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Sales soaring at Subaru

Milestone for Outback with 150,000th vehicle sold; brand defies tough time

NATHAN TAYLOR

Subaru’s strong sales performance has continued with the brand achieving a total tally of 3,232 and an impressive four per cent market share in August, according to official VFACTS figures released last week.

August represented a significant milestone for the Subaru brand, achieving its 150,000th Outback sale.

Launched in Australia in 1996, the Subaru Outback has won multiple accolades and become famous for pioneering the crossover segment, offering the ideal vehicle for Australians pursuing active lifestyles.

Earlier this year, Subaru launched the sixth generation Outback in the Australian market, offering customers a choice of three highly specified variants that deliver crossover ability, innovative technology, safety and luxury quality in spades.

During August, Subaru continued to outperform the market with sales figures increasing 57.5 per cent for the month, compared to a market increase of 33.1 per cent.

Subaru’s year-on-year sales are up 29.3 per cent, against the market of 27.2 per cent.

Sales success for Subaru throughout August was led by the top-performing Forester with 1,104 sales up 55.1 per cent for the month, compared to its segment increase of 0.1 per cent.

XV sales totalled 951, up 76.4 per cent for the month, compared to its segment increase of 33 per cent.

Outback achieved 611 sales, up 100.3 per cent for the month and 96.4 per cent YTD.

Impreza achieved an impressive 111.7 per cent increase for the month, compared to its segment increase of 34.5 per cent, contributing 453 sales to Subaru’s overall tally.

“August represents another successful month for the brand and our dealer network as more Subaru’s continue to find their home with new and returning customers,” General Manager Subaru Australia, Blair Read said.

“We couldn’t be prouder to celebrate the 150,000th Outback sale during August, a vehicle that has resonated deeply with Australians for generations.

“It is fitting we celebrate this remarkable milestone in the year we launch the sixth generation, all-new Subaru Outback that not only epitomises all the qualities that have made it famous, but elevates its appeal with enhanced technology, refinement and crossover ability.”

Visit www.subaru.com.au.

The MY21 Subaru Outback AWD Touring.

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