2018.
Florals, graphics and vibrant colors; Hop Scotch is a kidswear brand always ahead in their fashion game. Check out their stores or order online at www. ilovehopscotch.com before the stock runs out.
The winners of PSL this year are Islamabad United! We have to say both the teams played extremely well!
weekend | fashion
Home is where your makeup stash is... The grand exhibition of more than 2000 products chosen by our curators, includes high end makeup items, exclusively from the USA. Fan favourite items such as Kylie Cosmetics, Rihanna’s brand, Fenty Beauty and the infamous highlighters from Too Faced and BECCA will be available. The Black Blush’s exhibition will be held on the 7th of April, 11 am to 10 pm. where: Gulberg Lahore.
Hey foodies, Nanods wil be soon opening it’s doors in emporium Mall! It’s coming for the first time to any mall and we just can’t wait to devour those yummmy peri bites!!!
Dera Events: Avenue 12, sector Z, DHA 6 Set in the rustic outdoor, the Night Market is an ensemble of Food, Art and Music. Home startups will whip their magic of tasty delights, high quality drinks and organic products. Local artists will display and bring to you their creative installations and pieces. Lahore’s very own home grown talent of musicians will entertain you with their tunes. The Farm Night Fest is a families only event to enjoy the outdoors and have a great time. Call: 0300 6996 111 Whatsapp: +44 7453 982 111
Flaunt the best trends of summer with “Izabell” by Ittehad Textiles Create your own style statement with ‘Izabell’ by Ittehad textiles launching on 10th of April, 2018. ‘Izabell’ is a fusion of vibrant hues, intricate embroideries that is bound to make your summer wardrobe a hit.
Delicious cake
april 01, 2018 | 55
Check out Borjan’s latest Summer Collection 2018 entailing a wide range of fashion-forward and trendy footwear for your summer wardrobe. Visit their stores and grab some super funky statement pieces from shoes to bags and accessories.
rabia shakeel‘S BANANA cHAI DESSERT AND chocolate sand DESSERT. we loved having ever bite of it!
Releasing on 6th april 2018
Fashion Diaries
Farida Hasan Summer pret
collection 2018 Muse
Zoe khan Makeup
Zainab
@popupstudio
Outfits
Farida Hasan @faridahasanonline
weekend | FASHION april 01, 2018 | 57
Pink and feminine, this outfit can be dressed up for a summer engagement with a soft ruffled dupata and detailed pants.
Buzzing bees around French knot embroidered flowers sets the tone for spring. This lemon chikan shirt will brighten up any summer afternoon.
weekend | FASHION april 01, 2018 | 59
Red rose and Aztec embroidered shirt is classic and chic.
Ice blue ruffled organza shirt is fun flirty and feminine.
April 01, 2018 | 62
Hi! I’m
weekend | travel
April 01, 2018 | 63
weekend | travel
PKR 1900
khasstores.com
PKR 6450
sairarizwan.com
PKR 6350
sanasafinaz.com
PKR 6595
rangrasiya.com
Lov
PKR 7250
farahtalibaziz.com.pk
PKR 6450
sairarizwan.com
LAW
PKR 900(SHIRT PIECE)
pksapphireonline.pk
PKR 7450
crimson.com.pk
PKR 6450
sairarizwan.com
PKR 7450
pksapphireonline.pk
PKR 4190
kayseria.com
PKR 6950
rungrez.com.pk
PKR 6500 khaadi.com
PKR 6990 elan.pk
Editors’ picks
ve you
Price On Request farazmanan.com
PKR 3850
WN-G-TIME
khaadi.com
PKR 6850
zarashahjahan.com
PKR 2850
shopatorient.com
PKR 7250
sanasafinaz.com
PKR 5900
nishatlinen.com
promotion
Director Sales Marketing & Operations Bahria Town
Sajid Ilyas on CineGold Plex’s
APRIL 01, 2018 | 78
Past, Present & Future
We’ve called CineGold Plex one of the most opulent & Luxurious movie theaters in the world. Sitting in regal surroundings of Bahria Town it is one of the fanciest movie theaters in the heart of Pakistan, we are in a conversation with the director of luxury movie theater concept who leads CineGold Plex to make the sales marketing & operations effervescent. In February, 2016, this young man took on the job and in less than 11 months put the spotlight on CInegoldplex, as the Director Sales & Marketing. Despite being the Director Sales and Marketing of one of the most resplendent Companies at a very young age, this man is no snob. Easy on eyes, imposing but surprisingly friendly, Sajid rose his way to the top. Sajid started off his career after completing Software engineering as a Data Analyst & Software developer for NCR on a Banking project. He says ” The first thing I learned in my working experience is to get the job done, close the books we’ve learned over the years and think out of the box to find the solution.” I was developing for a leading software house for six months and very early realized that my skills need to be honed in for Management that’s where I embarked for my MBA from Cardiff University. I returned to Pakistan after completing my masters in 2007 and working in the UK for a year. I joined Bahria Town in 2008 and have worked on multiple projects as a lead. Managing the workload of the Bahria Town on Real Estate Joint Venture projects, a very demanding job, an opportunity arose with Bahria Town to Launch a Movie Theater Business. As it was an interest of mine I grasped the opportunity to launch the First Theater for Bahria Town in 2012. We have Mashallah now established five Running Sites in Islamabad Lahore and Karachi and there will be four upcoming sites very soon. We are Pakistan’s first Dine- in Movie theater and the Most Luxurious and Operationally the Most Advanced Movie theater of Pakistan with the best Technology and Cinema Experience for every cinema customer. Q: You graduated as a Software Engineer, pursued your masters in Business administration from The UK and ended up in Asia’s largest real estate company, running movie theaters and Doing Property Management, how was the journey? It has always been intense as prioritizing the workload, travelling multiple cities every other week setting goals and ensuring there achievement takes a lot out of you. But I find myself going strong when I know I am on track to achieving something highquality. You need to be very focused on ensuring you get the required results with the workload I have. Q: Did you know anything about running a
movie theater before you joined CineGold Plex? Yes I have been involved in Bahria Town Cinema Chains and Cinegold Plex Being the Most Luxurious Movie Theater was a big Challenge. Cinema Industry is very unique in Pakistan Like all other industries, it is growing fast and maturing with time. With Cinegold plex we get Pakistan’s first luxury Dine-in Movie theater that is a rare jewel in comparison to all International Cinemas. Q: CineGold Plex is the pioneer of Dine-in movie theater concept in Pakistan. How do you define the concept of a dinner and a movie? I have travelled internationally and gone to multiple Cinema Conferences where every Theater holds its own ground and uniqueness, with cinegold plex Dine in Environment no other theater in the world serves in such a grand scale. For Pakistan we are the first and only Ones to serve a Cuisine on your seat. It is the perfect complete experience of a movie theater where you cannot ask for more. Q: CineGold Plex is better known for its direct relationship with its audiences, What’s your take on enhancing the theater experience using customer relationship services? To achieve the best possible customer service you have to ensure that you treat every person the way you would like to be treated. That is the way I train my staff that is the direction we ensure all over Pakistan. Customer trust and experience is what we strive for. They not only come for a movie but an unforgettable experience from the class of the cinema to the ease and friendly customer service which meets there every need. Q: Over the year, CineGold Plex has grown to three locations throughout Pakistan. Starting in Islamabad, the company expanded its location in the heart of Pakistan and recently in the City of Lights, what’s next? We have one more Theater coming up in Islamabad of 3 screens then we will open another in Karachi by the end of this year with 3 more screens at Bahria Town Icon. We are expanding our chains further to other cities in due time. We have a big surprise coming up in the Cinema Industry and we will announce that soon. Q: Has the brand expansion been well-received generally? Yes we always had customers from Lahore and Karachi wanting us to Open a theater in there respective cities. The response has been tremendous. The people of Lahore got the taste at Sector F Bahria Town Lahore in October last year and in December Karachi was turned to Gold by The Bahria Town Highway Location. Q: It’s been good 5 years since CineGold Plex opened its first location in Islamabad, the business is booming, brand is expanding, how do you manage? With the team im developing. I have a strong set of individuals which I ensure grow every step of the way. We have very strong leadership at Bahria Town , Malik sb the Chairman and Ali Riaz sb CEO help and guide us in every sense of the way. It is there strive to make Pakistan amongst the best Countries in the world that is giving us the opportunity to enhance this even further. Q: CineGold Plex has a unique “Customers first” policy different from any other movie theater
in the market. How do you deal with that? We have to ensure that each and every customer is dealt with the best possible customer service. Our experience ensures that customer is given every opportunity to enjoy and express themselves through surveys. I we get a complaint we take it very positively as an opportunity to raise our standards even more, we ensure it is resolved in the best possible way. Q: Is that level of quality going to be harder to maintain as you expand as a chain? Yes naturally every city and every site requires its focus. We ensure that we train our staff and regularly test them to ensure we maintain our standards. Q: When we talk about membership, CineGold Plex loves rewarding its customers with amazing perks and benefits more than any other movie theater across Pakistan. How do you go about that? It is important to give the gold experience. As a member we have become that much more closer to our customer and are able to provide that special detail on every facility. The enjoy with the discounts and extra privileges they get. Q: CineGold Plex has picked up accolades of praises from it’s visitors and has earned a loyal following. How do you come up with the ideas? We are indebted to our talented, experienced & skillful Marketing team that comes up with brilliant marketing ideas for our business. We have a Red carpet planned every month at each site. We have multiple events taking place where regularly celebrities come & enjoy. Cinegold Plex is the perfect place to have that selfie moment with a celebrity. The feel of tinsel town while being at the cinema gives us our loyal following. Q: What dream locations are on your master list? What’s been your favorite location to date? All my sites are favourites you can never be biased amongst your children. We are looking forward to expanding in the Heart of Karachi When Bahria Town Icon site becomes active.