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Here’s Your Once-In-A-Lifetime Opportunity for a

FREE “Test Drive!” of $2,310.12 Worth of Martial Arts School High-Growth Materials!

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My student base went from 83 to more than 450 students in less than 9 months! NAPMA has set me free from headaches. Each month its new ideas and marketing materials takes away all the guesswork. With NAPMA, my student base went from 83 students to over 450 students in less than 9 months. NAPMA showed me the way. It’s simple, follow the NAPMA guidelines, do a little cut and paste and you’re on your way. Now I spend my time doing what I like to do, and do best...teach. Experience the difference—NAPMA. Bruce Drago Master Drago’s Karate Reading PA

From 0 to over 300 students in our first year!

Your monthly support materials are worth 10 times what you charge!

A Message from NAPMA CEO Stephen Oliver: I’d like to address something two things right up front. Let’s make sure we’re on the “same page” on this one. There have been some groups in our industry that have run around teaching “high-pressure” sales techniques, and advising school owners to cash everyone out, never worry about student service, and that the only key to success was how big a contract you could talk someone into pre-paying. If you’ve been approached by any of these hit and run artists, then run, don’t walk, away as quickly as possible. They are responsible for a wave of bankruptsies in the industry, and for another new round of regulators requiring bonding and ever-restrictive policies for what you can and can’t do in your school. That’s NOT what we are all about.

We moved to Santa Barbara where we knew one person and opened up a studio. We decided that it would be a good idea to go to the NAPMA convention and pick up a few ideas. What we found were programs that we could use to build and manage our business, an experienced, professional, helpful NAPMA staff, and other successful martial arts business owners that were happy to share their ideas on how to make a business grow. We’ve been in business now for a little over a year, have over 300 students and we’re still growing. For over 30 years I’ve kept my martial arts “sword” sharp with daily training; now I keep my business “sword” sharp with NAPMA. Thank you NAPMA. We couldn’t have done it without you. Dave Wheaton Hapkido International Martial Arts Family Fitness Santa Barbara, CA

First of all, I would like to thank you and NAPMA for your help. When my wife

The Great MYTH of “Selling Out” in the Martial Arts School Business

What we are about is establishing your school to be successfully operating in your community 20, 30 or more years in the same location. We’re about establishing a school where two, or even three, generations from the same family all train in your school, either together, or over a period of years. On the other end of the spectrum, there’s a MYTH that permeates our industry that you somehow must “sell-out” your values, that you must “water-down” your curriculum, that you must “sell Black Belts” and become a “belt factory” to become financially successful. While it’s true that some have taken that route to turn a quick-buck, the reality is that we will be modeling only the HIGHEST quality instructors who produce the most physically gifted Black Belts. In order to really grow a substantial school, we will teach you how to IMPROVE your student quality; how to strengthen your martial arts roots; how to stand up tall and be proud about the quality of your students; how to make an income that allows you to put your kids through college, and allows you to live in a lifestyle that you desire. Not only do you NOT have to lose your identity as a martial artist, or water down your curriculum to be successful, the opposite is true. What’s required of you is to truly be, or become the highest quality Master Instructor, and to truly produce students that you can be proud of in every way. The necessary steps to growing as a professional school owner is to professionalize everything you do. Become increasingly effective as a professional teacher. And “master the martial arts business’ to the same level that you’ve mastered the martial arts. That means learning how to effectively attract students to your school. Learning how to exert leadership and influence to have them join your school and commit to training long-term. It means next providing the highest quality service to perpetuate the word of mouth marketing that’s so crucial to any school and attract friends and family members, and ultimately to serve several generations within your community.

Stephen Oliver Stephen Oliver, MBA 8th-Degree Black Belt

Famous last words: “But my school is different.” Although it’s easy to think, “my school is different,” you’re really mistaken if you think that the ideas, concepts and support materials don’t apply to you. NAPMA has successful members throughout the world, from the U.S. to Australia and the U.K., from South Africa and Costa Rica to Israel and Bahrain. NAPMA members include successful schools in tiny towns and in Manhattan. And any and all types and sizes of communities in between. NAPMA has helped schools in any and all styles—MARTIAL ARTS STYLES. Schools that are soft-style and hard-style have loved our program. It doesn’t matter whether you cater to adults, kids, fitness or intense self defense. Each and every type of market, and each and every type of school will benefit. Aikido Brazilian Jujitsu Capoeira Choy Li Fut Dim Mak Goju Kai Goju Ryu Hapkido Hsing Iaido Jeet Kune Do Ju Jitsu

Judo Jujutsu Kali Karate Kempo Kendo Kick Boxing Krav Maga Kung Fu Kyokushinkai Muay Thai Ninjutsu

Pa Kua Pentjak Silat Sambo Savate Shito Ryu Shorin Ryu Shorinji Kempo Shotokan Shukokai Sumo Tae Kwon Do Tai Chi Chuan

Tang Soo Do Uechi Ryu Wado Ryu Wing Chun Yoseikan

In just a couple of months, recently, we had new members join our team from all of the following cities, towns and countries. Abilene, TX Acworth, GA Akron, Ohio Albany, NY Algonquin, IL Alvin, TX Amsterdam, Netherlands Annandale, VA Annapolis, MD Antioch, CA Appleton, WI Arcadia, CA Arroyo Grande, CA Ashburn, VA Austin, TX Avon, IN Ballwin, MO Barrie, ON, Canada Barrington, IL Bear, De Beaverton, OR Beckley, WV Bedford Hills, NY Bellevue, NE

Bellevue, WA Bellville, OH Berkeley, CA Berwyn, PA Billings, MT Binghamton, NY Blairsville, GA Boca Raton, FL Boca, FL Boise, ID Bonita Springs, FL Bonney Lake, WA Boston, MA Bradford, PA Bradley, IL Brantford, ON, Canada Bridgeport, CT Brielle, NJ Bristol, CT Bronte, NSW, Australia Bronx, NY Bronx, NY Brownsville, TX Brownwood, TX

Brunswick, ME Byron Center, MI Cabot, AR Caledonia, ON, Canada Canoga Park, CA Carrollton, TX Cary, NC Casco, WI Casselman, ON, Canada Cedar Park, TX Center, TX Centerville, OH Chandler, AZ Charlotte, NC Chatsworth, CA Cheshire, Ct Chesterfield, VA Chesterton, IN Chicago, IL Chula Vista, CA Clearfield, UT Clearwater, FL Cleveland, Ohio Colchester, Essex, U.K.

Colorado Springs, CO Columbia, Sc Concord, CA Concord, NC Conway, Ar Conyers, GA Coppell, TX Coral Springs, FL Corona, CA Corydon, IN Council Bluffs, IA Crawley, West Sussex, England Cuyahoga Falls, OH Dacula, GA Danvers, MA Dartmouth, MA Davie, FL Dayton, OH Decherd, TN Deer Field Beach, FL Delray beach, Fl Dexter, MI Dodge City, KS

and I decided to open a martial arts school, we had practically no business experience. With your monthly business tips, eye-catching ad material, and video support, we’ve grown by leaps and bounds. When we first joined NAPMA, we had approximately 25 students and were teaching in an old television repair shop out of the city limits. Both my wife and myself were working full-time jobs plus running our school full time. NAPMA’s advice allowed us to more than double our enrollment and be able to move to a better location. We cannot begin to thank you enough for helping build the backbone of our dojo. We now have a student base of 130, and have recently expanded our school to double the size. This is now our full-time job. Your monthly support

I’m happy to see martial arts instructors are creating higher educational standards for safety and professionalism through NAPMA’s ACMA. It’s the right idea at the right time. The Honorable Arnold Schwarzenegger, Governor of California

materials are worth 10 times what you charge (maybe I shouldn’t say that). Not only would they help a school just starting out, but also help existing schools by adding new ideas and maintaining retention. Mark Myers Myers Family Karate Center Hammond, Louisiana

Two years ago, I decided to start teaching karate on my own and I joined NAPMA. I started with 60 students, teaching for the Stratford Recreation Dept. Since then, I started two more programs

at the town of Orange and the Valley YMCA in Ansonia. I now have my own business teaching full-time and have 180 quality students! I bought my dream house six months ago and I’m the happiest I’ve ever been. Joining NAPMA helped me a lot! I use NAPMA’s ads in my flyers, which are sent out to schools in the towns that I teach. I use many of the drills and business/marketing ideas that I get from my NAPMA packages every month. I currently have five instructors working for me. My business is growing faster than I ever imagined! Thanks NAPMA for helping me become a professional martial arts instructor.” Chris Sansonetti Superior Karate Ansonia, CT

I can proudly report that you have helped me grow into a successful business with two studios, five recreation centers, over 450 students and 11 instructors. For ten years, I worked out of recreation centers and sports clubs. NAPMA helped me transition from a parttime karate teacher to a fulltime karate school owner. The programs that I currently use in my school, from self-defense to business software, have come to me through ideas from NAPMA conventions or from membership in NAPMA. I have been in business for 17 years and a NAPMA member for the past 9 years, I can proudly report that NAPMA has helped me grow into a successful business with two studios, five recreations centers, over 450 students and 11 instructors. I appreciate all that you have done and continue to do to help me with my growing business. Ken Klotz Klotz Institute of Karate Bowie, Maryland

Dothan, AL Dripping Springs, TX Dublin, Ca Durban, Kwazulunatal, South Africa Durham, NC East Nassau, NY Edgewater, NJ Edmonton, AB, Canada Egg Harbor Township, NJ El Toro, CA Elgin, IL Elk River, MN Ellicott City, MD Encinitas, CA Ennis, Co. Clare, Ireland Erlanger, KY Esslingen, Germany Exeter, NH Fairhope, AL Fairport Harbor, OH Falls Church, VA Farmers Branch, TX Farmingville, NY Fenton, MO Flemington, NJ Floral Park, NY Flower Mound, TX Flushing, Mi Fort Mills, SC Fort Polk, LA Fort Washington, PA Fort Wayne, IN Franksville, WI Fresno, CA Front Royal, VA Ft. Lauderdale, FL Ft. Myers, FL Gainesville, FL Gaithersburg, MD Gastonia, NC Gilbert, AZ Gilroy, CA Glastonbury, CT Glenn Heights, TX Gloucester, Gloucestershire, U.K. Gorey, Wexford, Ireland Grand Rapids, Mi Grapevine, TX Greendale, WI Guatemala, Guatemala, Guatemala Guelph, ON, Canada Hallandale Beach, FL Hamilton, NJ Hanover, PA Hanover, PA Hanover, PA Harrisburg, PA Haverhill, MA Hayes, Middlesex, U.K. Hayes, Middlesex, U.K. Heywood, Lancashire, U.K. Hialeah, FL High Bridge, NJ Hobbs, NM Hokksund, None, Norway Holland, MI Hollywood, FL Homewood, IL

Hot Springs, AR Houston, TX Huntington, NY Hurst, TX Ilkley, U.K. Independence, MO Inverclyde, UK, Scotland Jacksonville, FL Javea, Alicante, Spain Jonesboro, GA Jupiter, FL Kailua, HI Kanata, ON, Canada Kearney, NE Kelowna, BC, Canada Kernersville, NC Kingston, NJ Knoxville, TN La Jolla, CA La Plaine, QU, Canada La Quinta, CA Lake Worth, FL Lakeland, Fl Lakemoor, IL Land O Lakes, FL Largo, FL Las Vegas, NV Lawrence, KS Lawrence, NY Leavenworth, KS Lebanon, Pa Lenexa, KS Leonberg, Ba-W, Germany Lexington, NC Lindon, UT London, ON, Canada Long Beach, CA Los Angeles, CA Los Banos, CA Louisville, KY Mandeville, LA Manhattan Beach, CA Manlius, NY Maple Ridge, BC, Canada Marlborough, MA McAllen, TX McDonald, Pa Medina, OH Menlo Park, CA Merrick, NY Metairie, LA Metairie, LA Miami, FL Middle Island, NY Middleburg, FL Middlebury, IN Milford, CT Milledgeville, Il Mission Viejo, CA Mississauga, ON, Canada Modesto, ca Mokena, IL Monroe, NY Moody, AL Moreno Valley, CA Morgan hill, CA Mount Vernon, WA Muskegon, Mi Nacogdoches, TX New Castle, DE New Johnsonville, TN

New York, NY Newark, DE Newark, NY Norman, OK North Haven, CT North Hollywood, CA North Lauderdale, Fl North Shields, England Auckland, New Zealand North Windham, CT North York, ON, Canada Northford, Ct Northville, MI Norwalk, IA Norwich, CT Novi, MI Oakland, CA. Olathe, Kansas Olathe, KS Olney, MD Omaha, NE Orland Park, IL Orlando, Fl. Osgood, IN Ottawa, ON, Canada Overland Park, KS Overland Park, KS Ozone Park, NY Pasadena, CA Pasadena, MD Pearland, TX Pen Argyl, PA Penticton, BC, Canada Peoria, AZ Perth, WA, Australia Phoenix, AZ Pitman, NJ Pittsburg, PA Pittston, ME Pocono Summit, PA Port Jefferson Station, NY Port Orchard, WA Poughkeepsie, NY Prattville, AL Prescott Valley, AR Queen Creek, AZ Raeford, NC Ramcho Sta Marg, CA Rancho Cucamonga, CA Ravenna, OH Reading, PA Redding, CA Redford, MI Renton, Wa Revere, MA Richmond Hill, ON, canada Riverview, MI Roanoke, VA Robertsdale, AL Rocklin, CA Round Rock, TX Salem, OR Salem, WI Salinas, CA Salt Point, NY San Antonio, TX San Diego, CA San Luis Obispo, CA San Pablo, CA Sandpoint, ID Sarnia, ON, Canada

Sault Ste Marie, Canada Savage, MN Scotia, NY Scottsdale, AZ Seattle, WA Seoul, South Korea Shoreview, MN Sicklerville, NJ Sierra Vista, AZ Sioux Falls, SD Slidell, LA Snohomish, WA Sonoma, CA South Jordan, UT Spring City, PA Spring, TX Springfield, VA St. Catharines, ON, Canada St. Albert, AL, Canada St. Louis, MO. St. John’s, Nl, Canada Statesboro, GA Stella, NC Stephens City, VA Sterling, VA St-Lazare, QU, Canada Stockton, CA Stony Plain, AB, Canada Stow, OH Strongsville, OH Stuart, FL Suwanee, GA Sydney, NSW, Australia Sylva, NC Tacoma, WA Taunton, MA Texarkana, TX The Woodlands, TX Thetford Center, VT Topeka, KS Toronto, ON, Canada Union, MS University Park, IL Upper Marlboro, MD Utica, NY Virginia Beach, VA Waco, TX Wailuku, HI Wappingers Falls, NY Waretown, NJ Washington, NJ Waterford, PA Watseka, IL West Jordan, UT West Los Angeles, ca West Memphis, AR West Monroe, LA Westmont, IL Whitestone, NY Whittier, CA whittier, NC Williamsburg, VA Willingboro, NJ Wilmington, MA Winnipeg, MB, Canada Woodbridge, ON, Canada Woodlyn, PA Yorktown, VA

WELCOME! It’s Time to Discover NAPMA’s Tested and Proven School Operational and Marketing Strategies to Achieve Success In Your School, Business and Professional Life. I’d like to personally thank you for your interest in NAPMA’s FREE Maximum Impact Test Drive program. After you sign up, each month you will discover the latest cutting-edge techniques, methods and tactics for creating a virtual flood of new students, keeping your classes fresh and exciting, increasing student retention, educating and training your staff and making your life easier! We have assembled a valuable collection of real, practical, and useful tools, techniques and success stories to help get you up to speed with the phenomenal school growth of thousands of other NAPMA Members. If you’re looking to save hundreds of hours of your time, leverage tens of thousands of dollars spent on advertising and marketing tests, dramatically cut short the learning curve and development of school operation systems, and have the ‘best of the best’ marketing and school growth systems, opportunities and tactics brought directly to your front door each month, then your new NAPMA membership is exactly what you need to grow your school, student base, and income as fast as possible. The following pages will provide you with a look at the phenomenal tools you will receive that will help you drive your school into the fast lane to success! Turn the page and read on…

NAPMA has provided my school with the advantages I need to be a successful and professional martial artist. NAPMA has had a very positive influence on my school. It has provided my school with resources for good advertising and marketing strategies. I also received audio and video resources that sharpened my staff’s management and Martial Arts skills. I would say that my school has brought in more than a million dollars because of NAPMA. I don’t have a big school like some of the gurus in martial arts. In fact, my school was located in basement of bowling alley with only 2,000 sq. feet. NAPMA has taught me that you do not have to have a big school or chain of school to be successful. In fact, I am very confident that my school in the basement was the one of the most

It’s important for more martial arts instructors to embrace a quality continuing education program like a NAPMA Maximum Impact membership and always be learning how to better themselves and their businesses. Instructors can be very creative and get business advice from NAPMA to help their businesses become better and better. Billy Blanks, Founder of Tae Bo 7th-Degree Black Belt

e m b e r s h ip NA P M A m NA P M A . a f o t r a a b le p oa rds at d m o s t v a lu c u s s io n b is d r m p in a n e T I P: T he e -p e e r -t o it a te to ju p s e e h th . s ’t e n b m o b le may u p, d d ia te p r o r y o u jo in o u r im m e y h c o m . A f te it w ic k h e lp a s k fo r q u

profitable schools in the nation for that size. I think all of this happened because NAPMA has provided my school with the advantages I need to be a successful and professional martial artist. As a former NAPMA regional director, I have had a unique perspective on the

martial arts world. I have witnessed that the majority of martial arts schools go out of business within only a few short years of being open. If they survive those first few years, many of them barely make enough to pay for their living expense. This is not necessarily because the instructors are not good at their art. In fact, most of these schools fail because of a lack of necessary management skills. NAPMA helps schools to form a strong management foundation. It supplements your school with advertising information, training videos, audiotapes, and essential articles to learn to manage correctly. These supplements, if used properly, increase your chances of becoming a highly successful school. Sam An Rockford Academy of Tae Kwon Do

Getting Started

The “Mid-Month” Maximum Impact Business Building Kit which includes:

Your “Orientation” to NAPMA and our Maximum Impact Program

“Best Practices” Success Story Interviews—With some of the top school owners anywhere. School owners grossing $30,000 a month to well over $1,000,000 per year in a single location or, filling up multiple locations share their “Insider Secrets” to success with you each month.

The “Explosive School-Growth Guide” and CD

The Maximum Impact, “Accelerate Your Growth” Martial arts Business Training System—Each month a POWERFUL DVD or CD on school growth essentials.

Orientation: 5 NAPMA University “Quick-Start” Webinars

“Grass Roots Marketing Secrets”—To grow your school by QUANTUM LEAPS with little or no investment!

You’ll be invited to register and participate in one approximately every 30 days during your first four months of membership.

“The Ultimate Student Retention System”—Developing incredible Black Belts and keeping EVERY student.

And “The Mile High Maverick”—Industry “Best Practices.” Lessons and observations from our industry’s leaders on how to achieve at the highest possible level in the martial arts school business, by Stephen Oliver.

Maximum Impact Membership (plus extras) Includes: Two monthly school development and support packages (Value $199 per month, or $398 total). Tuition only $199 a month (+S&H), Value: Priceless SEPTEMBER 2008

The beginning of the month “Toolkit” includes:

napma now ®

™

For the martial arts proFessional

dialogue with members

■ The NAPMA Innovations DVD

In the July and August Resources Kits, you received parts 1 and 2 of an interview with my instructor Jhoon Rhee. Jeff Smith and I have been associated with Jhoon Rhee for 45 and coming up on 40 years, respectively. If you pay close attention to the interview and the discussions we’ll have at the Extreme Success Academy, then there are many, many lessons to learn from Jhoon Rhee. First, a trivia point, the song, “Nobody Bothers Me,” you heard on the CD was Nils Lofgren. He was a Jhoon Rhee student with Jeff Smith (and myself) in Kensington, MD. He’s now a key member of the “E-Street Band” with Bruce Springsteen (if you see them playing, he’s the shorter guy to Bruce’s left [as you are facing them] with the bandana). In Washington, D.C., you couldn’t go anywhere without people knowing both “Nobody Bothers Me” and USA-1000 [their phone number.)

■ The Sounds of Success Audio CD

Anyway, to some lessons…

Lesson 1: early realization that commercial success was necessary. Jhoon Rhee (as well as Bruce Lee) was openly reviled by many in the martial arts community. Both for their “innovation” and their “commercialism.” I recall Black Belt Magazine articles’ debates in the 1960’s: one being “The Case against Commercialism” and another referring to Jhoon Rhee as the Piped Piper of Korean Karate. Upon listening to the interview, I thought I’d clarify one point. You might have gotten the idea that Bruce Lee was “anti-commercial.” Actually the opposite is true. If you look at the letters between the two of them, then you’ll see that Bruce Lee was sending Jhoon Rhee advertising from Chuck Norris and others for karate schools and was very interested in the business aspects. However, Bruce Lee decided that his path to wealth was acting, not operating martial arts schools. Jhoon Rhee made the opposite decision. I’ve talked with Grand Master Rhee about this goals statement that Bruce Lee wrote. Jhoon Rhee was actually on the phone with him at the time. Clearly neither Bruce Lee nor Jhoon Rhee had “hang-ups” about whether they should be making money from martial arts. Jhoon Rhee described it to me in two ways: first, it’s impossible to accomplish much of anything without financial resources. Second, if you are providing a great service, then you deserve to be well compensated.

See Jhoon Rhee at the Extreme Success Academy. Learn more at ExtremeSuccessAcademy.com

August 2008

■ F requent Professionally-Designed Marketing Campaigns

“My Definite Chief Aim:

Video Segments:

I, Bruce Lee, will be the highest paid Oriental superstar in the United States. In return I will give the most exciting performances and render the best of quality in the capacity of an actor. Starting in 1970, I will achieve world fame and from then onward till the end of 1980, I will have in my possession $10,000,000. Then I will live the way I please and achieve inner harmony and peace.”

Edge MMA: BJJ Techniques for Passing the Guard, with Carlos Machado No More Mister Nice Guy 5: Kung Fu San Soo Footwork, with Kathy Long Precision Kama Training for Competition, with Daniel Sterling Rhee Shape, with Grand Master Jhoon Rhee

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■ G.O.L.D. Leadership Team Curriculum Report

Bruce Lee, January 1969

World Record Bat Breaking, with NAPMA Member Moti Horenstein

Lesson 2: The Master-Mind effect. You heard a little bit about the people that Jhoon Rhee surrounded himself with. I can tell you from personal experience that his peer group and “Master-Mind” group was not the other guys running schools who were failing and making excuses. Who was he associating with? Well, other than Bruce Lee, he was associating with a large group of congressmen and senators; he affiliated with smart and wealthy people ranging from Jack Anderson to Tony Robbins. He brought Nick Cokinos (EFC founder) into the martial arts business (as well as myself, Jeff Smith and others). He was constantly seeking out others who could contribute to his goals and who could

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The Monthly Maximum Impact School Growth and “Best Practices” Teleconference—Ask your questions directly to the experts in our field and create immediate action strategies to put your plan into action and automatically grow your school!

by stephen oliver

A Series of Valuable Lessons…

For more tools and reports, visit your Member Area at NAPMA.com

■ T he NAPMA News, “Best Practices in the Industry” and the Ultimate Grow Your School advice for Success

See Jhoon Rhee at the Extreme Success Academy. Learn more at ExtremeSuccessAcademy.com

August 2008 August 2008 Program Features:

Package Contents:

The Way to Truth, Beauty, Love and Profits, Part 1 with Grandmaster Jhoon Rhee

Bully-Proof Marketing Campaign Back-to-School Bash for Mom Marketing Campaign Disappearing Bully Poster Kickin’ and Black Belt Club Newsletters NAPMA NOW Reports Bonus: After-School Program Ads/Flyer Bonus: Bully-Proof Presentation Report ©2

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■ Words of the Week Character Education Lesson

See Jhoon Rhee at the Extreme Success Academy. Learn more at ExtremeSuccessAcademy.com ©2

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August 2008

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Video Segments: Edge MMA: BJJ Techniques for Passing the Guard, with Carlos Machado No More Mister Nice Guy 5: Kung Fu San Soo Footwork, with Kathy Long

An incredible library of “Quick Start” support materials online, available to you any time, including: ■ Special Reports ■ Statistics Reports ■ Regularly-updated Instructor’s Video Support Materials

Precision Kama Training for Competition, with Daniel Sterling World Record Bat Breaking, with NAPMA Member Moti Horenstein

■ Kickin’ the “Done For You” Student Newsletter

Rhee Shape, with Grand Master Jhoon Rhee

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I just want to say thanks for contacting me about NAPMA and its benefits. I’ve started applying the marketing ideas and improving my programs to benefit the students and the center.

See Jhoon Rhee at the Extreme Success Academy. Learn more at ExtremeSuccessAcademy.com

August 2008 August 2008 Program Features:

Package Contents: Bully-Proof Marketing Campaign Back-to-School Bash for Mom Marketing Campaign Disappearing Bully Poster Kickin’ and Black Belt Club Newsletters NAPMA NOW Reports Bonus: After-School Program Ads/Flyer Bonus: Bully-Proof Presentation Report ©2

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The Way to Truth, Beauty, Love and Profits, Part 1 with Grandmaster Jhoon Rhee

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Unlimited Access to the NAPMA Members-Only Maximum Impact private Web site and Discussion Forum

And, finally... turn the page, please

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I know that joining NAPMA is one of the best investments I have ever made. James Isler, Chief Instructor American Martial Arts Training Center Eufaula, AL

Being a member of NAPMA is a wonderful value for all school owners. I personally feel that you and your organization have revolutionized the martial arts industry, and I think being a member of NAPMA is a wonderful value for all school owners. You guys are good. Once again, I just wanted to share my thoughts. Lance Farrell Farrell’s U.S. Martial Arts Des Moines, Iowa

My NAPMA membership has changed my vision... I opened my first studio at the age of 21. My vision was to teach martial arts as a hobby while I pursued a career in law enforcement. I never realized that martial arts could be a serious profession (let alone a profitable one). When I connected with the people at NAPMA, I learned that becoming a professional martial arts studio owner was more than

If you get one good idea from your NAPMA Maximum Impact package every month, then it’s paid for itself and you have the knowledge forever. NAPMA’s Maximum Impact is a great schoolbuilding tool. NAPMA Maximum Impact Member Kyoshi Steve LaVallee

just a daydream. They taught me how to run a professional studio, integrate new and exciting programs and turn my vision into reality. I currently have a dedicated program that includes grappling and kickboxing with upgrade

A Interviews— M P A N t ea gr of e ag Your “Bonus” pack e very marketing, ilding interviews with th

ol-bu school owners ing and fast paced, scho martial artists and the top y rit TW ENTY FIVE excit leb ce , try un co e th al experts in business, and motivation in the country.

Kennedy

Ferriss

Holyfield

Amelio

LeBell

programs such Black Belt Club, Masters Class and Leadership training. My vision has changed, my studio has grown and my way of life has improved dramatically. I went from part-time hobby, to full-time enjoyment! Thanks NAPMA. Shane G. Weaver, Sr. Red Griffin Martial Arts Studio Canada

NAPMA has given me and my school ideas and plans that really cannot be fully equated to $$. I am a diehard NAPMA fan. In the last 12 months, NAPMA has given me and my school ideas and plans that really cannot be fully equated to $$. We were up $10,000 in November and are already up $7,000 in December for month end and I have 2 weeks left! If only my stock portfolio was doing this well <grin>. Jeff Duncan Farmington Martial Arts Farmington Hills, Michigan

Chan

Van Damme

Robbins

Long

Abraham

Milteer

Lewis

Rhee

Hayes

Thomas

Blanks

Hopkins

Holmes

Urquidez

Ziglar

Tracy

Jackie Chan

Jean Claude VanDamme

One of the most successful martial arts superstars, ever. From doing his own stunts to his plans for schools to support kids in China. Learn about his growth as a martial artist and about his experiences working with Jet Li in The Forbidden Kingdom.

Born and Raised in Brussels, Belgium, he began early instruction in ballet and karate-foreshadowing a career that would later capitalize on the intertwined nature of both. Invited to join the Paris Opera as a dancer, the young Van Damme instead chose to focus on karate and bodybuilding, quitting school to operate his very own successful fitness center, The California Gym in Brussels. Though he quickly found fame in his native Belgium as a prized athlete and health club entrepreneur, his life would take another turn. Cast in the Frenchmade film Rue Barbare (1984), an interest in acting awoke in him that would forever alter his life. He abandoned a lucrative business and local fame in search of a film career in

Jet Li and Jackie Chan We interview the martial arts legends together during the filming of The Forbidden Kingdom. Learn the behind the scenes secrets and the “family message” of this blockbuster labor of love for these superstars.

Hong Kong. After little success breaking into the Hong Kong martial arts film industry, Van Damme felt it was time to take on Hollywood. Arriving on American soil in 1982, Van Damme possessed the requisite good looks and persistent attitude to succeed— unfortunately, he knew no languages other than French and Flemish. In corporating the elegance of ballet into his karate, Van Damme has transcended the brute force of the martial arts genre. Yet it was karate, the actor says, which helped him focus on and achieve his movie-making dreams. Van Damme made his feature film debut starring in Cannon Film’s 1988 release Bloodsport. Numerous studio films followed, the success of this Belgian can be traced to his ability to appeal to all ages and genders and his larger-than-life image that captures the imagination of moviegoers worldwide.

Evander Holyfield Former undisputed heavyweight champion Evander Holyfield brings a quiet dignity to a sport that is sometimes preoccupied with empty flash and false bravado. Heart, courage and toughness have always been words affiliated with great boxing champions, but no one in the history of the sport has possessed these traits in greater measure than “The Real Deal”. 42 wins, 8 losses, 2 draws, 27 KOs. First and only four-time Heavyweight Champion and 1984 Olympic Medallist.

Jim Thomas Put himself through law school at William & Mary by teaching karate, working as a bouncer and a dorm manager, and earning academic scholarships. He was elected editor-in-chief of the William & Mary Law Review and was named the Outstanding Law Graduate of the Class of 1976. Thomas served as Evander Holyfield’s attorney, boxing management adviser and close friend. Jim Thomas was at Evander Holyfield’s side on a daily basis as his attorney, adviser, close friend and confidant. The Holyfield Way is an eyewitness

account, along with Holyfield’s own personal reflections, of one of the most successful, relentless, and sometimes controversial athletes of his era. Experience life behind the scenes of boxing as a firsthand observer inside the Holyfield camp, and watch the story of Holyfield’s perseverance unfold as the “Humble Warrior” fights on.

Tom Hopkins Tom Hopkins is a sales legend. Quick to admit that his early sales career was not successful, Tom immersed himself in professional training and became a dedicated student, internalizing and refining sales techniques which enabled him to become THE sales leader in his industry. Wanting to share his knowledge and experience with others, Tom became a pioneer in bringing broadcast-quality audio and video training to the marketplace. His video sales training systems are utilized inhouse by hundreds of companies around the world. His audio programs have long been lauded for their quality, comprehensiveness and workbooks with word-forword phraseology. His first book, How to Master the Art of Selling, has sold over 1.4 million copies and is used as a text book in sales and marketing classes. It is required reading for new salespeople by sales and management professionals in a wide variety of industries.

Jhoon Rhee World-renown 10thDegree Black Belt, and known as the “Father of American Tae Kwon Do.” Appointed to National Council on Vocational Education (1984–1988) by President Ronald Regan; appointed as Special Advisor to the President’s Council on Physical Fitness & Sports (1988-1991) by President George H. W. Bush. Martial Arts instructor for Muhammad Ali, Jack Anderson, George Allen Sr., Bob Livingston, Tony Robbins, Jack Valenti and over 300 U. S. Senators and House Representatives. Creator of The National Teacher Appreciation Day. Awarded the American

NAPMA has been the single most beneficial organization I have joined. Through my association with you I’ve learned what I was doing wrong in the “early years” that kept me at such a small number of students, and with addition of NAPMA, two things have just exploded for us this year. We’re at 200 active and growing by leaps and bounds. We project to be well over 225 by year’s end. James Theros Level 10 Martial Arts Indianapolis, IN 46227

NAPMA has changed my vision... I opened my first studio at the age of 21. My vision was to teach martial arts as a hobby while I pursued a career in law enforcement. I never realized that martial arts could be a serious profession (let alone a profitable one). When I connected with the people at NAPMA, I learned that becoming a professional martial arts studio owner was more than just a daydream. They taught me how to run a professional studio, integrate new and exciting programs and turn my vision into reality. I currently have a dedicated program that includes grappling and kickboxing with alternative upgrade programs such Black Belt Club, Masters Class and Leadership training. My vision has changed, my studio has grown and my way of life has improved dramatically...I went from part-time hobby, to full-time enjoyment! Thanks NAPMA. Shane G. Weaver Sr. Instructor/Owner Red Griffin Martial Arts Studio, Canada

Greetings from the Kingdom of Bahrain! When I first joined NAPMA I had less than 50 students, today I have close to 250! I think NAPMA is a great organization and is a great window into the professional

martial arts industry for those of us who live far from the US. The style of martial arts I teach is called Zen-Do Kickboxing. Zen-Do Bahrain is probably the largest school in the Middle East. My NAPMA membership has been worth every penny. Thank you for making it such a great success. Suhail G. Algosaib Zen-Do Bahrain

Suddenly it hit me that there is so much information in there, it really isn’t necessary to invest in any other marketing materials, martial art or otherwise! I just have to tell you this. I’m getting myself ready for Valentine’s promotions, so I decided to look at the NAPMA February (package) for additional ideas. But I get caught up reading some of the other material in the package. I’m just thinking, “What if I had REALLY been using this material over the past 10 years? Where would my school be today?” I feel reborn! Dwight Woods Miami, Florida

UP 40% from 2007! I AM ON TRACK! My enrollment hit 310 yesterday which was my June 1st goal! I set income and enrollment goals last year for this year. I have been blowing past my financial goals (which were based on about 33% growth over 2007 even though I was steady between 2006-2007. I have had a very strong financial year. My YTD goal was $215,887 but, in fact, I hit $261,584! That’s 20% over goal! Last year (for the first 5 months) I had made only $185,899, which is 40% growth!!! Thank you guys so much for your help! For the first time I can remember, I had people come and ask me for an upgrade. Very empowering. So: Here is what I have learned—that despite the unexpected—Stephen

Immigrants Achievement Award on March 19, 1999; received NAPMA’s Life Time Achievement Award on June 10, 1999. In January 2000, the only Korean-American who made one of the 203 most-recognized American immigrants by the National Immigrant Forum and the U.S. I.N.S., a list which included Albert Einstein, Alexander Graham Bell and 200 others.

Stephen Oliver NAPMA CEO Stephen Oliver, “The Mile High Maverick,™” Just in case you’re not fully familiar with Stephen Oliver, he’s been a fixture in the Martial Arts Business. He began training with the Father of American Tae Kwon Do—Jhoon Rhee in 1969. His instructors include former World Kickboxing Champion Jeff Smith and many other legends of the Martial Arts. He began teaching in 1974 and worked his way through a business degree at Georgetown University working as a Branch Manager with Jhoon Rhee, Jeff Smith, Nick Cokinos (now Owner-Chairman of EFC), and Ned Muffly. In 1983 he moved to Denver and founded Mile High Karate opening five schools in 18 months with $10,000 in capitalization. By age 25 he owned a $1,000,000+ school organization with 1,500+ students. Soon after he was founding member of the EFC Board of Directors and NASKA World Tour Event Promoter, Board Member and Sanction Director. He’s operated a large multi-school operation and continues to as CEO of Mile High Karate, which now has franchise schools throughout North America. He graduated from Georgetown University, additionally earned and MBA (Master’s in Business Administration,) CoAuthored No BS Wealth for Entrepreneurs with Dan Kennedy, and has authored several books for Martial Arts Schools including: Direct Response Marketing for Martial Arts Schools, Using the Internet to Market Your Martial Arts School and Everything I Wish I Knew When I Was 22. He currently holds an 8th-Degree Black Belt ranking in American Tae Kwon Do and has trained in various other styles of martial art

Zig Ziglar A popular American motivational speaker and selfhelp author. He came from humble beginnings to be an expert sales person, best-selling author, and highly sought after public speaker. Ziglar has successfully blended his own religious beliefs with positive thinking to create a philosophy that is his own. After serving in the Navy and being discharged in 1946, Ziglar briefly started studying at the University of South Carolina. Choosing to pursue a career in sales, rather than full time study, he started selling pots and pans for the Wearever Aluminum Company. Although he struggled in the beginning, Ziglar improved his sales skills over several years, selling products for various companies. In the early 1970s, Zig Ziglar began his career as a full-time motivational speaker and self help author. His self-help classic See You at the Top was first published in the early seventies. It went on to be reprinted again and again, with sales still strong 30 years after first being published. Over his long and successful career he has published more than twenty-five books on leadership, personal growth, sales, faith, family, Christianity, and success. He has also published and recorded a long list of audio programs, videos, books and training curriculums for individuals, small businesses, Fortune 500 companies, churches, and nonprofit organizations.

Tony Robbins A best selling selfhelp author, motivational speaker, and advisor to many world leaders, sports professionals and business people. He is an internationally recognized personality and has appeared on countless infomercials, television interviews, talk shows and radio programs Anthony Robbins gets his message out to an international audience of millions through his best selling motivational books, audio programs, motivational seminars, motivational coaching and the philanthropic

work that he and his companies do with the less privileged members of society. Robbins is also an active and generous philanthropist. The “Anthony Robbins Foundation” had its beginnings in Robbins giving out bags of groceries anonymously to impoverished families at Thanksgiving each year. The organization now feeds more than 500,000 people each year worldwide.

Billy Blanks Began his study of the martial arts at the age of eleven. He quickly excelled, winning several local, state and national championships. He emerged as a seventime world Karate champion, and holds a 7th-Degree black belt in Tae Kwon Do. In the 1980s, Blanks was a member of the United States MNAAU karate team. Blanks was “athlete of the year” in the USA Karate Hall of Fame. Blanks invented the Tae Bo workout while running a karate studio in Quincy, Massachusetts, using components of his martial arts and boxing training. Blanks opened a fitness center in Los Angeles to teach his new workout, attracting celebrity clients such as Paula Abdul. The popularity of the workout quickly grew, becoming a pop culture phenomenon after Blanks began releasing mass-marketed videos.

William J. Amelio A Black Belt martial artist and been Chief Executive Officer and President of Lenovo Group Ltd. since December 2005. Mr. Amelio served as President of Asia Pacific Japan Operations of Dell Inc. until December 2005. Mr. Amelio served as Senior Vice President for Asia Pacific-Japan of Dell Inc. (Formerly Dell Computer Corp). since May 2001. In this position, Mr. Amelio was responsible for Dell’s operations in all markets in the Asia PacificJapan region, including Dell’s manufacturing and customer service centers in that region. Mr. Amelio joined Dell Computer Corp. in March 2001 as Senior Vice President of Relationship Group. His career also

includes 18 years with IBM in a variety of senior-management positions, including general manager of operations for IBM’s personal computer company. He serves as Member of the Board of Directors at Singapore Infocomm Development Authority. Mr. Amelio holds a Master’s Degree in Management from Stanford University and a Bachelor’s Degree in Chemical Engineering from Lehigh University.

Stephen K. Hayes In 1985, he was elected to the prestigious Black Belt Hall of Fame for his years of pioneering work introducing the Japanese ninja martial arts to the Western world. In 1993, Grandmaster Masaaki Hatsumi of Chiba-ken, Japan, awarded him the extremely rare honor of ju-dan 10thDegree Black Belt in the nine historical traditions of the Bujinkan Dojo martial arts. In 1997, exactly 30 years after beginning his formal training in the martial arts, Stephen K. Hayes founded the martial art of To-Shin Do. Hayes has been featured in publications ranging from Black Belt to Playboy to Tricycle Buddhist Review. He is the author of nineteen books which translate the timeless knowledge of the East into pragmatic lessons for contemporary Western life. His books have sold over 1.3 million copies, and many of his volumes are published in a variety of different languages around the world. Stephen K. Hayes has demonstrated effective self-protection skills to military and law-enforcement groups including the U.S. Air Force Academy, the FBI Academy, the American Society for Law Enforcement Training, and members of Britain’s elite SAS. He has worked on special assignments with the United States Department of State Dignitary Security Services, and under contract with the United States Defense Intelligence Agency. In the 1990s, he regularly served as personal protection escort and security advisor for 1989 Nobel Peace Prize winner the Dalai Lama of Tibet. In 1991, Stephen K. Hayes went through formal ordination to become a teacher in the 1,200-year-old Japanese vajrayana meditation tradition.

Oliver and Dan Kennedy were right in their predictions. I raised my prices, increased my volume, increased my closing rate and decreased complaints about money, and have people upgrading into more expensive programs even when consumer confidence is supposedly low. WOW! This is cool! Thanks again guys. You have been a support and inspiration Jonathan Metcalf Integrity Martial Arts

I doubled the size of my school in two months! Our active enrollment was 123 students. With the help of NAPMA Little Ninjas preschool program and the Ultimate Body Shaping Course, I grew my school to 254 students. The momentum continued with 35 new students that March. My school leaped to the next level and the momentum has driven us to even greater successes. Not only does it give each Little Ninja something to focus on every day, but

I care about Stephen’s business knowledge that can help this industry, not only the Mile High Karate schools, but also the martial arts industry through NAPMA and his coaching of individual school owners. The stronger the schools, the stronger NAPMA will be.t Jeff Smith, former World Kickboxing Champion, Mile High Karate Chief Instructor and NAPMA Regular Contributor it also gives him a reward each day (belt stripe or stickers and applause). It also causes the instructor to focus on each child individually each day instead of looking at them as just a sea of eyes and bodies. They focus on individuals. The Little Ninjas program creates a special moment for each student everyday.

Comments: I have tried the business of martial arts, and with a management company. I must say that my livelihood is much better with the company helping me out. I have been a NAPMA member and have attended all their seminars and conventions. I went from a 200-student school to a 400-student school since joining with NAPMA. I must say I sleep better at night not having to worry about every little detail that goes on. My classes are better now that I am constantly motivated. I don’t need to pick my own brain now that I have professional consultants and people to network from. The entire NAPMA staff is the most professional in this field. But don’t take my word for it, ask any NAPMA member and I’m sure they would say the same! If I hadn’t started NAPMA’s Fitness Kickboxing I’d still be working a job. If I hadn’t started Little Ninjas and the UBC I’d still be just getting by. I became a member before I even opened the doors to my school and I’m thankful that I did. Without the great new ideas and help from NAPMA I know all this wouldn’t have happened! Thank you, NAPMA! Keith Wilkes Fear Knot Martial Arts Tae Kwon Do, Lancaster, PA

When learning martial arts, we didn’t do it all on our own, we sought out the teachings of the most experienced and accomplished Masters in our respective fields. Mr. Colasanti has also worked with the best, the absolute business masters of our industry. His contacts include leaders in owning multiple locations and specialists in management development, staff training, advertising, marketing and enrollments. Mr. Colasanti has had the opportunity to get inside the doejahngs— inside the minds of these leaders—and has created

Jay Abraham Jay is an internationally-recognized business growth strategist and marketing master. Over the past 3 decades, he has been responsible for helping over 10,000 different businesses, in over 400 different industries, produce over $6 Billion dollars in additional sales and revenue. He’s received lots of media attention: being featured twice in Investors Business Daily (both on the Front Page and in the Leaders & Success Section), and written up in USA Today, New York Times, Los Angeles Times, Washington Post, San Francisco Chronicle, OTC Stock Journal, National Underwriter, Entrepreneur, Success and Inc. Magazine, and many others.

Gene LeBell In a 50-plus year long career of high falls and fist fights, “Judo” Gene LeBell has crashed cars, jumped motorcycles, wrestled bears, incited riots and fought some of the toughest men in the world. He was an AAU National Judo Champion and a Professional Wrestling World Heavyweight Champion at a time when wrestling was more about survival than show business. He was there during the “Golden Years” of martial arts growth in the U.S., and shares intimate experiences with legends like Sugar Ray Robinson, Muhammad Ali, Elvis Presley, Ed Parker, Bruce Lee, Andre “The Giant,” Lou Thesz, Hulk Hogan, George “Superman” Reeves, Burt Reynolds, Chuck Norris and many others.

Jeff Smith One of a handful of legendary fighters “who did it all.” A frequent NAPMA contributor. He was the top-rated point fighter in the United States before turning professional and becoming the first World Light-Heavy Weight Champion.

Smith won the Heavyweight title on the Ali-Frazer undercard in front of over 50,000,000 spectators, then went on to a hugely successful career as a school owner. Now he’s the chief of instruction for Mile High Karate and an internationally recognized instructor and business consultant.

Joe Lewis A legendary fighter and a pioneer of kickboxing and national point fighting champion before turning professional. He was the first Heavyweight World Kickboxing Champion, and has been voted by the top fighters of his era as the “best fighter ever.” He’s a frequent NAPMA contributor and contributes his “Science of Sparring” to our instructor training series.

Lee Milteer A performance and productivity coach, author and human potential speaker. She is the founder of the Millionaire Smarts™ Coaching program and the Profit and Productivity Coaching Program for Business Owners and Entrepreneurs. Her presentations are so effective that such organizations as Walt Disney, AT&T, XEROX, IBM, Ford Motor Co., NASA, Federal Express, 3M, Sales & Marketing Executive International, plus government agencies, associations and niche market events retain her to inspire and motivate their audiences with up-to-date wisdom.

Benny Urquidez An American kickboxer, martial arts choreographer and actor. Nicknamed “The Jet,” Urquidez was a noncontact Karate competitor who later pioneered full-contact fighting in the USA. He made the transition from point to full-contact karate in 1974—the year of its inception in the U.S. Between 1974 and 1993, he amassed a record of 58-0-0 (win-loss-draw) with 49 knockouts and

three controversial no-contests. Black Belt Magazine voted Urquidez “Fighter of the Year” in 1978.

Toby Milroy NAPMA Chief Operations Officer Toby is a 4th-Degree Black Belt and Regional Developer for Mile High Karate. This extraordinary businessman owns a school grossing a half a million annually with 200 enrolled students, and has mastered the principles of direct response marketing and Internet sales for a dynamic success record. Toby has studied martial arts since he was 6 years old, and owned his first business at age 15.

Frank Brown A 5th-Degree Black Belt, Frank Brown is currently Corp orate Trainer for Mile High Karate. He has held positions as an assistant instructor, head instructor, branch manager and school owner. Share in his insights on student development, renewal preparation processes and student development.

Tim Ferris & The Four Hour Work Week Martial artist, serial entrepreneur and ultravagabond Timothy Ferriss has been featured by dozens of media, including The New York Times, National Geographic Traveler, NBC, and MAXIM. He speaks six languages, runs a multinational firm from wireless locations worldwide, and has been a popular guest lecturer at Princeton University since 2003, where he presents entrepreneurship as a tool for ideal lifestyle design and world change. As a Martial Artist he’s also been a cage fighter in Japan, vanquisher of four world champions in MMA, and won the National Chinese kickboxing championship.

Chet Holmes A karate master, having studied and taught karate for 23 years, Holmes has worked with over 60 of the Fortune 500 companies as America’s top marketing executive, trainer, strategic consultant and motivation expert. Chet is the author of the best selling book, The Ultimate Sales Machine, the #1 business book on Amazon, #1 Sales and Marketing book on Amazon and also on New York Times best seller list. Chet also authored the Business Growth Masters Series (with Jay Abraham), Mega Marketing and Sales and Guerrilla Marketing Meets Karate Master (with Jay Levinson).

Brian Tracy ACMA board member Brian Tracy is a Karate Black Belt and a world-renowned expert in the field of human development and motivation. Much of his success is a result of the discipline he learned through martial arts training.

this wonderful compilation of experience and wisdom. All of the information available through NAPMA is a priceless tool. Eliminating the need to reinvent the wheel allows us to start off with the wisdom that others acquired through decades of trial and error. The evolution from struggling school owner to successful entrepreneur has allowed me to actually have time to enjoy the “Art” that began this journey in the first place. Thank you. Master Rondy Chang White Tiger TaeKwondo and Martial Arts

I launched my program and gained 100 students in 100 days. My NAPMA membership has influenced my business enough that it changed my standard of living. I would like to thank NAPMA for providing me with the information, marketing tools, education and programs that took my school from 150 students to 600 students. I attribute my success to the content and service of NAPMA and lots of hard work. I have looked at many so-called “marketing packages” throughout the years and none compare with the content of the NAPMA package. I’ve reviewed all the “me, too” and slicklooking packages but none contained the professionalism and information that helped me grow my business to what it is today. Charlie Foxman Midwest Martial Arts Academy St. Louis, Missouri

NAPMA has elevated my life to a higher level of growth, development a personal achievement. My success is a direct result my NAPMA membership. Three and a half years ago, I purchased my school from my instructor and let’s just say that I had my work cut out for me. Starting with 60 students and most of their

Get Acquainted With the Components of a NAPMA Maximum Impact Membership

Your Basic Monthly Resource Kit

Let’s look at Your Monthly Maximum Impact Membership Piece By Piece…

Each month we answer questions submitted by members through our regular surveys. You’ll have the opportunity each month to submit your own thoughts, observations, and questions to be addressed, plus it helps us taylor your membership to give you the highest possible levels of support.

Member Questions Answered

“The Mile High Maverick” This is my monologue to school owners, a personal note from me to you, where I tell you what’s on my mind, sharing personal discoveries, experiences, and rants, and I relate funny, but instructive lessons for success.

General Newsletter Content The Calendar Page This feature always shows you what’s coming up for teleconferences, live events and other member activities so that you can plan ahead and attend any and all events.

Member Success Story Interview

Maximum Impact Success Skills Each month, we share with you, either by CD or DVD, the success skills that you need for growing your school. These lessons are taught by real (not pretend) experts in the area being taught—so you can trust their advice; they’re people who are really “walking their talk” in the real world on a daily basis, and teach you how to do the same.

Your Maximum Impact Resources Page A monthly addendum that provide you with the private access codes to the Maximum Impact Teleconferences, and lists our extensive, regular updates and additions the library of information on the member Web site.

Seasonal Marketing Tools Available

our Bring Your Friends to party! Kung Fu Panda movie to view the new animated Join us at a local theater Black, with the voices of Jack other movie, Kung Fu Panda, Angelina Jolie and many Jackie Chan, Lucy Liu, Hollywood stars!

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active! • Be more physically return to our school dence, discipline and After the movie, we’ll • Develop more confi arts fun and for some exciting, martial respect! on academics! refreshments! • Better able to focus your friends some Together, we’ll teach • Learn leadership skills! do every week in to avoid bullies of the cool moves we Lessons in self-defense them to the many • class. We’ll also introduce and predators! Ask your instructor benefits of martial arts. for the details!

MARKETING, INC. ALL

Each month we interview successful school owners in an intense, fact-filled encounter. These professionals are the “hidden treasures” in our industry. Often they are NAPMA Inner Circle members, my Coaching Clients, or Mile High Karate Regional Developers. They are sincerely going to be sharing success strategies that you can immediately use in your own business. You’ll receive the audio interview, as well as a printed transcript to help you internalize and apply the material to right away.

my school grosses on average $23,651.24, my personal income is well over $100,000.00 per year and I look forward to coming to work each day, I love what I do! I now have disability insurance, life insurance, health insurance, IRA’s, an increasing net worth, $0 debt; and it has only been 3 1⁄2 years later. I enjoy my involvement in our community, I get to train 2 hours per day in my martial arts just in my personal practice before classes start in the morning, not to mention positively impacting the lives of others

NAPMA Now

tuition already cashed out, bartered, or late, the school had a gross income of a whopping $6,000 per month! As an immediate call to action I pulled a secret weapon out from under my sleeve...my action plan. I got to work right away by applying all that I learned from my mentors at NAPMA. In martial arts, we generally learn stances first to establish a strong foundation to build up to learning the basics. The first six months was stance training! I implemented a billing service to get tuition on track. The curriculum was burned and revamped to suit the needs of a modern martial art student from children to adults and, no I did not sell out or comprise the integrity of my style! I got to work on getting my rear in gear with personal development such as goal setting and time management. A lot of these things we had in place already but there is an enormous difference in doing things and doing things right. Six months later the school was generating cash flow and it was time to keep statistics. The monthly total gross now up to double digits before the comma $13,284.89! Growing to 182 students later that year, I moved the school to a new location, $12,922.19 then $16,498.64 monthly gross, I built a monster and it was growing. Year two, the monthly gross peaked at $25,760.44, and I was drawing a paycheck and had long moved out of my locker room sleeping days. Each year I attended the NAPMA Conference and returned for the next round of rolling up my sleeves and getting busy. Long story short,

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Every month we provide you with seasonally appropriate marketing tools. Everything from the next Mother’s Day or Halloween promotion to Big Events tied to current movies or current news. We share what’s available to you in NAPMA Now, and make the materials available on-line for printing and purchase or for artwork to be downloaded for your own use and printing.

I encourage anybody to be part of a structure, like NAPMA! What I always liked about NAPMA is the networking. If I’m an instructor in South Dakota, I can call another member in California to learn some ideas from a successful school.” Joe Lewis, former World Kickboxing Champion, NAPMA Technical Advisor and Regular Contributor

Sounds of Success CD

all day long. I continue to utilize my NAPMA knowledge applying as much as I can from each package. Daniel Rominski Olympic Karate Institute Rutherford, NJ 07070

We include special audio content each month, typicallypast interviews have included Grand Master Jhoon Rhee, Zig Ziglar, Tony Robbins, Stephen Hayes, Joe Lewis, Jeff Smith, Brian Tracy, Dan Kennedy, Lee Milteer, Jay Abraham and many others. This is always a source of inspiration and outstanding information. See Jhoon Rhee at the Extreme Success Academy. Learn more at ExtremeSuccessAcademy.com

August 2008

We both know how much NAPMA has done to improve our business.

Video Segments:

Edge MMA: BJJ Techniques for Passing the Guard, with Carlos Machado

No More Mister Nice Guy 5: Kung Fu San Soo Footwork, with Kathy Long Precision Kama Training for Competition, with Daniel Sterling

NAPMA Innovations DVD

World Record Bat Breaking, with NAPMA Member Moti Horenstein Rhee Shape, with Grand Master Jhoon Rhee

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Leading instructors share drills drills and skills that will help you in your instructor training, and move your student service to new heights. There is something for everyone. We include “Edge MMA Curriculum,” “The Science of Sparring,” and “Little Ninja’s Drills” and A LOT of other fantastic material that’s designed to help make your teaching more effective and interesting to students.

NAPMA has been a great source of strength for my school and myself. The Annual NAPMA Conference has always left my wife and myself hungering for more of what NAPMA has to offer us. The monthly package is something that we look forward to eagerly! Why? Because we both know how much NAPMA has done to improve our business. We became NAPMA members after being members of another organization for many years. During

See Jhoon Rhee at the Extreme Success Academy. Learn more at ExtremeSuccessAcademy.com

August 2008

August 2008 Program Features:

Package Contents:

The Way to Truth, Beauty, Love and Profits, Part 1 with Grandmaster Jhoon Rhee

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See Jhoon Rhee at the Extreme Success Academy. Learn more at ExtremeSuccessAcademy.com

August 2008 Video Segments: Edge MMA: BJJ Techniques for Passing the Guard, with Carlos Machado No More Mister Nice Guy 5: Kung Fu San Soo Footwork, with Kathy Long Precision Kama Training for Competition, with Daniel Sterling World Record Bat Breaking, with NAPMA Member Moti Horenstein Rhee Shape, with Grand Master Jhoon Rhee

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See Jhoon Rhee at the Extreme Success Academy. Learn more at ExtremeSuccessAcademy.com

August 2008 August 2008

Package Contents:

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The Way to Truth, Beauty, Love and Profits, Part 1 with Grandmaster Jhoon Rhee

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Each month we include a variety of expert special reports to help you with staff training, marketing, technology and management of your students, staff and school. This extensive content also provides unique lessons of the week for adult and juvenile students, and helps you train your leadership team.

Explosively Growing Your Student Enrollment

WORDS OF THE WEEK MOTIVATIONAL LESSONS

FOR CHILDREN AND ADULTS

BLACK BELT LEADER

Dignity

GUIDANCE ON

LEADERSHIP DEVELOPMEN

Member Solomon Brenner, Contributed by NAPMA Author of Black Belt Parenting

Week 2

SHIP

A Different Kind of Self-Defense

negative opinions from others, inactivity, low unhealthy eating, and self-esteem, heart there is a proper dignity and determinat disease, lack “ Remember this—that every ion, and obesity of drive in the performance of physical attack. than by any type proportion to be observed of Bymost NAPMA Member act of life.” I must stress Gary Engels that the martial Antoninus, one of the Marcus Aurelius “Karate arts techniques your students AD) is a defensive (121–180 are you emperors art from beginning respected RomanGichin defend themselvesabsolutely necessary, so they teach to end.” Funakoshi can from physical often are they You are an instructor physically attacked?attacks; but how Adults artists, we need of self-defense Translation for the As prepared your all to. aYou give to owner to martial difficult practice very of may be a school of self-defense even be against both emotional attacks It can sometimes physical and defense long week, you may . You teach selfa very against After physical our martial arts to understand totally the task or responsibility. assaults. concentrate physical assaults essence of Did you know training. must really on Friday and account that of for feel tired at work less best threatening the to than How working 1% often not of all lifeByincidents in the are your students to give your best effort. United yourself. faced with people try to challenge PROMOTI States? you are only cheating PROM ONAL STRATEgI your students’ whoOTION your abilities, however, of what do your students self-esteem ES fOR S you should be proud ThE OwNER ? How often ANd as At the end of every day, the healthy snack?choose the unhealthy treat INSTRuCT the everyday tasks, such OR instead of Do your students you accomplished, including work and arriving home much time do overeat and how before they spend in waking early, exercising front of a video or the TV? Turnke are proud How often do game for your family. If you your in time to make dinner perform at level y Promo students choose tion later. and Operat 4 instead of level for Owner you’ll have no regrets s to of what you do, then ors 10? Translation for Kids respect Martial arts are know you deserve the and general just as much Dignity means that you about character development in different LOGY Halloween, safety in the home, and transforma TECHNOANd People can be disrespectful Translation for Kids being a of others. iNsTruCTOr not at school, tion, as about etc. and kicking. dignity that comes with calling you names or THE OwNEr on a bike, In that respect, punching There is a certain what sTrATEGiEs fOr ways: making fun of you, This G.O.L.D. you at When you use this G.O.L.D. Leadership Team dignity, you must know TECHNOLOGY Leadership or group of people. If list the many To uphold this Report as the Belt. educate Black Team including you in a game disciplined, Report yourself topics you be discussion be basis must safety and yourBelt: will help you of a good teamyou about some key teach, it’s dignity, then you can be a Black on the different self-defe it means todefense facts and important have a good sense of clear that as extensiv concepts that aspect of selfyou. Don’t in your school Is it OK to be disciplined, your curriculunse your team members respectful. e people say or think of and confident as class, a martial arts only in and no matter what other arithmetic, and in-depth as the in their lives, martial arts m is just . It’s yourcommunity can implement important, immediately. just to be a part of a group. respectful school in reading, writing, history, geograp and yourself, today’s with confident act not Your dishonest must society, to address Team is the perfect only self-defense that other be you’ll G.O.L.D. 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It could at the beginning This could be for explains in this months or Your Comm Recognized Safety as Lloyd Brown to create a negative that you’re bilking them also take be discoura the better Report.] arts industry, Expert in a idea unity provide part ged, if your Black Belt Technology or promote the contents of the book must not successf first or even of a year, so don’t Penetrating comprehensive walk-in The shop’s ul. money. second efforts your local more your pro usually a Digital academic but students or for are one-step, school system How to Make examples below, value for your overnight it will take Big Goals is not provided a few you might think of a POD in the Dojo: for You strategy. some time Require the customers. 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These Print-on-demand ced authors to print small and topics your .com All you emphasizing violent situations . You’ll for even inexperien or no out-of-pocket costs. avoidance of low e techniques should cover of a book with actual self-defens of a book. other than the need is the contents

Week 1

which which is genuine is that “ The only kind of dignity indifference of others.” is not diminished by the statesman and former Dag Hammarskjold, Swedish United Nations (1905–1961) secretary-general of the

Translation for Adults be of dignity, then it can’t If you have a proper sense You know that you deserve “diminished” by others. always don’t receive it. If you respect, even when you never view you, then you can judge yourself as others be trying to fulfill their be happy. You will always of you. If you have a proper expectations and image and then you can be yourself sense of self-respect, think of you. unconcerned how others

BLACK BEL

Generate a Fantastic Flood of Lea Community ds and with a Bul Goodwill ly-Proof School Pre sentation

BLACK BELT

Profit Create a New ase Center and Incre Student Your Average Print-OnRevenue with nology, Demand Tech Part 1

m Area at NAPMA.co visit your Member and reports, For more tools

Your Maximum Impact Member Web Site Your member Web site has many features that will be useful to you on a daily basis. Many teleconferences, interviews and other audio materials are available for easy replay, or downloadable as MP3 files. There are tremendous support tools, available, including components of complete marketing campaigns you can customize and run. Or access our Online Print Marketing service to purchase FREE TElE con FERE marketing pieces printed to order and delivered ncE Motivat i to yur doorstep. o n for the Ma Professritial Arts onal

Your Monthly Teleconference

Maintain ing a hig h level of challen motivatio ge for ma n is often ny schoo to this int a l owner erview s; howe with the ver, listeni motivatio legendary ng nal speake r, Zig Zig energize lar, you to ma will ke import in your ant professio changes nal and personal Mr. Ziglar life. recomme nds tha journal t you kee with dai pa ly comme has had nts abo positive ut how effects your tea and rev on your ching iewing students 08063 DanKennedy Teleconference those com 1 1 ’ lives. By sources ments, reading of motiva regularly, tion to hel you’ll fin Mr. Ziglar p stude d new also states nts chang that retent e their live building relation ion s. is really ships wit a matte their live h studen r of s to help ts. Ask you you train r studen convince each ind ts about them tha ividual stu t you gen dent bet According uinely car ter and e about to Mr. Zig them. is more lar, devel than wr oping go iting a list al-setting do that, of goals habits too); it is (althoug also lea h you sho more effi rning to uld ciently manage and your tim effective accomplis e ly, so you h all you have the want to time to do and be.

Most months we offer special member’s teleconference. We invite you to submit your questions and problems to the NAPMA professional staff ahead of time or during the call, and get the answers you need Go to N APMA to successfully .com/Z igZiglar growth the quality of your work and personal life. To listen

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We’re firm believers in the Parthenon Principle of Marketing your martial arts school. That is, using many, many methods of generating leads and referrals for new students, including direct response marketing, about internal referral generating systems, about buying and using various external media, and about every conceivable productive way to generate new students. This knowledge has been hard-won over the years by NAPMA’s professional staff and members, and we will share it all with you during the course of your NAPMA membership. Here’s a visual of the Parthenon Principle of Marketing, and just a few of the ways NAPMA members are successfully generating tons of new students for their schools on a daily basis. And you’ll learn how to implement this system in your own school! YOUR MARTIAL ARTS SCHOOL

7/3/08 10:44:17 AM

SOURCES OF NEW STUDENTS

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Community Outreach Programs

Lead Boxes

“Bandit Signs”

Directories

On-Line Pay-Per-Click

On-Line Search Optimization

Guest Passes

Self Defense Classes

Buddy Days

Movie Promotions

Holiday/Event Promotions

Birthday Parties

Testing/Graduation Referral Activities

It was over 10 years ago that I quit my full-time job in

Infomercials

Television

This is the “to-go” place to interact with your peers—fellow martial artists who are facing the same problems you do—and who are willing to help you out. Plus, there are plenty of members who have faced—AND SOLVED—the issues for which you may need answers.

7:14:07

Direct Mail

Your Maximum Impact Member Discussion Board

10/2/08

nursing to open my school. I’m glad I was insightful enough to join NAPMA six months before I even opened the doors! NAPMA has been there with me from the beginningfrom how to choose a location, to systems for tracing enrollments and retention, to special events, and really effective “NON-BLACK BELT EYES” ads. NAPMA has been there with me, every step of the way, as I grew to over 300 students and completed an expansion literally doubling my mat space. But best of all, NAPMA encouraged me to truly value the character development skills I teach and to price the training accordingly. Without that encouragement, I’m sure I couldn’t be where I am today. NAPMA is great at helping school owners to do their best because NAPMA is the BEST! Diane Reeve Vision Martial Arts Center Plano, TX 75023

Between nine months and one year of joining NAPMA, my martial arts school has tripled in size.

Newspaper Inserts

NAPMA has been there with me, every step of the way, as I grew to over 300 students and completed an expansion literally doubling my mat space

Black Belt Reports and Other Special Content

Newspaper Ads

the time with this other organization, our school would climb a little and then sink back down. Needless to say, we were growing very frustrated. No one was helping us. Then we heard about NAPMA. We left that other organization, found a new billing company and became NAPMA members. Since joining NAPMA we have left our old location, which was approximately 1,000 sq. feet and opened up in a prime new location with 3,000 sq. feet and have been there for over 2 years now. Our numbers have also increased! We went from having approximately 60 active students to now over 200 active students, and still growing! We have also enjoyed belonging to the NAPMA Member Forum, which is a great resource! And we have learned so much from all the wonderful people we have been able to network with through this medium. From almost Day 1 with NAPMA, we have always felt like we were part of a family! We feel like everyone is right there for us and not some obscure figure somewhere. People at NAPMA are REAL people who are always there to help us. We cannot say enough about NAPMA and the wonderful things NAPMA has done for our school. Robert M. Chester East Coast Martial Arts Center Groton, CT

I opened my martial arts school in Bermuda two years ago and struggled to find and keep a core of students focused on training. About a year ago, I found NAPMA on the Web and contemplated whether I should join this organization, because so many organizations promise they will help you achieve your goals, and they never fulfill their end or there is always a catch. So I bit the bullet, and enrolled in the NAPMA program. Between nine months and one year of joining NAPMA, my martial arts school has tripled in size and has a student base more focused and excited about the benefits of joining a martial arts school. The monthly material that NAPMA sends you is guaranteed to work if you

Seasonal Campaigns

Running a multi-school operation can be hectic, but fresh ideas and quality support from the entire NAPMA staff has allowed my organization to experience continuous growth. NAPMA has allowed me to compete and be successful in the modern martial arts industry without sacrificing the integrity of my traditional martial arts.” Roger A. Jarrett 8th Dan Tae Kwon Do, 8th Dan Karate Do, 7th Dan Judo 7th Dan Jujitsu, 6th Dan Aikido, 6th Dan Iaido President and Chief Instructor USA Martial Arts Federation I have always been motivated more by ethics than by money and NAPMA has, for the five years in which I have been a member, been honest, forthright, direct and ethical in all its actions. You have never been afraid to speak out where necessary and to break established paradigms in favor of a better way of doing things for the students. NAPMA stands at the forefront of the industry, forging new ways of looking at things and developing new ideas concerning all aspects of running a professional martial arts school. My experiences tell me that NAPMA has always been motivated by what is best for the industry and has consistently provided excellent service to its customers. Dr. Chris Dewey, Starkville Martial Arts Academy

Topical & Holiday Campaigns

Program Campaigns

NAPMA has Helped to Revolutionize the Martial Arts Industry

Come to our The Forbidden Kingdom movie party!

Bring Your Friends to our Kung Fu Panda movie party! Join us at a local theater to view the new animated movie, Kung Fu Panda, with the voices of Jack Black, Jackie Chan, Lucy Liu, Angelina Jolie and many other Hollywood starts!

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After the movie, we’ll return to our school for some exciting, martial arts fun and refreshments! Together, we’ll teach your friends some of the cool moves we do every week in class. We’ll also introduce them to the many benefits of martial arts. Ask your instructor for the details!

LOGO

Join us at a local theater to view the new movie, The Forbidden Kingdom, with Jackie Chan and Jet Li, together for the first time! • Be more physically active! • Develop more confidence, discipline and respect! • Better able to focus on academics! • Learn leadership skills! • Lessons in self-defense to avoid bullies and predators!

SCHOOL NAME ADDRESS

000-000-0000

LOGO

• Be more physically active! • Develop more confidence, discipline and respect! • Better able to focus on academics! • Learn leadership skills! • Lessons in self-defense to avoid bullies and predators!

SCHOOL NAME ADDRESS

000-000-0000

8/12/08 2:37:56 PM

MC03 KnifeSelfDefense AdFlyer.in1 1

4/16/08 6:39:31 PM

Style & Character Development

Mom & Dad’s Day

7HAT´S THE 3ECRET TO 3TOPPING A "ULLY

ATT E N T I O N : BAC K -TO - SC H OO L MOM S ! Boost your energy, be more fit and learn a little self-defense for women at our

BASH BACK-TO-SCHOOL

’ T ai Chi Feel the Energy!

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School Name Address, City, State ZIP

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Ancient Relief for Modern Stress

FOR MOM!

I take one copy to the school and they re-copy and distribute to the kids. It helps that I went to school there and hung around with the current teachers. At the local 3A football games where my former NASKA rated nephew, now a senior, attends and plays on the team, they promote the new studio over the p.a. system. I gave free three-month lesson packets as rewards for academic performances for the grade school kids, donated free months of lessons for less fortunate kids at another school and have promised to do a Tony Robbins FIREWALK fund-raiser for the elementary school when my studio reaches 100 active! I did a Firewalk for Tyson’s computer programmers earlier in October. We give out VIP Passes everywhere we go. We have an information box out front of the construction site with helpful info and schedules of classes...all 31 or more classes that we offer. We have several future newspaper ads ready to run, thanks to NAPMA. The local newspaper previously ran a 1/3-page story on the new business coming to town complete with phone number and address. I also hung out with the reporter’s uncle a

Since joining NAPMA in 1996, my schools have risen to the next level.

There are hundreds of ways to generate new students for your school, and we’ll be’ll be teaching you many of them. You must have MULTIPLE referral systems in place, and must be continually participating in community outreach activities. You must learn to intelligently invest your resources in paid advertising and direct mail to grow your school effectively. But we don’t talk and teach these things: we provide you with the resources you need to accomplish just those goals. We’ll be teaching you a range of promotional activities and plans—and, in many cases, giving you the complete artwork that you can personalize and print for your school to help you implement right away. Each month in your Basic Resource Toolkit, you’ll receive information about new marketing plans and tools, and continuously at our member web site, you’ll find a constantly changing and updated library of resources. Here’s just a sample of the types of marketing campaigns we provide for you to use “as is,” or pull-apart to customize as you wish.

For marketing, the public schools are distributing our NAPMA flyers to all the kids EVERY MONTH.

Marketing Activities Each Month to Draw New Students to Your School

read it, study it and apply it. This is the only true industry that can target life skills development in our children and adults. Any serious martial arts school owner should strongly consider joining NAPMA if they want to make a living in the martial arts industry. I am proof of this success, and I endorse the commitment that NAPMA has in improving the martial arts profession around the world. Shawn Harvey Bermuda Small Circle Jujitsu Academy

Stress is an ancient adult burden, which is why the ancient art of T’ai Chi has so successfully relieved countless adults and seniors of that burden. Re-focus, re-energize and rebound from the hard knocks of modern times with the gentle, relaxing movements of T’ai Chi. It’s the perfect complement to other physical activities or medical therapies because it increases blood flow, oxygenates blood and improves breathing. T’ai Chi is easy on the joints and organs and clears the mind for better concentration. Our school invites you to try an introductory T’ai Chi class for free. Call us for an appointment today!

school name address, city, state ZiP 000-000-0000

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7/9/08 5:32:36 PM

I have been studying the martial arts for almost 40 years. I hold a 9th Dan in Shorin Ryu Karate and a 7th Dan in Goju Ryu Karate as well as a Hanshi Grade, Chief Grand Master Instructor, teaching licensure. I founded the House of the Samurai, Inc. in the basement of my home approximately 31 years ago. Over the years, my dojo’s student population slowly increased, but my school’s growth rate was often surpassed by the magnitude and quantity of its business challenges. In time, I became a magna cum laude graduate of the school of hard knocks. Even so, I continued to make some monumental mistakes, costing me a huge number of students and money. I started to lose my passion for the arts and considered other employment opportunities. My own instructors were phenomenal technicians and taught martial arts professionally themselves during the earlier days of Bruce Lee, Billy Jack, and Kwai Chang Caine in the weekly television series, Kung Fu. However, they were all closed-minded with respect to the martial arts business, an affliction that often plagues traditional martial artists, even to this day.

few years ago! He promised to come back when we open, too. The phone is ringing.... calls from future students as far away as Bentonville, (35 miles) requesting an opening date. We are ready to get the ball rolling and want to say a great big “THANK YOU” to NAPMA for your incredibly OUTSTANDING support over the years! The best is yet to come! Steve & Nanette Place Karate World of Oklahoma Colcord, OK

Now in our 10th year of operation we have over 550 active members and 7 satellite locations. Thank you NAPMA!” Since 1997 NAPMA has had a tremendous impact on how we run our martial arts business. They have given us many tools to implement. In turn, this has helped us to elevate the professionalism of our staff, the amount of students we teach, and the quality of the programs we offer. Now in our 10th year of operation we have over 550 active members and 7 satellite locations. Thank you NAPMA! Steve Stewart Modern Martial Arts Ontario, Canada

The NAPMA kits you send out monthly are a godsend to schools both small and large. I am a direct response marketer and dojo owner and have for the last eight years helped to produce a perennial top ten infomercial, which is an industry leader and top performer. Your audio CD series is innovative and informative and the rest of the package is top notch as well. All of these kudos point to the kind of visionary leadership backed by a strong support team that was needed to honorably rekindle my faith and TRUST in NAPMA. I thank you all for the hard work you have done

to reach this point and look with interest to the future of marketing and networking in the martial arts—NAPMA. Kevin Huunjin Cullen I just opened this month’s NAPMA package, and surprisingly I found the CD that I had a conversation with Toby. I am so honored to be in the CD, and I want to thank you for that. I felt that I am little embarrassed, because of my poor English, and I still have some difficulties to explain things in English. I guess people who listen to the CD have to pay closer attention to it, right? ;-) Oh, by the way, you mention my school’s gross last year as 1.3 M, but 1.03 M is the correct number. My number is still growing, and I am projecting 1.15 M for 2008. I will let you know exact number early next year. I have seen that Napma has been doing lots of changing and improving. Napma is always helpful to improve my Martial arts school in business and my teaching skills since the first day of joining. Inner Circle Meeting has been extremely helpful, and all members are very open minded and eager to work together. Again Rob, thank you for your help and all the great work in Napma, and I wish you and Napma continuously grow in the future. I will see you in July at the Inner Circle meeting. Jason YiIjust

Thanks to our membership in NAPMA, we are exposed to the techniques of the most successful businesses in our industry, allowing us to be the beneficiaries of what they have learned both artistically and financially. I am proud to be surrounded by such elite, professional teachers and businessmen in a very exciting period in our field and to be a part of this growing and

Consequently, all of these extremely talented Senseis have long since gone out of business. Some of them continue to teach an occasional seminar for a few bowls of rice as they say. Thus, I didn’t have any mentors or role models to emulate on the business side in the world of martial arts although I craved and needed this type of guidance. It was Mr. Tony Fournier from Portland, Maine that first talked to me about NAPMA. Tony enthusiastically endorsed the company’s quantity and quality of services. I decided to join the ranks of NAPMA, a decision that I have never regretted. I am now also a NAPMA Maximum Impact member. As a result, I have access to a vast array of different resources, which continue to flood and positively influence my now wide-open mind. Consequently, I have revamped my school’s curriculum and class schedules; added various upgrade programs working under the guidelines of New Hampshire’s most restrictive health club statutes that govern and regulate martial arts schools; established a new ranking system, an act considered almost sacrilegious in traditional karate circles; increased my tuition substantially without suffering any dropouts; added instructor certification programs; hired a full time Dojo Director and Program Director, six part time instructors and office support personnel; assisted eight of my own students to open their own schools; formed my own martial arts organization; purchased the $650,000 building that houses my Dojo; etc. I always possessed the ambition to succeed in the martial arts industry without compromising my values and integrity, but basically lacked the tools to do so. NAPMA provided me with these tools, which I continue to use on a daily basis to attain many of my previously illusive business goals. This organization’s membership is teeming with extremely successful, professional martial artists from very diverse backgrounds. NAPMA provides a network for its members to share their stories of success as well as failure, enabling all to learn and profit collectively. NAPMA has helped to revolutionize the martial arts industry. The general public has been educated accordingly, and men, women, and children of all ages are finally starting to realize the many mental, physical, and emotional benefits that martial arts training truly offers. Many of the “old school” philosophies and abusive training tactics have been eradicated and the martial arts industry now enjoys a long overdue elevated level of respect. Since joining the ranks of NAPMA in 1999, I have attained a fair degree of success in the martial arts business. I now possess the freedom and flexibility to spend more quality time with my family, my highest priority in life. My passion for the arts has returned and I am now having more FUN than ever before teaching my arts. I honestly enjoy running my business. My business no longer runs me. In conclusion, these are some of the ways that NAPMA has helped me grow both personally and professionally. Richie Bernard Executive Director, House of the Samurai, Inc., Londonderry, NH I have been studying martial arts for twenty years, and for the last ten I have heard of an association called NAPMA. I must say, at first, I was very skeptical, I mean really how can someone tell you all these secrets for a successful martial arts school and not be commonly known? I have trained with various teach-

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ers from various styles and systems throughout my years, and every one of them gave me advice on what I should do to be successful in the martial arts. So why would I need to join this association? After reading an article in Martial Arts Professional, I talked it over with my fiancé and we decided, why not give it a try? If it doesn’t work, or it’s just a bunch of things I’ve already been told, then after a couple of months we’ll cancel the membership. Shortly after that I received the first package and all the bonus material. I have now come to the realization that I only knew a small fraction of what I really needed to know. Robert S. Staples, Master Instructor, Staples’ Martial Arts and Self-Defense

I did the best thing in my life: I became a NAPMA member. Before I become a NAPMA member, my wife and I struggled every month and had a lot of problems. I did the best thing in my Life: became a NAPMA Member. Things changed fast since I’ve been a member (I think I am now in year 4), and in the first month I had over $2,000 more income, and in these bad times it was coming in the right moment. Now after these years and two Conventions - I cannot believe why I was not a member of NAPMA earlier. I opened my first school in 1990, bought a bigger one to impress others (my greatest failure) in 1994. But in the past four years I am growing constantly. My active student count is 281 in my first school (population in my town 3700). In October 2003, I opened my second location 5 miles away with 90 active students. Last week I received this month package and it’s one of the best I ever held in my hand. From the great bonus ad to the DVD. There is so much material inside. Awesome job!

Oliver Drexler, 5th Degree Black Belt Tae Kwon Do, Germany

Cancelled, but then… After belonging to NAPMA for several years, I decided that I no longer needed the tips, advice, and sounding board that offered me more training, teaching, and administrative ideas that I thought I could ever use. After ending my membership, NAPMA could have simply went on its way and left me to my own devices. Fortunately, I continued to receive NAPMA’s Martial Arts Professional Magazine month after month even though I had ended my monthly membership. I continued to read and ingest what was presented in this martial arts trade journal, and finally came to the realization that I needed to get “back on the saddle” and continue to push hard for my students and instructors by keeping the lines of communication and education open. In short, we recently signed up

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evolving industry that is earning the prestige it deserves. I also want to extend my gratitude to NAPMA for helping Perfect Balance Martial Arts and Fitness to become one of the most respected schools in our community and allowing us to be able to coach, teach martial arts and transform lives while living our dreams. The medical profession has the AMA, the legal profession the ABA, and the martial artist has NAPMA. It certifies our quality as professional teachers and helps us realize our value and worth to an ever-expanding client base. Master Al Agon Perfect Balance Martial Arts and Fitness Coral Gables, FL Just a quick note to let everyone at NAPMA know how thankful we are. Thanks to NAPMA and the Little Ninjas program we have been able to go out and pursue our passion full-time now. We have just opened a 4,000 square foot dojo and have new students enrolling daily. Thanks for the great marketing tools. Chris & Tami Sprague Personal Development Institute, Inc., Lincoln, IL

UK school owners could really benefit from NAPMA An opportunity came up for a full-time school, and now, having NAPMA in my corner, I was ready to step up. Well, the rest is history. Over the years I have realized that I must educate myself in “martial arts business”, and NAMPA started all that for me. Now I get as much knowledge as I can. UK school owners could really benefit from NAPMA due to the fact that professional schools in the UK are still very remote. Every big name in the US that has come over to the UK, I have been there. You see I love martial arts, but the way that we were teaching was for me

a little “soft”. I had lost my identity a little, I was concentrating on just totally keeping students happy, no matter what. Now though, I’ve been told to “put the martial arts back in martial arts”, and well, just like when I went from nightly paying students to monthly, what a change. Now we are the instructors and basically the relationship I have with the students know is, I say you do. I now am able to teach the martial arts that I really believe in without being questioned. There is calm in the school and everybody knows his or her place. The students are happy, the staff is happy and we are teaching the true values of martial arts. Leadership qualities are so important to me as an instructor, and I want to put that across in my school. I am no longer on the floor teaching as I have a great staff, my job is to teach them to pass it on to the students. We averaged last year in one location £33k a month, compared to the previous year of £19k. I have opened up my second location now, which is on a ground floor, and is a little bigger than the first. Well, that is a little about the rise of Karate World and me. I thank you for giving Martial Arts a professional status and helping school owners achieve their goals. Mr. Thompson 5th-Degree Black Belt Karate World Gloucestershir, UK

I just wanted to share my exciting news with you: I am now the proud owner of a studio. This has been a dream of mine since I had the luck to train at Grand Master J C Shin’s studio — World Tang Soo Do Association Headquarters in Philadelphia in 1986. Serving in the British Military meant that this would always be a difficult thing to accomplish due to constant postings. Also the

again and have become so excited, that I “kick” myself for having ever left. If it wasn’t for the continued mailings, ever increasing quality, and true spirit of martial arts that NAPMA has emulated, I might still be struggling to find the answers, new goals, and increasing questions that any school owner has. I feel that, in a way, we have gotten back on the horse and are ready to ride to future successes with the ever-present education and leadership that NAPMA seems to stand for. Thanks, NAPMA for being there for us! I sincerely believe that NAPMA affects more school owners then it is aware of. Jim Sautel, Moo Sul Kwan Martial Arts Institute, Colorado Dear NAPMA Team, I briefly cancelled my membership to NAPMA but soon realized how big a mistake I had made by canceling. I am now a member once again, I reactivated my membership yesterday. NAPMA helps me to not only increase my profits each time without fail, but also serves as a monthly motivational tool for all areas of my life. I would like to thank all the NAPMA team and take this opportunity to congratulate you on a truly excellent service. Danilo Dusoswa Kerry Region Karate Schools, Ireland

“I joined NAPMA because their advice made sense and didn’t compromise the integrity of my art.” “I teach traditional karate-do. I joined the National Association of Professional Martial Artists because their advice made sense and didn’t compromise the integrity of my art or my position as a teacher. NAPMA is about education and raising the standards of professionalism in the martial arts. For a few dollars a day, I’ve hired a prolific team of graphic artists, marketing experts, martial arts business consultants and researchers that have helped me become financially independent and have allowed me to pursue the essence of karate without selling out. If you’re passionate about teaching the martial arts, NAPMA membership is an absolute must.” Brad Jones Traditional Shotokan Karate Training Brad Jones Karate Do and Fitness Training Centre Newmarket, ON, Canada NAPMAFreeOffer.com

My name is Henry Hyde; I am a 5th-Degree Black Belt in Tae Kwon Do, and owner of Hyde Tae Kwon Do Inc. I have been a NAPMA member since 1999. When I first heard of NAPMA, I wasn’t interested in joining. I felt I didn’t need someone to tell me how to run my school. Boy, was I wrong. I was a very traditional instructor and just wanted to teach Tae Kwon Do. Long story short, I joined NAPMA. Since being with NAPMA, I now teach Grappling, Judo and Kickboxing. I have also been certified in CDT (Control Direction Takedown). I currently have 16 Black Belts under me and every month I share the NAPMA information with my instructors. My retention rate is very high, which I am very proud of. For the wealth of information you get from NAPMA, it makes it well worth the money. I would encourage any school owner to join. It would be the best business decision you ever made. In today’s martial art world, one must have business savvy, in addition to extensive techniques to teach in order to thrive and not just survive. NAPMA puts you in that arena. I would like to thank NAPMA for putting together a great organization for all martial artists. Master Henry D. Hyde Hyde Tae Kwon Do, Inc. St. Pete Beach, Florida I have been a NAPMA member for ten years and have not regretted one moment of it. NAPMA has been the industry leader when it comes to innovation and change. The program that your fine organization offers has allowed me to become a true professional martial artist. The audio and video/multimedia package that I receive as a member each month has been without a doubt the greatest benefit of being a NAPMA member. The contents of this package keeps me up on the latest trends in our industry and provide excellent content for my staff meetings. Through our membership with NAPMA, we have not only achieved 15 years in the industry, but we also reached our goal of 350 active students! Thank you, NAPMA! Chick Gavitt, Ichiban Karate Studio, Traditional Shorin-Ryu karate and Fitness Kickboxing Wakefield, RI

I just opened this month’s NAPMA package, and surprisingly I found the CD that I had a conversation with Toby. I am so honored to be in the CD, and I want to thank you for that. I felt that I am little embarrassed, because of my poor English, and I still have some difficulties to explain things in English. I guess people who listen to the CD have to pay closer attention to it, right? ;-) Oh, by the way, you mention my school’s gross last year as 1.3 M, but 1.03 M is the correct number. My number is still growing, and I am projecting 1.15 M for 2008. I will let you know exact number early next year. I have seen that Napma has been doing lots of changing and improving. Napma is always helpful to improve my Martial arts school in business and my teaching skills since the first day of joining. Inner Circle Meeting has been extremely helpful, and all members are very open minded and eager to work together.

UK is not as advanced as the US in the professional studio stakes, so it is still quite a big deal to run one. I am still in the military, however, with the help of my brother and good friends I have took the plunge and opened my first studio. Moreover, being a member of NAPMA has been a huge influence on inspiring and guiding me. So I would like to take this opportunity to thank you for your outstanding product and the great personal touch I have received from you and your staff. I am looking forward to meeting you all in the near future as I intend to plan a trip with my Black Belts to next years NAPMA Convention. Jan De-Vry

I am a full-time martial arts instructor and have been teaching on my own for 12 years. I would not have been able to go full-time without the many ideas and motivation I have received from NAPMA. I owe it all to your organization. By contributing to the monthly package, I truly feel I have given something back to the organization I owe so much to. Raffi A. Dederian Dederian Academy of Martial Arts Johnston, RI Over the past thirty years, I’ve studied with some of the best martial arts masters in the world, thinking this would help my school grow, but this was not the case. It was only after I enrolled with NAPMA eight years ago, studied their material, then applied their material each month, that I was able to grow my school to over 600 active students. I’ve been with NAPMA from the very beginning and I can’t thank them enough. A raving fan!” Lamon Kersey Mr. Kersey’s Karate School Windsor, Ontario, Canada

Jason Yi

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Billing Address (if different from above) Name_________________________________________________________________________ Address_ ______________________________________________________________________ City_______________ State___________ Country__________________________ Postal Code Shipping method: o U.S. & Canada — $29.95/month o International — $39.95/month Credit Card Information: Name on Card_ ________________________________________________________________ Card Number_ _________________________________________________________________ Expiration Date____________ Card Security Code__________ Since we know you’ll love it, and we know you’ll probably never want to stop receiving this school-building, profit-generating information, we’ll continue your subscription at the lowest cost we’ve ever offered—currently $199 per month (plus shipping and handling). I authorize NAPMA to charge my credit card for the charges selected. I further affirm that the name and personal information provided on this form are true and correct.

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