OZWAC BALL
POWER TO US
Annual charity event on this month
Championships at Regatta Centre
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Historic first ever Tuesday edition! MID-W EEK ED
TUESDAY, MAY 8 2012 ISSUE MW001
ITION
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THE HEARTBEAT OF PENRITH
THE ‘PENRITH IS HERE’ BRIGADE WITH ‘SUNRISE’ PRESENTERS SARAH CUMMING AND MELISSA DOYLE ON FRIDAY MORNING
Brand goes national Now everyone knows we’re here: ‘Penrith is Here’ concept takes off
T
elevision’s popular ‘Sunrise’ program was bombarded with the new ‘Penrith is Here’ message on Friday morning. The new brand for the city was officially launched late last week, and is now set to showcase Penrith locally, nationally and internationally. Council employees and supporters took over Martin Place for the ‘Sunrise’ appearance, with the new logo very visible throughout the telecast. Penrith City Mayor, Greg Davies, has been spreading the word of the new brand since it was made public on Thursday.
He’s been conducting media interviews, fronting official functions and consulting with the local community to get their reaction to the new look. “The new brand to promote Penrith will drive jobs and economic investment and enhance community pride and change the way people see us,” Councillor Davies said. “I know it’s already created a lot of interest from people in Penrith and beyond, excited about the potential and opportunities it will bring.” Whilst ‘Sunrise’ is the fi rst national appearance for the new brand, it became very
visible late last week across the Penrith region with banners and flags proudly showcasing the new look. “The spotlight is now on our community – you, the people of Penrith and we’ve taken the focus off a geographical place and our previous brand which reflected the river, mountains and lakes,” Cr Davies said. “It’s a new way of thinking for local government and will drive interest and investment, sharing with others what we already know. We’re a community of innovators, we enjoy our lifestyle and have a can-do attitude.
“The development of the new brand captured the thoughts and ideas of hundreds of people from all walks of life, living and working here and further afi eld and we’re excited about showcasing Penrith’s unique qualities to the world.” With ‘Penrith is Here’ cards being handed out across the city, locals are being encouraged to take pictures with the brand to be in the running for some great prizes, including an Acer Tablet and a double pass to One Direction’s concert. For more information, visit www. penrithishere.com.au. 0001WWD3905
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