PURPOSE (Why we exist)
Building Better Tech Businesses
VISION (Our impact on the world)
To transform the role that comms plays in business success
MISSION (What we are trying to achieve)
We will unleash the power of communications as a competitive advantage
PROPOSITION (What we do)
Delivering comms as a competitive advantage
ELEVATOR PITCH (How we describe ourselves)
A strategic communications consultancy with a bias for action.
We show you how to achieve comms as a competitive advantage and work with you to get there.
STRATEGY (How we will grow)
CONSULT + CREATE
VALUES (What guides us)
Visionary; Brave; Curious; Straight-talking; In it together; Empathetic
OUR PROMISE (What we promise to bring everyday)
Expert advice born out of experience and empathy
Our standard logo is a symbol that defines us to the market. We must use it in a consistent manner to maintain the integrity of our identity. Having a strong brand is important and consistency is paramount to the success of any identity.
Secondary Logo Lockup
Word marqueTo scale the logo without losing quality, use the Vector .ai files. The logo can only be scaled proportionally. See the .ai files provided for the correct ratio and dimensions. The minimum size of the logo should be no less than indicated below.
It is important not to ruin the space around the logo. As it will be used in different sizes, we have a system designed that can be used in any measurement.
The distance between the height and width of the logo should correspond. This gives priority to the logo and ensures that it is not obscured or diminished by other surrounding elements.
For lighter backgrounds use the black logo, and for dark backgrounds or images use the yellow or white variant. The logo should always be a single colour. For all backgrounds, make sure that the logo contrasts well and is clearly visible (if in doubt check global accessibility guidelines).Never use the yellow logo on a white background.
It is important that the appearance of the logo remains consistent. Here are examples of unacceptable use of the logo.
Only use the approved brand colours, which are presented below. The colours portray the values and attributes of our brand identity. They evoke the modern, trusted and friendly feeling of our brand.
These are accent colours that can be used as secondary colours with the brand. These colours can be used in various designs such as PowerPoint charts, social media, print media, backgrounds, UI/UX etc.
Clear communication is an essential part of our brand. Used consistently, fonts play a significant role in reinforcing the brand. Typography is an art and technique of arranging type to make written language legible, readable and appealing when displayed.
The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, and adjusting the space between pairs of letters.
“Century Gothic” is our primary type family. It’s a geometric and modern typeface that we chose for its impact, clarity and approachability.
Dimensions 3.5 x 2 inches Print CMYK Weight 400g/m
Dimensions 210 x 297 mm
Print CMYK
Weight 90g/m
CREATIVE AGENCY
To, T 000 123 456 78
E : yourmail@email.com
Date: 01/10/2020
Dear Sir,
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Royal Galaxy House 13/A, Street Address, City Name John Smeeth Manager louie@wearedelphi.com +44 7834 093217 www.wearedelphi.com
