How your business can make the most of its social media presence

Let’s talk about the top reasons your small business needs a social media presence.

Connect with your target audience

Whether it’s for responding to your customers’ inquiries, complaints, or even feedback and reviews, this engagement will not only improve your customer satisfaction but also build relationships with your customers. You could even create a community around your brand, leading to increased loyalty and word-of-mouth marketing.

More than connections and engagements, did you know that social media could help you get valuable data on your customers?

By monitoring your interactions, you could gain insights into your customers’ needs, interests, and pain points. The data can then be used to improve your marketing strategies, create new products and services, and boost your branding.

Boost online presence

According to a 2023 review by BrightLocal, 98 per cent of consumers use the Internet to find information about local businesses. This means that social media not just helps with connecting with you, but helps customers find you.

When your business has active social media accounts (Facebook, Instagram, TikTok, YouTube, LinkedIn, and more), it’s more likely to show up in search results like and sharing, you’ll have the potential to reach a wider audience and collect user-generated content (UGCs), which you can repurpose for your social media content.

Cost-effective marketing

For starters, Facebook, Twitter, Instagram, and LinkedIn offer free business accounts where you can post and share updates. By consistently sharing valuable content, you’ll attract new followers while keeping existing ones loyal to your brand.

But if you want to give your social marketing game a boost, these platforms also offer paid advertising so you can reach a wider audience. Facebook Ads for example allows you to create targeted ads based on factors like location, interests, and demographics, and set a budget for the campaign. This also includes detailed analytics, allowing you to track the success of your campaigns and adjust your strategies as needed.

A solid social media presence is no longer optional, but a must-have for every small business out there. But simply having a presence is not enough. To truly grow your business with social media, remember that you need to have a clear action plan first that aligns with your business goals, and creates meaningful connections with your customers.

Looking to build your online presence, revamp your approach, or are still stuck creating your business goals? We can help! Contact us today.

Exciting Hairdressing Opportunity Myer Penrith

We are seeking Expressions of Interest from experienced and passionate hairdressers with a strong customer service focus. This is a rare opportunity to run your business in a vacant hair salon in our Myer Penrith store.

The salon is on approximately 99m2 and is located at the Western Highway entrance to Myer on Level 1, so it's a great way to gain high customer traffic exposure. Not only is this an excellent opportunity to gain new customers, but all power, water and telephone fees are also incorporated within Myer's use of the space, so you won't have to pay any additional utility costs.

Please forward your EOI by 31st May 2023 to kathy. milana@myer.com.au with any references you may have, or you can contact Kathy on 03 8667 7104 for further information.

Should you wish to view the site please contact the Myer Store Manager, Steven Stanton, Steven.Stanton@ myer.com.au to arrange a suitable time.