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Extr eme Suc ce ss A cade my.c om
L A I T R A M R O K F O O L OW N E R S AR T S S C H O t who wan wth in HUGE gro OOLs th e i r S C H Y EME SUCCESS ACADEM THE 2008 NAPMA EXTR
- Expe rt Spe aker s - Cele brit y Mar tial A rtis ts - Mee t Succ essf ul Scho ol Own ers - “A to Z” Blu epri nt Day - Exte nded Staf f Trai ning - Netw ork & Trai ning Opp ortu nitie s Sep tem ber 26–2 8, 200 8 Clea rwat er Bea ch, FL
a m p a n 8 0 0 2 e h t : d e l a e v e r
extreme success academy
Join Rob Colasanti, Stephen Oliver, Toby Milroy and a HUGE ROSTER of Experts from Inside and Outside the Martial Arts Industry:
Bryan
Callos
Clark
Hartunian
Hayes
Hurn
Kang
Lee
Lewis
Milteer
Pizzo
Rhee
Plus Expert Panels By NAPMA Inner Circle Group Members:
• Chuck Crone • Matt Dorsey Troy Dorsey • Charles Dudley • Don Duncan • Dusty Everson Mark Kline • Mark McGee • Jonathan Metcalf • Ace Ramirez Eric Sbarge • Samuel Scott • James Sheehan • Joseph Walker Keith Wilkes • Jason Yi Al Bartlinski
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Les Connard
Smith
Mark your calendars for September 26, 27 and 28, 2008 for a groundbreaking conference to be held in Clearwater Beach. For the first time in NAPMA’s history, the annual World Conference will be taking on a new name and a new direction, with the birth of the Extreme Success Academy. This re-envisioned conference will be unlike any other NAPMA has previously sponsored. With more substantial information than has ever been provided at any previous conference, this year’s Extreme Success Academy will have more guest speakers, more information tracks, more opportunities for networking and more panel discussions than any other event in NAPMA history. Not only will you have the opportunity to meet fellow school owners, celebrities and heroes of the martial arts, but also this year’s conference will be full of information and insider tips for growing your school to its maximum potential. When you attend this year’s event, you’ll be treated to real information you can use to make your school an extreme success: solid information for operating your school, marketing your school, attracting and retaining new students and advancing your lifestyle. You’ll meet influential experts from fields outside the martial arts industry who will present innovative ideas you can put to use. Plus, there will also be many of the most respected and knowledgeable experts from within our industry in attendance, ready to pass along their expertise in practical sessions and personal encounters. With many demonstration and technique sessions scheduled, there will be plenty of opportunities to “roll around on the mat” with the legendary fighters you’ve read about for years; you can have some fun along with your education!
september 26–28, 2008 clearwater beach, fl extremesuccessacademy.com
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NAPMA Lifetime Achievement Award One of the most highly anticipated and respected events of the year is the induction of a new NAPMA Lifetime Achievement Award winner. This prestigious honor, which recognizes the person who has most promoted the advancement of the martial arts during his or her life, is always a special event. Past inductees have included Erne Reyes, Sr., Tony Robbins, Joe Lewis, Jhoon Rhee and other leaders of the martials arts industry. This year’s honoree will be no less deserving, and it’s worth attending just for the honor of watching this highly anticipated ceremony. The NAPMA Lifetime Achievement Awards ceremony will be held in conjunction with the 2008 NAPMA Extreme Success Academy. Register today at ExtremeSuccessAcademy.com and be among those in attendance to witness this historic occasion and help celebrate the honor awarded to the new inductee.
Exclusive Receptions and Events—A Special Incentive and Treat for NAPMA Members You should make the effort to sign up early for the Extreme Success Academy and reserve your place. To help provide an incentive to take advantage of our early registration process, NAPMA is offering “early-bird” discounts to all comers, with especially attractive prices to NAPMA members. As an added sweetener for signing up quickly, the Extreme Success Academy is hosting special receptions for the first 100 members to enroll: meet some of your favorite martial arts celebrities at receptions and grab a photo with them. As one of the first school owners to recognize the extraordinary opportunity the Extreme Success Academy will be, you could also be rewarded with mat time matching your skills against some of the biggest names in martial arts, former Kickboxing World Champion, Joe Lewis. In a special session, exploring the Science of Sparring, attendees will have many of the Champ’s unique analytical strate-
Extreme Success Academy Campu s
Save Time and Money with Online Room Reservations It will only take minutes to reserve your rooms online at ExtremeSuccessAcademy.com for the 2008 NAPMA Extreme Success Academy—and your rooms are discounted, a NAPMA members exclusive, so you’ll save money, too. Located on 10 beautiful acres of white sandy beach, Hilt on Clearwater Beach Resort overlooks the Gulf of Mexico. Experience one of the best Clearwater Beach resorts. Just a short driv e from Tampa International and St. Petersburg/Clear water Airports. Delight in the elegantly appointed guestrooms, all of which
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are comfortably styled and nonsmoking. The Resort has earned the AA A’s three-star hotel diamond rating, which is described as “ap pealing to travelers with comprehen sive needs. Three-star properties are multifaceted with a distinguishe d style, including marked upgrades in the quality of physical attributes, amenities and level of comfort pro vided.” Visit ExtremeSuccessAcademy.com to reserve at your specially-discounted room block rate. Look for the Hilton banner on the home pag e. Don’t Delay There are a limited number of rooms available, so make your res ervations now before you lose the chance!
gies to take back to their sparring classes. Members of NAPMA’s Inner Circle and Peak Performer’s groups will also have the opportunity to meet martial arts celebrities in exclusive events just for them. Photo opportunities, personal meet-ups, technique demonstrations and one-on-one challenges are just some of the activities planned for these elite NAPMA members.
Speakers and Special Sessions Put You in the Know
Agents of Change Bill Clark Learn the strategies that exploded the growth of Bill Clark’s 31 highly successful schools past previous records. Use his example of automatic systems to renew 70% or more of your students into an upgrade program, without the “manual labor” that will drive you nuts. Clark, 8th-Degree Black Belt, is directly responsible for reshaping the way martial arts is delivered to the public, professionally and of the highest standard.
bill clark
THE 2008 NAPMA EXTREME SUCCESS ACADEMY
The Extreme Success Academy offers a multitude of special presentations from experts in the industry you do not want to miss. Rob Colasanti, president of NAPMA, is in a unique position to predict the newest trends in the industry. Members will enjoy the benefit of his expertise in planning for these new challenges and opportunities. Stephen Oliver’s Extraordinary Marketing course has helped hundreds of school owners into higher levels of success. He offers a special session for conference attendees introducing the benefits of this remarkable program. Additionally, select members of Stephen Oliver’s
“Millionaire- Wealth” and Coaching groups, and all Mile High Karate Regional Developers will be in attendance and conducting sessions, where they will share their expertise and answer questions. Grand Master Jeff Smith, former Kickboxing World Champion and 9th-Degree Black Belt, will share insights from his 40-plus years in the martial arts. This seven-time world champion will be revealing his best instructional tactics developed from teaching thousands of students. Attendees will have the opportunity to meet the first recipient of the Bruce Lee Award and benefit from his wealth of knowledge in martial arts instruction. Toby Milroy, NAPMA’s vice president of sales and marketing and expert in Internet marketing for the martial arts, will be sharing his bag of tricks in making use of this extremely low-cost marketing tool. With 71% of consumers seeking information from the Internet prior to making purchasing decisions, members will not want to miss this extremely important discussion. Increase the value of your business by owning your school building. Veteran martial artist and real estate expert, Terry Bryan will be showing members how in this special session. “All wealthy people invest in real
Terry Bryan
stephen hayes
Terry is an internationally acclaimed 9th-Degree Black Belt, business and marketing success coach, real estate investor and self-made millionaire. He is one of the top business success coaches in the country, specializing in marketing and real estate investing as a method of developing wealth and quality of life.
An-shu Stephen K. Hayes Stephen has trained for more than forty years, and was inducted into the Black Belt Hall of Fame in 1985. A 10thDegree Black Belt in the art of ninjutsu in Japan, he is the founder of To-Shin Do, a modern self-protection system. A dynamic motivational speaker and warrior philosopher, he ihas authored 19 books, and produced of an array of training DVDs.
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Chris Hurn
chris hurn
The CFO of Mercantile Commercial Capital, LLC, Chris is the leading owner-occupied, commercial property lender in Florida and the Southeast. This financial mover and shaker was named a member of the 2007 Inc. Magazine list of 500 fastest-growing 85 Martial Arts Professional May 2008 www.napma.com private companies in America.
estate because it is one of the best ways to perpetuate huge returns on you money,” says Bryan.
Roundtables and Networking Every year, the NAPMA conference provides unlimited opportunity to meet and network with other martial arts professionals — and the Extreme Success Academy takes that concept several steps further. Attend panel discussions and learn from industry leaders and your peer school owners. Meet the groundbreakers of the martial arts education industry and learn how to ramp up the effectiveness of your teaching. Find the secrets of becoming a martial art millionaire. One of the best parts of the Extreme Success Academy is the opportunity to gather with other NAPMA members and school owners to share
ideas, do a little sparring, exchange techniques and bond with new friends and colleagues. This year will be no exception. Meet your peers in the industry and make contacts and friendships that can last a lifetime and support you through business ups and downs. In addition to the usual networking, this year there will be a special networking reception for all NAPMA Maximum Impact members. Be there with the best and brightest in the industry to mix, meet and synergize.
Introducing Everything New and Useful You Need is at the NAPMA Resources Showcase Between sessions, attendees will be able to peruse the NAPMA Resources Showcase, an
Past Winners of the
NAPMA Lifetime Achievement Award This prestigious award is granted to those individuals who demonstrate their unwavering commitment to the ideals and values of the martial arts, and who have contributed greatly to its popularity and influence. For the first time since 1993, the NAPMA Lifetime Achievement Award will be presented to a new honoree at the Extreme Success Academy. Listed below are the previous winners. Grand Master Joe Lewis Former Kickboxing World Champion Master Lewis, a 10th-Degree Black Belt, won more titles during a 17-year competitive career, set more records and instituted more innovations than anyone in sport Karate. In 1983, he was named the “Greatest Karate Fighter of All Time.”
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Grand Master Jhoon Rhee
1999
World-renowned 10th-Degree Black Belt, Rhee is known as the Father of American Tae Kwon Do. With more than 130 affiliated Tae Kwon Do studios around thee world, Grand Master Rhee is a leading pioneer in martial arts instruction.
Sensei Fumio Demura President and Chief Instructor of 2000 Shito Ryu Genbu Kai International, Sensei Demura is a multi-disciple martial arts master. With a distinguished career in film and television, Sensei Demura consulted on the Karate Kid films and trained Bruce Lee in martial arts weaponry.
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Master Ed Parker, Sr. Edmund Kealoha Parker (1931– 1990), an American martial artist, promoter, teacher and author, is credited with opening the first commercial karate school in the western United States in 1954. He trained many Hollywood stuntmen and acting greats, including Elvis Presley.
2001
Master Ernie Reyes, Sr. Performer, author and coach to champions, Reyes is known as the Master of Creative Karate and is considered to be one of the greatest martial artists of the 20th century. Master Reyes is a consultant to the film and television industry, working with stars such as Wesley Snipes.
2002
Tony Robbins Tony Robbins is one of the greatest self-help authors and inspirational 2003 gurus of our time. A Black Belt tae kwon do martial artist, Robbins is considered an expert in the field of the psychology of business leadership and personal motivation.
extreme mall for the martial arts world. Stroll through the exhibits and take in the latest and the greatest suppliers and equipment you need to maximize your profits and boost student success. No time- or money-wasting gadgets or gizmos here — what you’ll find, from mats and belts, to software and services, these are trusted vendors and experts who will help you make your business grow. If you need it, you’ll find it at the NAPMA Resources Showcase.
The Underground NAPMA again leads the industry in acknowledging those hard-working martial artists who work tirelessly everyday training and promoting the benefits of the martial arts and a martial arts lifestyle. These dedicated pros toil without the spotlight of celebrity, but are just as important — perhaps more so — to the health of our industry as the big names.
stephen oliver
Improve Your School Operations from “A to Z” New at this year’s Academy is an extra day of study and information gathering, the “A to Z” Blueprint Day, which will be offered prior to the Extreme Success Academy conference. An entire day will be devoted strictly to the details of operating a martial arts school: Classes and discussions with all of the nuts and bolts information about how to generate new students, teach more effective classes, improve your student retention, payments and collections, curriculum planning and class scheduling and much more. Great schools have a great curriculum. “Your teaching skill is measured by student retention,
to mmy lee
rob colasanti
Stephen Oliver
THE 2008 NAPMA EXTREME SUCCESS ACADEMY
paul hartunian
The Extreme Success Academy and NAPMA will recognize these unsung heroes for their work, and invite them to pass along the secrets of their success to attendees.
Stephen founded and operates Mile High Karate and Mile High Marketing, and is the CEO of NAPMA. From the most traditional roots, he’s built an international franchise organization. Oliver, an 8th-Degree Black Belt in Tae Kwon Do, holds a Master’s Degree in Business Administration (MBA) from the University of Denver, and a Bachelor’s Degree (AB) with Honors from Georgetown University, Washington, D.C.
Paul Hartunian, Ph.D. Paul, a publicity and marketing expert, author and lecturer, has shown thousands of people how to use publicity to make sales, get leads and rocket their businesses to all-time highs. Using his unique publicity techniques, Paul created a worldwide sensation by becoming the first person in history to really sell the Brooklyn Bridge!
Tommy Lee As a successful school owner, author, speaker, martial arts business consultant and NAPMA member, Tommy Lee understands the challenges facing the average martial arts school owner. After 30 years in the industry, he has developed winning strategies and tactics. He’ll explain specific methods that Academy attendees can implement to grow from their current to much higher levels of enrollments: 50 students to 100, 150, 200 and 300 and beyond.
Rob Colasanti A martial arts practitioner for 24 years, Rob has served in the role of NAPMA’s President for seven years and has been a key player within the NAPMA organization since the company’s inception in 1994. An ACMA certified instructor and a popular speaker on the subject of martial arts school operations, he is in the “crow’s nest” of the industry having worked with thousands of school owners who have joined NAPMA and attended conventions and seminars over the past 14 years.
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Martial Arts Professional May 2008
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Memo to Staff: Aim for Growth with Extended Staff Training As a school owner, you can’t afford to have a staff that is not as exquisitely trained in customer service as in martial arts. Take advantage of the information offered to help your staff reach their maximum potential with these sessions at NAPMA’s Extreme Success Academy Extended Staff Training Day.
How to Transform Information Calls into Paying Students You know how valuable an Information call is. Ensure that your effort in getting marketing materials into the community to get the phone to ring pay off, with an effective phone sales presentation delivered by any of your staffers. It’s the first step towards gaining a new student, and NAPMA’s experts and your most successful peers will show your staff how it’s done.
How the First Three Minutes of a Phone Call Determine Prospect or Customer Is the person who answers the phone skilled enough, charismatic enough, and knowledgeable enough to communicate your message to the prospective student with such clarity that they literally are compelled to visit your school? We’ll arm your staff members with “The Four P’s,” a simple, yet immensely effective procedure for turning information calls into new students — 92% of the time. Your staffers will learn to confidently and competently handle prospective students’ questions and articulately communicate to them all the benefits of training in your school.
Plug the “Hole in the Bucket” and Keep Your Students Motivated How to keep hard-earned customers motivated to stay with and grow with your school. Learn how to establish a personal connection with your students and produce great retention rates. We’ll help your staff understand how important it is to build that personal relationship with those they teach, and show them easy, “tried and true” systems for student follow-up.
Non-Confrontational Methods for Renewals and Upgrades Many of the most successful schools in the country generate a large majority of revenue through upgrade pro
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grams that spark continued renewals. This one strategy has been proven to double, triple or quadruple a school’s revenues. Staff work is essential to such success, and we’ll show your instructors exactly how to achieve these results for you.
Accountability and Entrepreneurial Thinking for Staff Members As your school grows, you will be faced with the realization that you can no longer be a “one-man band.” Unfortunately, employees rarely have the same goals as you. In this session, we will help your staff members understand how to contribute to you school’s growth and take responsibility for their results, rather than just their activities. We’ll help them understand how important their roles are building the school, and why they must continue their education in the martial arts business as well as the martial arts!
And More� The Extended Staff Training Day covers even more success-oriented techniques and information staffers at any level can use. • Doing the work right the first time. • The simplest system ever devised to allow your staff to accurately track statistics and performance. • Collecting delinquent payments without offending your student or parent. • Quick and easy lead follow up systems that generate new students. • Customer relations and how to resolve student issues. • Setting the ground rules for your students, so they don’t become “difficult” customers. This is a special time set aside for the true unsung heroes of the martial arts industry—the staff workers who put in the hours, know each student personally, and dedicate themselves to the success—and profits—of your school. Repay them by equipping each with the knowledge and confidence to return to work recharged and ready to add more value to your programs. For more information, visit ExtremeSuccessAcademy.com.
sang koo kang
joe lewis
are revealing some ways our members can accomplish this goal,“ says Colasanti. “One of my big issues as a school owner is locking the back door to keep the students interested and involved in classes,” commented Toby Milroy, NAPMA vice president of sales and marketing. “We have designed a course for the conference’s “A to Z” Blueprint Day that will solve that problem for school owners.” Taking full advantage of the marketing expertise of Stephen Oliver, the “A to Z” Blueprint Day will disclose the most effective student marketing and retention programs martial arts schools can use. This course will help our members with strategies for lead generation, upgrading students and maximizing income potential from every student. Oliver says, “It would be great if both a high percentage of your students train to Black Belt and beyond, and they are really good when they get there. However, without focused and aggressive marketing
toby milroy
lee milt eer
THE 2008 NAPMA EXTREME SUCCESS ACADEMY
upgrade percentage and Black Belt graduation percentage, not by your lineage or how tough you make it for the White Belts,” says Oliver. Attendees will have access to discussions on the five primary systems for curriculum management, including traditional, block style, true rotating, modular rotating and age-specific programs. Participants can learn how to more effectively teach material and provide the best service to their students. (See sidebar on page 14 for more information about these discussions.) The aspect of running a business most despised by school owners is payments and collections. This year’s conference will explore ways to make this potential headache a well-run, efficient cash machine. “In the early days of martial arts schools, class scheduling was simple. Now with the increasing complexity of services being offered, we have to create better strategies for effective scheduling. We
Sang Koo Kang Originally from Seoul, Korea, Master Sang Koo Kang is a Kukkiwon-certified yook-dan (6thDegree Black Belt) and has been serving the South Florida community since 1990 as Chief Instructor and director of the Sang Tae Kwon Do Schools. Master Sang is internationally recognized for his successful, award-winning youth programs emphasizing the core elements of martial arts: respect, discipline, perseverance and self-control.
Joe Lewis Former Kickboxing World Champion and NAPMA Technical Advisor, Master Lewis, a 10thDegree Black Belt, won more titles during a 17 year competitive career, set more records and instituted more innovations than anyone in sport Karate. In a 1983 survey conducted of America’s top fighters conducted by Karate Illustrated, Joe was named the “Greatest Karate Fighter of All Time.”
Toby Milroy Toby is a 4th-Degree Black Belt and Vice President of Sales and Marketing at NAPMA, and is one of the rising stars of the industry, and owns a school grossing $500,000 annually with 200 enrolled students. He has mastered the principles of direct response marketing and Internet sales for a dynamic success record.
Lee Milteer Lee is a performance and productivity coach, author and speaker, and is the founder of The Millionaire Smarts Coaching Program. She has counseled and trained more than a million people with her presentations at organizations such as Walt Disney, AT&T and NASA, plus hundreds of government agencies. Her educational programs have aired on PBS and other cable networks throughout the U.S. and Canada.
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of your school, and without A to Z systems to make your business successful, you’ll sit there and bleed to death. “Now don’t get me wrong. I hope you do have a great curriculum. You may be the best and brightest, but if you don’t get the word out, you will have 20 or 25 students,” according to Oliver. Many of our members have expressed a desire to take their businesses to the next level with multi-facility operations. An entire course will be devoted to how this can be accomplished, while avoiding the major pitfalls and problems this kind of expansion can cause.
Bring Out the Full Potential of Your Team with the Extended Staff Training Sessions A special program track for the employees of
chris pizzo
jh oon rhee
NAPMA members will be offered to maximize the effectiveness of your staff by turning them into true team members. Your employees will learn valuable skills not only from experts in the field of school operations, but also each other and gain access to effective solutions being devised by schools across the nation, helping them learn to go the extra step for your students, which in turn will boost your business. “Lock the back door” on student retention with extra training and new staff skills. Skills to be covered include: handling information calls and walk-ins, upgrading your students to Black Belt club members, motivating students, tracking student progress and much more. Take advantage of this special opportunity for staff development at a half-price rate reserved for employees only. For more information about the Extended Staff Training Session, see the
jeff smith
to m callos
Chris Pizzo Captain Chris Pizzo is a self-defense instructor who has become an icon and leader in the self-defense industry. A U.S. Grappling Gold Medal Champion, Chris has earned 147 trophies and medals in karate, judo, Brazilian jiu jitsu, and boxing.
Jhoon Rhee World-renowned Grand Master Rhee, a 10th-Degree Black Belt, is known as the “Father of American Tae Kwon Do.” With more than 125 affiliated Tae Kwon Do studios worldwide, Grand Master Rhee is a pioneer in martial arts instruction. After immigrating from Korean to the United States in the 1950’s, Grand Master Rhee distinguished himself as a loyal patriot and has served Presidents Reagan and Bush, Sr., on various physical fitness initiatives.
Jeff Smith Former Kickboxing Champion Jeff Smith is a 9th-Degree Black Belt Master in Tae Kwon Do. He owns three karate centers and travels worldwide officiating at tournaments, teaching and conducting seminars. He is the seven-time World Light Heavyweight Karate Champion was the first recipient of the Bruce Lee Award.
Tom Callos
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Tom Callos Master Callos, a 6th-Degree Black Belt under Ernie Reyes, Sr., has produced numerous videos and educational materials for NAPMA. He has participated in various films and television projects, most notably The Ultimate Black Belt Test, a documentary series. Master Callos has written the e-book, How to Green Your Dojo, and is active in environmental issues.
The NAPMA Inner Circle Panel of Experts and Master-Mind Facilitators NAPMA Inner Circle experts will make key contributions to this year’s Extreme Success Academy. Many have been in our industry for 20, 30 or more years. You may not know their names, but that is because they are busy running single- and multipleschool operations, every day; some single schools gross as much as $1,00,000-plus per year. Be sure to attend the NAPMA Inner Circle Group and take the opportunity toreview your questions, ideas and challenges with these successful school owners. AL BARTLINSKI, Karate Super Center, Glen Burnie, MD. School owner and managing partner for Bartlinski and Associates, Master Bartlinski has won national recognition for his anti-bullying programs.
MARK MCGEE, Unlimited Success Martial Arts, Allen, TX. Master Mark McGee, owner and chief instructor, is a 3rd-Degree in Tang Soo Do under the Atlantic-Pacific Tang Soo Do Federation. JONATHAN METCALF, Integrity Martial Arts, Enfield CT. Chief instructor and studio manager, Metcalf is a 4th-Degree Yodan Black Belt. He holds a B.A. in East Asian Studies from Wesleyan University.
CHUCK CRONE, Crone’s Tae Kwon Do School, New Kingstown, PA. Master Crone, a 4th-Degree Black Belt, has studied under Grandmaster Saipoon Chang. He is an active member of NAPMA, participating in multiple seminars.
ERIC SBARGE, The Peaceful Dragon, Charlotte NC. Master Sbarge has trained for more than 25 years in Tai Chi Ch’uan, Pakua, Hsing-I, Shuai Chiao and Shaolin Kung Fu. Master Sbarge has written articles for Inside Kung-Fu, and Black Bel.
MATT DORSEY, Martial Arts America, Rochester, NY. Sensei Dorsey is a 7th-Degree Black Belt Isshin Ryu Karate and has more than 30 years of martial arts experience.
SAMUEL SCOTT, Full Circle Martial Arts Academy, Glendale, MD. Master Scott is a 2006 Inductee into the Blackbelt Hall of Fame under the Worldhead Sokeship Council as the Founder of Talahib Kuntao (Filipino martial art).
TROY DORSEY, Troy Dorsey Karate, Mansfield TX. He is the only man in history to hold world titles in both karate and boxing. A 7th-Degree Black Belt, Dorsey is widely considered one of Full Contact Kickboxing’s greatest fighters and a much sought-after trainer CHARLES DUDLEY, Black Belt Fitness Center, San Antonio, TX. Master Dudley, 5th-Degree Black Belt in Tae Kwon Do and 4th-Degree in Kung Jung Mu Sul, a student himself under Grandmaster Soon Tae Yang. DON DUNCAN, Sifu Duncan is the Head Instructor for the Round Rock Shaolin-Do School. A 4th-Degree Black Belt, he has been studying Shaolin-Do Kung Fu and Tai Chi since 1993 under Master Joe Schaeffer. Sifu Duncan is a graduate of the University of Austin. DUSTY EVERSON, Everson’s Karate and Cardio Kickboxing, Robbinsville NJ. Master Everson, a 6th-Degree Dan, has been training students for 14 years at his 3,000-square-foot facility in New Jersey. MARK KLINE, Kaizen Martial Arts, Piscataway, NJ. Master Kline, 7th-Degree Black Belt in Kyusho Jitsu, founded his school in 1992. He has produced 25 DVD and authored one book about the martial arts.
JAMES SHEEHAN, Castle Black Belt Academy, Sheffield, UK. Master James Sheehan has been training in martial arts for over 15 years. He earned both his 1st and 2nd degree black belt while he was still a teenager. When he was 16 he completed his certification programme to become one of the youngest instructors in the United Kingdom..
THE 2008 NAPMA EXTREME SUCCESS ACADEMY
LES CONNARD, Kim’s Hapkido, Monrovia, CA. Connard owns seven highly-rated schools in California with Grandmaster Kim, 7th-Degree Black Belt as head instructor.
JOSEPH WALKER, Academy of Okinawan Karate, Peoria IL. Shihan Joseph Walker, 8th-Degree Black Belt, is winner of the 2006 International Shuri-Ryu Association First Ambassador Award and 2006 Masters Division Kata World Championship. KEITH WILKES, Fear Knot, Elizabethtown PA. Master Keith Wilkes, president and head instructor, is a published author and speaker with a life goal of exposing students to the life-changing benefits of martial arts training. JASON YI, U. S. TKD College, Woodbridge VA. Master instructor Jason J. Yi , a 6th-Dan Black Belt, comes from a family of Black Belts. Winner of multiple grand-championships, he believes his accomplishments as a teacher are the highlights of his career.
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sidebar on page 12, or visit ExtremeSuccessAcademy.com.
School Operations Improvement Seminar The “A to Z” Blueprint Day sessions are designed to address the practical issues of school management facing owners today. During a full day devoted specifically to training and education on school operations, without the distractions of the full-bore conference, you’ll be able to join in discussions with experts in the field and successful peer owners, and walk away with a “blueprint” you can use to build your own school.
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Program Management Strategies to Improve Long Term Student Retention In today’s modern martial arts school, one size does not fit all. Learn from the school owners who have realized they must offer their students more opportunities and programs from which to choose. This session will outline the details of the most common programs in the industry, and how you can adapt them for your school.
Creating Payment, Billing and Collections Systems
Bringing New Students Into Your School Predictably and Reliably
Most school owners hate being a bill collector, facing the never-ending chore of collecting the money from sales to new students and dealing with billing problems or delinquent accounts. This session will explore options and tools available to school owners that take you out of the collection cycle and establish a system to handle these necessary tasks sensitively and efficiently.
The lifeblood of a martial arts school is a consistent influx of new students, and every successful school owner is hyper-focused on marketing and lead generation to acquire those new customers. This session will share some of the most effective new student marketing systems in use throughout the industry and how they apply to any school, including yours.
Scheduling and Class “Blocking”
Multi-School Operations Strategies
Twenty years ago, creating your class schedule was easy, with just a limited number of classes offered each day. Today it is a much more complex task. Regardless of your present class schedule, this session will reveal the strategies that the most successful owners use each day to simplify their lives while offering what their customers demand. We’ll also unveil some simple strategies that will help you motivate your students to stay focused on their goals, practice harder, and upgrade regularly, just by structuring your class schedule effectively.
Many school owners are interested in branching out into a multi-school system. Avoiding the hazards of starting more than one school is breathtakingly complex, and mistakes can cause you go broke, be sued, alienate friends and families and even serve federal jail time. This session covers the major pitfalls to be avoided, and includes proven strategies. For more information about the Staff Training Day at the Extreme Success Academy, visit ExtremeSuccessAcademy.com.
The Place to Be to Be an Extreme Success According to Rob Colasanti, “The quality and focus of all the sessions and courses have been upgraded, and more educational resources and materials will be available for you to take home to your school.” “This year’s Extreme Success Academy will mark the beginning of a new direction for NAPMA. All of our members deserve the success previously earned by only a select few in the martial arts industry,“ according to Colasanti. “You’ve must realize that 50 to 80% of your business is about marketing and sales processes. You must always be thinking of your year as a whole and of the coming months as parts,” says Oliver. “Certainly, most schools are doing too little to pro mote their school. ‘Build it and they will come’ works only in the movies.” The Extreme Success Academy is tailored for entrepreneurial, forwardthinking school owners who are focused on operating successful businesses, and specifically addresses those who want to build substantial futures for themselves and their families. An ideal structured opportunity to network and brainstorm with your peers—helping each other solve problems and create new opportunities. There really is no good excuse not to have a thriving school; you have all the tools available through NAPMA to make an excellent living and create the highest quality students. At this year’s Extreme Success Academy, secrets will be revealed and lives will be changed. Evolved and improved from the old NAPMA World Conference, the Extreme Success Academy will truly be a place of learning, of experimentation, of comradery and a demontration to the world of the professional approach NAPMA members have towards the martial arts. You can’t afford to miss this unique gathering. MAP
Excellent Reasons Why We Know... The 2008 NAPMA Extreme Success Academy in Clearwater Beach, FL, Sept. 26–28, 2008 will be unlike ANY other Conference, Seminar or Event you’ve EVER attended! Why the Extreme Success Academy is so different! It might be just the thing to put your school on the fast track to EXTREME SUCCESS this year! Not just a little success, not just a few new students, but EXTREME results and EXTREME GROWTH. NAPMA members have been telling us for years that they truly enjoyed the past World Conferences, but they wished that there was an event that had more “meat on the bone,” more “nuts and bolts” of how to fill their school with new students, how to increase student quality and how to drive better financial results! In fact, many owners tell us that they take copious notes during these events, but as soon as they return to their schools, they can’t make heads or tails of their notes or are missing a key component of an idea, making it almost valueless and difficult to implement! This can certainly be frustrating! Well, we’ve listened, and now we’ve answered!
We’ve SOUGHT OUT AND PERUSED MANY OF THE TOP EXPERTS in key areas, and have recruited them to bring their unique perspectives and knowledge to our members only! We’ve scoured the Martial Arts industry and FOUND SCHOOL OWNERS WHO ARE BLAZING THE TRAIL for the martial arts profession; and we’ve gone far outside our small little industry to bring to you world class authorities in these key areas that you’ll need to blast past the competition in 2008! We’ve also persuaded many of them to make available to you some PHENOMENAL EDUCATIONAL RESOURCES that you will be able to benefit from far beyond the time you spend at the Academy! No more banging your head against the wall after returning to your school, for lack of a crucial detail or key component to implement a new system or strategy!
What the NAPMA Extreme Success Academy is NOT: This event is NOT for school owners who are not focused on high quality student outcomes, not serious about longterm student retention, or on a quest to suck up as many cash payments as humanly possible without regard to actually DELIVERING ON YOUR PROMISES! This is NOT simply a social gathering — although there will be plenty of opportunity for networking and building relationships — where you will be wined and dined, only to realize later that you didn’t really learn anything that will help you actually grow your school!
THE 2008 NAPMA EXTREME SUCCESS ACADEMY
We’ve identified 10 KEY TRENDS IN THE MARTIAL ARTS INDUSTRY that are driving schools all over the country to pinnacles of performance previously unheard of even in these “uncertain” economic times!
This is NOT the same old speakers talking about the same old antiquated, slow, ineffective, unrealistic or untested marketing strategies that only worked in 1985, when students were flooding into schools, without the slightest provocation. This is NOT the type of conference where all you can learn is the newest wiz-bang martial arts techniques, wrist lock, knife defense, etc., although you’ll have plenty of opportunities to do that. This is NOT a conference where you will be distracted by the next new, so-called revolutionary piece of equipment, software package or bright shiny object. Although some of these tools are useful, we will be LASER BEAM FOCUSED on those tools that can actually help you grow your school, attract more new students, super-motivate the students you have and, ultimately, MAKE YOU MONEY! Please understand our goals! • We will NOT try to sell you sparring gear! • We will NOT try to entice you to buy the newest gadget for your school! • We will NOT try to convince you that one style of martial arts is better or can be more profitable than another.
What the Extreme Success Academy IS: MARTIAL ARTS ICONS AND LEGENDS. Sharing their secrets to success in our industry and from their career. Meet, take photos with and learn from living legends. Hear their stories of professionalizing school operations and teaching methods in the 1960s, 1970s, 1980s and through today. You’ll work with industry icons, such as Grand Masters Jhoon Rhee, Jeff Smith, Joe Lewis and Stephen Hayes.
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THE “SUCCESS UNDERGROUND.” Top school owners from around the country and around the world. You may not have heard of them before, since they’re not on the speaking circuit and haven’t been trying to sell you a book, CD or program. However, they are in the trenches just like you, making systems and processes work for their schools, their styles and their systems. They’re in small towns and big cities. They teach Tai Chi, BJJ, Tae Kwon Do, traditional Goju and just about anything else you can think of, serving the kids market, the adult market and the seniors market. MEET WITH SUPER-SUCCESSFUL OPERATORS. The most valuable piece of the entire event arguably is the opportunity to talk with school owners who grew from where you are at currently and now are grossing high numbers, teaching big student bases and managing their lifestyle effectively. These are the NAPMA Inner Circle and Stephen Oliver’s Coaching & Millionaire Wealth members, who are school owners who have grown into the top 1% of our field and can share with you how to maximize income from a small school, or how to grow to a $100,000 or more per month in revenue. MARTIAL ARTS SCHOOL BUSINESS AND OPERATIONS “GURUS AND EXPERTS.” The Extreme Success Academy will have the top martial arts business, school operations, marketing and teaching experts sharing with you their insights and observations of our industry. They’ll give you the one or two “aha’s” that you need to move your school to its next level. Whether it’s to learn how to add 20, 30 or more new students to your school each month, or how to create the best possible Black Belts — the experts will show you how. You’ll learn from Marketing Guru Stephen Oliver, NAPMA President Rob Colasanti, Close Quarter Combat Expert Chris Pizzo and many others. SUCCESS & BUSINESS EXPERTS FROM OUTSIDE THE MARTIAL ARTS INDUSTRY. Whether it’s how to become a celebrity in your town or city or how to develop a “Millionaire Mindset,” you’ll interact with and learn from the top experts in their fields. You’ll gain new insights guaranteed to move you forward and expand your horizons. You’ll learn from Lee Milteer, Paul Hartunian, and many others. “MILE HIGH METHODS.” Learn secrets on the 25th anniversary of Mile High Karate. Secrets to longevity in your community. Deep roots in schools, churches and community organizations. Learn the marketing and Black Belt development methods from behind the scenes with Mile High Karate trainers and school operators, such as Frank Brown, Robert Lewis, Mike Bidwell, Matt Young and Ranolfo Gonzales. WEALTH STRATEGIES. Learn how to buy your own building or even shopping center. Learn alternative wealth strategies, using real estate and other methods. Even meet the bankers and work out the details of how to move yourself to a long-term wealth position and create your retirement fund.
More Fantastic Reasons You Must Attend the Extreme Success Academy SUPER-FOCUSED STAFF TRAINING SESSION For the first time ever, we will have a SPECIAL STAFF MEMBERS ONLY TRAINING SESSION. We will motivate and excite your staff members about being a part of such a great industry and a school that is so invested in their education! We’ll help them hone their customer service skills, such as handling info calls and walk-ins, and preframing students for Black Belt, renewals or upgrades. SUPER NETWORKING Facilitated networking with expert martial arts marketers, mega-school owners, entrepreneurs and Martial Arts pros that will gather at the Academy. We’ll help you connect with people in your business, for joint ventures and more. MAXIMUM IMPACT MEMBERS will be invited to a special networking reception to create relationships with other members that will help you stay on target and compare implementation strategies long after you’ve left the conference! THE NAPMA RESOURCES VENDOR SHOWCASE Gathered in one place will be the important vendors, suppliers, experts and freelancers — the professionals that make implementation happen for NAPMA and many of the most successful schools in the world. The 2008 exhibit hall may include the exact person or company you need to solve a nagging problem or liberate the full potential of your business.
EXPERTS, SPEAKERS & ROUNDTABLES An extremely popular feature! Circulate and sit at different discussion leaders’ tables, ask your questions, test your ideas and be up close and personal with people achieving super-results with our strategies — top experts in their fields, even speakers of the Extreme Success Academy! (Hey, you can sleep at home!)
NEW “A to Z” BLUEPRINT DAY We will walk you through, from “A to Z,” the main strategies that martial arts schools across the country are using to generate new students, teach their classes, improve retention, collect payments, systemize curriculum, schedule their classes and more. This is a fantastic opportunity to accelerate your learning curve, avoid costly mistakes and BRING YOUR STAFF UP TO SPEED quickly and effectively!
Extreme Guarantee!
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If, at the dinner break of day one, you do not agree that you are participating in a life-altering event and experience of megaimportance and value to you, you may advise us of your disappointment, exit the Academy (and the hotel), with a 100% REFUND OF YOUR TUITION! You have ABSOLUTELY NOTHING to lose! (Unless, of course, you miss this opportunity to grow your business and supercharge your staff!)
THE 2008 NAPMA EXTREME SUCCESS ACADEMY EARLY REGISTRATION FORM • Members Minimum 55% DISCOUNT • Includes FREE Staff Training Session on Saturday the 27th
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o YES! Register me for the Extreme Success Academy, Sept. 26–28, 2008 o Non-NAPMA Members $997.00
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o Maximum Impact $997.00 $448.98
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o NAPMA Basic Member $997.00 $548.65 o Peak Performers or Inner Circle $997.00 $0.00
NOT A MAXIMUM IMPACT MEMbER? What a great time to enroll or upgrade! You get the highest/best/most advanced information, all the benefits described at NAPMA.com/MaximumImpact — then you save at least $100.00 on your Extreme Success Academy registration, and you attend the closed-door Maximum Impact and Higher networking gathering at the Conference! DO IT NOW!
THE 2008 NAPMA EXTREME SUCCESS ACADEMY
o I want to upgrade my membership to Maximum Impact in order to take advantage of all the additional benefits (see NAPMA.com/MaximumImpact). o I want to also register the following (spouse, partner, key employee) to attend the Extreme Success Academy with me for just HALF of my Registration Fee (maximum of two):
1. __________________________________ 2. ___________________________________ o Key Employee o Partner o Spouse
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o Key Employee o Partner o Spouse
o YES! Register me for the bRAND NEW “A to Z” blueprint Seminar, Sept. 25, 2008 o Non-NAPMA Members $397.00
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o Maximum Impact $397.00 $247.50
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o NAPMA Basic Member $397.00 $297.50 o Peak Performers or Inner Circle $397.00 $0.00
o I want to also register the following (spouse, partner, key employee) to attend the “A to Z” blueprint Day with me for just HALF of my Registration Fee (maximum of two):
1. __________________________________ 2. ___________________________________ o Key Employee o Partner o Spouse
CUT ALONG DOTTED LINE AND FAX BACK ASAP
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o Key Employee o Partner o Spouse
Name _____________________________ School Name _____________________________________________________ Address (No P.O. Boxes)________________________________________________________________________________ State/Prvnc. _________________________________ Zip ___________________ Country_________________________ Phone________________ Fax ___________________________ E-mail________________________________________ Credit Card: o Visa o Master Card o Amex o Discover Credit Card # ___________________________ Exp Date _______________ Security Code (back of card)____________ Signature _________________________________________________________________ Date __________________ Providing this information constitutes your permission for NAPMA and or Martial Arts Marketing, Incorporated to contact you regarding related information via mail, e-mail, fax, and phone.
Fax to: 727-540-0806; Attn: Rob Colasanti Mail to: 5601 116th Avenue North, Clearwater, FL 33760 Register online: www.ExtremeSuccessAcademy.com
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8 reasons why attending the 2008 napma extreme success academy may be the most important thing you do this year...
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Martial arts icons and legends share their professional and career secrets. Meet, take photos with and learn from these living legends. Hear their stories of how they professionalized their school operations and teaching methods. You’ll work with industry icons, such as Grand Masters Jhoon Rhee, Jeff Smith, Joe Lewis and Stephen Hayes.
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The “Success Underground” is a group of top school owners from the United States and the world. You may not have heard of them, since they’re not on the speaking circuit trying to sell you a book, CD or other programs; however, they are in the trenches like you, making systems and processes work for their schools, styles and systems. Here’s your opportunity to learn from their experiences and successes.
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Meet with successful school owners in what may be the most valuable part of the entire event. These are school owners who grew from your current level and are now grossing high numbers, teaching big student bases, and managing their lifestyles, effectively. These are NAPMA Inner Circle and Stephen Oliver’s Coaching and Millionaire Wealth members who can share with you how to maximize income from a small school or how to grow to $100,000 or more per month in revenue.
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Martial arts business and school operations gurus and experts and the top martial arts business, school operations, marketing and teaching experts share with you their insights and observations of our industry. You’ll learn from marketing guru Stephen Oliver, NAPMA President Rob Colasanti, Chris Pizzo and many others.
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Learn how to become a celebrity in your town or city and how to develop a “Millionaire Mindset.” You’ll interact with and learn from the top experts in their fields, including Lee Milteer, Paul Hartunian and many others.
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”A to Z” Blueprint Day to learn how to make your school operations more effective and efficient (additional registration fee) and the FREE Extended Staff Training sessions help your employees become true partners the the success of your school.
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On the 25th anniversary of Mile High Karate, you’ll learn our methodology and secrets to longevity in your community as well as “behind the scenes” marketing and Black Belt development methods from trainers and school operators, such as Frank Brown, Robert Lewis, Mike Bidwell, Matt Young and Ranolfo Gonzales.
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Learn the wealth strategies that will help you buy a school building or shopping center. Learn alternative wealth strategies, using real estate and other methods. Meet the bankers and develop the details to move to a long-term wealth position and create your retirement fund.
Don’t miss out on this extraordinary event. Take a moment and sign up now at ExtremeSuccessAcademy.com to reserve your place and receive substantial Early-Bird Discounts.
september 26–28, 2008 clearwater beach, fl extremesuccessacademy.com
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