Spring 2013 - Spring 2017
Collected Works
PORTFOLIO WEI HSIANG LIN
Visual merchandiser
2017
Shawn Lin
林偉 翔 WEI HSIANG LIN
BIOGRAPHY WEI-HSIANG LIN, I was born in 1990 in Taipei, Taiwan. I have still remembered that when we were junior school pre-graduate, we had faced a critical choice which is vocational school or high school. At that time, My parents only said “Chose whatever you want”, then I immediately applied for Design major. To be honest, I was not studying hard while f irst few terms of school but I always found the projects which I interested in during the f inal year and put my effor t in it. Overall, we were absorbed a lot and also thrived. After graduating from college, I was honored to work as a visual merchandiser in IKEA. We had to arrange details about the visual display, like the style, background, color, material, and lighting etc. Sometimes we work with others team, making a decision and implementing. We also must be able to handle projects by ourselves. I was commissioned a rebuilding program after working a year and a half. “It was really exhausting” but when I saw my idea was put into action, I was satisf ied enough.
Por tfolio | Resume
02
OBJECTIVE Visual Merchandiser Manager
CONTACT Tel: 0988434060 E-mail: shawnlin815@gmail.com
EDUCATION Bachelor’s degree in Multimedia Design (National Taichung University of Science and Technology) Upper intermediate level in General English (Dublin City University)
EXPERIENCE Inter IKEA Systems B.V. Xinzhuang Senior visual merchandiser Feb. 2013 - Feb. 2018 Studying aboard in Dublin City University Feb. 2018 - October. 2018
PROJECTS IKEA HCS Cookshop rebuilding (Oct - Dec. 2016) IKEA HCS Seasonal campaign (Outdoor, Xmas, 2016) IKEA KHS Make room for life bedroom planning. (Apr - May. 2017)
SUMMARY OF SKILLS Teamwork with good communication skill Organizing and solving problem effectively Conf ident in the presentation skill Combining commercial, aesthetic and practical skills. Generating, visualizing and presenting new ideas.
DESIGN SOFTWARE USING Adobe Illustrator Adobe Photoshop Adobe Indesign AutoCAD
LANGUAGE Mandarin Taiwanese English
03
CONTENT
Por tfolio | Content
04
Resume
2
Content
4
Activity Podium
Introduction
6
Collected Works
8
Launch area
Introduction
24
Collected Works
26
Shop Window
Introduction
30
Collected Works
32
Speacialty Shop
Introduction
38
Collected Works
40
Photography
Introduction
50
Collected Works
52
Visual Design Collective memor y Introduction
66
Collected Works
68
Others 05
ACTIVITY PODIUM Visual Merchandising
Activity Podium | Introduction
06
IN TROD UC T ION The task of the activity podium is to create a visual stop that inspires visitors to enter the specialty shop and discover more. It presents a product or co- ordination of products that suppor t one clear message through function, colour, style and or seasonality.
Analysis (Campaign) Set t ing a goal Rough collec t ion Layou t Implement
07
By W
08
Activity Podium | Collected Works
Merch.
2016 Tex tile EI-HSIANG LIN
09
Activity Podium | Collected Works
Febr uray. 2016 Tex tile By WEI-HSIANG LIN
10
June. 2016 Tex tile
Auges t. 2016 Tex tile
By WEI-HSIANG LIN
By WEI-HSIANG LIN
11
Activity Podium | Collected Works
12
July. 2016 B ed Tex tile By WEI-HSIANG LIN
13
Activity Podium | Collected Works
September. 2015 B ed Tex tile By WEI-HSIANG LIN
14
Apr il. 2017 B ed Tex tile
March. 2016 B ed Tex tile
By WEI-HSIANG LIN
By WEI-HSIANG LIN
15
Activity Podium | Collected Works
16
June. 2014 Lighting By WEI-HSIANG LIN
17
Activity Podium | Collected Works
May. 2015 B a throom Lighting By WEI-HSIANG LIN
18
Dece
mber. 2014 Xmas Lighting
March. 2014 Lighting
By WEI-HSIANG LIN
By WEI-HSIANG LIN
19
May. 2014 Rug
20
Activity Podium | Collected Works
By WEI-HSIANG LIN
June. 2014 Xmas Rug
Febr uar y. 2015 CNY Rug
By WEI-HSIANG LIN
By WEI-HSIANG LIN
21
Activity Podium | Collected Works
Febr uray. 2016 CNY CUr tain By WEI-HSIANG LIN
22
Merc
ch. 2018 Make room for play
Merch. 2018 Make room for play
By WEI-HSIANG LIN
By WEI-HSIANG LIN
23
LAUNCH AREA Visual Merchandising
Launch area | Introduction
24
IN TROD UC T ION The task of a launch area is to introduce a specif ic collection and innovative furniture products and home furnishing accessories. Making a strong visual impact and contributes to the impression that there is always something new in the store.
Analysis (Campaign) Set t ing a goal Rough collec t ion Layou t Implement
25
Merch. IVAR 50 th By WEI-HSIANG LIN
Launch area | Collected Works
26
27
Apr il. Pet s shop By WEI-HSIANG LIN
Launch area | Collected Works
28
29
SHOP WINDOW Visual Merchandising
Shop Window | Introduction
30
IN TROD UC T ION The task of a shop window is to add vitality and inspiration by acting as the “front page� of the specialty shop. The shop window creates a roundabout effect, which invites visitors into the shop and creates a number of hot spots.
Analysis (Produc t) Set t ing a goal Layou t Implement
31
Shop Window | Collected Works
July. 2013 Living room Lighting By WEI-HSIANG LIN
32
Januar y
y. 2013 Wor k space Lighting
Augus t. 2014 Bathroom Lighting
By WEI-HSIANG LIN
By WEI-HSIANG LIN
33
Shop Window | Collected Works
April. 2016 Cur tain By WEI-HSIANG LIN
34
Januar y. 2017 Bed Tex tile
June. 2016 Bed Tex tile
By WEI-HSIANG LIN
By WEI-HSIANG LIN
35
Shop Window | Collected Works
November. 2016 Cur tain By WEI-HSIANG LIN
36
Augus t. 2017 Cur tain
Februray. 2017 Collection
By WEI-HSIANG LIN
By WEI-HSIANG LIN
37
SPEACIALTY SHOP Visual Merchandising
Speacialty Shop | Introduction
38
IN TROD UC T ION The task of a speacialty shop is to help to achieve a specialty shop that suppor ts the mechanical sales system for planned and impulse buying behaviour. It will also suppor t a successful and exciting meeting between visitors and the product range.
Analysis (Local mar ket ing) Set t ing a goal Layou t Implement Feedback
39
Bed tex tile grouping By WEI-HSIANG LIN
Speacialty Shop | Collected Works
40
41
Cushion grouping By WEI-HSIANG LIN
Speacialty Shop | Collected Works
42
43
Speacialty Shop | Collected Works
44
Plates, glass grouping By WEI-HSIANG LIN
45
Speacialty Shop | Collected Works
46
Pots & pans, s torages grouping By WEI-HSIANG LIN
47
Speacialty Shop | Collected Works
48
Speacialty cook shop over view By WEI-HSIANG LIN
49
PHOTOGR APHY
Photography | Introduction
50
IN TROD UC T ION I love recording every thing surrounds me with photography, like people, item or a piece of matters. We are able to freeze time through the lens, connect our memories with images. Capturing the stories of people who are in the picture. Imagining and experiencing the adventure which we haven’t had.
Finding Captur ing Edi t ing Memor y
51
Photography | Collected Works
52
53
Photography | Collected Works
54
55
Photography | Collected Works
56
57
Photography | Collected Works
58
59
Photography | Collected Works
60
61
Photography | Collected Works
62
63
Photography | Collected Works
64
65
VISUAL DESIGN Collec tive memor y
Visual Design | Introduction
66
IN TROD UC T ION From a person to a group, collective memory is the collection of senses, the f low of emotions, the alternation of experiences, and the evolution of consciousness. The purple quar tz is the highest spirituality crystal. It symbolizes mystery and wisdom, and develops the deepest but highest potentiality. We feel and stack our memory. Through the purple quar tz, we return to our real spirit. In this immense universe, we met, opened our hear ts, tempered, had cohesion and triggered the deepest power step by step. Collective memory is a procedure of creating, cooperation, the story of interweaving, and the orbit of journey inside our hear t. This is our child, precious collective memory, in our hear t. The intrinsic bud inside our hear t is going to blooms.
Cons tr uc t Def ini t ion Design Complet ion
67
Collective memory is the collection of senses, the f low of emotions, the alternation of experiences, and the evolution of consciousness. It was shared, followed, and constructed together in a group. We have talents, construct shapes, match colors, listen to sounds, and create feelings. In an inf inite and ex tension world, we read and listen to each other, inf luence each other and bump into each other. Collective memory is beyond one’s feelings, thinking, effor ts, and insistence. Let’s explore the possibility, resonate the dream and explore the deepest conscious and energy. Let’s trace back, pass down the present, and light the future. Theirs, Yours, Ours, In 2012, our collective memory.
Visual Design | Collective memory
68
69
Visual Design | Collective memory
79
A. Coolcard
A
B
B, Inventation card C. DVD set
C E
D F
D. Night lamp E. ID card F. Banner
71
Pos ter design : radiation By WEI-HSIANG LIN
Others | Collected Works
72
Pos ter design :
吾感
sensation
By WEI-HSIANG LIN
73
2017
Shawn Lin 0988434060 shawnlin815@gmail.com