ROAD WORRY Crameri’s concern over potholes
FUNDRAISER
Penrith bakers turn pink for charity
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REALITY BITES PAGE 12-13
MAY 4 2012 ISSUE 1051
PROUDLY INDEPENDENT CIRCULATION: 59,400
THE HEARTBEAT OF PENRITH
A brand new Penrith P
enrith City Council has re-shaped the image of Penrith by launching a new brand today aimed at enhancing community pride and driving employment and investment in the region. The major re-brand of the City, centred around the words ‘Penrith is Here’, has taken some 12 months to come to fruition with key stakeholders involved in workshops over the last year to play a part in forming the image. The city will be flooded with banners, billboards and other promotional materials this weekend and beyond. “The new brand is not just a logo, but a living, breathing statement in a vibrant orange hue that will really put Penrith on the map,” said Penrith Mayor, Greg Davies (pictured). “It’s a bold P for Penrith, it’s proud and aligns with the way we think and feel about ourselves – it’s genuinely a brand for all of us.” Praise for the new brand has come from far and wide, with recognition that it represents a significant step forward for Penrith. Mark Bouris, Executive Chairman of Yellow Brick Road Wealth Management, said it was a great new look. “It’s fantastic to see Penrith’s transformation into a hub of opportunity for young families and small businesses,” he said. “The new brand puts Penrith on the map as a destination for families, recreation, sport and business.” One of the key elements of the new brand is that it is not just a new Council logo – it is an image designed for the entire City and it is expected that many businesses, community groups and sporting associations will utilise the brand. A photographic competition ‘Penrith is here, where are you?’ will help take the new brand far and wide, with locals encouraged to snap photos with ‘Penrith is here’ cards and email them to the Council. “Hundreds of people were involved in developing the brand over the last year and now it’s your turn to bring it to life,” Cr Davies said. More details about the competition are at www.penrithishere.com.au. More coverage of the new brand for Penrith: See pages 4, 8 and 9.
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