Marketing Opportunities
IMAGE: Whitby
2012
What’s the secret to a great marketing campaign? It starts by looking at opportunities with Welcome to Yorkshire...
Yorkshire Sculpture Park Jaume Plensa. I, You, She or He 2006. Photo Š William J Hebert.
Welcome to Yorkshire, working with the tourism industry, local authorities and the wider business community in Yorkshire, has delivered impressive results since it was launched. We want you to share this success and be part of our 2012 campaigns. Magna
Gary Verity Chief Executive Welcome to Yorkshire
Victoria Quarter
Derwent Moors
Bridlington
RHS Garden Harlow Carr
ALL YEAR ROUND
Key facts Over 5 million visits a year to yorkshire.com Multiple award winning: including two Travelmole awards, Highly Commended at the DADI awards, and nominated for a World Travel Award Over 6,000 Facebook and 10,000 Twitter followers First tourism agency in Europe to embrace the mobile phenomenon Foursquare by creating its own dedicated page Consumer email list of over 100,000 Industry email list of over 10,000
Online yorkshire.com is our award winning consumer facing website that attracts over 5 million visits per year and is the call to action for all our marketing campaigns and activity. yorkshire.com is the official visitor site for Yorkshire. We have marketing opportunities on the domestic and international sections of our website. yorkshire.com offers a wide range of opportunities to suit your budget and your business. This is the opportunity to increase your exposure and showcase your product to thousands of visitors. The site is growing both in content and traffic, and we would like to invite your business to take advantage of some fantastic online marketing benefits. If you would like to find out more please contact us to discuss online marketing opportunities.
Opportunity Consumer contacts for direct mail Sell offers and packages through our e-store Banner advertising Advertorials Blogs, Social Media and Email Enewsletters Prices Prices vary depending on location on the site and media choice Suitable for All businesses
4
yorkshire.com
ALL YEAR ROUND
Key facts Tourism in Yorkshire is worth £7 billion annually The county’s industry employs almost a quarter of a million people There are 216 million visits to Yorkshire each year TV advertisement across ITV and digital channels across the UK TV sponsorship Outdoor advertisements Innovation marketing looking at new ways to market Yorkshire Online & Social Media supporting activity (Facebook & Twitter) Main driver to yorkshire.com On-going PR (local, regional, national and specialist) Opportunity Be involved with our campaign Target Market High value visitors with disposable incomes, ABC1’s Sponsorship & Out of Home activity, targeting Scotland, London, the South East and the Midlands High value day trippers, 2 hours’ drive time around Yorkshire Suitable for All businesses
yorkshire.com
Domestic Welcome to Yorkshire’s marketing campaigns lead the way in excellence in tourism thanks to their depth, breadth and innovation. Marketing activities are based on the simple key truth, ‘You can do more in Yorkshire’. The aim of the on-going regional campaign continues to re-position the Yorkshire brand as a contemporary and vibrant county and improve revenue by increasing the length of stays and spend per visitor trip whilst driving traffic to the website, yorkshire.com. To showcase the diversity of offering across the county. In strategic terms the overall aim for our campaign activity has been to maximise the value of visitor expenditure from the domestic market by focusing on high value visitors. Our campaign creative aims to communicate the strength of the product, the fact you really can do more and the diversity across the county. You really can ‘Have a brilliant’ time in Yorkshire!
International Welcome to Yorkshire is very active internationally, particularly in Europe, North America and Asia Pacific, reaching many markets and attracting more visitors from overseas to travel to Yorkshire. Welcome to Yorkshire hosts visits to Yorkshire for overseas press, media and travel trade, produces e-newletters, meets tour operators and runs marketing campaigns with partners including airline and ferry companies. Reaching International Markets and Visitors • Media and trade visits - opportunities to host and meet • Media and trade quarterly e-newsletters – opportunities to provide information eg latest developments, events etc • International Marketing Campaigns - partner opportunities • International websites available in English, Dutch, German, Spanish, Italian, French and Chinese
5
ALL YEAR ROUND
Ripley Castle
Key facts A series of sponsored wedding postcards, a great way to simply promote your business Dedicated wedding section on yorkshire.com, a one stop shop to a fabulous Yorkshire wedding Online & Social Media supporting activity (Facebook & Twitter) On-going PR (local, regional, national and specialist) Distribution to wedding related businesses, accommodation and attraction providers and through WTY events Opportunity Various online and A6 postcards Print run 50,000 postcards Target Market Visitors and residents looking to plan a wedding Suitable for All business with an interest in weddings, wedding planners and event organisers
Weddings Yorkshire is host to an extraordinary range of inspiring wedding venues. We have everything from country house hotels in stunning locations, to award winning unusual venues in no less than seven cities across Yorkshire. In addition we have numerous market, spa and coastal towns all set in glorious countryside including three National Parks.
Costs WEDDINGS POSTCARDS A6 postcard for your organisation with an image, copy and contact details. ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
A6 Postcard
£600
£900
ONLINE Gold Package - Advertising pod to promote your business with a direct link to your website, featuring on the homepage of the weddings section. You can include 50 words copy and an image to promote your business. Silver Package - Thumbnail image on the homepage, once clicked it provides an extra opportunity to display a larger image and a link to further promote your business, including copy, images and contact details. Bronze package - An advertising pod two pages in from the weddings homepage. Opportunity to include an image, up to 50 words of copy, contact email and telephone number and link back to your company website. Listing - A listing within the venue and wedding directory categories with the opportunity to list your company name, add up to 30 words of copy with contact email and telephone number. ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Gold
£800
£1100
Silver
£500
£800
Bronze
£400
£700
Listing
£200
£500
All packages have a 12 month duration.
6
yorkshire.com
FROM FEBRUARY 2012
Yorkshire Dales
Key facts
Outdoors
Launch event A5 guide Online & Social Media supporting activity (Facebook & Twitter) Supporting outdoor pages on yorkshire.com On-going PR (local, regional, national and specialist) Distribution to outdoor activity partners, accommodation and attraction providers and through WTY events
Yorkshire’s Great Outdoors campaign showcases the strength of our county’s outdoor offering and outdoor activities from rock climbing and mountain biking to trekking, hiking and surfing.
Costs BROCHURE ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Inside front cover (full page)
£1000
£1300
Inside back cover (full page)
£1000
£1300
Inside full page
£800
£1100
Opportunity Stand share/ advertisement/online
Inside half page
£400
£700
Inside 1/4 page
£200
£500
Inside 1/8 page
£100
£400
Print run 50,000 A5 48 page guide (Outdoor brochure)
Overall sponsorship includes logo on front page, back page advert and online advertising pod. Overall sponsor also benefits from PR/Media coverage £5000 £5300
Target Market High value visitors with disposable incomes, ABC1’s National reach via activity, targeting Scotland, London, the South East and the Midlands High value day trippers, 2 hours’ drive time around Yorkshire Key segments with outdoor leisure interests will be included Suitable for All businesses, in particular those with a link to the great outdoors
yorkshire.com
ONLINE Option 1 - Outdoors homepage pod includes direct link back to your company website (copy to be no more than 20 words) Option 2 - Sub section pod i.e. walking (copy to be no more than 20 words - links to your company website) ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Option 1 - 154px x 160px (20kb max file size)
£800
£1100
Option 2 - 154px x 160px (20kb max file size)
£500
£800
All packages have a 12 month duration.
7
FROM APRIL 2012
National Media Museum
Key facts
Arts
A series of sponsored artistic postcards, a great way to simply promote your business Online & Social Media supporting activity (Facebook & Twitter) Supporting artistic pages on yorkshire.com On-going PR (local, regional, national and specialist) Distribution to artistic partners, accommodation and attraction providers and through WTY events
Our Arts campaign will be celebrating the county’s unique artistic and cultural offering presenting our inspiring galleries, art, sculpture, craft and film.
Opportunity sponsored postcards/online
Gold Package - Main image on the ‘Be Inspired - Artistic’ homepage, once clicked it provides an extra opportunity to display a larger image and a link to further promote your business including copy, images and contact details.
Print run 50,000 postcards Target Market High value visitors with disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands In addition high value day trippers, 2 hours’ drive time around Yorkshire Key segments with artistic and cultural interests will be included
Costs ARTS OF YORKSHIRE POSTCARDS Full colour A6 postcard for your organisation with an image, copy and contact details. ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
A6 Postcard
£600
£900
ONLINE
Silver Package - An advertising pod one page in from the artistic homepage. Opportunity to include an image and link back to your company website. Bronze Package - A listing on www.yorkshire.com/inspire/artistic. Opportunity to list your company name, add up to 30 words of copy with a link to your web entry on yorkshire.com. ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Gold
£800
£1100
Silver
£500
£800
Bronze
£100
£400
All packages have a 12 month duration.
Suitable for All business. In particular, galleries and museums
IMAGE: Weegee in Coventry, 1963, © Richard Sadler FRPS. On display in The Lives of Great Photographers at the National Media Museum
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yorkshire.com
FROM APRIL 2012
Scarborough
Key facts
Coastal
A5 Guide Dedicated coastal pages on yorkshire.com Online & Social Media supporting activity (Facebook & Twitter) On-going PR (local, regional, national and specialist) Distribution to coastal partners, accommodation and attraction providers and through WTY events
Yorkshire has miles of award-winning sandy beaches, over 100 miles of stunning coastline, fabulous wildlife, bustling fishing harbours and hidden coastal coves. Our new coastal campaign for 2012 will bring together the best of the Yorkshire Coast for visitors to experience. This is a great campaign that cuts across many of our target markets due to the diverse offering our coast has.
Opportunity advertisement/online
ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Inside front cover (full page)
£2000
£2300
Print run 50,000 A5 guide (Coastal brochure)
Inside back cover (full page)
£2000
£2300
Inside full page
£1000
£1300
Inside half page
£500
£800
Target Market High value visitors with disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands In addition high value day trippers, 2 hours’ drive time around Yorkshire Key segments with costal and outdoor interests will be included
Inside 1/4 page
£250
£550
Inside 1/8 page
£125
£425
Suitable for All business, specifically coastal related
yorkshire.com
Costs COASTAL GUIDE
Sponsorship includes logo on front page, back page advert and online advertising pod and content. Overall sponsor also benefits from PR/Media coverage £10,000 £10,300
ONLINE ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Banner advert (30 words, image and direct link to your own website)
£800
£1100
All packages have a 12 month duration.
9
FROM APRIL 2012
Wensleydale Creamery
Key facts Trail Guides A2 folded to DL Pub trail Tea trail Curry trail Dairy and Ice Cream trail Nightlife trail Farm shops and Delis trail Fish & Chips trail Dedicated pages on yorkshire.com Online & Social Media supporting activity (Facebook & Twitter) On-going PR (local, regional, national and specialist) Distribution to all Yorkshire businesses including accommodation and attraction providers and through all WTY events Opportunity advertisement/online Print run 20,000 (per trail guide) Target Market High value visitors with disposable incomes. Suitable for All business types, in particular food related business that would benefit from our trails
Delicious Yorkshire’s famed food and drink can be found in abundance across the county’s numerous markets, farm shops and restaurants. From Michelin to madras, rhubarb to real ale, Wensleydale to wine, Yorkshire is simply delicious! Our campaigns take you on a journey across many delicious trails in Yorkshire, a great way to encourage people to stay longer, spend more and see more of our county in one trip.
Costs DELICIOUS TRAIL GUIDES Standard Advertisement (includes online listing) - Includes image, name, address, contact details and 70 words of text. Enhanced Advertisement (includes online listing) -Includes large image, name, address, contact details and 140 words of text. ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Standard
£125
£425
Enhanced
£250
£550
Sponsorship includes logo on front page, back page advert, online advertising pod and content. Overall sponsor also benefits from PR/Media coverage. £2000 £2300
ONLINE Gold Package (available for each themed trail) Main image on the ‘Be Inspired - Delicious’ homepage, once clicked it provides an extra opportunity to display a larger image and a link to further promote your business including copy, images and contact details. Silver Package An advertising pod two pages in from the delicious homepage. Opportunity to include an image and link back to your company website. ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Gold
£800
£1100
Silver
£500
£800
All packages have a 12 month duration.
10
yorkshire.com
FROM APRIL 2012
Key facts DL pull out to A1 Yorkshire map with advertising opportunity Distributed from Tourist Information Centres in the UK Distribution to all Yorkshire businesses including accommodation and attraction providers and through all WTY events Opportunity Advertisement Print run 100,000 maps Target Market High value visitors with disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands In addition high value day trippers, 2 hours’ drive time around Yorkshire
Discovery Map A discovery map is a great aid to planning the perfect break in Yorkshire. This new print for 2012 will be a cost effective opportunity to promote your business around the map of Yorkshire.
Costs DISCOVERY MAP Standard Advertisement Includes image, name, address, contact details and 30 words of text. Enhanced Advertisement Includes large image, name, address, contact details and 70 words of text. Sponsorship opportunities available Logo on the front cover and back page advert. ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Standard advertisement
£200 £500
Enhanced advertisement
£300 £600
Sponsorship
£5000 £5300
All packages have a 12 month duration.
Suitable for Attractions and restaurants
yorkshire.com
11
FROM APRIL 2012
York Early Music Festival
Key facts A5 guide Dedicated events pages on yorkshire.com Online & Social Media supporting activity (Facebook & Twitter) On-going PR (local, regional, national and specialist) Distribution to all Yorkshire businesses including accommodation and attraction providers and through all WTY events National press advertising to promote events
Events & Festivals We’ve fantastic festivals, events and celebrations all year around. Whether it’s the arts, music, theatre, literature, sport or something more unusual you like, there’s plenty to choose from here.
Costs EVENTS GUIDE ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Inside front cover (full page)
£2000
£2300
Inside back cover (full page)
£2000
£2300
Inside full page
£1000
£1300
Print run 50,000 A5 guide (Events brochure)
Inside half page
£500
£800
Inside 1/4 page
£250
£550
Inside 1/8 page
£125
£425
Target Market High value visitors with disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands In addition high value day trippers, 2 hours’ drive time around Yorkshire Key segments of people who attend events and festivals will be included
Sponsorship includes logo on front page, back page advert, online advertising pod and content. Overall sponsor also benefits from PR/Media coverage. £10,000 £10,300
Opportunity advertisement/online
ONLINE ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Monthly banner advert 30 words, image and direct link to your own website
£800
£1100
All packages have a 12 month duration.
Suitable for All businesses, in particular those involved with planning events in Yorkshire
12
yorkshire.com
FROM APRIL 2012
Eureka!
Key facts A5 Guide Dedicated family pages on yorkshire.com Online & Social Media supporting activity (Facebook & Twitter) On-going PR (local, regional, national and specialist) Distribution to all Yorkshire businesses including accommodation and attraction providers and through all WTY events Opportunity Advertisement and online Print run 50,000 A5 guide (Family brochure) Target Market High value visitors with disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands In addition high value day trippers, 2 hours’ drive time around Yorkshire Key segments for the family market will be included Suitable for All businesses, specifically those targeting families
yorkshire.com
Family There’s fun for all the family in Yorkshire. Whether it’s the great outdoors, hands-on museums, the adrenalin rush of high ropes and fast bike trails or simply enjoying the beach. Yorkshire is just perfect for families. Our campaign brings together lots of perfect family days out.
Costs FAMILY GUIDE ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Inside front cover (full page)
£2000
£2300
Inside back cover (full page)
£2000
£2300
Inside full page
£1000
£1300
Inside half page
£500
£800
Inside 1/4 page
£250
£550
Inside 1/8 page
£125
£425
Sponsorship includes logo on front page, back page advert, online advertising pod and content. Overall sponsor also benefits from PR/Media coverage. £10,000 £10,300
ONLINE ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Banner advert 30 words, image and direct link to your own website
£800
£1100
All packages have a 12 month duration.
13
FROM APRIL 2012
Newby Hall and Gardens
Key facts
Gardens
Stand share opportunities at horticultural and agricultural shows Dedicated gardens section on yorkshire.com Gardens iPhone app Online & Social Media supporting activity (Facebook & Twitter) On-going PR (local, regional, national and specialist) Distribution to all garden related business, accommodation and attraction providers and through WTY events Sponsorship opportunity
Building on the huge success of the 2010 & 2011 Gardens campaigns, Welcome to Yorkshire will continue with a Y Gardens Campaign for 2012. The campaign will continue to raise the profile of Yorkshire gardens and increase visitor numbers to gardens, historic houses and related events by bringing together many of our beautiful gardens throughout Yorkshire which people can visit and enjoy throughout the year.
Opportunity stand share/ advertisement/online Print run 100,000 gardens guide Target Market High value visitors with disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands Key segments with an interest in gardens and stately homes will be included Suitable for All businesses, in particular those with a link to gardens
Costs BROCHURE ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Inside front cover (full page)
£1500
£1800
Inside back cover (full page)
£1500
£1800
Inside pages (4 available)
£600
£900
Gardens listing and web entry and iPhone app (90 words, contact details and image)
£495
£795
Sponsorship includes logo on front page, back page advert and online advertising pod and content. Overall sponsor also benefits from PR/Media coverage £10,000 £10,300
ONLINE ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Banner advert 30 words, image and direct link to your website
£800
£1100
ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Stand share
£250/day
£550/day
Literature distribution
£100/day
£400/day
EXHIBITIONS
All packages have a 12 month duration.
14
yorkshire.com
FROM MAY 2012
Doncaster racecourse
Key facts
Sport
A series of pocket guides to promote sport in Yorkshire Dedicated sporting pages on yorkshire.com Sponsorship opportunity available Online & Social Media supporting activity (Facebook & Twitter) On-going PR (local, regional, national and specialist) Distribution across all sporting events, accommodation, attraction providers and through WTY events
Welcome to Yorkshire supports many spectacular sporting events and celebrations throughout the year. Our sporting campaigns offer a great way to engage with many diverse target audiences. Our sponsorship of many great events across the county allows you the opportunity to be involved via the print we distribute at the events and the dedicated website pages we promote through the print.
Opportunity advertisement/online Print run 25,000 (per pocket guide)
Sponsorship includes logo on front page, back page advert, online advertising pod and content. Overall sponsor also benefits from PR/Media coverage. £POA
Target Market Event attendees Those living in county visitors within a 2 hour drive time around Yorkshire Suitable for All businesses, in particular those based nearby the event and linked to the sporting events
yorkshire.com
Costs POCKET GUIDE (A3 FOLDED TO A6) ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Inside front cover (full page)
£500
£800
Map advertisement
£400
£700
Listing
£100
£400
ONLINE ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Banner advert (30 words, image and direct link to your own website)
£800
£1100
All packages have a 12 month duration.
15
FROM MAY 2012
Harewood House
Key facts A5 guide Dedicated heritage pages on yorkshire.com Online & Social Media supporting activity (Facebook & Twitter) On-going PR (local, regional, national and specialist) Distribution to all heritage related business alongside, accommodation and attraction providers and through WTY events
Yorkshire’s heritage is richly rewarding. Heritage across Yorkshire encompasses magnificent ruins, grand estates with designer gardens, heritage railways and the legacy of mills and mining.
Opportunity advertisement/online Print run 50,000 A5 guide (Heritage brochure) Target Market Families & Couples with disposable income, ABC1’s, targeting Scotland, London, the South East and the Midlands In addition high value family day trippers and couples, 2 hours’ drive time around Yorkshire Key segments for the heritage market will be included Suitable for All businesses, in particular castles, stately homes, abbeys, churches and religious sites
16
Heritage Costs HERITAGE GUIDE ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Inside front cover (full page)
£2000
£2300
Inside back cover (full page)
£2000
£2300
Inside full page
£1000
£1300
Inside half page
£500
£800
Inside 1/4 page
£250
£550
Inside 1/8 page
£125
£425
Sponsorship includes logo on front page, back page advert, online advertising pod and content. Overall sponsor also benefits from PR/Media coverage. £10,000 £10,300
ONLINE Option 1 - Heritage homepage pod includes direct link back to your company website (copy to be no more than 20 words) Option 2 - Sub section pod (copy to be no more than 20 words - links to your company website) ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Option 1 - 154px x 160px (20kb max file size)
£800
£1100
Option 2 - 154px x 160px (20kb max file size)
£500
£800
All packages have a 12 month duration.
yorkshire.com
FROM JUNE 2012
Leeds
Key facts A5 guide Dedicated pages on yorkshire.com Online & Social Media supporting activity (Facebook & Twitter) On-going PR (local, regional, national and specialist) Distribution to all Yorkshire businesses including accommodation and attraction providers and through all WTY events Opportunity advertisement/online Print run 50,000 A5 guide (City & Indulgence brochure) Target Market High value visitors with disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands In addition high value day trippers, 2 hours’ drive time around Yorkshire Key segments taking city breaks and high end luxury interests will be included Suitable for All businesses, in particular high end luxury business with city locations
City Life & Indulgence Yorkshire cities deliver all the modern fun you would expect with a touch of elegance. Enjoy designer shopping, afternoon tea and fine dining all in a day. Yorkshires boasts many fabulous city chic hotels offering the perfect way to relax after a busy day. Our Indulgent cities campaign brings together the best of the best across Yorkshire’s cities.
Costs CITY LIFE AND INDULGENCE GUIDE ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Inside front cover (full page)
£2000
£2300
Inside back cover (full page)
£2000
£2300
Inside full page
£1000
£1300
Inside half page
£500
£800
Inside 1/4 page
£250
£550
Inside 1/8 page
£125
£425
Sponsorship includes logo on front page, back page advert, online advertising pod and content. Overall sponsor also benefits from PR/Media coverage. £10,000 £10,300
ONLINE ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Banner advert (30 words, image and direct link to your own website)
£800
£1100
All packages have a 12 month duration.
yorkshire.com
17
10TH - 12TH JULY 2012
Key facts Number of visitors at the 2010 show - 131,382 Number of farmers visiting the 2010 show - 36,786 Average spend per person - £54.84 An affluent audience: 66% ABC1 social demographic Average age of people at the show - 50yrs Proportion of females at the show -57% A loyal audience: 90% of visitors agree that the Great Yorkshire Show is a great day out 72% of visitors agree that the Great Yorkshire Show is good value for money Opportunity stand share/sponsorship Target Market 135,000 show attendees (based on 2011 figures) Suitable for All businesses
Great Yorkshire Show The Great Yorkshire Show is an agricultural show which takes place annually on the Great Yorkshire Showground in July in the spa town of Harrogate, North Yorkshire. The Great Yorkshire Show is the country’s leading agricultural event attracting over 135,000 visitors each year. For the last two years Welcome to Yorkshire has achieved great success as our stand is one of the most prominent and visually impressive at the show; it’s unique, interactive and fun and provides a taste of Yorkshire.
Costs SHOW OPPORTUNITIES ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
Sponsorship
£POA
£POA
Stand share Gold
£3000
£3300
Stand share Silver
£1600
£1900
Stand share Bronze
£800
£1100
Gold Package - 3 day exhibition stand presence, 4 tickets to a corporate hospitality event, opportunity for data capture from your own stand via business card drop or competition, company profile of 500 words and company logo, plus link to your website, use of Welcome to Yorkshire logo for brand synergy on all literature, 4 staff tickets for the show each day Silver Package - 3 day exhibition stand presence, opportunity for data capture from your own stand via business card drop or competition, company listing with a 200 word description on our website, 2 staff tickets for the show each day Bronze Package - 1 day exhibition stand presence, 2 staff tickets All packages have a 12 month duration.
18
yorkshire.com
FROM JANUARY 2013
Key facts 100 page glossy lifestyle magazine Dedicated distribution pages on yorkshire.com Polybagged with national newspapers Distributed from Tourist Information Centres in the UK Online & Social Media supporting activity (Facebook & Twitter) On-going PR (local, regional, national and specialist) Distribution to all Yorkshire business including accommodation and attraction providers and through all WTY events Opportunity Advertisement and advertorials Print run 200,000 Target Market High value visitors with disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands In addition high value day trippers, 2 hours’ drive time around Yorkshire
This is Y An independently written celebration of all that is great about Yorkshire. It appeals to a diverse range of people with one thing in common; they love the qualities and values associated with world-class destinations. The magazine provides credible and engaging content written by highly acclaimed writers coupled with inspiring photography and design. This is Y is the main fulfilment piece to a multimillion pound marketing campaign, alongside yorkshire.com.
Costs THIS IS Y MAGAZINE ENTRY
MEMBER PRICE + VAT
NON MEMBER PRICE + VAT
1/8 Page
£450
£750
1/4 Page
£800
£1100
1/2 Page
£1600
£1900
Full Page (standard)
£3200
£3500
Full Page (inside front/back)
£4000
£4300
Full Page (outside back)
£5500
£5800
DPS (double page spread)
£5000
£5300
Full Page Advertorial
£4000
£4300
DPS Advertorial
£5500
£5800
All packages have a 12 month duration.
Suitable for All businesses
yorkshire.com
19
ALL YEAR ROUND
Business to Business We have a series of stand share and sponsorship opportunities for the following award ceremony, events and exhibitions: World Travel Market Staged annually in London, World Travel Market - the leading global event for the travel industry - is a vibrant must attend four-day business-to-business event presenting a diverse range of destinations and industry sectors to UK and International travel professionals. White Rose Awards The Welcome to Yorkshire White Rose Awards is the largest celebration of tourism excellence in the UK. Becoming an event partner or category sponsor is a unique opportunity for your business to be associated with Welcome to Yorkshire at one of the most prestigious awards ceremonies in the UK. Y12/Y13 Annual Conference The tourism industry’s premier networking event with over 1000 business and key industry influencers’ attending. Best of Britain and Ireland Staged annually in Birmingham, BOBI is a business-to-business event presenting a diverse range of destinations and industry sectors in Britain and Ireland for the travel trade market. International Confex The UK’s largest event for the MICE industry. International Confex is attended by over 15,000 qualified buyers and offers a hosted buyer programme designed to attract high profile clients. The three-day event allows partners to showcase their product through hospitality and entertainment, with access to leads generated and inclusion in all pre and post event marketing activity. Great Yorkshire Show The country’s leading agricultural event attracting over 135,000 visitors each year.
20
yorkshire.com
ALL YEAR ROUND
Scarborough
Membership The Welcome to Yorkshire membership scheme offers businesses like yours the opportunity to share in our success and benefit from our investment in Yorkshire tourism and the great returns we have achieved. Domestic overnight holidaymakers have increased by 26% since the launch of Welcome to Yorkshire. We can help you: • Market your business • Make your job easier • Save money Welcome to Yorkshire’s members include: accommodation providers, attractions, restaurants, shops, corporate businesses, service providers and suppliers. One of the great benefits of membership is getting involved in our year round marketing campaigns at reduced rates. We drive traffic to Yorkshire.com with everything we do, so not only could you benefit from been involved with our specific themed campaigns such as the Ale Trail & Afternoon Tea Trail and the Outdoors campaign but you, as a member with your enhanced listing on yorkshire.com, also will benefit from all the traffic our campaigns deliver. Yorkshire.com has received over 10 million visits since launch, a fantastic platform for you to promote your business. Alongside our campaigns you will also receive a raft of benefits from image library use, on-going communications on what’s going on and reduced rates across many business services. If you would like to find out more go to www.yorkshire.com/membership. Arrange a time to come in for a coffee and see how we can help you. Contact Jo in Membership on 0113 322 3564 or jkendall@yorkshire.com.
yorkshire.com
21
Awards World Travel Awards 2010 Europe’s Leading Marketing Campaign World’s Leading Marketing Campaign International Business Forum Most Innovative Marketing Campaign Award 2009 “A long weekend in Yorkshire isn’t long enough” Institute of Directors 2010 Judge’s Special Award for Gary Verity, Chief Executive MiAwards 2010 Chairman’s Award
Travel Marketing Awards 2010 Gold Award - Best Magazine Silver Award - Best Website British Youth Travel Awards 2010 Best UK Youth Destination Award Travel Mole Awards Best Tourism Website, yorkshire.com 2009 and 2010 Best Use of Video 2010 Olivier Awards 2011 Best Entertainment Award for The Railway Children at the Waterloo Station theatre
Find out more... Tracy Commons Head of Business Development & Partnerships T +44 (0)113 322 3570 M +44 (0)7786 545 855 E tcommons@yorkshire.com or Vikki Harris Marketing Manager T +44 (0)113 322 3517 M +44 (0)7738 235 810 E vharris@yorkshire.com
Welcome to Yorkshire A company limited by guarantee. Registered in England & Wales: No. 2896762 Chief Executive: Gary Verity
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