Weekend 01 april 2018

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CONTENTS

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01/04/2018

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Fashio n

Farida

zzled a d e B & Bold

Diarie

Hasan

s:

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:

ESFIR

Chairperson/Publishing Editor: Rameeza Majid Nizami Editor The Nation: Salim Bokhari Editor-at-Large: Amal Khan Managing Editor: Maryam Mahmood Creative Editor: Nur Zehra Qadri Sub Editor: Rana Faizan Hussain Digital Editor: Minahil Batool Sherazi Contributing Editor (Karachi): Farah Vayani Features Editor: Tajwar Chaudhry Editorial Assitant: Mahnoor Masood Creative Head: Faiz-ur-Rehman Creative Team: Talat Mahfooz, Faisal Fazal, Zeeshan Arif, Shoaib Qadir Photographer: M. Basharat Irshad GM Marketing: Bilal Mahmood For Advertising: Kherzan Zaidi - 0321 8976730, Ata-ur-Rehman - 0332 2427473, Khalid Sheikh - 0345 5130728

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weekend | around town

Haleema Gillani & Laraib Zahra

Another Addition! Paper Clip opened its new store at Packages Mall in Lahore. The PR was done Minerva Concepts.

Hasnain Ali & Badar Touqeer

Anna Leghari

Fariman Rizwan

Waqas Aslam

april 01, 2018 | 06

Nayab

Aazer Durrani & Hadiyya Aazer

Mishalle Hira

Razza Munir

Rubia Moghees

Seyham Vahidy


weekend | around town

Ali Chaudhary, Anna Leghari, Khizra Waqar, Risham Khan, Irij Maryam & Shiwal Raza

Mehreen Monnoo

Amna Ahmar

Amna Adeel Monnoo

Sophiya Khan

Irij Mariyam

Sana Ashraf

april 01, 2018 | 07

Maham Daniyal Lashari

Rehmat Ajmal

Sara Gulzaib




weekend | around town

Sana

CafĂŠ Unplugged!

Kickstart Cafe organized a fun musical night in collaboration with singer Sana Riaz and ace guitarist Steve George in Lahore.

Harris & Maliha

Maria & Meenu

Qamar & Kashif

april 01, 2018 | 10

Saadia & Kamran

Riwa, Zainab, Ammen & Aleena

Madiha Saail

Naila & Aasma

Zainab & Aleena



weekend | around town

Nauman

Summer Ideas! Arsalan Islam & Saleem Sheikh

Ideas Man launches “Mr Blue� Spring/Summer 2018 collection at Packages Mall in Lahore. The event was managed by Bilal Mukhtar.

Ayesha Baig & Mariam Mamdot

Nayab & Sabina Ali

Ahmer Farooq, Ikram Khalid & Sakib Chisti

april 01, 2018 | 12

Bilawal Lahooti & Maria Unera

Sam Ali Dada

Junaid Khan

Imtisal

Nariman Asim


weekend | around town

Asad Muzaffar & Anusheh Asad

Sakina & Ali Kakvi

Sabahat & Sarah Gandapur

Momin Ali Munshi

april 01, 2018 | 13

Meenal & Fartashia Aim

Rabia Faz & Hadika Tabriaz

Usman Aziz

Rubia Moghees

Maryam Khalid

Khawar Riaz


weekend | around town

Mehreen & Faisal

Urban Kitchen!

Urban Kitchen restaurant was launched in Lahore. The PR was done by Minerva Concepts.

Usman Aziz & Anna Leghari

Amber Liaqat

Sophia

Khizra

april 01, 2018 | 14

Mehak Saeed

Sohail & Ali Ch

Amna Adil Monnoo

Jugan Kazim

Nur Zehra

Zainab Malik



weekend | around town

Alina Shahid

Nabiha & Warda

Khuban Omer

Mariam Khokar

Zainab Khalid

Natasha Kamal

Shireen Rehman

april 01, 2018 | 16

Mehreen Amin

Anny Shoaeb, Sana Ashraf & Amina Saqib

Samia Usman

Risham



weekend | around town

Kamran Lashari

#LB01 Ayesha Noon Khan, Selina Rashid & Kamiar Rokni

april 01, 2018 | 18

Matt Kushan & Unum Babar

Lahore Biennale’s private opening was held at Lahore Fort. The PR was done by Latitude.

Qudsia Rahim & Mohsin Hamid

Yasmin Khan & Saba

Hassan Sheheryar Yasin

Asma Chisti

Fatima Waleed Zaman

Najam Sethi



weekend | around town

Naveen K Chowdhry & Sabeen Malik

Zara Khan & Fatima Hassan

Farida Batool, Hamna Khalid & Abu Turab

april 01, 2018 | 20

Umair Fazli & Fatima Fazli

Omer Hassan, Ena Zaman, Fatima Hasan & Tariq Zaman

Sara Hashwani

Muhammad Reza

Faizan Javed

Annam H. Burki



weekend | around town

Spring Dinner!

Reema Ahsan hosted a dinner to celebrate the spring at Gaia in Lahore. The PR was done by Aamir Mazhar.

Ali, Noni, Reema & Tabia

Saim & Noori

Iqra & Jahanzeb

april 01, 2018 | 22

Sadia & Asim

Ahsan, Mudassar, Amir & Hassan

Salman, Jehanzaib, Hassan and a friend

Hassan & Madiha



weekend | around town

Kiran Chaudhry

Rubia, Rima & Amina Shah

Shoaeb & Anny

Mehvish Khan & Saifi

april 01, 2018 | 24

Huda & Rabia

Aamir & Ali Majeed

Rana Noman

Rj Khalid Malik

Rubia, Rima & Amina Shah



weekend | around town

La Poe’tesse! Asad, Saadia & Mawra Hocane & Maida Azmat

Fatimeh & Hina

Amina & Nurzia

Nazish & Sara

april 01, 2018 | 26

Samia & Aniqa

Saadia Asad launched her Noor luxury lawn “La Poe’tesse” at her flagship store in Lahore. The PR was done Aamir Mazhar.

Alina Shahid

Amber Liaqat

Amna Adeel Monnoo

Maha



weekend | around town

Sharose & Purniya

Amina Khan, Amna Saqib & Sana Ashraf

Madiha Ibrar

Amina Banday Shan

Anum Zaman

Naina

Beenish Khan

Anny Shoaeb

Mahlia

Rubia Moghees

april 01, 2018 | 28

Sam Dada



weekend | around town

Amina & Saim

#SelineSerene

Fatima Fahd previewed her debut lawn collection ‘Seline Serene’ at Cosa Nostra in Lahore. The PR was done by Aamir Mazhar.

Saira Omer & Anny Shoaeb

Nazia & Afshan

Nimra Khokhar & Mehek

april 01, 2018 | 30

Mahnoor & Aleena Shahid

Aamir & Nishat

Asifa

Rubia Moghees

Amber Liaqat

Nazish Sameer


weekend | around town

Unzila & Neha Maneka

Marium & Amina

Maira

Amber Sajid

Mishalle Hira

Hira Asim

Zerish

Maisoon

april 01, 2018 | 31

Alishae

Faryal & Rabia

Dr Farzeen Malik


weekend | around town

Step Up!

First Step Shoes and Bags launched their store at Tariq Road in Karachi. The PR was done by Starlinks

Ahmed Godil, Shanaz Ramzi & Turab

Faheem & Daniyal

MMS

april 01, 2018 | 32

Mr & Mrs Munaf

Bilal Khan, Asif Rehman & Raja Haris

Humaira Asghar Ali

Zubia Motiwalla

Kulsoom

Falisha Chaudhary



weekend | around town

Scream for Ice Cream! Swensen’s ice-cream parlor was officially launched in Karachi. The PR was done by Mujtaba.

Adil Aizaz, Christina & Joey

april 01, 2018 | 34

Sabil Azam Khan & Anam Feroze Ali

Imran Sheikh & Nadia Hussain

Ali & Faisal

Zoe Viccaji

Mathira

Dino Ali

Mizka Mahnoor


weekend | around town

Mr. & Mrs. Suwat Kaewsook with guests

Abeer

Sania & Kiran

april 01, 2018 | 35

Bilal & Adnan

Natasha Baig

Sonia Nazeer

Hira Tareen

Wajhi Farooqui




weekend | around town

Mishalle Hira

Celebrating Success!

Asifa & Nabeel hosted a lavish lunch for the media at Cosa Nostra in Lahore to celebrate the success of their spring summer lawn collection. The PR was done by Aamir Mazhar.

Aamir, Rima, Amber & Anny

Rubia Moghees & Saira Agha

Asma Chishty & Mariam Mushtaq

april 01, 2018 | 38

Wasifa & Sana

Asifa & Nabeel

Samia Munir

Hadiqa Kiyani

Nur Zehra

Aamna Taseer


weekend | around town

Neha Maneka & Shanzay Sheikh

Mariam Khokhar

Alishba & Iman

Nazish Sameer

Shireen Rehman

april 01, 2018 | 39

Risham Azhar

Farheen & Mehreen

Amina Monnoo

Zahrish

Myda Malik

Mahlia Lone










weekend | fashion

Bold & bedazzled Brand: ESFIR

Model: Faiza Hair and Make up:

Faiza

Birds of paradise 22k gold plated with

april 01, 2018 | 48

inlaid pearls

Concept and Styling: Farah Vayani Dupatta: Nida Azwer


weekend | fashion

Pari mahal 24k gold plated with

april 01, 2018 | 49

pearl, meenakari and crystals


weekend | fashion

Char bagh

april 01, 2018 | 50

moonstone, pearls, 24k gold plated


weekend | fashion

Shalimar 24k gold plated with

april 01, 2018 | 51

grey pearls and mesh work on the top




weekend | fashion

zeshan arif rd

The man behind the scenes-our very own Graphic designer

3

April

sana bashir nd

2

hajra hayat nd

2

April

April

amirah abbasi khan rd

3

nikhar riaz rd

3

April

April

LUMS Literary Society is organising a festival to promote Pakistani literature through interactive competitions, workshops, sessions, and social events. Students from a wide array of schools, colleges, and universities, from all over the country, will be participating in the two-day flagship event. When: 31 March at 8:00 - 1 April at 22:00 Where: Lums When: 7th -9th April where: Model Town Community Centre

april 01, 2018 | 54

Rich color palette, intricate embroideries and finest craftsmanship is what Rangrasiya’s upcoming ‘Carnation Collection’ is all about. Launching on 5th of April, 2018.

Florals, graphics and vibrant colors; Hop Scotch is a kidswear brand always ahead in their fashion game. Check out their stores or order online at www. ilovehopscotch.com before the stock runs out.

The winners of PSL this year are Islamabad United! We have to say both the teams played extremely well!


weekend | fashion

Home is where your makeup stash is... The grand exhibition of more than 2000 products chosen by our curators, includes high end makeup items, exclusively from the USA. Fan favourite items such as Kylie Cosmetics, Rihanna’s brand, Fenty Beauty and the infamous highlighters from Too Faced and BECCA will be available. The Black Blush’s exhibition will be held on the 7th of April, 11 am to 10 pm. where: Gulberg Lahore.

Hey foodies, Nanods wil be soon opening it’s doors in emporium Mall! It’s coming for the first time to any mall and we just can’t wait to devour those yummmy peri bites!!!

Dera Events: Avenue 12, sector Z, DHA 6 Set in the rustic outdoor, the Night Market is an ensemble of Food, Art and Music. Home startups will whip their magic of tasty delights, high quality drinks and organic products. Local artists will display and bring to you their creative installations and pieces. Lahore’s very own home grown talent of musicians will entertain you with their tunes. The Farm Night Fest is a families only event to enjoy the outdoors and have a great time. Call: 0300 6996 111 Whatsapp: +44 7453 982 111

Flaunt the best trends of summer with “Izabell” by Ittehad Textiles Create your own style statement with ‘Izabell’ by Ittehad textiles launching on 10th of April, 2018. ‘Izabell’ is a fusion of vibrant hues, intricate embroideries that is bound to make your summer wardrobe a hit.

Delicious cake

april 01, 2018 | 55

Check out Borjan’s latest Summer Collection 2018 entailing a wide range of fashion-forward and trendy footwear for your summer wardrobe. Visit their stores and grab some super funky statement pieces from shoes to bags and accessories.

rabia shakeel‘S BANANA cHAI DESSERT AND chocolate sand DESSERT. we loved having ever bite of it!

Releasing on 6th april 2018


Fashion Diaries

Farida Hasan Summer pret

collection 2018 Muse

Zoe khan Makeup

Zainab

@popupstudio

Outfits

Farida Hasan @faridahasanonline


weekend | FASHION april 01, 2018 | 57

Pink and feminine, this outfit can be dressed up for a summer engagement with a soft ruffled dupata and detailed pants.


Buzzing bees around French knot embroidered flowers sets the tone for spring. This lemon chikan shirt will brighten up any summer afternoon.


weekend | FASHION april 01, 2018 | 59

Red rose and Aztec embroidered shirt is classic and chic.


Ice blue ruffled organza shirt is fun flirty and feminine.



April 01, 2018 | 62

Hi! I’m

weekend | travel


April 01, 2018 | 63

weekend | travel














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promotion

Director Sales Marketing & Operations Bahria Town

Sajid Ilyas on CineGold Plex’s

APRIL 01, 2018 | 78

Past, Present & Future

We’ve called CineGold Plex one of the most opulent & Luxurious movie theaters in the world. Sitting in regal surroundings of Bahria Town it is one of the fanciest movie theaters in the heart of Pakistan, we are in a conversation with the director of luxury movie theater concept who leads CineGold Plex to make the sales marketing & operations effervescent. In February, 2016, this young man took on the job and in less than 11 months put the spotlight on CInegoldplex, as the Director Sales & Marketing. Despite being the Director Sales and Marketing of one of the most resplendent Companies at a very young age, this man is no snob. Easy on eyes, imposing but surprisingly friendly, Sajid rose his way to the top. Sajid started off his career after completing Software engineering as a Data Analyst & Software developer for NCR on a Banking project. He says ” The first thing I learned in my working experience is to get the job done, close the books we’ve learned over the years and think out of the box to find the solution.” I was developing for a leading software house for six months and very early realized that my skills need to be honed in for Management that’s where I embarked for my MBA from Cardiff University. I returned to Pakistan after completing my masters in 2007 and working in the UK for a year. I joined Bahria Town in 2008 and have worked on multiple projects as a lead. Managing the workload of the Bahria Town on Real Estate Joint Venture projects, a very demanding job, an opportunity arose with Bahria Town to Launch a Movie Theater Business. As it was an interest of mine I grasped the opportunity to launch the First Theater for Bahria Town in 2012. We have Mashallah now established five Running Sites in Islamabad Lahore and Karachi and there will be four upcoming sites very soon. We are Pakistan’s first Dine- in Movie theater and the Most Luxurious and Operationally the Most Advanced Movie theater of Pakistan with the best Technology and Cinema Experience for every cinema customer. Q: You graduated as a Software Engineer, pursued your masters in Business administration from The UK and ended up in Asia’s largest real estate company, running movie theaters and Doing Property Management, how was the journey? It has always been intense as prioritizing the workload, travelling multiple cities every other week setting goals and ensuring there achievement takes a lot out of you. But I find myself going strong when I know I am on track to achieving something highquality. You need to be very focused on ensuring you get the required results with the workload I have. Q: Did you know anything about running a

movie theater before you joined CineGold Plex? Yes I have been involved in Bahria Town Cinema Chains and Cinegold Plex Being the Most Luxurious Movie Theater was a big Challenge. Cinema Industry is very unique in Pakistan Like all other industries, it is growing fast and maturing with time. With Cinegold plex we get Pakistan’s first luxury Dine-in Movie theater that is a rare jewel in comparison to all International Cinemas. Q: CineGold Plex is the pioneer of Dine-in movie theater concept in Pakistan. How do you define the concept of a dinner and a movie? I have travelled internationally and gone to multiple Cinema Conferences where every Theater holds its own ground and uniqueness, with cinegold plex Dine in Environment no other theater in the world serves in such a grand scale. For Pakistan we are the first and only Ones to serve a Cuisine on your seat. It is the perfect complete experience of a movie theater where you cannot ask for more. Q: CineGold Plex is better known for its direct relationship with its audiences, What’s your take on enhancing the theater experience using customer relationship services? To achieve the best possible customer service you have to ensure that you treat every person the way you would like to be treated. That is the way I train my staff that is the direction we ensure all over Pakistan. Customer trust and experience is what we strive for. They not only come for a movie but an unforgettable experience from the class of the cinema to the ease and friendly customer service which meets there every need. Q: Over the year, CineGold Plex has grown to three locations throughout Pakistan. Starting in Islamabad, the company expanded its location in the heart of Pakistan and recently in the City of Lights, what’s next? We have one more Theater coming up in Islamabad of 3 screens then we will open another in Karachi by the end of this year with 3 more screens at Bahria Town Icon. We are expanding our chains further to other cities in due time. We have a big surprise coming up in the Cinema Industry and we will announce that soon. Q: Has the brand expansion been well-received generally? Yes we always had customers from Lahore and Karachi wanting us to Open a theater in there respective cities. The response has been tremendous. The people of Lahore got the taste at Sector F Bahria Town Lahore in October last year and in December Karachi was turned to Gold by The Bahria Town Highway Location. Q: It’s been good 5 years since CineGold Plex opened its first location in Islamabad, the business is booming, brand is expanding, how do you manage? With the team im developing. I have a strong set of individuals which I ensure grow every step of the way. We have very strong leadership at Bahria Town , Malik sb the Chairman and Ali Riaz sb CEO help and guide us in every sense of the way. It is there strive to make Pakistan amongst the best Countries in the world that is giving us the opportunity to enhance this even further. Q: CineGold Plex has a unique “Customers first” policy different from any other movie theater

in the market. How do you deal with that? We have to ensure that each and every customer is dealt with the best possible customer service. Our experience ensures that customer is given every opportunity to enjoy and express themselves through surveys. I we get a complaint we take it very positively as an opportunity to raise our standards even more, we ensure it is resolved in the best possible way. Q: Is that level of quality going to be harder to maintain as you expand as a chain? Yes naturally every city and every site requires its focus. We ensure that we train our staff and regularly test them to ensure we maintain our standards. Q: When we talk about membership, CineGold Plex loves rewarding its customers with amazing perks and benefits more than any other movie theater across Pakistan. How do you go about that? It is important to give the gold experience. As a member we have become that much more closer to our customer and are able to provide that special detail on every facility. The enjoy with the discounts and extra privileges they get. Q: CineGold Plex has picked up accolades of praises from it’s visitors and has earned a loyal following. How do you come up with the ideas? We are indebted to our talented, experienced & skillful Marketing team that comes up with brilliant marketing ideas for our business. We have a Red carpet planned every month at each site. We have multiple events taking place where regularly celebrities come & enjoy. Cinegold Plex is the perfect place to have that selfie moment with a celebrity. The feel of tinsel town while being at the cinema gives us our loyal following. Q: What dream locations are on your master list? What’s been your favorite location to date? All my sites are favourites you can never be biased amongst your children. We are looking forward to expanding in the Heart of Karachi When Bahria Town Icon site becomes active.








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