Po r t fo l i o 2 0 0 7 - 2 0 1 0
we i . v i ew b o o k . c o m
we i s h i o u @ g m a i l . c o m
917.376.9068
1 2
5 3
6
4
7
8
1. Cards -Shelly Font 2. Poster - Shelly Font 3. Ink Bottle - Banshee Font 4. Eraser -LLitterbox ICG Font 5. Poster - Brody Font 6. Chinese Fan -Brody Font 7. Eraser -LLitterbox ICG Font 8. Street Ads
Type Promotional Design By creating relationship between fonts and writing tools, the distinctive characters of writing-style fonts are emphasized and enriched in this series of advertisings and applications.
1
2
2
3
7 6
4
5
1. Logo 2. Brand Imagery 3. Color System 4. Brand Guidebook 5. Brand Words 6. Package 7. Applications
Bath and Body Works Enriching value by redefining the imagrey of relaxation is the focus of this branding project.
1
2
1. Website 2. Street Posters
Bath and Body Works
1
2 3
3
5 4
1. Brand Imagery 2. Plate 3. Menu 4. Glass 5. Poster
Esmeralda The theme of this conceptual Italian restaurant bases on the atmosphere of the City Esmeralda from a novel, the Invisible Cities.
1
O MF V S ' U B C
2
3
4
5
6
1
5
7
1. Brand Color 2. Demonstrated Graphic 3. Product Imagery 4. Logo 5. Postcards and Business Cards 6. Postcards 7. Poster
S 4
D B Q
GV V J :P . V M U
V BO P S F : I B J
U OD
JP
M OB
E
D
X X X U X P D P N
X X X U X P D P N
Two “two� is a comprehensive project using modular system to design both product and branding design.
2 1
4
3
6
5
1. Revenue & Expense 2. Committees 3. Highlight 4. Agenda 5. Board of Directors 6. Cover
Annual Report of Citizens Union & Citizens Union Foundation ‘08. The goal is to lower the budget by combining annual reports of two related organizations.
1
2
3
1. Logotype of PAI CHANG PAPER Co. 2. Black and White Logotype 3. Bussiness Cards and Stationery
PAI CHANG PAPER CO. In order to aim on the local clients of Taiwan, PAI CHANG chose Chinese logotype as their feature identity. Standardize letters and neutral colors reflect the quality of efficiency and reliability to the company.
1
2
1. Logo 1 2. Logo 2
Target’s Pizza Place A new identity for Target’s pizza place.
1
2
3
1. Poster 1 2. Poster 2 3. Street Poster
Less Usage M ore Energy In responding the worldwide energy crisis, the posters present an alternative perspective that encourages the participation and contribution to fix the problem in daily bases.
1
2
3
1. Home page 2. Collections 3. Collection-Paintings
N a tional Palace M useu m By reinforcing the organization and atmosphere, the new website of National Place Museum provides a more friendly interface for its users. Especially pictorial buttons help the users to navigate the website beyond the boundary of languages.
1
2
3
1. Poster 1 2. Poster 2 3. Subway Poster
Global Warming The posters present the symbolic illustrations of increasing temperature in order to alarm people about this current issue.
1
2 3
5
4 6
8 7
1. Interviewer 2. Research Page 3. Prototype Testing 4. 2nd and 3rd Prototype 5. Cover 6. Prototype Testing 7. Solution Page 8. Final Prototype
Tactile Signage For The Blind Propose a system of touchable environmental signage for the visually impaired. This tactile signage system is not developed by visual perception but the tactile experiences of the blinds and it allows the blinds to navigate the surroundings by using their hands.
Good design relies on meticulous observations.
wei . vi ew b o o k . c o m
we i s h i o u @ g m a i l . c o m
917.376.9068