Business Plan 2013
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Table of Contents
5
Products/services 15 Product/service description Positioning of products/services Competitive evaluation of products/services Future products/services
Vision Vision statement Milestones
7
17
Market analysis The overall market Changes in the market Market segments Target market and customers Customer characteristics Customer needs Customer buying decisions
9
Marketing and sales Marketing strategy Sales tactics Advertising Promotions/incentives Publicity Trade shows
19
Competitive analysis Industry overview Nature of competition Changes in the industry Primary competitors Competitive products/services Opportunities Threats and risks
11
Operations Key personnel Organizational structure Human resources plan Product/service delivery Customer service/support Facilities
21
Strategy Key competitive capabilities Key competitive weaknesses Strategy Implementing strategy
13
Financials Assumptions and comments Starting balance sheet Profit-and-loss projection Cash flow projection Balance sheet projection Ratios and analyses Charts & Addendoms Q&A Examples Charts 19,34,47.58
21
Summary Business concept Current situation Key success factors Financial situation/needs
Summary Business concept
The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld fjslj dkfjs flkdj flkdjdf dslkjf dslkjdslfdj dlkfj dslfdskjf ldskjf d The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld fjslj dkfjs flkdj flkdjdf dslkjf dslkjdslfdj dlkfj dslfdskjf ldskjf d
Current situation
The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld fjslj dkfjs flkdj flkdjdf dslkjf dslkjdslfdj dlkfj dslfdskjf ldskjf d
Key success factors
The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld fjslj dkfjs flkdj flkdjdf dslkjf dslkjdslfdj dlkfj dslfdskjf ldskjf d
Financial Situation / Needs
The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld fjslj dkfjs flkdj flkdjdf dslkjf dslkjdslfdj dlkfj dslfdskjf ldskjf d
Vision
Vision statement
The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld
Milestones
The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld fjslj dkfjs flkdj flkdjdf dslkjf dslkjdslfdj dlkfj dslfdskjf ldskjf d
Market Analysis The overall market
The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld fjslj dkfjs flkdj flkdjdf dslkjf dslkjdslfdj
Changes in the market
The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf
Market segments
The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf
Target market and customers
The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld fjslj dkfjs flkdj flkdjdf dslkjf dslkjdslfdj dlkfj dslfdskjf ldskjf d
Customer characteristics
The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf
Customer needs
The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld fjslj dkfjs flkdj flkdjdf dslkjf dslkjdslfdj
Customer buying decisions
The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld fjslj dkfjs flkdj flkdjdf dslkjf dslkjdslfdj dlkfj dslfdskjf ldskjf d
Competitve Analysis Industry overview
The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Nature of competition
The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the ple The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Changes in the industry
The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Primary competitors
The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Competitive products/services
The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Opportunities
The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Threats and risks
The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Strategy Key competitive capabilities Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Key competitive weaknesses Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Strategy Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Implementing strategy Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Products and Services Product/service description Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Positioning of products/services Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Competitive evaluation of products/services Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Future products/services Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Marketing and Sales Marketing strategy Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle found
Sales tactics Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Advertising Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle found
Promotions/incentives Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Publicity Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle found
Trade shows Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall
Operations Key personnel Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Organizational structure Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The
Human resources plan Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The mer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Product/service delivery Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Customer service/support Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The
Facilities Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Financials Assumptions and comments Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Starting balance sheet Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Profit-and-loss projection Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the princi
Cash flow projection Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the princi
Balance sheet projection Eplfounders had just quit a job with Dex The over-
all concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer
Ratios and analyses Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex
Sales Collateral Summary Business concept Current situation Key success factors Financial situation/needs
5
Vision Vision statement Milestones
7
Market analysis The overall market Changes in the market Market segments Target market and customers Customer characteristics Customer needs Customer buying decisions
9
Competitive analysis Industry overview Nature of competition Changes in the industry Primary competitors Competitive products/services Opportunities Threats and risks
11
Strategy Key competitive capabilities Key competitive weaknesses Strategy Implementing strategy
13