brand guideline
We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commitment to giving customers the highest relax experiences and private moment, while relieving the stress. The guidelines art the result of a comprehensive exploration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to communicate our well-known core message of pleasure, relax, and renew. I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
content 1. identity
-logo -logo usage - name & tagline
2. color
-primary palette -secondary palette
3. Typography -overview -usage
4. graphic elements -square motif -graphic band -checkerboard patten
5. imagery
-photography -typography -illustration
6. brand strategy -overview -application
7. print media
- direct mail -bounceback card
8. exterior signage -storefront logo sign
9. interior signage
-store hours sign -floor-standing banner -sign fixture system -individual signs -cash wrap sign -directional sign -asset protection
10. special demographic areas -branded display -contemporary display
11. electronic media -email promotional -email informational website
12 labels & packaging -private labels -shopping bags -wrapping paper
13. Specialized campaigns -more campaign -gift card -membership card
14. corporate communications -stationery
identity
1 brandboard words logo
identity brand board words logo
Bath
Body Works
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identity brand board words logo
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1 We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commitment to giving customers the highest relax experiences and private moment, while relieving the stress. The guidelines art the result of a comprehensive exploration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to communicate our well-known core message of pleasure, relax, and renew. I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
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identity brand board words logo
drops
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1 We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commitment to giving customers the highest relax experiences and private moment, while relieving the stress. The guidelines art the result of a comprehensive exploration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to communicate our well-known core message of pleasure, relax, and renew. I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
identity brand board words logo
1 We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commitment to giving customers the highest relax experiences and private moment, while relieving the stress.
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The guidelines art the result of a comprehensive exploration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to communicate our well-known core message of pleasure, relax, and renew. I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
color
2 primary palette secondary palette
color primary palette secondary palette
2 We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commitment to giving customers the highest relax experiences and private moment, while relieving the stress.
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The guidelines art the result of a comprehensive exploration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to communicate our well-known core message of pleasure, relax, and renew. I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
campaigns
3 subway poster
campaigns
3 2
subway poster
renew
b a t h a n d b o d y wo r k s .c o m /re n ew
relax
b a t h a n d b o d y wo r k s .c o m /re l a x
refresh
b a t h a n d b o d y wo r k s .c o m /re f re s h
We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commitment to giving customers the highest relax experiences and private moment, while relieving the stress. The guidelines art the result of a comprehensive exploration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to communicate our well-known core message of pleasure, relax, and renew. I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
electronic media
4 website
electronic media
4
website We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commitment to giving customers the highest relax experiences and private moment, while relieving the stress. The guidelines art the result of a comprehensive exploration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to communicate our well-known core message of pleasure, relax, and renew. I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
specialized campaigns
5 membership card gift card
specialized campaigns membership card gift card
5 2 We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commitment to giving customers the highest relax experiences and private moment, while relieving the stress.
bath and body works.com use of this card constitutes acceptance by the member of the terms and conditions of the band and body Insider program. This is not a credit card and is property of bath and body works and must be returned upon request.
02820160628995
bath and body works.com use of this card constitutes acceptance by the member of the terms and conditions of the band and body Insider program. This is not a credit card and is property of bath and body works and must be returned upon request.
02820160628995
The guidelines art the result of a comprehensive exploration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to communicate our well-known core message of pleasure, relax, and renew. I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
specialized campaigns membership card gift card
5 2 We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commitment to giving customers the highest relax experiences and private moment, while relieving the stress. The guidelines art the result of a comprehensive exploration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to communicate our well-known core message of pleasure, relax, and renew. I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
specialized campaigns membership card gift card
We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commitment to giving customers the highest relax experiences and private moment, while relieving the stress.
gift card gift card
bathandbodyworks.com/gifts
gift card
bathandbodyworks.com/gifts
5 2 The guidelines art the result of a comprehensive exploration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to communicate our well-known core message of pleasure, relax, and renew. I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.
labels & packaging
6 labels packaging
labels & packaging labels packaging
6 2 We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commitment to giving customers the highest relax experiences and private moment, while relieving the stress. The guidelines art the result of a comprehensive exploration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to communicate our well-known core message of pleasure, relax, and renew. I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.