GAWDA Media - 2025 Media Kit by Welding & Gases Today

2025 Media Kit & Sponsorships

Connecting distributors & suppliers of the Gases & Welding Distributors Association through digital, print publications, marketing, and social media. Keep reading to discover the opportunities.

Yearly Campaign Perks

Banner ad on gawdamedia.com for 12 months

Banner ad on buyersguide.gawdamedia.com for 12 months

GAWDA Connection

DIGITAL AD RATES

Buyers Guide Sponsorships

Online Buyer’s Guide Features

A self-service communication platform for GAWDA Members. buyersguide.gawdamedia.com

Listings

All GAWDA supplier members have a listing. Listings are displayed in order of sponsorship status. Sponsorship details can be found on page 2.

SEO Articles

Articles are shared in the GAWDA Connection newsletter as well as inside your company listing.

• Message from company leadership

• New Product Announcements

• Case Studies

• Catalog Release

• Milestone Celebrations

• General Promotion

Classifieds Cost: $250

• Used Equipment

• Storage Space

• Offer Deals

each

• Excess Inventory

• Other

Events

Post industry events:

• Classes

• Podcasts

• Training

• Webinars

• Product Demos (virtual or in person)

Reporting

Each month you receive a report for listing traffic. Summary stats are how many times your listing summary was seen. Listing summary can be seen when a category is searched.

Detail stats are when someone clicks on your listing and views the content within the listing detail page.

What is listing summary?

What is listing detail?

• Contact Info, Articles, Company Description, Photos, Videos, Catalogs, and more.

Supplier Catalog Library

Cost: $600/Year

Let us host your company catalog on GAWDA Media’s supplier catalog library.

• Easy Click Through Professional Catalog

• Easier file transfer to clients (easy download)

• Bring More Views To Your Print Catalog

• Featured in at least one GAWDA Connection Newsletter Per Year

• Yearly Statistics Report

Check Out The Supplier Catalog Library Here!

Magazine Schedule

1st Quarter (WINTER ISSUE)

DEADLINES:

• Ad Space Reservation: 1/17/25

• Advertising Material Due: 1/24/25

• Debuted in the 2/15 GAWDA Connection plus printed copies mailed to members.

FEATURES:

• Cover Story: Annual Industry Outlook Issue – Distributor and Supplier members discussing emerging trends and expectations for their companies in the industry in 2025

• Introducing the GAWDA Board of Directors

3rd Quarter

(SUMMER ISSUE)

DEADLINES:

• Ad Space Reservation: 6/13/25

• Advertising Material Due: 6/20/25

• Debuted in the 7/15 GAWDA Connection plus printed copies mailed to members.

FEATURES:

• Cover Story: Celebrating Milestone Anniversaries

• Member Profile of a GAWDA Distributor Celebrating a Milestone Anniversary in 2024

• SMC Recap

2nd Quarter (SPRING

ISSUE)

DEADLINES:

• Ad Space Reservation: 3/7/25

• Advertising Material Due: 3/14/25

• Debuted in the SMC Preview Connection and printed copies mailed to each member prior to the SMC.

FEATURES:

• Cover Story: Spring Management Conference Preview

• SMC Speaker Articles

Bonus Distribution at the SMC 2025 SPRING MANAGEMENT CONFERENCE MAY 4 – 6, 2025 IN DALLAS, TX

4th Quarter (FALL ISSUE)

DEADLINES:

• Ad Space Reservation: 8/22/25

• Advertising Material Due: 8/29/25

• Debuted in the 9/15 GAWDA Connection Annual Convention Preview plus printed copies mailed to members prior to the AC.

FEATURES:

• Cover Story: GAWDA Annual Convention Preview

• Digital Marketing Strategies

• Reflection from GAWDA President on Year in Office

Bonus Distribution at the AC 2025 ANNUAL CONVENTION OCTOBER 8 – 11, 2025 IN TAMPA, FL

Belly Band

Print Ad Rates

$3000 ONE ADVERTISER PER ISSUE. ASK FOR AVAILABILITY. INCLUDED BONUS DISTRIBUTION FOR Q2 AND Q4 TO GAWDA EVENTS (must be run in conjunction with 1/2 page or larger inside the magazine.)

Outserts (must be run in conjunction with 1/2 page or larger inside the magazine.)

Featured Article Cost: $4,985

Tell your story in your own words. We will lay out the advertorial into a PDF suitable for hand-out, mailing, and posting on your website. See an example from Q4 2024 here.

Select digital ads can be counted toward frequency to discount print rates. These include: Spotlight Ads, Newsletter Banner Ads, and Website Banner Ads.

Magazine Specs

2,000 printed + 2,182 average unique e-readers each issue. Welding and Gases Today is printed and mailed to 2,000 Owners, EVP’s and VP’s of 275 Distributorships and 200 supplier member companies. Q2 and Q4 have bonus distribution of 250 copies at the Spring Management Conference and Annual Convention.

Print Ad Sizes

Special requests

For right-hand page, far forward, multiple page rates, assistance composing an advertorial or other special requests, consult your Relationship Manager. Ad copy and imagery for bleed ads MUST remain within live area dimensions.

Deadlines:

Ad Space Reservation – 6/2/25

Advertising Material Due – 6/13/25

Publishes - August 1st

The Membership Directory is the most extensive directory for our industry. It contains key contacts for all member companies, allowing members to communicate directly with those they are trying to reach at other GAWDA member companies.

• Front Section – Board of Directors, Committees, Past Presidents, and Regional Meeting Chairs.

• Red Section – Contact info & logo for 260+ welding & gas supply distributorships

• Blue Section – Contact info for 230+ supplier companies

• Yellow Section – Geographical list of distributor branches and suppliers Pricing:

Member Directory Print Ad Sizes

• 2 Page Spread

• Premium Full Page

• Full Page

• 1/2 Page

• 1/4 Page

• Double Business Card $1,435

• Business Card $770

• Distribution: each member company receives at least one copy of the printed membership directory and the digital PDF is sent to member companies upon request.

Promote your company with a sponsored article

Cost: $4,985

Provide us with a topic and key points to touch on and we will put together an article that will be promoted to the full GAWDA membership via:

• Welding & Gases Today Magazine

• A prominent spot in the GAWDA Connection e-newsletter

• A prominent spot pinned on the homepage of GAWDAmedia.com and a sponsored link on the GAWDA Buyers Guide.

• A featured story on the GAWDA Buyers Guide App

• Social Media posts on GAWDA Media’s: Facebook, LinkedIn, and Instagram

OPTIONS

• Bring Your Featured Article to Life by Embedding Video.

• You supply the video (no additional cost to the featured article).

• OR We will make the video. (See video production options on Page 13)

Video Production Offerings

Level 1

GAWDA MEDIA’S FULL PRODUCTION

We travel to your business and do the filming/ photography on-site. Then, we produce a professional promotional video and photos that you can use in your marketing materials

Cost: $6K + Travel

Level 2

GAWDA MEDIA’S EDITING + CREATION

5 minute video plus up to 5 shorter videos. We will coach you through your own on-site filming. After your film, you send us the necessary footage, pictures, other video snippets and audio voice-over.

Cost: $4400