NEWS FROM GAWDA
CONVENTION WRAPS UP WITH TWO INSIGHTFUL PRESENTATIONS AND THE CHANGING OF THE GUARD Saturday's first General Session speaker was the founder of UnleashWD, host of the "We Supply America Tour," and champion of the "noble cause of distribution," Dirk Beveridge. Dirk spoke passionately about the importance of the independent distributor. He emotionally made the case that independent distributors are the engine driving American success. He then cautioned that within the next 3-7 years, all of our businesses would have to deal with what Bob Ewing calls the "Silver Tsunami." He then brought up Jim and Nicole Kissler and Jim and Allison Earlbeck to discuss the way that Norco and Earlbeck have successfully bridged the generational divide and ensured that their businesses, and, by extension, their customers, will continue to thrive going forward. Thank you to Dirk, Jim, Nicole, Jim, and Allison for this wonderful and insightful presentation. Following a brief break, Major General Malcolm Frost took the stage. General Frost has more than 34 years of leadership experience in both the U.S. Army and in business. Since transitioning from the Army, General Frost provides executive leadership consulting and training to corporate America. He discussed his career in the military and how it successfully built him into the leader he is today. He discussed lessons learned from the Army and how they can be applied to our world. He used a military term, "VUCA" (Volatility, Uncertainty, Complexity, Ambiguity), and explained that VUCA is the New Normal. And in the military, the way to address VUCA is with VUCA Prime (Vision, Understanding, Clarity, Agility.) He then gave some awe-inspiring real-world examples of that thinking, as well as what
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First Quarter 2023 • 49
