TOURISM DATA REPORT - JULY 2019

TOURISM DATA REPORT The latest tourism data for the Yorkshire and Humber region JULY 2019

This quarterly newsletter shares the latest tourism data for the Yorkshire and Humber region including: • Visitor Numbers and Spend • Tourism Spend •A ccommodation Occupancy and Revenue •V isitor Attractions Admissions Growth •V isitor Attractions Revenue Growth

Please note that the latest 2018 results are subject to minor changes.

VISITOR NUMBERS AND SPEND The table below show the total number of trips attributed to Domestic Overnight, Tourism Day Visits and Inbound Tourism in 2018.

It shows a comparison of the Yorkshire and Humber region against the overall results for England and provides a year on year comparison with the 2017 performance for each metric.

TABLE 1: VISITOR NUMBERS AND SPEND YORKSHIRE AND HUMBER VERSUS ENGLAND 2018 YORKSHIRE AND THE HUMBER

Trips (2018) % change on 2017 Spend (2018) % change on 2017 Domestic Overnight 10.479 million -2.04% £1.744 billion -0.06% Tourism Day Visits 129.8 million -13% £5.066 billion +1% Inbound Tourism 1.39 million +3.83% £603.73 million +6.44%

ENGLAND

Domestic Overnight Tourism Day Visits Inbound Tourism

Trips (2018) 97.404 million 1.431 million 37.9 million

% change on 2017 -3.2% -5% -3.34%

Spend (2018) £19.347 billion £53.036 billion £22.8 billion

% change on 2017 +1.56% +4% -6.66%

Source: Visit England, 2018

The number of domestic overnight trips in Yorkshire and Humber were -2.04% on 2018 figures, however this a more favourable result than the -3.2% result seen across England.

Spend remained roughly in line year on year.

Tourism day visits were -13% down on 2018 results but spend increased by £43 million (1%).

The inbound tourism figures show a record-breaking 1.39 million international visitors were welcomed to Yorkshire in 2018, that’s an increase of almost 4% (3.83%) on the previous year.

The annual overseas visitor spend has topped £600 million for the very first time as more people than ever travel from abroad to experience everything Yorkshire has to offer. It reached £603.73 million in 2018, an increase of 6.44% compared to 2017 and the highest figure since records began.

Yorkshire is the only region in the UK to have seen an increase in the number of visits and the spend of international visitors in 2018.

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Please note that the latest 2018 results are subject to minor changes.

TOURISM SPEND Both Yorkshire and Humber and the North East region have increased total tourism spend, with the Yorkshire and Humber increasing by 2%. This is against slight decreases in total tourist spending in the North West and England overall.

FIGURE 1: TOURISM SPEND CHANGES 2018 VERSUS 2017 YORKSHIRE/ HUMBER

+2%

NORTH EAST

+3.6%

-1.3%

NORTH WEST

-1%

ENGLAND

Source: Visit Britain, 2018

THE VALUE AND IMPACT OF TOURISM RELATED ACTIVITIES TO THE YORKSHIRE REGION.

Tourism is worth

£9 billion

* Total tourism spend by visitors £7.3 billion.

Supply chain effect on the tourism industry £1.7 billion

to the Yorkshire economy*

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Please note that the latest 2018 results are subject to minor changes.

ACCOMMODATION OCCUPANCY AND REVENUE In 2018, room occupancy was highest in the months of July and September. This is the same as experienced in 2017.

There has been growth in room occupancy in all months except July (decreased by 2% points in 2018), August and October (remained static), and September (decreased by 1% point in 2018).

The Average Daily Rate (ADR)* and the Revenue per Available Room (RevPAR)** were also the highest in the months of July and September 2018. This is the same pattern as 2017 where comparative ADR and RevPAR data is available.

TABLE 2: YORKSHIRE AND HUMBER OCCUPANCY AND REVENUE JANUARY - NOVEMBER 2018 VERSUS 2017 MONTH

ROOM OCC (18)

ROOM OCC (17)

BEDSPACE OCC (18)

BEDSPACE ADR (18) ADR (17) RevPAR (18) OCC (17)

RevPAR (17)

January 61% 53% 43% 37% £57.00 £34.69 February 71% 63% 50% 46% £59.91 £42.29 March 69% 64% 50% 46% £61.02 £42.25 April 74% 68% 53% 53% £61.90 £45.53 May 75% 70% 54% 52% £64.93 £48.86 June 78% 77% 56% 55% £65.85 £51.52 July 80% 82% 57% 59% £66.64 £66.51 £53.37 £54.31 August 79% 79% 59% 59% £62.82 £63.77 £49.63 £50.33 September 80% 81% 57% 56% £66.27 £66.29 £53.26 £53.80 October 78% 78% 55% 55% £64.54 £64.95 £50.20 £50.75 November 77% 76% 55% 53% £64.91 £66.30 £50.06 £50.68 December 69% 68% 50% 51% £63.73 £64.49 £43.98 £43.71 Source: Visit England, 2018

So far in 2019 occupancy is higher than 2018 for February and March. However, ADR and RevPAR are marginally lower with the exception of March RevPAR.

TABLE 2A: YORKSHIRE AND HUMBER OCCUPANCY AND REVENUE JANUARY - MARCH 2019 VERSUS 2018 MONTH

ROOM OCC (19)

ROOM OCC (18)

January 60% February 74% March 72%

BEDSPACE OCC (19)

BEDSPACE ADR (19) ADR (18) RevPAR (19) OCC (18)

61% 43% 71% 53% 69% 51%

RevPAR (18)

43% £56.31 £57.00 £33.89 £34.69 50% £58.76 £59.91 £42.03 £42.29 50% £60.10 £61.02 £43.23 £42.25

Source: Visit England, 2018

Key terms: * Average Daily Rate (ADR) - This is the average rate paid for rooms sold. It is calculated by dividing room revenue by rooms sold, i.e. ADR = Room Revenue / Rooms Sold. ** Revenue per Available Room (RevPAR) - This is the revenue generated from the sale of actual rooms.

RevPAR can be calculated by using one of the following formulas - total revenue from guest rooms / total number of available rooms or Occupancy x ADR

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Please note that the latest 2018 results are subject to minor changes.

VISITOR ATTRACTIONS ADMISSIONS GROWTH Yorkshire and Humber showed the highest levels of regional visitor growth at attractions in 2017 as seen in Figure 2, with a 7% increase in total visitor admissions on 2016 figures.

This increase could once again be attributed to the attractions in Hull, which were part of the ‘UK City of Culture’ in 2017.

The result compares favourably against an average increase of 2% across all regions in 2017.

FIGURE 2: VISITOR ATTRACTION ADMISSION GROWTH TRENDS - 2017 VERSUS 2016

LESS THAN -1%

-1%

NORTH WEST

NORTH EAST

+3%

YORKSHIRE/ HUMBER

+7%

EAST MIDLANDS

+1%

WEST MIDLANDS

EAST

-2%

+3%

LONDON

SOUTH EAST

+4%

SOUTH WEST

+5%

Source: Visit England, 2018

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Please note that the latest 2018 results are subject to minor changes.

VISITOR ATTRACTIONS REVENUE GROWTH Yorkshire and Humber also showed a 5% gain in revenue from visitor attractions in 2017 as can be seen in Figure 3. This could have been driven by a 6% growth in adult admission charges to £8.24 from 2016 in the Yorkshire and Humber region (Visit England, 2018).

All regions in England saw positive increases in revenue with the average gain being 7%. The highest revenue gains were in London and the South East.

Although Yorkshire and Humber grew 2% less than the average, this could be attributed to the region having the second to lowest average admission charges of all the regions with the North East being the lowest at £7.55.

In regions with higher admission charges, there was an overall average percentage increase in adult admission charges of 4%, with London increasing by 5% to £11.65 (Visit England, 2018).

FIGURE 3: GROSS VISITOR ADMISSIONS REVENUE GROWTH TRENDS 2017 VERSUS 2016

NORTH WEST

+5%

NORTH EAST

+6%

YORKSHIRE/ HUMBER

+5%

EAST MIDLANDS

+6%

WEST MIDLANDS

+6%

EAST

+7%

LONDON

+10%

SOUTH EAST

+10%

SOUTH WEST

+6%

Source: Visit England, 2018

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For further information: Contact T 0114 225 2095 Ed .j.egan@shu.ac.uk Go to www.visitbritain.org to explore a wide range of tourism insight reports.

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