I Am Shocked, Stunned And Amazed To Hear All The Over-Hyped B.S. Being Thrown Out As Martial Arts Business Dogma! Here’s the God’s honest truth about most of these martial arts business association, groups and seminars. They are full of half-truths, conflicting ideas, and phony-baloney theories that don’t stand a chance of making you a profit in the real world of martial arts school operations. In fact, some of these. lies will get you killed! It’s a most criminal No wonder so many struggling school owners are dazed and confused, and broke! But don’t worry. because I’m about to put at stop to it. Hi, my name is Stephen Oliver, in addition to running my own highly successful multi-school chain, I also teach people how to run martial arts schools the right way — ethically, and profitably. And as you can tell, I’m mad as hell about all the BS out there! Here’s why: I’m insanely passionate about martial arts, and running honest, ethical, HYPER SUCCESSFUL martial arts schools. I’ve personally enrolled thousands of martial arts students, opened
and operated 6 successful schools with more than 1,800 active students, and now have expanded my schools all over the US and in Australia and New Zealand. In fact...
If you pay attention to this one secret — this ONE thing I do differently that fills my schools with new students, who have not only the desire, but the ABILITY to pay for my services — the ONE thing that is not taught in most martial arts business seminars — the ONE “mindset shift” that once you learn it inside and out, you’ll immediately be able to outperform most so-called “experts” in the industry — you just may be able to live on “Easy Street” for the rest of your life! Ready? Here is the Big Secret...
protecting your assets. What about Exit Strategy, or Multiple Corporation Strategies? No? I rest my case. These are just a few of the important elements the other “so-called” martial arts business experts either flat our don’t know about at all, or choose to leave out in their programs. And those are (just a few) of the things that can make the difference between chapter 11 and success in a martial arts school. You don’t have to be a struggling school owner any more. Not under my watch. But first I may have to get you to “un-learn” some of the crap that may be rolling around in your head about running a successful school. Once you get your head straight about the RIGHT way to run a highly profitable school, these kinds of profits will be a “no-brainer” for you. Now it’s time I let you in on a martial arts business secret.
I Eat, Drink, Live, Sleep and Breath the Martial Arts Business. And that’s why I’m just sick and tired of seeing so many people get hurt unnecessarily running their schools. You see, lots of so called “consultants” and industry experts can fill you in on the “surface level”, A-B-C martial arts business concepts. But that doesn’t even come close to preparing you to build a business that will provide for you and your family in the long run. Let me ask you a question. In your last martial arts business seminar, did your seminar “expert” explain to you the crucial elements of running a substantial business like developing world class staff members (that contribute DIRECTLY to the bottom line) direct response versus “branding,” marketing or
Most School Owners Run Their Schools Completely Backwards! That’s right. They put the cart before the horse. Without an effective strategy — a complete plan, a roadmap — for filling your school with new students, you’re doomed for failure (or even worse, mediocrity). Master the Skills to Predictably and Reliably Attract Enough New Students Into Your School. This is the ONLY way to build a substantial, stable, profitable martial arts school. Mastering this one skill, you’ll finally take your school to a level that most desire, but never achieve. This is the ONE BIG IDEA that allowed
me to make millions of dollars, and create thousands of HIGH QUALITY Black Belts for myself and for my clients. And again, I have never seen this one, critical process stressed appropriately at ANY other industry conference or event. They are always too busy trying to sell you the next “curriculum,” Weapon, Software, or dozens of other (in relative terms) irrelevant widget or program.
effectively, that “price” will NEVER again be an obstacle. • And don’t forget, building MULTIPLE streams of revenue inside (and outside) your school, to provide you and your family with the lifestyle you desire, and DESERVE. I’ve taught hundreds of school owners just like you how to master these skills (see the attached sheets for more case studies), Would you be next? I hope you’ll take this opportunity to invest in yourself, your career and your business growth! Would you be next?
The Current Economic Strife Presents AMAZING Opportunity for Savvy School Owners Ready to Scoop Up Market Share!
Stephen Oliver
• Imagine NEVER having to worry about where the next new student is going to be coming from. Instead, rest easy knowing that you have MORE new prospective students in your pipeline than you need. • What about knowing that your staff and instructors will have fresh, exciting, creative, engaging, age appropriate teaching strategies and techniques EVERY WEEK to keep your students vibrating with enthusiasm, and coming back for more! • Know with certainty that you can CLEARLY communicate the benefits of your program to your prospective students and their families so
MBA, 8th-Degree Black Belt NAPMA CEO P.S. Go NOW to www.NAPMAFreeOffer.com to register for our HUGE Bundle of Free Bonuses and fill your school with happy students to launch your school to the next level. P.P.S. DO NOT WAIT. The only way to insure your failure is to wait for the “planets to align.” Do this NOW and get your school on the winning track: www.NAPMAFreeOffer.com or call Bob at 727-540-0500 extension 202.
School owners almost always struggle with these four primary challenges. napma will help you solve these Problems easily and forever… Proven Successful Enrollment and Renewal Strategies Without Becoming a “Salesman” MAXIMUM
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Maximum Impact Best Practices Teleconfe October 3 (Wednesday); rence 11 am PT Call 2 pm ET, 1 pm CT, 12 218-895-2 pm, MT 480; PIN #179444. Live Inner Circle Mastermin October 4, Disney Institute d Meeting “The Disney at DisneyLan Way to Customer d, Hollywood , CA Service” Live Inner Circle Mastermin October 5–6, Disney Instituted Meeting at DisneyLan d, Hollywood , CA Line Peak Performer s Mastermin October 6–7, d Meeting Disney Institute at DisneyLan d, Hollywood , CA SCheduL ed fOr NOVeMBe r 2012 Maximum Impact Best Practices Teleconfe November 7 (Wednesd rence ay); 2 pm ET, 11 am PT Call 1 pm 218-895-2 480; PIN #179444.CT, 12 pm, MT Inner Circle Private Conferenc November e Call 8 (Thursday) ; 2 pm ET, 11 am PT. Private. 1 pm CT, 12 pm, MT Peak Performer s & Inner November 15 (Thursday) Circle Mastermind Conferenc ; 2 pm ET, 11 am PT. Private. e Call 1 pm CT, 12 pm, MT
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NAPMA Monthly Member Teleconference CD and Transcript
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All Calls: 1:00 p.m. Central (USA) 2:00 p.m. Eastern (USA), c (USA) (USA), 11:00 a.m. Pacifi 12:00 p.m. Mountain 8:00 a.m. Hawaii (USA) 10:00 a.m. Alaska (USA), 8:00 p.m. Paris/Berlin 7:00 p.m. London/Dublin, (AU) 2:00 a.m. +1 Day Perth (AU) 4:00 a.m. +1 Day Sydney (NZ) 6:00 a.m. +1 Day Auckland StephenOliver@NAPMA.com Submit Questions to: line. Please QUESTION in the subject Type MAXIMUM IMPACT least 24 hours in advance. submit questions at
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student service and retention strategies, with Master Don Southerton, Master Will Maier and the NAPMA Team.
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How to Attract Tens of Thousands of Dollars Worth of FREE Media Coverage, Become a Local “Celebrity,” and Your Community’s Most Trusted Resource!
Proven Strategies to Keep By Toby Milroy, NAPMA You on the Path to Success COO
ctober is always a very exciting how you teach them time at martial create a stronger to deal with challenges, arts school for everyone and problems. Here’s obstacles schools. More than one more opportunities and the formula: statistical source for your school claims that Consumers to help more people spend more to in your community. celebrate Step #1 Halloween than Create/custom any other holiday, ize and print your except Christmas. Obviously, Halloween guest this provides you pass and/or ad Recognize and define with a number cards. the problem. Give each of your of unique promotional students 30 to opportunities to When a person is under 50 passes or ad cards generate a flood pressure,enrollments to include with a small problem can of new often look bigger than the candy they will during October it really is. When confronted distribute at their and the fourth quarter. with a problem, step homes Trick-or-Treat or back and take a few Beggar’s Night. minutes to define exactly what Remind students the problem is.Your first Halloween marketing and parents that opportunity is parents throughout One of the best ways a Halloween guest to define apass. the neighborhood problem You’llis find help from friends, would prefer their to get a guest pass in family children benefit one of October’s Here example of an undefined and teachers. is an marketing from martial arts, instead bonus campaigns of eating too much Youand online say,various got a real bad problem problem: “I’ve candy. customizable ad at school and I’m depressed cards at the NAPMA about it.” After taking Your second Halloween Online time to define the problem, youPrint Marketing change it to, “My marketing Store, which opportunity is problem is that you can access I’m not getting business-to-business from the math homework done home page of yourmy and community relations. and I need members’ Web help.” In virtually every site. Follow these steps community across to maximize the the nation, various Step #2 value of a Halloween organizations and guest pass or ad groups will be card promotion: hosting haunted houses, Brainstorm for solutions. hayrides, forests, Pre-frame your zoos, etc. These Halloween prospects, students activities generate their families about and Once your problem huge family interest is clearly defined, the how important and traffic it is to process support the figuring out possible in your community. school.ofExplain solutions to it begins that the best Again, take some time compliment(your It should require they plan). to write as many solutions can give your school minimal research you can think of, even as you, to find a list of an instructor, silly ones,and and seekasfeedback Halloween is to and help from friends, refer parties, people that they gatherings, haunted family and know could benefit teachers. houses, dances training at your from and many other activities school. Those Step #3 referrals that will attract a
Back to School Marketing Strategy for Martial Arts Schools
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Repetition
Over the course of the year how many times do you think you’ve said, “Tuck your thumbs?” How times have you repeated, many “Pivot your hips?” uttered those phrases You’ve hundreds and likely thousands of times, right? When it comes to teaching repeating yourself children, is simply part of the process of education. If repeating ourselves is part of our job description, then let’s make the most of it. If we’re going to say something over and over again, make it something important – something then let’s valuable and worth repeating. The “Black Belt Problem Formula” is certainly a phrase worth repeating. Solving the things we will Of all drill into our young students’ minds, getting them to absorb the skills for solving has got to be one problems of the most priceless and important lessons we can impart to them. Every parent, and customer in your student school should know the value of the education you’re providing. When you your courses you need sell to emphasize their worth by outlining the various aspects of your training One predominant feature of your children’s program. program is
Member in Good Standing of National Association of Professional Martial Artists
Print Marketing Systems
INSTRUCTOR
The Black Belt Problem Solving Formula: A component of the NAPMA Children’s Curriculum The best sales technique for selling the martial doesn’t come from arts “The Super Salesman’s Book of Proven Closes.” The very best technique for selling what your school has to offer comes from being to explain the benefits of studying the martial able clearly and powerfully arts to potential students. so many benefits to There are studying the martial arts, yet far too many school owners and staff members on the sale because miss out they fail to explain them clearly. The following report, “Black Belt Problem Solving Formula,” outlines a new component of the NAPMA Children’s Curriculum. “Black Belt Problem Formula” is meant Solving to help teach young students to deal with challenges and to help instructors more value into their build martial designed to help salespeople arts programs. It is also the benefits of membership become better at selling in the school.
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then it is likely you If you are not a peace-seeker, causes the least more likely www.mastersuccess.com. characteristic to understand. are a peace-seeker, then you will be This is a very important students, especially children, in life. If you unnecessary challenges parents is value. will experience many complete support from is not a martial arts joy and happiness. during times to find your life filled with Engaging in conflicts skills, in the necessary — especially class as they have shown one must be a peace-seeker. Black Belts are experts in many fighting attend become a Black Belt, appear as excited to To Although that level of when children may not by fighting to reach only. they are not motivated past. training is for self-defense their training. The key is learn the proficiency. Martial arts highs and lows throughout agree that those who All students experience period by not All martial arts instructors Black Belts, to grow during this challenging reasons are not real to allow children the opportunity martial arts for the wrong values. skipping class on request. self-confident, optimistic in terms of morals and if you are a happy children are generally questions to determine According to child experts, Answer the following and President of the American to Martin Seligman, PhD do — you? peace-seeker: and achieving. According of what they are able to someone disagrees with “Children feel good because 1. Do you argue when with them? Psychological Association, when you are angry skills, overcome failures. you angry? 2. Do you hit others meet challenges, master to do these things. when someone makes a barometer of their ability 3. Do you seek revenge is taking too Happiness is just a marker, to do their best and when you feel someone — they should be encouraged 4. Are you impatient Children thrive on challenge confidence that they can much time? goal. In this way they gain strive for the highest possible easily? anger you Do 5. their own efforts.” achieve things through also the ability to let your 6. Do you look for trouble? others for any reason? requires a lot of effort, but hurt Keeping your children happy 7. Do you intentionally then you are a peace-seeking full range of experiences. If you answered “No,” children develop from a then you answers were “Yes,” person. If some of your to your resolutions peaceful should start choosing person does take conscious that you problems. Being a peaceful first step is to tell yourself work and effort. The peaceful person. want to become a more defines the has its advantages. It Being a peace-seeker people have Belt. Second, peaceful true spirit of a Black peace-seeking people more friends. Most importantly,place in which to live. If safer make our world a better, the world a a Black Belt and to make you want to become to solve all your thinking on how better place, then focus methods. After more peaceful, caring of your problems with every day. live with your decisions all, it’s you who must
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October 2012 Teleconference: 3, 2012 Date: Wednesday, October Pin: 179888. (Domestic U.S. callers); Telephone: 218-895-2480 callers). 001-218-895-2480 (International November 2012 Teleconference: 1, 2012 Date: Wednesday, August Pin: 179999. (Domestic U.S. callers); Telephone: 218-895-2480 callers). 001-218-895-2480 (International December 2012 Teleconference: month. Happy Holidays! No teleconference this
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The kind of action you want to take as a martial arts teacher or leader is “martial arts action.” Train hard,
to receive the It’s your best opportunity c questions during answers to your specifi For more tools and reports, visit your Member Area at NAPMA.com with NAPMA leaders the next teleconference them to school owners. Submit and other highly successful on your calendar. and mark the dates StephenOliver@NAPMA.com
Sounds of Success CD
Black Belts Seek Peace
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• Be more physically active! • Develop more confidence, discipline and respect! • Better able to focus on academics! • Learn leadership skills! • Lessons in self-defense to avoid bullies and predators!
What do you want to accomplish today? This, of course, becomes your prioritized to-do list. How will today vary from your usual routine? Can you think of any small things t here is that you can do? Perhaps been avoiding, that, something that you’ve k b e l t c l u b you feel especially e a d i n g b l a c if you do it, would make e n a t i o n ’ s l l ethet t e r o f t h n e w shas i c i a lEverybody o f off yourself. e proud each day. How are same amount of time 24 hours? Plan you going to spend your Lists are your road in advance. Make lists. and map to personal accomplishment and carry paper balanced living. Always today to ensure pen. What are you doing yourself and your Black a better tomorrow for means to solve problems. family? is that they seek peaceful the one that of all true Black Belts problem, but they seek
somehow ended up in a discussion We were in my new “social indicators about cars, clothes, .” I was proud of my new car; he was moderatel y Howie was a good friend who just 3. Talk Safety, Every Class, and in Almost and student of Chinese Medicine, happened to also be a Kung Every Drill (at least where Fu Master Instructor martial arts were Lion Dances. He was a non-mater As a teacher, one of your greatest responsibilitiesfree. is to He was concerned) who ialistic type of totally taught all of his guy help your students avoid being harmed. There should marketing advice not interested in any and all possible martial Kung-Fu classes for that I might share. be some dialogue about safety at the beginning of one for me to arts school sales Which means hang out with every class (“Is everyone healthy today? If you’re and at alternative recreation turns he was ally while occasiona nursing an injury, be careful!”), and before nearly a great lly exasperating. Anyway, I was every drill (“OK, bend those front knees when you’re explaining a study holding the kicking shield! We want to protect of those a “dress-for-success” that I had seen that for drivers of luxury joints!”). There are some injuries that you can’tdrivers received deference surviving in traffic. The study cars anticipate, but most can be avoided with a little extra said that Mercedes were sort in traffic. That luxury vehicles. other drivers attention and safety-talk. Benz They’re more were less likely that Luxury car likely to allow to honk at the drivers into drivers receive traffic. And, generally, deference in many 4. Train Very Hard (and Consistently) situations. Howie, There’s almost no better way to inspire and motivate argued the opposite point. That either true,Asshouldn’t people than to be inspired and motivated yourself. he be true. Rather undiplomatically didn’t believe it to be true, a teacher of the martial arts, it’s a really goodmuch idea to to do with or, that if the real world. I argued that pulled be—and then keep—in the best possible shape. The up to the person directingUltimately, to prove my point, “should” doesn’t have great martial artist Jhoon Rhee, who, in his 70s, notstill when traffic. enter” who was directing all traffic There was a big sign saying we arrived I trains every day, once said, “If it’s true that a picture “parking full, in the opposite is worth a thousand words, then remember that an do direction. I said something to action is worth a thousand pictures.” watches and other
fun and exciting.
disinterested. Sometimes, the less control you try to exercise over your students, the more actual control you have.
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After the movie, we’ll return to our school for some exciting, martial arts fun and refreshments! Together, we’ll teach your friends some of the cool moves we do every week in class. We’ll also introduce them to the many benefits of martial arts. Ask your instructor for the details!
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Join us at a local theater to view the new animated movie, Kung Fu Panda, with the voices Jackie Chan, Lucy Liu, Angelina Jolie of Jack Black, and many other Hollywood stars!
LOGO
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Be “Happy”
our children to be happy. s caring parents, we want our children are feeling can pull at our heart. When with When they are upset, it so hard or just had a fight poorly when they tried We want to blue, having performed smile back on their faces. out of our way to put a a best friend, we often go make things better. momentary behavior as misinterpret their children’s the Sometimes parents can author of The Growth of Greenspan, M.D., contributing unhappiness. Stanley I. and the smiles. look beyond the giggles Mind, says, “You have to there is sadness. A happy, There is happiness and is capable of Life is a series of dichotomies: healthy child is one who h emotions, all t fully engaging in all the relationships the thoughts and all the they may of his age group.” Although not make feel bad at times, that does Greenspan them unhappy children. a child must says in order to be happy, range of be “...able to explore a full experience.” and expression emotion, all To achieve this goal for
difference between being tough and being mean or Maximum abusive. Impact Don’t Miss the Next nce and Q&A The better way to teach is to smile, say nice things, “Best Practices” Teleconfere encourage your students and let them know that you
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courage Confidence, discipline, to and honor bring balance fundamental young lives and are and energized to a focused mind spirit.
As a teacher, you should consider your students as equal (or greater than) in status. They are the students—and they are your teachers. Don’t teach as if you have all the answers and all the knowledge. Teach as a student of your students. It could be the perfect attitude to have, and make you an immensely more effective teacher/student.
Don’t teach as if you are a boot camp instructor. Yelling at everyone and being “boot-camp mean” won’t motivate your students to do more. Being stiff and militaristic may at first seem like the way to start your students “kicking,” but, in the end, militarizing your classes only creates distance between you and the people you’re trying to inspire. Note: There’s a
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Kung Fu Sample Text here: style for is a great martial arts self-defense children. It teaches need to focus, and the skills they throughout excel and succeed life.
fun martial You know how much child. Don’t arts can be for your family would you think your entire show you have fun, too? We’ll family life for how to change your respect and the better—greater and anxiety discipline, less stress positive and more fun and attitudes.
ARTS © 2010 MARTIAL
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often learning as much (or more) than your students. You’ll learn and practice patience. Talking about the power of positive thinking will help you to continue to think positively. Being “up” for classes will teach you to manage your energy level. Consistently demonstrating techniques at “level 10” will help you to become more technically proficient.
2. Don’t Be Stiff and Militaristic; Be Relaxed and Enthusiastic
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the Curtain BLACKBELT LEADERSHIP I was on my way to the airport of dawn” flight last Thursday . Somehow I had from Denver to promised day D.C. National ended up with Airport. I was of consulting a “crack with Carol Middleton headed to D.C. to fulfill a at Krav Maga Anyway, it was DC. an up at 4 a.m. type of day — and leave for keeping in mind the airport at 5 a.m. for a 7 that I’m REALLY had stayed up Tips For Better Teaching, an a.m. flight until 1 or 1:30 not a morning Five a.m. reading, so I was “on fumes.”person, and, frankly, Along I-70 in Acts-of-Kindness Challenge and Some my 911 Turbo, I decided lights spinning, was one of “Denver’s to check my rearview mirror, and, there Finest” trying Cool Leadership Resources with to get my attention. Sure enough as I checked my Five Better-Teaching speed — I was genuinely care about them. Many Brazilian Jiu Jitsu 76 or 77 in a 55. Tips doing 20 mph-plus teachers are some of the best examples of teaching over the limit. It was with kindness, despite the fact that they’re some ofWhat the 1. Be the Student happened next? One toughest people on the planet. Carlos Valente, Royce best things aboutteaching—or assisting in Gracie, of the Relson and Rorion Gracie, BJ Penn, Cassio classes—is that the more you put into your students, Werneck and Charuto Verissimo are teachers with aWell, before I go there, I was reminded way to an outdoor the more you learn and grow yourself. Don’t assume gentle style of teaching and interacting with students. of a conversat the concert in Aspen ion many years mistaken perspective that you are simply helping Their attitude makes training and practice all the more Mercedes 560 with ago. I was on my my friend Howie. SEC, and everyone else to learn and grow. Realize that you are
SEPTEMBER 2012
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that right? impact call for May. Is welcome to our maximum any Toby: Alright everybody on us. If anybody’s having The year is slipping away Yes, May, oh my gosh. backend. technical issues on the trouble we’re having some a line right now. We’re having as a caller on the conference the call. It shouldn’t affect you application that manages problem with the software little bit of a technical your phone, functions don’t work on trouble hearing or — the issues apparSo if you’re having any a couple of little software call back in. there are try to disconnect and end. my on having I’m ently affect Toby Milroy working on it but it shouldn’t it is. We’ve got the guys like I don’t understand what trouble hearing or something some reason you’re having you as a caller but if for hang up and call back. Editor’s note: The following that, you may want to we’re in As everyone’s well aware, transcript matches the a lot to accomplish today. like that But anyway, we have innovations and things audio CD presentation of of big moves, big new but the midst of several kinds the April 2012 member members and our programs membership and our teleconference included through not only our NAPMA things like that. inner circle groups and in this month’s Maximum also with our peak performer, are happening that Impact package. It has now, a lotsof things that parts right mATerIAL a lot of moving that we’re seeing So we havemember resource been edited to provide excited about the results very we’re and you with a better learning we’re really excited about all over the world. experience. with school owners frankly are a some fundamentals. There is to really hone in on of if But today’s specific purpose of and a complete grasp have a complete understanding that we really have to couple of core fundamentals this year and frankly forever. business to the next level concepts. Another you’re gonna take your through some of these today and sort of walk new online retalk a little bit about that launched most of the So I’m excited to just of you have seen, we’ve excited about, as most piece of what I’m pretty that as well but you’ll see sources for our members. over the next few weeks for you in any and resources that are coming shop more of stop one couple a a of sort There is actually running and that is like that just marketing center up and and rep cards and things we have the new NAPMA like post cards, ad cards needs especially things all of your print marketing of what’s to make it easy for everyone. is a dramatic expansion the next number of weeks like to do and funny going to be seeing over mail campaigns that we And then also what you’re long phone type direct including some of the available to you there
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OCTOBER 2012
Mastering the Marti al Arts
2012 eVeNTS
Member’s-Only Teleconference Business Breakthrough DVD Upgrade The Key Strategies for a Powerful Oliver and Stephen Program with NAPMA CEO NAPMA COO Toby Milroy.
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the most creative and innovative minds in business and martial arts speak to you throiugh yoiur nampa membership Your registration will include TWENTY FIVE exciting and fast paced, school-building interviews with the very best marketing, business and motivational experts, celebrity martial artists and top school owners in the country.
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Visit NAPMAFreeOffer.com or call bob at 727-540-0500 ext 202
read what these respected experts from inside the martial arts industry have to say aboiut…
Joe Lewis
Jeff Smith
“ If you get one good idea from your NAPMA Maximum Impact package every month, then it’s paid for itself and you have the knowledge forever. NAPMA’s Maximum Impact is a great school-building tool.” Kyoshi Steve LaVallee
Tommy Lee
“ I encourage anybody to be part of a structure like NAPMA! What I always like about NAPMA is the networking. If I’m an instructor in South Dakota, then I can call another member in California to learn some ideas from a successful school.” Joe Lewis, former World Kickboxing Champion, NAPMA Technical Advisor and Regular Contributor
Mike Pace
“ I care about Stephen Oliver’s business knowledge that can help this industry, not only the Mile High Karate schools, but also the martial arts industry through NAPMA and his coaching of individual school owners. The stronger the schools, the stronger NAPMA will be.”
I would personally recommend this [program] to anyone and everyone interested. I’m so impressed with your program that you may give out my number if anyone needs a testimonial to make them come to your next event.” Tommy Lee East Coast Martial Arts
Jeff Smith, former World Kickboxing Champion, Mile High Karate Chief Instructor and NAPMA Regular Contributor
The most successful school owners in the world have found that NAPMA is the key to success as a Professional Martial Arts School Operator. We’re so convinced NAPMA will be your key to success, we’ll include $2,310.12 in FREE Registration Bonuses. Here’s What You Get: FREE 25 exciting and fast paced schoolbuilding “Interviews With the Experts” ($581.23 value)
FREE Stephen Oliver’s Valuable Manual: “Everything I Wish I Knew When I Was 22” ($97.00 value)
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1. “How to Hit the Ground RUNNING with the Maximum Impact Program” 2. “Mastering the Martial Arts Business” 3. “Millionaire Mindset Secrets for the Martial Arts” 4. “Next Level Thinking and Operating” 5. “The 10 Essential Rules For Direct Response Marketing” 6. “The Future of the Martial Arts Industry” 7. “Unleashing the Power of the Master Mind to Benefit Your School, Business and Life!” FREE 1-on-1 Personalized School Business Analysis (Value: PRICELESS)
FREE Power Your Way to Success with “School Growth EXPLOSION” DVD and Manual ($97.00 value) FREE The Monthly Maximum Impact School Growth and “Best Practices” Teleconference.
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Maximum Impact Membership (plus extras) ($399 per month value) includes:
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“ I Can’t Take It any More! I’m Sick, Tired and Disgusted!
Stephen Oliver, MBA, 8th-Degree Black Belt, CEO, NAPMA
Dear Fellow Martial Arts School Owner: It’s Ridiculous to see so many Honest, Ethical, Hard-Working School Owners Going Broke in their Martial School, Running it the WRONG WAY! I’ve Made Millions Running Schools the RIGHT Way, In Good Economies AND Bad Mainly, Because I Do One Thing Differently From The Way Most People Are Taught... How Would You Like To Finally Build the Martial Arts School Business of Your Dreams and Start Make an Executive Level Living... Starting as Early as Tomorrow!” I’m about to peel back the curtain and reveal the exact strategies, marketing secrets, and market-dominating tactics I’ve used to make millions for myself and my clients. There is just way too much misinformation, confusion, and bold-faced lies out there about running a successful martial arts school — and it’s time to stop it! Running a Martial Arts School the RIGHT way can not only be the best way to make an amazing positive impact on your students and your community, but also fund your retirement, pay for your children’s college and put huge sums of cash in the bank! Unfortunately, most school owners are going about it all wrong. Listen, I’ve been a member (and continue to be) of EVERY martial arts business “association,” group, consulting company and been to all of the martial arts business seminars you have — many more you haven’t, AND I’ve invested HUNDREDS OF THOUSANDS of dollars in business groups OUTSIDE the martial arts industry, and, quite frankly....
Keep reading, if you want to grow your school
>>>
In their Own Words: Influential Experts from Inside and Outside the Martial Arts Industry Talk About NAPMA
Arnold Schwarzenegger
“I’m happy to see martial arts instructors are creating higher educational standards for safety and professionalism through NAPMA’s ACMA. It’s the right idea at the right time.” The Honorable Arnold Schwarzenegger Governor of California
“It’s important for more martial arts instructors to embrace a quality continuing education program like a NAPMA Maximum Impact membership and always Billy Blanks be learning how to better themselves and their businesses. Instructors can be very creative and get business advice from NAPMA to help their businesses become better and better.” Billy Blanks 7th-Degree Black Belt Founder of Tae Bo
“I think it’s so important for school owners, and people who are aspiring to be school owners just to be surrounded by those who really have been successful. Stephen K. Hayes There are so many other places you can go to find real negative views, how to stay small, how to stay kind of staggering around, certainly that’s the background that I came from in martial arts in the 70’s. Today there’s a new view of that, a view that no you can teach well, you deserve to live a life of dignity, a life of success and this is so important for young ones to be surround by people like that here at NAPMA Stephen K. Hayes Black Belt Hall of Fame