Member handbook. A little book of big ideas with all the inspiration you need to maximise your membership.
Welcome to your membership.
We’re looking forward to working with you...
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Get started. How to get the most out of your membership.
Get digital. All the inspiration you need.
Marketing. Together we can promote Yorkshire to the world.
Working together. We want to work with Yorkshire businesses.
Get in touch. Got a question? Here’s how to ask.
Good for you and your business. A thriving membership scheme. Tourism here in Yorkshire is out performing much of the UK and growing strongly. Our thriving membership scheme allows you to go further and for a monthly or annual fee, you can tap into the considerable expertise of our marketing specialists and access an impressive array of business-enhancing resources. We look forward to working with you.
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With your help and support, Welcome to Yorkshire can continue to lead the way internationally in promoting our county. We will in turn help you put your business prominently on the Yorkshire tourism map with exclusive member access to valuable training workshops, networking and events.
Good for Yorkshire.
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Get started. Whether you’ve joined to network, promote yourselves online or to get involved in our events, complete this quick ticklist to get the most out of your membership. Get listed G et yourself on yorkshire.com and send back your data capture forms and images. We will create a standard listing from your website but you will need to complete the forms and return to webupdates@ yorkshire.com along with up to ten high quality images. G o to the members area and upload your offers and events. To find out more go to www. yorkshire.com/login. You should receive your login details within ten days of becoming a member. Use our members area to get tips and advice, member offers and find the latest my Y offers.
G et your branding up - display your plaque, window sticker and logo with pride. Engage with us on social media. Follow our accounts and copy us in to anything interesting you’re up to. Here’s our social media accounts:
Welcome2Yorks 270,000 followers
WTYmembership 7,500 followers welcometoyorkshire 140,000 followers welcometoyorkshire 45,000 followers
Get involved K eep in contact and always let us know if you’ve got something you want to shout about.
A dd newsletter@yorkshire.com to your favourites so you will receive updates from us.
O rder your free Welcome to Yorkshire literature on www.infodisplay.org
C ome to our free workshops and events to improve your business, network with other members and to learn about new opportunities. Find the latest events on www. yorkshire.com/memberevents
R ead our membership terms and conditions which can be found at the back of this booklet for your reference. A dd your press officer and account manager to your newsletter database (if you have one) or contact them if you need help with anything.
R efer a friend. If you know a business who would benefit from working with us, let us know and you’ll receive a month’s free membership when they join.
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Get digital. yorkshire.com is the main visitor website for Yorkshire and has won many awards. It receives 11 million page views and 2.5 million unique visits a year. As a member, you can benefit from being part of it. As part of your membership you receive a dedicated page on yorkshire.com to promote your business. Your listing is an opportunity to build your brand and taking your business to the next level.
Supplier members will receive a dedicated page on our Industry website and the opportunity to list member to member offers. Let us know if you’d like to offer something to our members.
You can include up to ten images, links to your website and your preferred booking site, links to social media and your contact details.
There is an opportunity to take out additional paid for advertising on yorkshire.com and in our popular newsletters. Our newsletters have over 100,000 subscribers. Check our dedicated digital marketing opportunities guide for more details or visit yorkshire.com/advertising.
There’s the potential to be included editorially throughout yorkshire.com in our inspiration section, seasonal features or specialist pages such as Business Tourism and Weddings.
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Top tips to make the most of yorkshire.com
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Images Make sure you send your best images in high resolution. A picture tells a thousand words, they grab attention and they can inspire.
Words You can use up to 750 words to promote your business but the most successful entries keep it to around 350 words.
Social If you use social media, let us know so we can add it to your listing.
Contact Make sure your web page shows your full contact details and website. Make sure you let us know if you have a preferred booking link or go to yorkshire.com/advertising.
Events and offers Add offers and events using your unique login details. Our events and offers pages receive over 1.5 million page views and they also inform our social media channels. It’s a great place to feature your business.
Updates Keep your webpage updated throughout the year. Do you have new images or seasonal changes to your business? You can make amends anytime by emailing webupdates@yorkshire.com 09
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Marketing. As a member of Welcome to Yorkshire, you can benefit from our inspirational marketing campaigns. Our job is to promote Yorkshire to the world and to attract more visitors to stay longer and spend more in the county. World leading
Branding
We promote Yorkshire through our award winning marketing campaigns and by attending key events such as the Great Yorkshire Show and RHS Chelsea Flower Show each year plus many other events and festivals.
Since the start of Welcome to Yorkshire in 2009, we have continued to showcase the Welcome to Yorkshire brand both in and out of county to put the Welcome to Yorkshire brand front of mind. As a member your business can benefit directly from this work.
We bring world class sporting events such as the Tour de Yorkshire to the county putting Yorkshire firmly on the world map.
Inspirational As a member, you have the opportunity to be included editorially in our inspirational printed campaigns such as our Y magazine as well as our themed guides and trails. You also have the opportunity to work with us at key events throughout the year.
You can display our internationally recognised Welcome to Yorkshire members plaque. You will receive a window sticker and logo (below) to use on your promotional material as well as a Y badge to wear with pride. You can also order free Welcome to Yorkshire magazines and leaflets from www.infodisplay.org
Remember to send us any high quality images of your business or your area of Yorkshire. We’re always looking for engaging images to use across our guides. You can take out additional paid for advertising in our printed campaigns. More information can be found in our dedicated marketing opportunities guide or go to yorkshire.com/advertising. 11
Working together. We want Yorkshire businesses to work together. Whether it’s buying produce from each other, using a Yorkshire printer, accountant or PR company - we can help you forge partnerships and relationships with key Yorkshire businesses. Networking and workshops Sign up for one of our free workshops or courses specialising in topics such as PR, social media and customer service. We’ll send you an email each month with key dates. Discover one of our free informal networking events across Yorkshire to form key relationships or experience Yorkshire attractions with regular familiarisation events.
Conferences and awards As a valued member of Welcome to Yorkshire you will receive a free invitation to attend our annual Y conference – an inspirational look at the year ahead for Yorkshire tourism. Take advantage of free entry to the White Rose Awards - the largest tourism awards in the UK. Your chance to showcase your business on a huge stage. Entries open at our annual Y conference and you can sign up for a workshop to help you create the best entry. www.whiteroseawards.com
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Key events Be involved in our fantastic member events. You could host one of our events or supplier members can attend with a stand (with the exception of sponsored events such as Y conference, White Rose Awards and The Great Yorkshire Show) Supplier members can exhibit for free at our annual Y Hub event. There’s also an invitation to all members to attend for free. The day is packed with workshops, advice, exhibitors and networking opportunities. Why not take a free stand at our annual Regional Literature Exchange in March to kick off the season.
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Know how. Take advantage of our expertise. Welcome to Yorkshire has a wealth of knowledge and support available for you to tap into to enhance your business. ttend specialist in-house A workshops on topics such as PR and social media ead our monthly newsletter and R Dates For Your Diary to keep you up to date. dvice and support from our A teams on request. Take advantage of the expertise of our in house digital, marketing, design and communications teams.
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Advertise your job vacancies free on www.yorkshire.com/jobs Access to use our Visitor Information Charter and Cycle Charter. You can find information on these in the members area online. Access to our exclusive members only online portal for further advice and support. Here you can access my Y offers, add your own offers and events and access the image library. www.yorkshire.com/login
Read all about it. Benefit from Yorkshire press coverage and support. Each year we receive ÂŁ125m worth of media coverage nationally and internationally for Yorkshire to raise the profile of the county and our members. Support As a member you have the opportunity for press releases to be uploaded to our new online Y Press Room in the members area. The Y Press Room will be accessed by the media to look for any Yorkshire stories.
Discover our free How to write a press release guide in the members area as well as access to our image library using your login details. Book in to our free PR workshops and get advice from our award winning PR team
You also have the opportunity to be included in regional and national press trips to Yorkshire and to request quotes from Welcome to Yorkshire for press releases. Get in touch with our press team comms@yorkshire.com to request a quote.
There is potential to give you extra support with big stories to try and secure regional and national coverage. Make sure you keep us up to date with your latest news, so we can work together to maximise exposure.
Events and festivals. Key events
Opportunities
Key events and festivals will receive a dedicated listing on our events and festivals page on yorkshire.com with the potential to be included in event and festival features online.
Members can attend free event management and planning workshops and receive discounted offers from event supplier members. You can even access Welcome to Yorkshire branding materials to use at your events (subject to approval and availability).
We actively encourage interaction on dedicated events and festivals social media outlets. Remember to follow us and copy us in to anything interesting.
yorkshirefest
yorkshirefestival
You also have the chance to enter the Event of the Year category at the White Rose Awards for free. Go to www.whiteroseawards.com for more details.
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Offers and discounts. There are many ways your membership can save you money including special rates, offers from other members and our my Y discount card (it’s those little extra reasons to love your membership).
ake advantage of competitive T rates for accepting credit and debit card payments. ffers from other supplier members O including creative agencies, food producers, accountants, solicitors, web designers, printers and more. ree initial legal helpline F consultation and discounted rates.
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Free accountancy, customer service and financial consultations. Save money on your energy, insurance, car hire/lease, timber products and waste management with our partners. We have a dedicated area for supplier members online where you can find many more offers and discounts. Go to www.industry. yorkshire.com to find out more.
No card? Call 0113 322 3500 to receive your card.
Get discounts to some of the best attractions in the county. Membership of Welcome to Yorkshire entitles you and your staff to a series of exclusive offers and discounts from some of the best attractions in Yorkshire. To see a full list of offers go to yorkshire.com/myy
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Food producers. Yorkshire’s food and drink members can benefit from all of the standard member benefits plus there are also some additional opportunities to get involved.
otential for food sampling P opportunities at key high-profile events throughout the year both in the UK and overseas. otential for food sampling in P key event press rooms, getting your product in front of the world’s media. ree invitation to take a stand F at our “foodie” networking event each year, with the aim of bringing food producers and tourism businesses together.
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Potential to be included editorially in our printed food guide each year. A listing on our recommended food producers list both online and in print. Potential to be included in foodie press trips and editorially in food related articles. Potential to be included in foodie features on yorkshire.com Free White Rose Awards entry for Yorkshire producers and makers, you can find more details and enter on www.whiteroseawards.com
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Welcome to Yorkshire Membership terms and conditions By joining Welcome to Yorkshire as a member, you agree to abide by the following terms and conditions:
7. Upon cessation of membership no part of any subscription paid shall be repayable to the former member.
1. Welcome to Yorkshire expects all members to maintain the highest standards of service and professionalism, and to enhance the reputation of Yorkshire as a tourist destination.
8. Welcome to Yorkshire may choose to terminate the membership of any member that:
2. Members should maintain and operate their premises and/or business in accordance with all relevant statutory requirements. 3. All members must pay an annual subscription as determined by Welcome to Yorkshire, payment is due upon receipt of invoice or via monthly or annual direct debit. 4. The minimum period of membership is 12 months, members will receive a letter in the post the month before renewal notifying of the 14 day renewal period. After this time your membership will automatically be renewed and payment due, unless we receive notice in writing that you do not wish to renew. 5. After the initial 12 months membership and after the renewal period has passed, members are required to give three months notice in writing to terminate their membership – a cancellation fee to the value of the three months will be payable. 6. Membership is not transferrable.
f ails to pay their subscription or fee to Welcome to Yorkshire within three months of it becoming due;
ceases trading or is dissolved;
i s deemed likely to bring Welcome to Yorkshire into disrepute;
f ails to provide an adequate standard of accommodation, thereby generating complaints that are to the detriment of Yorkshire’s hospitality industry.
9. Welcome to Yorkshire is not obliged to accept any application for membership or give any reason for refusal. 10. Members are provided with the services laid out by Welcome to Yorkshire in the description of the membership benefits. Members may be charged a fee for such services and be subject to additional terms and conditions. Welcome to Yorkshire reserves the right to refuse or remove such services without assigning any reason. 11. Members providing accommodation must agree to sign up to the Welcome to Yorkshire Quality Charter which can be found on yorkshire.com/membership 12. Only current membership plaques and stickers should be displayed. If membership lapses, plaques, stickers and logos must be removed from display.
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Space for all your inspirational ideas...
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Get in touch. Call us today on 0113 322 3564 and we’ll help you out with everything you need. You can also email us with any questions at membership@yorkshire.com. One of our dedicated membership team will get back to you as soon as they can. Contact our Communications team: comms@yorkshire.com Contact our Digital team: webupdates@yorkshire.com For anything else please contact: info@yorkshire.com We hope you really enjoy your membership.
Images Page 2: Visitor at Janet’s Foss, part of the Malham Tarn Estate © National Trust Images. Page 4: Scampston Hall Gardens. Page 5: The Deep in Hull. Page 6: Flamborough Head. Page 9: Hull Old Town. Page 10: Fountains Abbey and Studley Royal Water Garden. The Hepworth Wakefield. Page 13: Building sandcastles on the East Yorkshire Coast. Page 14: Eureka! The National Children’s Museum. Page 16: Roseberry Topping. Page 18: Keelham Farm Shop. Lottie Shaw’s. Page 19: Puckett’s Pickles © Yorkshire Life.
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Thank you for being a member of the team.
0113 322 3500 Have a chat
Go online yorkshire.com/membership
Any questions? membership@yorkshire.com