Gadgets Africa Mar 2020 Social Media Evolution

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How Social Media

Killed Privacy DENNIS WAWERU

hen it comes to the death of privacy, it is of course so easy to blast the infinite ways in which the surveillance state of social media’s ad-driven empire mines and profiles us. It is now so obvious that almost every platform out there is intentional on getting data that you would have considered as highly confidential either as a form of marketing tool to sell to other external agencies or just for their own internal strategies to try and grow. The Cambridge Analytica scandal is one that still lingers fresh in the hearts and minds of users globally even after almost two years now. And even after the huge fining that Zuckerberg’s empire was slapped with which still never seemed close to enough, it is clear by now that not many care about their own private data.

IN OUR ERA OF OMNIPRESENT SMARTPHONE CAMERAS, THERE IS LITTLE LEFT THAT IS OFF-LIMITS TO SHARING WITH THE WORLD. The number of daily active users on, not just Facebook, still continues to grow, so much so that the company has still not done anything to rebuild its torn reputation. I would call it torn mostly because I think what they do is wrong but it seems perfectly fine to the billions of users that still remain on the platform. So, yeah, if we were to keep ranting about the online privacy puzzle, you will have to read this article all day, of which I’m pretty sure you don’t have the time for.


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