THE WEIDEL REAL ESTATE LISTING CONSULTATION by Weidel Real Estate

THE WAY HOME SINCE 1915

PHOTO COURTESY OF GEMMA AMIOTT

TABLE OF CONTENTS

THE ELEMENTS FOR A SUCCESSFUL HOME SALE COMPANY PROFILE

5-STAR MARKETING

Understanding Agency Relationships........................8

Professional Representation.........................................53

The Weidel Brand...........................................................9

Mls Advantage.................................................................55

A Message from Richard Weidel, Sr. ..........................12

Weidel Yard Sign.............................................................56

Company Overview.......................................................13

Internet Presence............................................................57

Our Services.....................................................................13

Customized Marketing..................................................58

Brief History......................................................................14

Negotiation Professionals.............................................60

Local/Worldwide.............................................................18

Expert Facilitation............................................................62

Selling Your Home With Weidel..................................6

Leading Re Partnership..................................................19 Premier Service................................................................19 Seller’s Survey..................................................................21 Local Charm.....................................................................22 The Community Partner Program................................23 The Weidel Brand...........................................................24

CUSTOMIZED MARKETING

Typical Seller’s Concerns...............................................28 How Home Buyers Find Homes..................................29 The 5-Star Marketing Difference..................................30 Multiple Listing Service..................................................31 Weidel.com......................................................................32 Online Syndication.........................................................35 Online Exposure.............................................................36 Print Advertising..............................................................39 The Yard Sign...................................................................41 Open Houses ..................................................................42 Worldwide Referral Network .......................................43 Relocation.........................................................................44 Local Exposure................................................................45 Home Warranty...............................................................46 Pre-Qualification..............................................................47 Marketing Calendar........................................................48

Maximize Your Return....................................................52

VALUE-ADDED SERVICES

Mortgages From Our Trusted Partner........................66 Title Insurance from our Affiliate..................................68 Your Future Plans?...........................................................69 Relocation Services.........................................................70 Savings on Home Products...........................................72

PRICING YOUR HOME RIGHT

Pricing Right In A Competitive Market.......................76 The Effects of Market Age.............................................81 Establishing Market Value.............................................83

MARKET VALUE ANALYSIS

Understanding Your Analysis.......................................86

GET STARTED

Launching the Marketing Plan.....................................90 Action Calendar..............................................................91 Map of the Home Buying Process...............................92 Getting Ready for Buyers..............................................93 Quality Service Guarantee............................................75 Thank You.........................................................................76

SELLING YOUR HOME WITH WEIDEL 1. INDIVIDUAL CONSULTATION

• Determine your priorities and objectives • Review agency choices • Present a marketing proposal • Establish a pricing strategy

• List with your Weidel Sales Associate

2. CUSTOM MARKETING PLAN

• Home enhancement recommendations will be suggested to make your home more marketable and attract a buyer price • A schedule of comprehensive marketing activities will be implemented • Property will be introduced to brokers and prospective buyers • Results of marketing activities will be reviewed • Modifications of marketing plan and pricing strategy will be addressed

3. OFFER TO PURCHASE

• Terms and conditions will be presented and reviewed • Negotiations, counteroffers; and/or multiple offers • Final agreement of terms and price is reached

OVERVIEW

4. TRANSACTION MANAGEMENT

• Buyer’s earnest money is collected • Inspections are conducted • Contingencies are satisfied

• Title search • Buyer’s loan is approved • Review of closing documents • Recording of title

• Buyer’s pre-closing • Possession of inspection of property property by buyer • Finalize and close transaction

5. AFTER THE SALE

• Help you relocate to a new home – locally or across the country • Assist you with moving services as needed • Provide resources for other post-sale home owner needs

• Relocation of seller • Buyer’s loan is processed

WEIDEL MANAGES THE DETAILS OF YOUR TRANSACTION FROM START TO FINISH.

UNDERSTANDING THE RELATIONSHIPS DURING THE HOME SALE PROCESS

TAR MAR K IN G

5 -S

In some cases your Weidel agent will represent you as the seller or the buyer, while also representing the other party in the transaction as a buyer or seller. This is the disclosed dual agent relationship.

DISCLOSED DUAL AGENT

APPLYING OUR FIVE-STAR MARKETING PROGRAM

E TH

If you are buying the home, you will be working closely with a Weidel agent whom will represent you from the buyer’s perspective.

BUYER’S AGENT

Weidel is compensated only when a sale is completed. Therefore, you can rest assure that we will work in your best interests – efficiently, thoughtfully, diligently and, using all of our resources we will help to you reach your goals.

If you are selling your home, you will be working with a Weidel agent whom will represent you from the sellers perspective.

SELLER’S AGENT:

Weidel and our agents work on a contingency basis and incur all the costs of doing business on your behalf until a buyer is procured who is willing to pay an acceptable price.

Typically there are 2 parties to each side of a transaction – a seller’s broker and a buyer’s broker. In addition, each of these parties usually includes at least one agent for each side of the transaction.

WEIDEL WORKS FOR YOU AT OUR OWN RISK

W EI

AGENCY RELATIONSHIPS

RY DIF

This unique program enhances the relationship between all parties involved by maximizing the seller’s opportunity to achieve more showings, a faster sale and the best price and terms.

COMPANY PROFILE

THE WEIDEL BRAND OFFERS YOU MORE The Weidel Brand Offers You More. Clients benefit from our full service brokerage, enhanced by a premier marketing approach.

2 SIDES OF PROFESSIONAL REPRESENTATION

THE FIVE-STAR MARKETING PROGRAM

This program is unique to Weidel and impacts five key elements of a successful real estate transaction.

1. Professional Representation 2. Maximum Property Exposure

SELLER’S BROKER

BUYER’S BROKER

3. Customized Marketing

IN G CE N

• Skilled Negotiation

E TH

• Customized Marketing

• Market Knowledge

• Experience

FULL-SERVICE SELLER REPRESENTATION

Weidel brings both sides of the transaction together. Seller’s broker and Buyer’s broker work in concert to better meet your objective – to sell your home! STAR MA DE

5. Expert Transaction Management

EVERYONE LOVES TO SELL WEIDEL

W EI

4. Skilled Negotiation

RY DIF

• Expert Facilitator • Convenience of One-Stop- Shopping

PHOTO COURTESY OF AUDREY KERCHNER

OUR COMPANY PROFILE

THANK YOU FOR THIS OPPORTUNITY On behalf of the entire Weidel family, it is our sincere pleasure to welcome you to the company, which has been built on loyalty, trust and respect since 1915. I know that by working closely together, we will make your real estate transaction a successful experience and can continue to provide excellent service to our customers. Our goal is to make your home sale go smoothly from the search to the closing table. My real estate colleagues are on your team and weâ&#x20AC;&#x2122;re all looking forward to getting started and officially welcoming you into the Weidel family. Sincerely,

Richard A. Weidel, Jr. President and CEO

COMPANY PROFILE

WEIDEL IS

HONORED TO BE RECOGNIZED AS

ONE OF THE BEST FAMILY-OWNED COMPANIES IN

NEW JERSEY.

C O M PA N Y O V E R V I E W THE WAY HOME

OUR SERVICES

Since 1915, the Weidel family of companies has been earning loyalty, trust, and respect through an unwavering commitment to individualized, quality service. Our mortgage, insurance, title, and national relocation entities allow us to offer our clients the benefits and exceptional value of a full service organization. Moreover, the dedication, enthusiasm, and integrity of our Associates exemplify Weidel’s unique culture.

Trusting in Weidel means that you are working with a professional, full-service marketing firm:

FAMILY-OWNED MEANS EXCEPTIONAL SERVICE

• Land Preservation

As one of the best family-owned businesses, and the largest multi-office real estate organizations in the area, we are unique in our ability to address the individual needs of each of our buyers and sellers while offering them exceptional value-added services.

• Residential Real Estate • Commercial Real Estate • Corporate Relocation • Pre-Foreclosure and Foreclosure Resale Services • Auctions • Mortgage • Title • Insurance

WE HAVE HISTORY TOGETHER EXCELLENCE IN CUSTOMER SATISFACTION FOR OVER FOUR GENERATIONS “Since 1915, the Weidel family of companies has been earning loyalty, trust and respect through an uwaivering dedication to exemplary service. I take great pride in the character, integrity, and uncompromising values of our professional associates. At Weidel, we respect our clients’ brokerage fee investment, and are dedicated to maximizing their return.”

Karl Weidel Jr.

Richard Weidel Sr.

Richard A. Weidel Jr.

Richard Weidel III

– Richard A. Weidel, Jr. President and CEO

BRIEF HISTORY

1949 - KARL WEIDEL, JR.

EXPANDS THE INSURANCE BROKERAGE

1915

1959

1960S

KARL WEIDEL JR. ESTABLISHES

THE FIRST WEIDEL BRANCH

WEIDEL INNOVATES BY

ESTATE BROKERAGE

LOCATED IN CENTRAL NJ

VISON SHOW OF HOMES

AN INSURANCE AND REAL

OFFICE IS OPENED –

INTRODUCING THE VALUE-

1949 RICHARD A. WEIDEL

SR. EXPANDS THE REAL ESTATE BROKERAGE

1980S WEIDEL EXPANDS ITS SCOPE OF SERVICES TO INCLUDE:

• PRINCETON MORTGAGE COMPANY

1990S

SERVICE

LAUNCHED

• NATIONAL RELOCATION

• PRINCETON ASSURANCE IS

1970S

2000S

MUTLIPLE BRANCH OFFICES

WEIDEL AFFILIATES WITH

AFFILIATES

COMPANIES OF THE WORLD™

ARE OPENED NATIONAL

LEADING REAL ESTATE

1980S INTRODUCTION OF THE:

• REAL ESTATE PRE-LICENSING SCHOOL

1990S • 5-STAR MARKETING

PROGRAM IS PUT INTO ACTION

• QUALITY SERVICE

GUARANTEE IS ADDED

BRIEF HISTORY

2014 RICHARD A. WEIDEL III JOINS THE FAMILY BUSINESS AS V.P. OF NEW BUSINESS

2010

2015

WEIDEL ALIGNS WITH LUXURY

THE WEIDEL 100TH

PORTFOLIO INTERNATIONAL

ANNIVERSARY CELEBRATION

—THE PRMIER NETWORK FOR

PROPERTIES PRICED $1 MILLION

THE WEIDEL BRAND IS

AND ABOVE

REDESIGNED AND LAUNCHED

2014 RICHARD A. WEIDEL, SR.

WELCOMES EMLY KETTENBURG TO WEIDEL AS THE VICE PRESIDENT OF SALES

LOCAL EXPERTISE. WORLDWIDE PRESENCE. OFFICES, AFFILIATIONS AND SERVICES AROUND THE WORLD

• Multiple Weidel branch offices and specialized marketing divisions in New Jersey and Pennsylvania

NATIONAL COVERAGE

• 900 affiliate branch offices from New York to Philadelphia • Weidel-LeadingRE sold over $321 billion in 2014 • 3,500 offices and 120,000 sales associates • Over 1.2 million home sale transactions annually, more than any real estate network

• Member companies operating in over 50 countries around the globe • Mortgage, insurance and title services • The #1 market share in 40 of the top 100 U.S. markets • Home warranty options • Exceptional marketing vehicles • Real estate pre-licensing school

W EI D EL CO LEA D LD IN W G EL RE L BA N KE R KE R LL EM ER AX W IL LI AM CE S N TU BE R PR RK UD Y 21 SH EN IR E HA TIA L TH AW RE AY AL LI V SO ING TH EB BE Y’ RE S TT A LT ER ER HO Y E A X M EC ES UT & IV G AR E D EN S

COMPANY PROFILE

WWW.LEADINGRE.COM

THE PARTNERSHIP THAT PUTS YOU AT THE TOP: WEIDEL-LEADINGRE SOURCE: LEADING RE ANALYTICS

$300 $ BILLIONS

200

100

WEIDEL HAS THE PREMIER SERVICE TEAM LICENSED ASSOCIATE

OFFICE MANAGER

OFFICE SUPPORT STAFF

CORPORATE SUPPORT STAFF

OWNER

WEIDEL REAL ESTATE FRANCHISE

BOUTIQUE

LIMITED SERVICE

LIMITED SERVICE DISCOUNT

From our sales associates to our CEO, we assure that you will receive the highest level of personal accountability

Client satisfaction is the core objective of our CEO, Richard A. Weidel, and the entire Weidel organization. Your input is valued at all levels of the transaction.

WE ENGAGE EVERYONE ON THE WEIDEL TEAM TO ENSURE YOUR TIMELY HOME SALE.

COMPANY PROFILE

COMMITTED TO EXCELLENCE CLIENT FEEDBACK IS CRITICAL TO OUR SUCCESS.

We conduct independent surveys among our sellers, buyers and buyer’s agents to understand their need and expectation in order to continually improve our services

SELLER RESPONSES: WEIDEL CUSTOMER SURVEYS “WOULD YOU RECOMMEND WEIDEL?”

99% YES

“WOULD YOU SAY THAT YOU ARE EXTREMELY SATISFIED WITH WEIDEL?”

95% YES

“OUR PEOPLE ARE OUR GREATEST LEGACY.” – RICHARD WEIDEL, JR.

GET THE LOCAL CHARM Whether it is a preferred school system or a preferred shopping district, Weidel agents have the community experience to help buyers make the most informed decisions. WE HAVE ROOTS WHERE WE HAVE BRANCHES

• Many of our agents have grown up in or still reside in your town or area. • Weidel agents are interested in what’s happening at the local shops, theaters, malls, and such. • Neighborly knowledge makes selling your home even easier. • Since we know what it’s like to make our homes in the area, we sure know how to sell the local charm.

WEIDEL IS A LOCAL COMPANY

Local means that we are independently owned - and we always have been for the past three generations. This advantage is passed on to our clients. We strive to make sure that every resource we develop, and every dollar that we spend, and every decision that we make creates value for our clients. COMMUNITY EVENTS

• School and charity fund raisers • Holiday events • Fairs and festivals • 4-H clubs • Sponsorship of local sports teams

COMPANY PROFILE

THE WEIDEL COMMUNITY PARTNERS PROGRAM

At Weidel, our goals inspire. We take an active, ethical and compassionate approach to our partners, clients, agents, and the communities where we live and work. The Weidel Community Partners Program offer a new way to give back to our clients and to the communities of which we are proud to have served for over 100 years. As a Weidel Community Partner, thousands of dollars from each real estate transaction is credited back to the buyer in the form of a rebate as either a savings on their home purchase or to donate to the non-profit of their choice.

FOR OVER 100 YEARS, GIVING BACK TO THE COMMUNITIES IN WHICH WE LIVE HAS BEEN AT THE VERY CORE OF OUR VALUE SYSTEM. 23

THE WEIDEL BRAND BUYER AGENTS LOVE TO SELL WEIDEL

After every home sale of a Weidel listing, our CEO, Richard A. Weidel, sends a letter of appriation to the buyer’s agent on your behalf thanking them for participating in the sale of your home. the evaluation survey that accompanies this letter also helps us to improve our services and determine the buyer’s agent’s needs during the process.

BUYER’S AGENT’S RESPONSES PROFESSIONALISM:

94% EXCELLENT

COMPENSATION:

96% VERY IMPORTANT

RESPONSIVENESS:

94% EXCELLENT

ACCOUNTABILITY:

96% EXCELLENT

THE CHOICE IS CLEAR – CHOOSE THE LISTING BROKER THAT ALL OTHER AGENTS LOVE TO SELL - WEIDEL!.

PHOTOS COURTESY OF BRUCE BUSCH

PHOTOS COURTESY OF TED BERGLUND

CUSTOMIZED MARKETING SELLS YOUR HOME

FIVE-STAR DIFFERENCE

SELLER’S CONCERNS DURING THE SALE PROCESS 100% 90%

91%

80%

83%

70% 67%

60% 50% 40% 30%

26%

20%

25%

10%

TR AN SA O CT F SA IO LE N S TR AN SA CT IO N

TE RM S

O F

O TH ER CO ST

HO M E O F

PR IC E LI ST

TH E O N

D AY S

AV ER AG E

SA LE

PR IC E

O F

HO M E

M AR KE T

21%

CUSTOMIZED MARKETING

HOW BUYERS FIND HOMES FREQUENCY OF USE IN THE HOME BUYING PROCESS SOURCE: PROFILE OF H0ME BUYERS AND SELLERS 2014

74%

ONLINE WEBSITE 63%

REAL ESTATE AGENT MOBILE OR TABLET APP

34%

MOBILE OR TABLET SEARCH

31% 16%

YARD SIGN OPEN HOUSE

11%

ONLINE VIDEOS

11%

HOME BUILDER

NEWSPAPER

HOME BOOK/MAGAZINE

BILLBOARD

TELEVISION

90 % 10 0%

80 %

70 %

60 %

50 %

40 %

30 %

20 %

10 %

RELOCATION COMPANY

92% OF ALL HOME BUYERS USE THE INTERNET IN SOME WAY DURING THEIR HOME SEARCH PROCESS. 29

THE WEIDEL FIVE-STAR MARKETING PROGRAM DESIGNED TO MAXIMIXE THE EXPOSURE OF YOUR HOME

• Award winning website

• Enhanced Zillow.com and Trulia.com property listing • Premier property listing on Realtor.com • Full MLS cooperation to share your listing with all real estate agents • Beautiful, attention-grabbing yard sign • Custom property brochures and marketing materials • Full social media integration • Professional, dedicted real estate agent

CUSTOMIZED MARKETING

THE MULTIPLE LISTING SERVICES (MLS) THOUSANDS OF AGENTS WILL KNOW ABOUT YOUR HOME

Through a cooperative relationship, real estate brokers share one another’s listing information by placing them in the Multiple Listing Service (MLS). This database of properties is updated daily with current homes for sale, recent sales, new construction, etc. TARGET MARKETING TO BUYER’S AGENTS

The multiple listing service is more than just a compilation of homes for sale – it is the #1 marketing vehicle capturing the greatest source of qualified buyers.

OUR WEIDEL MLS MEMBERSHIPS

• Trend: 32,000+ Associates • Garden State: 18,000+ Associates • Monmouth/Ocean: 9,000+ Associates

• Middlesex – Middlesex 5,500+ Associates • Lehigh/Northhampton: 2,500+ Associates

YOUR PROPERTY WILL BE LISTED ON THE MLS. IT IS FREE FOR BUYERS TO BROWSE AND FIND YOUR HOME. 31

WEIDEL.COM IS YOUR HOME BASE LEADERS IN THE REAL ESTATE INDUSTRY

It is our duty and passion to embrace the latest industry technology.

• Homes, are initially found through internet searches. • WEIDEL.COM offers a comprehen sive search engine that helps you to narrow down your search • Search based on all pertinent information including price, location, amenities, and school systems.

WEIDEL.COM OFFERS KEY TOOLS THAT MAKE YOUR EXPERIENCE GO SMOOTHLY AND EMPOWERS YOU TO MAKE THE BEST DECISIONS.

CUSTOMIZED MARKETING

STATE-OF-THE-ART TECHNOLOGY PROVIDES CONVENIENCE FOR BUYERS AND SELLERS

Once you partnered with one of our local agents, the Weidel website offers key on-line tools to help make your experience go smoothly and empowers you to make the best decisions during your real estate transaction.

• Various search options, including atlas search

• Over 250,000 local listings in NJ and PA

• Open houses with directions

• 4.4+ million homes worldwide • Broker reciprocity (all Weidel listings, as well as other broker’s listings, updated daily from the MLS) • Listings feed to hundreds of local, national and niche sites, including all other brokers who participate in broker reciprocity. • “My HomeFinder” property portfolio

• School, community and tax information • Appointment scheduler to preview homes • Mortgage calculator and loan pre-qualification • Printable fliers • Google Earth map views • Photo slide show tours • Mobile search site • Direct access to each listing through a unique web address and listing ID • Featured listings in a prominent location

PHOTOS COURTESY OF TED BERGLUND

CUSTOMIZED MARKETING

EXTENDED MARKETING FROM ONLINE SYNDICATION SOURCE: LEADING RE ANALYTICS

MLS

WEIDEL.COM

REALTOR.COM

DISTRIBUTED TO 1000S OF INDEPENDENT BROKERS

DISTRIBUTED TO 100S OF OTHER WEBSITES

THE IT DEPARTMENT AT WEIDEL WORKS CLOSELY WITH THESE SYNDICATION PLATFORMS

Implementing small changes that make a big difference, our in-house IT crew plays an important role in how your home is viewed on-line. For example, setting the optimal photo resolution for sites like Trulia helps to boost a homes’ placement in search results leading to more views.

WORLDWIDE INTERNET EXPOSURE Weidel listings are promoted through various national and local web sites and many print media web sites.

Plus, your home will be listed on hundred of Broker Web Sites through broker reciprocity.

YOUR WEIDEL LISTING

CUSTOMIZED MARKETING

WEIDEL.COM

State-of-the-art search tools and links to our trusted partners. You’ll find regional and local information plus each agent has their own Weidel site with useful information about areas of your interest.

Your luxury property will be included on this exclusive site. Seekers will find videos and more.

A virtual tour and an introduction to your Weidel agent is an important part of online marketing. Weidel will feature your home on YouTube so your buyers can “be there” and take them one step closer to a showing.

Facebook offers a range of opportunities to grow and cultivate a robust community of prospective buyers for your home. Weidel marketers capitalize on this and maintain an active and strong presence on our corporate facebook page and on individual Weidel agent pages.

Your property will be listed and seen on Trulia by a broad national audience of home hunters. Trulia will feature your Weidel agents information as well as all of the detailed property specifics and neighborhood information.

Your Weidel agent will feature your home on Zillow. This will give home buyers across the country the opportunity to easily search and discover your property using unique search tools and criteria.

CUSTOMIZED MARKETING

Immaculate: $319,000 – Jamesburg List of amenities and upgrades will be listed in this section. List of upgrades in listed in this section. upgrades in this space. (ID#6222704) Mary Smith: 609-555-0000

Princeton: $870,000 – Must See! List of amenities and upgrades will be listed in this section. List of upgrades in this space. List of amenities and List of amenities and upgrades will be listed in this section. . (ID#6222704) Mary Smith: 609-555-0000

Renovated: $300,000 – Pennington List of amenities and upgrades will be listed in this section. List of upgrades in listed in this section. upgrades in this space. (ID#6222704) Mary Smith: 609-555-0000

C U O N N D TR ER A C T

PROPERTY SHOWCASE

New Colonial: $380,000 – Raritan List of amenities and upgrades will be listed in this section. List of upgrades in listed in this section. upgrades in this space. (ID#6222704) Mary Smith: 609-555-0000

Just Listed: $320,000 – Pennington

1 Year young: $419,000 – NewtownList of amenities and upgrades will be listed in this section. List of upgrades in listed in this section. upgrades in this space. (ID#6222704) Mary Smith: 609-555-0000

Just Listed: $320,000 – Pennington

List of amenities and upgrades will be listed in this section. List of upgrades in listed in this section. upgrades in this space. (ID#6222704) Mary Smith: 609-555-0000

C U O N N D TR ER A C T

Just Listed: $499,000 – Pennington List of amenities and upgrades will be listed in this section. List of upgrades in listed in this section. upgrades in this space. (ID#6222704) Mary Smith: 609-555-0000

List of amenities and upgrades will be listed in this section. List of upgrades in listed in this section. upgrades in this space. (ID#6222704) Mary Smith: 609-555-0000

C U O N N D TR ER A C T

List of amenities and upgrades will be listed in this section. List of upgrades in listed in this section. upgrades in this space. (ID#6222704) Mary Smith: 609-555-0000

OUR TRUSTED PARTNERS: MLS# 113856

PROPERTY

MORTGAGE

INSURANCE

TITLE

WWW.WEIDEL.COM

PRINT ADVERTISING EXPOSURE WIDE-SPREAD NEWSPAPER AND MAGAZINE ADVERTISING COVERAGE

In the regions surrounding your home, Weidel features full color, bold advertisements. These advertisements are designed to introduce your property to a targeted audience, ultimately driving them to Weidel.com and to Weidel agents.

Once our newspaper audience finds a home of interest, they are drawn online to find more photos and more information about your property. A VARIETY OF PROPERTIES IN MANY PRICE RANGES, STYLES AND AREAS

Designed to draw buyer’s interest to other homes in our inventory. LISTING ID#

Goes directly to that listing detail page on Weidel.com to view more of a description, more photos and other area information.

HIGH QUALITY BROCHURES & MAILERS DETAILED DIRECT MARKETING MATERIALS THAT SHOWCASE YOUR HOME.

Your customized home marketing program includes informational pieces that deliver your property’s features, critical information and dimensions – everything needed to inform and attract the right buyers. DIRECT MARKETING MATERIALS:

• Postcards

• Brochures • Fliers • Tent Cards

INFORMATION ABOUT YOUR HOME ARRIVES IN MAIL BOXES, IS READILY AVAILABLE AT OPEN HOUSES, AND IS SEEN IN PUBLIC PLACES.

CUSTOMIZED MARKETING

Emily Kettenburg

Cell: (609) 737-1522 Richard Weidel

(800) 288-7653

SIGNAGE TO HIGHLIGHT YOUR HOME 24/7: UNIQUE SIGNAGE DRAWS ATTENTION TO YOUR PROPERTY

Buyers frequently tour neighborhoods where they are interested in living. They will be sure to see Weidel’s distinct, bright red property sign. Our wellknown sign encourage potential buyers to call or visit our website to get more information about your property. Open house signs are strategically placed to direct visitors to your front door on the day of each event. BUYER’S AGENT ANTICIPATE WEIDEL LISTINGS

Today, a Weidel yard sign stands for more than just “For Sale”. Our distinctive red signs serve as a beacon, not only for buyers, but the buyer’s agent as well.

BUYERS LOOK FOR THE DISTINCTIVE BRIGHT RED PROPERTY SIGN

ANTICIPATED OPEN HOUSE EVENTS THE WEIDEL OPEN HOUSE

THE BROKER’S OPEN HOUSE

Well publicized, your open house attracts guests and regional real estate agents. Each guest and agent will be personally greeted and given a tour of your home. During this time your Weidel listing agent will be able to answer questions and share more information about the highlights of the property.

We invite regional agents to the exclusive Broker’s Open Houses. Visiting agents are educated about the property and well-prepared to share the information with their own buyers.

Following-up after the open house, all attendees and agents are contacted again to continue the conversation about your home, and identify potential buyers.

Weidel sales associates will be informed and updated about the status of your home and have the opportunity to preview the property.

WEEKLY SALES MEETING /TOURS

THE WEIDEL OPEN HOUSE ATTRACTS INTERESTED BUYERS, AGENTS AND NEIGHBORS – A GREAT WAY TO BRING ENERGY INTO YOUR HOME.

CUSTOMIZED MARKETING

WORLDWIDE REFERRAL NETWORK Our exclusive integrated-technology networks allow thousands of potential buyers to find you home. WEIDEL REFERRAL ASSOCIATES

Covering New Jersey and Pennsylvania

EXCLUSIVE MEMBER OF LUXURY PORTFOLIO INTERNATIONALTM

As a member, Weidel is unmatched in the global luxury arena with properties in 47 states and 50 countries.

LEADING REAL ESTATE COMPANIES OF THE WORLDTM

A national referral network of 3,500 offices in over 50 countries with 120,000 sales associates and nearly $321 billion annual sales volume.

OFFICES IN OVER 50 COUNTRIES WITH 120,000 SALES ASSOCIATES SELLING MORE $1+MILLION HOMES THAN ANY OTHER LUXURY FRANCHISE

CORPORATE RELOCATION CROSS COUNTRY OR AROUND THE GLOBE

Our relationships with national corporations translates into a constant source of incoming buyers spanning all price ranges.

Alcatel-Lucent AT&T AztraZeneca Baxter Best Foods Bristol Myers-Squibb Canon Cigna Coca Cola Foods DuPont EDS Federal Aviation Administration Ford Motors Frito lay General Motors Home Depot IBM Ikea

Hess Corporation Jansenn Pharmaceutical Johnson & Johnson Kodak Lockeed Martin McGraw Hill Merck & Co. Merril Lynch Motorola Novartis Ocean Spray Ortho Pharmaceutical Proctor & Gamble Rhodia Sanofi Aventis Schering Plough Seagrams Toys “R” Us

OVER 35% OF ALL RESIDENTIAL REAL ESTATE TRANSACTIONS INVOLVE CORPORATE RELOCATION. WEIDEL HAS THE EXPERIENCE TO DO IT RIGHT.

CUSTOMIZED MARKETING

LOCAL EXPOSURE SHOW OF HOMES

COMMUNITY EVENTS

Prominently displayed in our many Weidel office locations and invites clients to preview your home right on the spot.

• Community Holiday Events

• School & Charity Fund raisers • Fairs and Festivals • 4-H Clubs • Sponsorship of Local sports Teams

THE WEIDEL SHOW

OF HOMES

ARE FEATURED ONLINE AND

PROMINENTLY

AT OUR BRANCH OFFICES

OUR POPULAR HOME WARRANTY PROGRAM MAKING YOUR HOME MORE ATTRACTIVE TO BUYERS WHY A HOME WARRANTY?

• You’ll have peace of mind from any unexpected home repairs during the marketing process. • Another perk that helps your home standout form the competition • Builds buyer confidence by providing repair or replace ment coverage for one full year after the closing.

EXAMPLES OF ITEMS COVERED:

• Plumbing • Electric • Heating • Air conditioning • Dishwasher • Exhasut fans • Sump Pump • Refrigerators

ADDING AN AFFORDABLE HOME WARRANTY GIVES BUYERS THE EXTRA CONFIDENCE TO MOVE FORWARD WITH THE PURCHASE.

CUSTOMIZED MARKETING

WWW.PRINCETONMORTGAGE.COM

IT’S A SMART MOVE TO GET A PRE-QUALIFICATION APPRAISAL SHOW POTENTIAL BUYERS THAT YOUR HOME IS PRICED RIGHT.

Through a pre-qualification appraisal Princeton Mortgage can help you establish the market value of your home. This will ensure that your home will substantiate the buyer’s loan approval.

THE BENEFITS:

• Identify the market value of your home early in the process • Substantiate the buyer’s loan approval

PRE-QUALIFICATION APPRAISAL MAKES YOUR HOME EVEN MORE MARKETABLE BY SUBSTANTIATING THE BUYER’S LOAN APPROVAL.

KEEPING TRACK OF STRATEGIC ACTIVITY, COMMUNICATION AND FOLLOW UP

An incremental, 30-day review and analysis of marketing activities to accomplish the sale of your property.

WEIDEL AGENTS WILL KEEP YOU ON-TRACK AND INFORMED THROUGHOUT YOUR HOME SALE PROCESS.

SELLERS

MARKETING

CALENDAR

3–DAY INCREM ENTAL PRO GRESS REPORT FOR:_______ ____________ ____________ _______ • TIME PERIOD : ____________ ____________ ____________ ____ • REPORTED

WEEK 1: Giv e Seller an Upd ate:____

• Set-up pho to shoot of inte rior and exterior • Made nec essary keys or of property install lockbox • Placed pro on property perty on Multip le Listing Ser • Prepared vice (MLS) / revi property profile ewed to verify sheet and ad • Determined accuracy copy sign placement • Presented / directional sign property to offi placement ce and distribu • Placed pro ted perty profile property profile sheet in hom • Created she et to e, along with other Weidel Show of Hom Princeton Mo offices and loca es board of the • Toured pro rtgage financin l Realtors home and disp perty through g information layed in local office caravan • Created offices and mailed Jus / collected fee dback t Listed postcar • Scheduled ds Broker’s Open House / Sent • Placed hom invitations to e on Realtor.com Area Brokers • Followed and Weidel.com up on inquiries from internet • Call/email sites and prin all showing Age t publications nts for feedbac • Responded k to all inquiries

WEEK 2: Giv e Seller an Upd ate:____

• • • • • • • • •

Hosted Brokers Open House / collected fee Public Open dback House Replenished supply of pro file sheets in Mailed profile home sheet to area Brokers/Agent Made change s s and/or upd ates on interne Followed up t listings on inquiries from internet sites Reviewed sho and print pub wing feedback lications Responded to all inquiries Gave Sellers weekly update

WEEK 3: Giv e Seller an Upd ate:____

• Network with cooperatin g agents • Personally visited neighbo rs and prospe • Hosted Pub cts (5/10/5) lic Open Hou se / collected • Followed feedback up on inquiries from internet • Called all sites and prin showing Age t publications nts for • Responded feedback to all inquiries

WEEK 4: Giv e Seller an Upd ate:____

• Mailed bro chure to Area Brokers, Metrop • Followed up on inquiries olitan Relocati on Directors, from internet • Followed Corporate con sites up and evaluat tacts ed responses • Responded to all inquiries • Met with Seller to re-e valuate all mar Agents / from keti ng activities / this data determ reviewed ove ined adjustm rall com ents that will need to be mad ments from prospects and other e

PHOTOS COURTESY OF BRUCE BUSCH

PHOTO COURTESY GEMMA AMIOTT

5-STAR MARKETING: AN ADDED ADVANTAGE

CREATED TO MAXIMIZE YOUR RETURN The Weidel Five-Star Marketing Program works on your behalf during negotiation with the buyer’s broker.

FIVE-STAR

FIVE WAYS YOU’LL BENEFIT BEYOND ANY OTHER AGENCY:

1. Professional Representation

2. Maximum Property Exposure 3. Customized Marketing 4. Skillfull Negotiation 5. Expert Transaction Facilitation

5-STAR ADVANTAGE

PROFESSIONAL REPRESENTATION BUYER’S AGENTS LOVE TO SELL WEIDEL

After every home sale of a Weidel listing, our CEO, Richard A Weidel, sends a letter of appreciation to the buyer’s agent on your behalf thanking them for participating in the sale of your home. The evaluation survey that accompanies this letter also helps us to improve our services and determine the buyer’s agent’s needs during the process.

BUYER’S AGENT’S RESPONSES: EVALUATION SURVEY PROFESSIONALISM

94% EXCELLENT

COMPENSATION

96% EXCELLENT

RESPONSIVENESS

94% EXCELLENT

ACCOUNTABILITY

96% EXCELLENT

THE CHOICE IS CLEAR – CHOOSE THE LISTING BROKER THAT ALL OTHER AGENTS LOVE TO SELL– WEIDEL!

THE VALUE OF YOUR WEIDEL AGENT

AS THE SELLER, YOU CAN EXPECT THE VERY FINEST PROFESSIONAL REPRESENTATION.

Diligently working on your behalf, Weidel agents are full-time sales associates. Each agent has recieved hands-on training through our Masters Academy and continuing education through Our World Institute. Your agent is backed by a full -time management and administrative staff and is part of a dedicated team made up of industry professionals in real estate, marketing, design, technical support and more.

THROUGH ALL MARKET CONDITIONS, DEDICATED, WELL-TRAINED STAFF HAVE BROUGHT WEIDEL TO IT’S 100TH ANNIVERSARY– AND BEYOND.

5-STAR ADVANTAGE

GAIN THE MLS ADVANTAGE FOR MAXIMUM EXPOSURE TARGETED MARKETING TO BUYER’S AGENTS

The Multiple Listing Service is more than just a compilation of homes for sale – it is the #1 marketing vechicle capturing the greatest source of qualified buyers. 5-STAR ADVANTAGE FROM WEIDEL

Our marketing program motivates commissions-driven buyer’s agents. Sellers gain a unique competitive advantge over other brokers’ listings.

88% OF HOME BUYERS PURCHASED THEIR HOME THROUGH A REAL ESTATE AGENT.

Weidel listings have premium MLS “shelf positioning”, which equals more exposure.

• Weidel sellers gain the greatest market share influence among other brokers’ MLS buyer’s agents • Weidel listngs elicit greater demand, which leads to a faster sale at a higher price • Buyer’s agents work harder to pro cure a buyer for your home, at your price. Weidel brings both sides together – the seller’s broker and buyer’s broker – to work in concurrence to meet the objective of selling your home. Brokerage fees are earned on a contingency basis. There is no cost to a seller to publish a buyer’s agent’s fee in the MLS.

MEMBERS OF GARDEN STATE AND TREND MLS. REAL ESTATE COMMISSIONS ARE NEGOTIABLE AND NOT SET BY LAW.

OUR YARD SIGN MAKES A BIG DIFFERENCE BUYER’S AGENT ANTICIPATE WEIDEL LISTINGS

Weidel agents know that yard signs are one of the most effective ways to attract buyers and buyer’s agents to your home. The main sign in your yard will be highly visible and customized to feature your Weidel agent, direct contact information, and local Weidel phone number. Your sign will also carry the striking Weidel brand elements and the history that goes along with them.

WEIDEL SIGNS MOTIVATE BUYER’S AGENTS. THEY KNOW THAT YOUR HOME WILL COME WITH BENEFITS FOR ALL PARTIES INVOLVED.

5-STAR ADVANTAGE

LOCAL, NATIONAL, GLOBAL INTERNET PRESENCE YOU’LL HAVE STRONG ONLINE VISIBILTY

• Multiple Listing Service • Weidel.com

An overwhelming majority – 93% of • LeadingRE.com all home buyers search online before contacting an agent. Buyers also continue • YouTube searching on their own while engaged • Facebook with a Weidel agent. Having internet exposure through Weidel and the Weidel network is an unsurpassed tool to market your home like no other brokerage firm.

• Zillow • Trulia

S H O W

E R T Y P R O P

WN DOYLESTO ery tu History at ev circ ial, lon co stone tting. park-like se th wi m dining roo 00 ( 215-000-00

CUSTOMIZED MARKETING CUSTOMIZED MARKETING PLAN

• Home enhancement recommendations will be suggested to make your home even more marketable to attract a better price.

• A calendar of marketing activities will be developed and presented. • Your property will be introduced to brokers and to prospective buyers. • The results of the marketing activity will be addressed.

,000 s WN - $400 d stately, thi DOYLESTO ndsome an ted in a ery turn! Ha rfectly situa History at ev pe is 90 17 ial, circa ths. Formal stone colon oms. 2.5 ba tting. 4 bedro ch more! park-like se – and so mu th fireplace wi m ) roo dining 000000 40 #6 (ID 00 215-000-00

OUR AGENTS AND CREATIVE TEAM ENSURE YOUR PROPERTY IS BEAUTIFULLY AND THOROUGHLY MARKETED

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• Modifications to the marketing plan and the pricing strategy will be addressed.

MEMBERS OF GARDEN STATE AND TREND MLS. REAL ESTATE COMMISSIONS ARE NEGOTIABLE AND NOT SET BY LAW.

W DOYLESTO History at ev ia stone colon t park-like se dining room 215-000-00

,000 s WN - $400 d stately, thi DOYLESTO ndsome an ted in a ery turn! Ha rfectly situa History at ev pe is 90 17 al ial, circa ths. Form stone colon oms. 2.5 ba tting. 4 bedro ch more! park-like se – and so mu th fireplace wi m ) roo dining 000000 40 #6 (ID 00 215-000-00

DOYLE History stone c park-lik dining 215-00

MLS# 113856

OUR TRUSTED PARTNERS

RANCE.COM

CETONASSU

AGE.COM

TONMORTG

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WWW.PRIN

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5-STAR ADVANTAGE

PHOTOS COURTESY OF TED BERGLUND

NEGOTIATION PROS AT YOUR SIDE FIRST-ROUND

OFFERS AND COUNTEROFFERS WILL BE NEGOTIATED, INCLUDING:

CONTRACT NEGOTIATION

• Terms of the contract

Weidel agents are skillful contract negotiators. This results on your ability to achieve the best possible price and most favorable terms for your home sale.

• Deposits

SECOND-ROUND

• Mortgage

POST-CONTRACT NEGOTIATION

• Appraisal

After a contract has been signed by both parties, additional negotiation is necessary to reach a mutual agreement for satisfying contingency results.

• Settlement date • Inclusions/exclusions

• Inspection • Other contingencies

5-STAR ADVANTAGE

ENGAGING BOTH SIDES OF REPRESENTATION

THE FIVE-STAR MARKETING PROGRAM MAXIMIZING YOUR RETURN

BUYER’S AGENTS ARE MORE MOTIVATED TO:

Unlike any other agency, Weidel works on your behalf during negotiation with the buyer’s agent.

• Arrive at mutually acceptable price and terms

• Submit a competitive offer

• Work harder toward the successful sale of your home

A GOOD REAL ESTATE AGENT WILL SELL YOUR HOME. A GREAT REAL ESTATE AGENT SELLS IT FASTER AND FOR MORE MONEY.

EXPERT FACILITATION ON YOUR BEHALF TRANSACTION MANAGEMENT

• Terms and conditions of the offer represented and reviewed • Counteroffers and/or multiple offers are negotiated

• Buyer’s pre-closing inspection if property is scheduled

• Final agreement of terms and price is reached

• Closing documents are reviewed

• Buyer’s earnest money is collected and deposited

• Transaction is closed

• Home inspection conducted • Buyer’s loan application is processed Inspections are conducted • Title search is initiated • Contingencies are satisfied

• Buyer’s loan is approved

• Seller is relocated • Title recorded • Buyer takes possession of property • Celebrate!

PHOTOS COURTESY OF TED BERGLUND

VALUE ADDED SERVICES

WWW.PRINCETONMORTGAGE.COM

MORTGAGES FROM A TRUSTED PARTNER PRINCETON MORTGAGE CORPORATION (PMC)

We are celebrating over 32 years of personalized service and a close relationship with Weidel Real Estate. Weidel’s partnership with PMC has always served our clients well. 93% CUSTOMER SATISFACTION

PMC’s mission is to make home financing affordable and manageable. We have built a strong reputation as an outstanding mortgage firm serving the lending needs of real estate professionals and individual home buyers. As a full service mortgage banker with an experienced staff and processing department PMC offers expertise in every area of mortgage lending from purchasing to refinancing. PMC values our customers and takes pride in our superior customer service ethics, and professionalism from start to finish.

PUTTING CUSTOMERS FIRST

Superior customer service, satisfied customers and satisfying the mortgage needs beyond the expectations of our customers. LOWER MORTGAGE COSTS — CUTTING-EDGE ORIGINATION TECHNOLOGY

Our customers save money and close their loans quickly because we employ the most advanced mortgage technology available. In a rush? We welcome you to try our mortgage calculators! The Internet, advanced mortgage processing software, and automated mortgage underwriting systems are coordinated to speed the mortgage process and deliver the best rate and terms.

VALUE-ADDED SERVICES

MEETING EVERY CHALLENGE

HIGHEST QUALITY SERVICE

We rapidly respond to new opportunities made available in today’s dynamic mortgage markets. As a result, the requirements of our mortgage customers are consistently met through mortgage underwriting flexibility and delivery of unique mortgage programs. We often identify niche mortgage programs that are essential to satisfying individual mortgage customer needs.

• Mortgage Processing • Underwriting • Loan Closing • Funding MAKING SURE WE ARE DEALING WITH QUALIFIED BUYERS

Our mutual goal is to make sure buyers are pre-qualified for the amount needed to make an offer that will help lead to the successful sale of your home.

PMC IS COMMITTED TO BUILDING REWARDING, LONG-TERM CUSTOMER RELATIONSHIPS.

WWW.PRINCETONASSURANCE.COM

TITLE INSURANCE FROM OUR AFFILIATE PRINCETON ASSURANCE CORPORATION (PAC)

Princeton Assurance Corporation is a full service title agency, representing Old Republic National Title Insurance Company and First American Title Insurance Company, whose origins date back more than 150 years. Our underwriters are the industry leaders in financial strength and stability. Furthermore, Princeton Assurance is a subsidiary of a real estate services organization whose business units include title insurance and settlement services, mortgage banking, real estate brokerage and pre-licensing schools.

YOU WILL EXPERIENCE A SMOOTH TRANSACTION AND A QUICK TRANSFER OF DEED.

• Title search to ensure a clear marketable title to transfer to the buyer – no hidden surprises. • Direct access and communication with knowledgeable, licensed title officers • In-house examiners for quick delivery of title binders • Computerized settlement documents • Access to the industry’s lowest insurance rates

SINCE 1991, WE HAVE PROVIDED OUR CUSTOMERS WITH SUPERIOR SERVICE – MAKING SURE YOUR TRANSACTION RUNS SMOOTHLY ALONG THE WAY. 68

VALUE-ADDED SERVICES

WHAT ARE YOUR FUTURE PLANS? WHEREVER YOU ARE GOING FROM HERE, WE CAN HELP YOU ON YOUR WAY

While Weidel is marketing your home, our affiliated Red Door Service program has information and resources to help you prepare for your next home purchase and beyond.

WEIDEL CAN HELP YOU LOCATE A REAL ESTATE PROFESSIONAL IF YOU ARE MOVING OUT-OF-TOWN OR OUT OF STATE.

Red Door Service

Empowering Sellers with Options and Information

HELPING YOU:

• Learn more about or obtain a mortgage per-approval (Already have one? It never hurts to get a second quote.) • Assess closing costs • Find a professional real estate attorney • Locate a real estate professional if you are moving out-of-town or out of state • Secure a moving service • Get a moving service • Get information on car, life and health insurance • Find a professional to organize and stage your home • Talk to a financial planner

RELOCATION: FOR MOVES AROUND THE CORNER OR ACROSS THE COUNTRY Whether you are heading off to a new job location or moving to be closer to family and friends, our experienced and thoughtful relocation department will help you land comfortably on your feet. The Weidel relocation team is made up of a select group of agents who are chosen based on their skill and experience representing professionals and families during the relocation process.

BENEFITS TO YOU, INCLUDE:

• A network of local and international brokers • School information • Tax information • Community profiles

• Mortgage financing programs • Discounts on interstate moving services • Savings on hotels and rental cars

A FEW OF OUR CLIENTS INCLUDE:

VALUE-ADDED SERVICES

DEPARTURES SERVICES:

• Comprehensive Market Value Analysis (MVA)

ADDITIONAL CORPORATE SERVICES:

• International services

• Home marketing assistance plan

• Real estate closing services

PRE-MOVE SERVICES:

• Local employee real estate needs

• Pre-move counseling

• Group move management

• Home search program • Area tours • Rental assistance • Mortgage programs • Temporary housing assistance • Corporate housing • Closing insurance services

YOU WILL HAVE A SELECT GROUP OF SPECIALTY RELOCATION AGENTS ASSISTING WITH ALL THE LOGISTICS SURROUNDING YOUR MOVE. 71

SAVINGS: MOVING & HOME RELATED PRODUCTS OUR LIST OF EXTENDED BENEFITS FOR ALL OF OUR VALUED CLIENTS:

• Home Technology

• Hotels and Lodging

• Mortgage Analysis

• Car and Truck Rentals

• Insurance Comparison

• Travel Agency

• Quality Service Guarantee

• Gift/Home Products

• Home Market Value Analysis

• Major Household Appliances

• National Relocation and Travel Assistance

• Home Improvement • Flooring • Self-Storage • Moving Van Lines

• Home Warranty Plan

• Real Estate Career Counseling • Notary Public Service • Photocopies of Legal Document

SAVINGS FROM TOP BRAND NAMES:

PHOTOS COURTESY OF BRUCE BUSCH

PHOTOS COURTESY OF DAN FERNANDEZ

PROFILE

PRICING YOUR HOME RIGHT FROM THE START

PRICING YOUR HOME RIGHT FROM THE START IN A COMPETITIVE MARKET, YOUR WEIDEL TEAM IS THE KEY.

Finding the right price for your home consists of preparing a comparative Market Value Analysis (MVA). The MVA will evaluate your home alongside other properties which are currently listed and recently sold, taking into consideration the location, supply, demand, absorption, market-time and property features. The surest way to get the best price for your home is to set the listing price correctly right from the start. The surest way to see the selling price decline is to set a listing price that is too high and then go through a series of price reduction to catch and meet the market.

Setting the correct listing price from the start is so important because the greatest amount of activity occurs with in the few weeks of the home being marketed to the public. This flurry of early interest tends to come from serious buyers with a sense of urgency. WEIDEL CREATES A UNIQUE MARKETING PLAN FOR YOU AND YOUR HOME.

Your team of professionals consists of experienced and passionate agents, copy writers, designers, coordinators, programmers – all working in harmony to fulfill one goal – helping you complete your real estate transaction.

WE ARE THE EXPERTS WHEN IT COMES TO GETTING THE RIGHT PRICE FOR YOUR HOME IN THE SHORTEST AMOUNT OF TIME. 76

PHOTOS COURTESY OF TED BERGLUND

THE PRICING TRIANGLE The chart to the right illustrates all of the potential buyers in the market for any given home. The higher the asking price above fair market value on the triangle, the lower the percentage of buyer’s agents and/or buyers who will be interested in seeing the home. As the asking price rises to the peak of the triangle, the number of potential buyers begins to decline. When a home is priced too high above fair market value, there may be no interest at all due to the buying public’s perception that the seller may not be truly motivated to sell the home. As the asking price declines toward the base of the triangle, more buyer’s agents become inclined to show the home to their clients and potential buyer’s clients are more likely to make an offer.

Ideally, the asking prices of a home should be listed within a competitive range, taking into consideration actual fair market value. Pricing at this level is the best way to create a competitive bidding enthronement between multiple interested buyers – which will help you obtain the upper edge of top dollar.

YOUR WEIDEL AGENT WILL WORK WITH YOU AND DO THE RESEARCH TO PRICE YOUR HOME PROPERLY IN THE MARKET.

PRICING YOUR HOME

THE BENEFITS OF PROPERLY POSITIONING YOUR HOME SOURCE: LEADING RE ANALYTICS

% OF INTERESTED BUYERS

% ABOVE OR BELOW MARKET VALUE

+10%

+5%

30%

FAIR MARKET VALUE

60%

-5%

80%

-10%

92%

THE EFFECTS OF OVER-PRICING:

• Attract “lookers”

• Reduces the number of showings

• Implies low motivation

• May under-appraise and buyer may not be able secure a loan

• Makes comparable but lower-priced homes look more appealing

• After initial surge, excitement and momentum are lost

BENEFITS OF A COMPETITIVE BIDDING ENVIRONMENT TYPICAL ACTIVITY AND THE PRICE OF YOUR HOME PEAK ACTIVITY

WEEK 1

WEEK 2

WEEK 3

WEEK 4

QUICKLY CAPTURE READY, WILLING AND QUALIFIED BUYERS

When reviewing current market statistics, it is important to take into consideration all of the factors that influence market value. Some factors are determined by the market and others are in the control of the seller

• Property generates most interest/ greatest number of showings when first on the market • Pent-up demand of ready, willing and qualified buyers • Pricing too high and reducing the price later bypasses the excitement and activity • May be necessary to lower the home price

PRICING YOUR HOME

THE EFFECTS OF MARKET AGE Age becomes a factor when buyer’s agents and their buyers start to wonder why a property has been on the market so long and question why it has not sold. By the time an appropriate marketing plan is implemented to maximize Buyer flow, or the asking price is reduced in line with current market supply and demand, the property may have been on the market so long that Buyer’s Agents and prospective buyers will perceive that something is wrong with the home.

In order to compensate for Market Age it may become necessary to reduce the asking price of a property below its true market value to generate renewed Buyer interest. Additionally, any offer to purchase is likely to be below the true market value of the property, based on the Buyer’s knowledge of the home’s Market Age. MARKET AGE TYPICALLY OCCURS FOR TWO REASONS:

• A flawed marketing plan which causes limited buyer flow • Initially overpricing a property

THE EFFECTS OF PROPERLY PRICING YOUR HOME SOURCE: LEADING RE ANALYTICS

INITIAL ASKING PRICE (ABOVE MARKET VALUE)

HOME PRICE

1ST PRICE REDUCTION

ACTUAL MARKET VALUE

2ND PRICE REDUCTION

3RD PRICE REDUCTION FINAL SELLING PRICE (BELOW MARKET VALUE)

DAYS ON THE MARKET 81

MARKET CONDITIONS We have carefully considered the different features in each of the presented properties, and based on location, community, etc., our research indicates these properties represent your closest competition in the marketplace.

• Listings Currently on the Market • Listings Currently Under Contract • Sold Listings • Expired and Withdrawn Listings A sampling of Multiple Listing Service (MLS) Comparables have been printed for your review (see following pages).

The market study we have prepared represents a range of properties that have sold, as well as a range of properties that are currently available. This analysis has not been performed in accordance with the Uniform Standards of Professional Appraisal Practice, which require valuers to act as unbiased, disinterested third parties with impartiality, objectivity and independence and without accommodation of personal interest. It is not to be construed as an appraisal and may not be used for any purpose.

OUR MARKET RESEARCH CREATES A CLEAR DIRECTION AND BRINGS US TO A TIMELY, SUCCESSFUL CLOSING. 82

PRICING YOUR HOME

ESTABLISHING VALUE FACTORS THAT INFLUENCE THE PRICING OF YOUR HOME

YOUR WEIDEL TEAM CAREFULLY CONSIDERES ALL OF THE RELEVANT FACTORS.

SELLER-DETERMINED FACTORS

• Motivation

• Terms and conditions • Curb appeal • Condition of property • Availability • Broker choice • Marketing program • Negotiation • Pricing strategy MARKET-DETERMINED FACTORS

• Location of property

• Size of dwelling & lot • Architectural style

• Supply & demand • Interest rates • Economic conditions • Competition

PHOTOS COURTESY OF GEMMA AMIOTT

MARKET VALUE ANALYSIS (MVA)

UNDERSTANDING YOUR MARKET VALUE ANALYSIS (MVA): WHAT IS AN MVA?

A market value analysis is a highly educated estimate of the highest probable list price for which your home will sell in the current market within a reasonable length of time. That amount of time depends on the conditions in your particular community. As your Sales Associate, I will inspect the home, analyze the factors that influence the market and, along with you, reach a value conclusion that is the most probable price for which your home could be sold. HOW WE DEVELOP YOUR MVA

There are different approaches which can be applied. In the case of the single family home, the “comparative sales approach” is the most commonly used. In this technique, similar homes in the area which have been recently sold are compared to your home. If there have been too few recent sales, we may have to consider slightly order sales or go outside the immediate community.

I will gather data about sales and listing, study closely the terms of those sales and analyze the information. Other information about your home, including the deed, taxes, zoning, transfers of ownership, restrictions, assessments, etc. – may also be examined as an aid in establishing the fair market value of your home. In evaluating your home, I will study the neighborhood characteristics, including the proximity to schools, places of worship, and shopping. I will also consider the availability and terms of financing which influence a person’s ability to purchase a home. The preparation of our market value analysis is a measure of our commitment to providing the highest standard of quality, result-driven service.

MARKET VALUE ANALYSIS

PHOTO COURTESY OF TED BERGLUND

PHOTOS COURTESY OF GEMMA AMIOTT

PROFILE

GET STARTED: THE INITIAL STEPS

LAUNCHING THE MARKETING PLAN WE ARE READY TO WORK FOR YOU

Once price has been determined, a listing agreement will be executed. This contract will set into motion all of the marketing activities to position your home to attract more buyers and to sell in the least amount of time, and for the greatest return on your investment.

EXAMPLES OF INITIAL MARKETING ACTIVITIES:

• Install lockbox • Place the For Sale sign • Submit to the MLS • Submit to all broker websites • Submit to all national websites • Prepare new listing promotional materials • Hold broker’s open house for Weidel Associates and other regional brokers

INITIAL STEPS

MARKETING ACTIVITIES CALENDAR KEEPING TRACK OF STRATEGIC ACTIVITY, COMMUNICATION AND FOLLOW UP

An incremental, 30-day review and analysis of marketing activities to accomplish the sale of your property.

SELLERS

MARKETING C

3–DAY INCREME • REPORTED FOR • TIME PERIOD:

NTAL PROGRE SS REPORT

:________________ ____

________________

ALENDAR

________________

________

WEEK 1: Give Seller an Upd ate:____

• Set-up pho to shoot of inte rior and exterior • Made nec essa of property ry keys or install • Placed pro lockbox on pro perty on Multiple perty Listing Service • Prepared pro (MLS) / reviewe perty profile she d to verify accu et and ad copy • Determined racy sign placement / directional sign • Presented property to offic placement e and distributed • Placed pro property profile perty profile she sheet to other et in home, alon • Created Sho Weidel offices g with Princeto w of Homes boa and local Realtors n Mortgage fina rd of the home • Toured pro ncing information and displayed perty through in local offices offic e caravan • Created and / collected feed mailed Just Liste back d postcards • Scheduled Broker’s Open House / Sent invit • Placed hom ations to Area e on Realtor.com Brokers and Weidel.com • Followed up on inquiries from internet sites and • Call/email all showing Age print publications nts for feedbac • Responded k to all inquiries

WEEK 2: Give Seller an Upd ate:____

• • • • • • • • •

Hosted Brokers Open House / collected feed Public Open Hou back se Replenished sup ply of profile she ets in home Mailed profile sheet to area Bro kers/Agents Made changes and/or updates on internet listin Followed up on gs inqu Reviewed showing iries from internet sites and prin t publications feedback Responded to all inquiries Gave Sellers wee kly update

WEEK 3: Give Seller an Upd ate:____

• Network with cooperating age nts • Personally visited neighbo rs and prospects • Hosted Pub (5/10/5) lic Open House / collected feed • Followed up back on inquiries from internet sites and • Called all sho print publications wing Agents for feedback • Responded to all inquiries

WEEK 4: Give Seller an Upd ate:____

• Mailed bro chure to Area Brokers, Metrop • Followed up olitan Relocati on inquiries from on Directors, Cor • Followed up internet sites porate contact and evaluated s responses • Responded to all inquiries • Met with Sell er to re-evaluate all marketing acti Agents / from this data determin vitie ed adjustments s / reviewed overall commen that will need to ts from prospe cts and other be made

A MAP OF THE HOME SELLING PROCESS WEIDEL MAKES THIS SELLER SELLER’S AGENT

BUYER

NEEDS ANALYSIS

PRICING STRATEGY

PRE-APPROVAL

STAGING/REPAIRS

LOCAL INFO/ AREA TOURS

MARKETING ACTIVITIES

PROPERTY SEARCH

FEEDBACK/ ADJUSTMENT

PRICING & TERMS

BUYER’S AGENT

OFFER EVALUATION & COUNTER OFFER

EVALUATION & COUNTER OFFER NEGOTIATIONS

SELECT VENDORS

SELECT VENDORS ACCEPTED OFFER/CONTRACT

COORDINATING CLOSING PROCESS

FINANCIAL DISPERSMENTS ONGOING RELATIONSHIP

COORDINATING CLOSING PROCESS

INSPECTION & APPRAISAL

LOAN APPLICATION

TITLE WORK

LOAN APPROVAL

CLOSING

OCCUPANCY

DEED FILING

ONGOING RELATIONSHIP

INITIAL STEPS

GETTING READY FOR BUYERS: A CHECKLIST Soon, your Weidel agent, along with many other real estate agents will be bringing interested buyers through your home. It will be important to showcase your home in the best possible way. Our experience has shown us that specific kind of attention to a property is very pleasing to potention buyers – it’s all about the first impression.

HERE IS A CHECKLIST OF SOME STEPS YOU CAN TAKE PRIOR TO THE FIRST SHOWING OF YOUR HOME:

De-clutter Organize Clean Paint Brighten exterior maintenance Hire a home inspector Make repairs Remove personal property Remove pets Disclose everything

PREPARING YOUR HOME FOR AN APPOINTMENT Appointments will be made by many real estate agencies to show your home. A lockbox will be installed on your door for those instances when you are not home. The lock box ensures that no potential buyer misses an oppourtunity to see your property. RECOMMENDED STEPS WHEN PREPARATION FOR A SHOWING

Open all draperies and window shades during daylight hours The kitchen and bathroom should sparkle Open windows to circulate air Open all the doors between room for a spacious feeling Place fresh flowers on the kitchen table and/or living room table

Turn on all lights and replace any bulbs Pets should be resticted from view and odors eliminated

Jewelry and small valuable should be strored in a secured place Tag items that are not included in the home sale Beds should be made and clothes pick up When you leave your home, please leave it as if you are expecting a showing. It is recommended that you are not home during showings. Buyers will feel more comfortable and this allows your Weidel agent to stay focused on the needs of your buyers.

INITIAL STEPS

QUALITY SERVICE GUARANTEE YOU CAN FEEL CONFIDENT IN SELECTING WEIDEL TO SELL YOUR HOME

Your Weidel team is personally accountable for:

• Marketing • Negotiation • Transaction Management

WEIDEL QU

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UARANTE WEIDG E EL QUALITY SERVICE

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GUARANTEE

ed to se Our Weidel ll your home. Quality Se Date rvice Guarantee is designed to help you ge Date Property t the highest price Address for your ho me as quickly as possible. Weidel Rea ltors Sales Associate's With Weid Signature Dat e el, you will Sal es Ma nag find that er's ouSig r co nat ure mmitment to quality serv Dat e ice is more * The Wei del Quality a than just Serpr commission om vice ise Gua . . app rantee to Weidel . lies to exc selling bro Realtors.

you and pro N. into your orh ood . spective buy We will professional ers guidance and the late with information 15. WEIDE st on L YARD SIG highly-traine financing programs N. We wil d mortgage through a well-recognized, hig l place a Princeton hly visible consultant Sale” sign Mortgage Weidel “Fo in Corporation. from r property wit a prominent location on your hin local and 6. PRE-A ordinance municipal-it PPROVE s and y /or associ D PROPER Princeton ation guideTY. Throug Mo lines. h 16. pre-approve rtgage Corporation, ADVERT we can your proper ISING. We lender's app ty by determ display a will continu rais variety of ining a ously property pre ed value. Having homes to greatest flow attract the your -approved of buyers home more can positio marketing using variou n your favorably me wit buyers, lead Internation dia, including Weide s ing to a fast h prospective l Realtors' al Network value. A nom er sale and of We bsi tes gre inal fee cov . independe ers the cos ater 17. PURC nt apprais t of an HASE OF al. FE our many years of exp RS. We will utilize Richard A. 7. COMM erience to Weidel neg lusi otiate the ker commis A maximu , Jr. UNICATIO help you PRESIDENT/C m of $5,000 ve right to sell best possib sion will Weidel Rea N. We wil infolisti EOconditi be specifi rme ngs le ltors reserve refu d term of l of nd ons keep you six monon the s, ed sep applies. and price dissatisfact s the righ ths bei This guaran acti or ng you for your pro lontak the time an t to remedy arately. A proper ion to Ric gerenand e, inc teelud to asell ty must ber hom hard A. IT perty at doe a complaint minimum offer is pre s not ing Wei'S buyapp listed curren del,GU of 3% listi er rea ly to sented. within fou Jr., CE AR ctiospe rket in a range dete ng O. ANTEED nscial rteen dayst mawith m hom Marketing upon receconditions rmined by andprogra18. ! , usin MAes. Activitipt RKThe a lMarket certified, g a We iesofCal Please sen Value Ana ET VALUE AN endar. written ide esta Weidel Realt d written AL lysi blis not YSIS. We h the s. ice stating notice wil ors, 2482 Pe reason(s)market value of 8. by cer MA bas tifie RK ed d for your proper l mail AC on a compre ETING nnington Rocus to: TIO ty hensiv N PLAN. Analysis to adtom , Su-deitesig3, We will n aPe help you rea e Market Value marketing ATTN: Rich the and the qui lize the bes proNJ idel Qualit nning ton gram08 ard A.We usi53 ckest sale t price ng4 We idel, Jr.y Service Gu,ara for you r home. ntee. 9. HOME 19. SEVEN DA EN YS A WEEK you get mo HANCEMENT. We is open dai . Our com re can help ly pany Weidel hom for your home by util you, prospe and will be available izing the e enhancem wh ctive buyers ent checkl agents nee , or cooper en ist. d us. ating 10. PROM prepare and OTION. We will com 20. UNTIL IT’ dis pile, S SOLD. home to sale tribute information With you, about you review and develo speople at we will r strateg p further ma other cooper We ies as nec rketing ating broker idel Offices and essary. the use of s, which inc the Multip ludes 061 5 le Listing Service. Owner's Sig nature

Our common goal to bring your property to closing in the shortest amount of time. This is more than a promise — it is guaranteed.

Owner's Sig nature

THANK YOU I AM SO GRATEFUL TO HAVE THE OPPORTUNITY TO SELL YOUR HOME

When you list with me you will receive:

• Excellent service and support • A market value analysis of your home • A winning marketing plan • Every effort to sell your home properly • The full resources of Weidel Real Estate

We hope that you have enjoyed this presentation. We are proud of our Weidel agents and their unending dedication. Our reputation is only growng by making your experience a complete success. – the Weidel Team CORPORATE CONTACT INFORMATION: 2482 Pennington Road Pennington, NJ 08534 Phone: 609-6091522 WEIDEL.COM

LOCAL PHOTOGRAPHERS Weidel is proud to showcase the work of four regional photographers. Weâ&#x20AC;&#x2122;ve chosen these photographers to support our local artists and give you an authentic experience that showcases our communities.

Gemma Amiott Gem of a Shot Photography (609) 802-6349 Ted Berglund tedberglund.com tedberglund29@gmail.com (609) 647-3315 Bruce Busch http://thebuschs.com/photos/ 609-213-9125 Dan Fernandez Director of Creative Services Weidel Real Estate Audrey Kerchner Services for Real Estate Pros Flemington, NJ Audrey Kerchner Photography (908) 963-1509