3 minute read
Leveraging Locals
58,305,000 cable and broadcast impressions serving New York & Northern New Jersey
In June, VBC geofenced (captured mobile devices within a certain radius) the World Pride Parade in NYC and served those individuals targeted messaging about visiting Bucks County. Then, in the summer, the VBC team traveled to Franklin Square Park in Washington D.C. to promote the Ice Cream Trail by handing out free, local ice cream. While there, VBC targeted mobile devices in and around the park and delivered advertising messaging about family-friendly Ice Cream Trail itineraries in Bucks County.
74,228,652 impressions on billboards and throughout New Jersey Transit stations
59,992,525 digital impressions
Destination Guide
100,000 copies are printed and distributed annually to attract visitors to the County. Travelers can find itineraries, lists of attractions, lodging and an illustrative map within the publication.
Visit Bucks County secured mentions in top national publications, including AFAR, Forbes.com, Reader’s Digest and The Rainbow Times, plus in local outlets FOX29, NBC10, PBS39, abc LOCALISH and CBS Philly through proactive pitching and press trip hosting.
Press Trips
VBC hosted a dozen press trips, with influencers, including FoodBabyNY, What’s on Mimi’s Mind and digital publications, Thrillist, POPSUGAR and USA Today.
Foodie Retreat
@ F o o d b a b y N Y
In May, seven social media influencers with a combined following of 115,000 participated in a gourmet getaway to Bucks County, touring the Bucks County Ale Trail and Sweets Spots trails, the inaugural Bucks County Food & Wine Festival and many other food-related activities in the area. More than 400 posts were shared to Instagram from attendees, resulting in more than 8,000 combined engagements and 218 new followers added to VBC’s Instagram channel.
285,541,184 total media impressions
“Bucks County is a picturesque county, with lovely farmland, rolling hills and historic little towns with so much to see and do!” – Mid-Atlantic Day Trips
“It’s cliché to say that there’s something for everyone, but here it seems to hold true, with the help of its collection of breweries, wineries, distilleries and more than 7,000 acres of Bucks County parkland replete with outdoor recreation opportunities.” - The National
“We had such an amazing time in a gorgeous B&B on our babymoon… We loved Peddler’s Village and walking through Bowman’s Hill Wildflower Preserve. Honestly one of the best getaways ever! We’ll be back!” - LuxeLatte
“…everything in Bucks County was perfect for our minivacation getaway.” - Lauren Magenta
“With an already strong reputation as a one-of-akind, walkable destination along the Delaware River, it appears as though the best is just beginning here.” - Mid-Atlantic Events Magazine
Through customized e-newsletters, creative contests, insightful articles and captivating photos and videos, Visit Bucks County is able to promote the ideal visitor experience and engage with the potential tourists across multiple digital mediums.
e-newsletter subscribers driving more than 19,000 pageviews to VisitBucksCounty.com 51,000
Website
increase in users (vs. 2018) +36%
increase in first-time users (vs. 2018) increase in sessions (vs. 2018) +37% +39%
