Business

KATINA BEVERIDGE WESTERN SYDNEY BUSINESS CENTRE • 4721 5011 It’s time to start preparing your business for the grand reopening

It is time to begin your reopening marketing plan. Whilst the information on procedures is still being released by our local and state governments, here are some marketing tips to connect with your audience even before you reopen.

Update your website

When the COVID-19 shutdowns began, what seems like a lifetime ago, most companies elected to send out an initial message to the public. These messages should be readdressed and modified once the state is officially reopening. For Non-essential business’ reopening, this time can provide a rare opportunity to refresh your website. You can improve your website in a variety of ways such as a new design, rebrand or content. With reopening hopefully only six to eight weeks away, this can be done in this time if you act now.

Update your Google My Business page

When reopening a business, it’s critical to update your Google My Business listings. Many restaurant listings were automatically altered to “take out only” or “temporarily closed” by Google; if you are now allowing in-business clients or customers, be sure to amend this on your listing.

Create reopening offers or promos

Be creative. Reopening after operating under different circumstances can be a fresh start in many ways. What reopening promos or sales can you offer to get people back into your business?

Update your social media

• Post the exact date and time (once announced) – let your followers know when you’ll be reopening on what day and at what time. • Updated business hours – to avoid misunderstandings, ensure your new business hours are clearly displayed and accessible. • Address questions on new guidelines and procedures – post answers to common questions ahead of time. • Explain new services or products – if your company is offering new services or products, especially those related to COVID, make sure your audience is aware of them! • Any reopening promotions.

Have a Strategic Plan

In order to make up for lost revenue create a strategic plan to not only recoup the lost income, yet new ways to bring in more.

Pandemic or no pandemic, marketing to your clients is always crucial.

Social media Social media management without the stress

Your social media profiles managed from just $160 per week

FACEBOOK MANAGEMENT

Sit back and focus on your business, and let MTM Digital handle your Facebook page. We’ll arrange regular and consistent posts, plus manage your inbox communication and other elements of your page. OTHER PLATFORMS

Need help with Twitter, Instagram or LinkedIn? What about a regular newsletter to your valued clients and supporters? We can do it all. Talk to us about your social media and digital needs today.

“MTM Digital has taken the pressure off our business when it comes to staying relevant on social media. They have done an excellent job building our presence and generating interest” Rod Matthew, KSR Autobody

EMAIL SOCIAL@MTMDIGITAL.COM.AU OR VISIT WWW.MTMDIGITAL.COM.AU

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