Celebrating 50 years in the motor industry MORROW
The Morrow family, whose name is synonymous with car sales and service in the Horsham area and beyond, is celebrating 50 years in the motor industry.
Gavin Morrow, who has worked in the family business Morrow Motor Group for more than 40 years, said they would celebrate its half century of being part of Wimmera communities by giving back to customers.
“We know we would be nowhere without our clients, so to celebrate and thank our clients on our 50th anniversary, for the month of October we will be giving every customer who has their vehicle serviced with us, a small gift.
“In our sales department, everyone who purchases a new or used car will go into a draw to win $5000 cash.”
“We have never taken our customers for granted, and wholeheartedly support our community in many ways,” he said.
Morrow Motor Group sponsors six football
clubs, four bowling clubs, five golf clubs, local schools and events, as well as ongoing support for Fiona Elsey Cancer Research Centre.
“We have been raising money for the cancer centre for 10 years now, and have donated more than $100,000 through doing community events and donating the proceeds of sales from one month each year.
“We want to support it because Dr George Kannourakis and his team provide a vital service for the Wimmera and beyond.”
Gavin said his parents Kevin and Barbara established the business at Amor Motors Aubrey Truck Sales in Warracknabeal, as Holden dealers.
“I started working as soon as I finished school, in December 1983,” he said.
“In 1984 we took on the Mazda dealership, and shortly after that, Suzuki.”
Wade Morrow, the second son, joined eldest son Gavin and their parents at the beginning of 1986.
In July that year, Kevin had the vision
that they needed to move to an a higherpopulated area, so they opened another dealership in Horsham, with new brand Hyundai initially, before adding Mazda and then Toyota.
“We outgrew the Stawell Road site, so we purchased a large block in Dimboola Road, Horsham, built a new dealership and shifted there in December, 1996,” Gavin said.
“My sister Tanya then started working at the dealership in the service office.”
In the year 2000, Morrow Motor Group added Nissan to their stable.
“In 2003, my youngest brother Shannon started working with us, and eventually took over as service manager, a position he still has today.
“We had to make a tough decision in 2005, and closed the Amor Motors dealership after 31 years. After a run of 12 droughts, it just made it financially unviable to continue.”
Morrow Motor Group has now been a Mazda dealer for 40 years, and is the longest-serving Hyundai dealer in Victoria.
Gavin said Morrow Motor Group’s Prime Market Area, PMA, is the largest in Victoria, at 42,000-square-kilometres.
But it’s not only the badges that have been the longstays of the company – several staff have been with the company for decades.
“In Warracknabeal we had staff work at the dealership for over 50 years, including Noel Tempest, Bruce Hunter and Gordon Daniel.
“At Horsham, our long-term staff include Craig Kemp and Rod Avery, who have worked for us for more than 30 years, and Chris O’Connell was another who worked right up to her retirement.
“Our workmates are like family, and many of our customers have become friends.
“We have even had customers from families that have spanned three generations.
“We have employed a few father and son pairings across the years, and currently employ a grandfather and grandson together, which is great,” he said.
MORROW
A huge congratulations to Gavin, Wade, Shannon and the fantastic team at Morrow Motor Group on reaching an incredible milestone: 50 years in business.
This is an amazing accomplishment that speaks to your hard work, dedication, and commitment to your customers. Here’s to continued success in the many years to come!
We are thrilled to celebrate this momentous occasion with you!
We e in edibly pr d to be y r p tn in this j rney, the team at Cas .
Congratulations to Gavin and the team at Morrow Motor Group on 50 years in Business.
David Bond
