NAPMA Membership Promotional Insert ("Can't Take It") by Wells-Smith Partners

“I Can’t Take It any More! I’m Sick, Tired and Disgusted!

Stephen Oliver, MBA, 8th-Degree Black Belt, CEO, NAPMA

Dear Fellow Martial Arts School Owner: It’s Ridiculous to see so many Honest, Ethical, Hard-Working School Owners Going Broke in their Martial School, Running it the WRONG WAY! I’ve Made Millions Running Schools the RIGHT Way, In Good Economies AND Bad Mainly, Because I Do One Thing Differently From The Way Most People Are Taught... How Would You Like To Finally Build the Martial Arts School Business of Your Dreams and Start Make an Executive Level Living... Starting as Early as Tomorrow!” I’m about to peel back the curtain and reveal the exact strategies, marketing secrets, and market-dominating tactics I’ve used to make millions for myself and my clients. There is just way too much misinformation, confusion, and bold-faced lies out there about running a successful martial arts school — and it’s time to stop it! Running a Martial Arts School the RIGHT way can not only be the best way to make an amazing positive impact on your students and your community, but also fund your retirement, pay for your children’s college and put huge sums of cash in the bank! Unfortunately, most school owners are going about it all wrong. Listen, I’ve been a member (and continue to be) of EVERY martial arts business “association,” group, consulting company and been to all of the martial arts business seminars you have — many more you haven’t, AND I’ve invested HUNDREDS OF THOUSANDS of dollars in business groups OUTSIDE the martial arts industry, and, quite frankly....

Keep reading, if you want to grow your school

>>>

In their Own Words: Influential Experts from Inside and Outside the Martial Arts Industry Talk About NAPMA

Arnold Schwarzenegger

“I’m happy to see martial arts instructors are creating higher educational standards for safety and professionalism through NAPMA’s ACMA. It’s the right idea at the right time.” The Honorable Arnold Schwarzenegger Governor of California

“It’s important for more martial arts instructors to embrace a quality continuing education program like a NAPMA Maximum Impact membership and always Billy Blanks be learning how to better themselves and their businesses. Instructors can be very creative and get business advice from NAPMA to help their businesses become better and better.” Billy Blanks 7th-Degree Black Belt Founder of Tae Bo

“I think it’s so important for school owners, and people who are aspiring to be school owners just to be surrounded by those who really have been successful. Stephen K. Hayes There are so many other places you can go to find real negative views, how to stay small, how to stay kind of staggering around, certainly that’s the background that I came from in martial arts in the 70’s. Today there’s a new view of that, a view that no you can teach well, you deserve to live a life of dignity, a life of success and this is so important for young ones to be surround by people like that here at NAPMA Stephen K. Hayes Black Belt Hall of Fame

10015 MembershipPromo "I Can't Take It" 4p STD v2.indd 5

12/27/10 5:26 PM

I Am Shocked, Stunned And Amazed To Hear All The Over-Hyped B.S. Being Thrown Out As Martial Arts Business Dogma! Here’s the God’s honest truth about most of these martial arts business association, groups and seminars. They are full of half-truths, confl icting ideas, and phony-baloney theories that don’t stand a chance of making you a profit in the real world of martial arts school operations. In fact, some of these. lies will get you killed! It’s a most criminal No wonder so many struggling school owners are dazed and confused, and broke! But don’t worry. because I’m about to put at stop to it. Hi, my name is Stephen Oliver, in addition to running my own highly successful multi-school chain, I also teach people how to run martial arts schools the right way — ethically, and profitably. And as you can tell, I’m mad as hell about all the BS out there! Here’s why: I’m insanely passionate about martial arts, and running honest, ethical, HYPER SUCCESSFUL martial arts schools. I’ve personally enrolled thousands of martial arts students, opened

and operated 6 successful schools with more than 1,800 active students, and now have expanded my schools all over the US and in Australia and New Zealand. In fact...

protecting your assets. What about Exit Strategy, or Multiple Corporation Strategies? No? I rest my case. These are just a few of the important elements the other “so-called” martial arts business experts either flat our don’t know about at all, or choose to leave out in their programs. And those are (just a few) of the things that can make the difference between chapter 11 and success in a martial arts school. You don’t have to be a struggling school owner any more. Not under my watch. But first I may have to get you to “un-learn” some of the crap that may be rolling around in your head about running a successful school. Once you get your head straight about the RIGHT way to run a highly profitable school, these kinds of profits will be a “no-brainer” for you. Now it’s time I let you in on a martial arts business secret.

I Eat, Drink, Live, Sleep and Breath the Martial Arts Business. And that’s why I’m just sick and tired of seeing so many people get hurt unnecessarily running their schools. You see, lots of so called “consultants” and industry experts can fill you in on the “surface level”, A-B-C martial arts business concepts. But that doesn’t even come close to preparing you to build a business that will provide for you and your family in the long run. Let me ask you a question. In your last martial arts business seminar, did your seminar “expert” explain to you the crucial elements of running a substantial business like developing world class staff members (that contribute DIRECTLY to the bottom line) direct response versus “branding,” marketing or

School owners almost always struggle with these four primary challen Proven, sucessful strategies from the brightest marketing minds inside and outside the martial arts industry.

NAPMA NAPMA

Referrals from THRILLED with brand new students who are of even more your school can be a source prospect — Make sure and new stude your referr nts! al system is flawless!

NAPMA NAPMA

Tools and Techniques for School DVD: Learn Growth Success the Amazing Secrets to Eliminate 90% of Your Salesperson Role, with Stephen NAPMA CEO. Oliver, Success Strategie s Audio CD: Improve Your Staff Developm with Aptitude , Motivatio ent n and Skills Stephen Oliver, Training, with NAPMA CEO September 2010 Maximum Leverage Your Impact Teleconfe Influx of New rence Students by Maximizing

A NAPM NAPMA

NAPMA NAPMA

MaveHigrih ck

BLACK BELT LEADERSHIP GUIDANCE ON LEADERSHIP DEVELOPMENT

With Stephen Oliver, NAPMA CEO

With Stephen Oliver, NAPMA

t a Maximum Impac ONE Good Idea from ate a 6,000% return Package can genermembership investment! on your monthly

CEO

MA NAP NAPMA

Hopkins

highlights process.] [This Month’s DVD process to a buying convert the sales closing a sale, and

What Children Need to

Be “Happy”

N o v e m b e r

n actio principles

2 0 1 0

Make Today Special

our children to be happy. What do you want to s caring parents, we want our children are feeling accomplish today? This, can pull at our heart. When with When they are upset, it so hard or just had a fight of course, becomes your poorly when they tried We want to blue, having performed prioritized to-do list. smile back on their faces. out of our way to put a How will today vary a best friend, we often go from your usual routine? make things better. momentary behavior as Can you think of any misinterpret their children’s the Sometimes parents can author of The Growth of small things t here is Greenspan, M.D., contributing that you can do? Perhaps unhappiness. Stanley I. and the smiles. been avoiding, that, look beyond the giggles something that you’ve k b e l t c l u b Mind, says, “You have to there is sadness. A happy, you feel especially e a d i n g b l a c There is happiness and if you do it, would make e n a t i o n ’ s l is capable of Life is a series of dichotomies: l ethet t e r o f t h n e w shas healthy child is one who i c i a lEverybody o f off yourself. h e proud each day. How are emotions, all t same amount of time fully engaging in all the 24 hours? Plan relationships you going to spend your the thoughts and all the Lists are your road in advance. Make lists. they may and of his age group.” Although map to personal accomplishment and not make carry paper feel bad at times, that does balanced living. Always today to ensure Greenspan pen. What are you doing them unhappy children. yourself and your Black must child a better tomorrow for a happy, be to means to solve problems. says in order that family? that they seek peaceful range of but they seek the one all true Black Belts is ofBelt, be “...able to explore a full Black characteristic solution to a problem, FitzPatrick is a 5th-Degree Billprimary experience.” is often more than one and runs that there Degree in Education emotion, expression and understand a Master's Belts holds Institute then it is likely you of atconflict. all American amount non-profitthe leastSuccess thecauses To achieve this goal for If you are not a peace-seeker, more likely www.mastersuccess.com. characteristic to understand. are a peace-seeker, then you will be children, important very especially a is This students, in life. If you unnecessary challenges parents is value. will experience many complete support from is not a martial arts joy and happiness. during times to find your life filled with Engaging in conflicts skills, in the necessary — especially class as they have shown one must be a peace-seeker. Black Belts are experts in many fighting attend become a Black Belt, appear as excited to To ©2 level of Although when children may not 008 by fighting to reach that ) only. they are not motivated Mtraining -187 self-defense is a for key is The r past. ti training. al Art their d. (07 proficiency. Martial arts sM highs and lows throughout who learn the eserve that arkethose agree All students experience period by not ting, IncorpBlack All Rights R orated.Belts, All martial arts instructors to grow during this challenging reasons are not real to allow children the opportunity martial arts for the wrong values. skipping class on request. self-confident, optimistic in terms of morals and if you are a happy children are generally questions to determine following American the the According to child experts, of Answer President and to Martin Seligman, PhD do — you? peace-seeker: and achieving. According of what they are able to someone disagrees with “Children feel good because 1. Do you argue when with them? Psychological Association, when you are angry skills, overcome failures. you angry? 2. Do you hit others meet challenges, master to do these things. when someone makes a barometer of their ability 3. Do you seek revenge best and someone is taking too their Happiness is just a marker, feel do to you when encouraged — they should be 4. Are you impatient Children thrive on challenge confidence that they can much time? goal. In this way they gain strive for the highest possible 5. Do you anger easily? their own efforts.” achieve things through also the ability to let your 6. Do you look for trouble? others for any reason? requires a lot of effort, but Keeping your children happy you intentionally hurt Do 7. peace-seeking a then you are full range of experiences. If you answered “No,” children develop from a then you answers were “Yes,” person. If some of your to your peaceful resolutions should start choosing person does take conscious that you problems. Being a peaceful first step is to tell yourself work and effort. The peaceful person. want to become a more defines the has its advantages. It Being a peace-seeker people have Belt. Second, peaceful true spirit of a Black peace-seeking people more friends. Most importantly,place in which to live. If safer make our world a better, the world a a Black Belt and to make you want to become to solve all your thinking on how better place, then focus methods. After more peaceful, caring of your problems with every day. live with your decisions all, it’s you who must

August 2008

has changed just because job is virtually think that anything to their “There is no reason to student. Their psychological approach to motivate of a which is why your approach an employee, instead approached their training, really be no different than how you identical to how they cycle with inas an instructor should ff and train that individualthem as a student. Create a staff development that an instructor/sta motivated and trainedts for learning the systems and processes student, now instructor, cremental achievemen will have replicated the process the former method You Black Belt. Using a similar member must know. from rank to rank to motivation and maximize student advanced he experienced when provide plenty of instructor’s progress, will accelerate the growth.” motivation.] school compared to student as and training staff excellence understanding

Improve Your ent with Staff Developm vation and Aptitude, Moti Skills Training By Stephen Oliver

Video Segments:

and disciplined—and those are also the core skills of a leader. Your child will start to learn those leadership

SCHOOL NAME ADDRESS

000-000-0000

skills during the

Website URL

Standing in 2010

of National Association

of Professional Martial

very

first lesson. Let us help your child grow as a leader...it’s what

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we do every day! SCHOOL NAME ADDRESS

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ARtS MARkEtiNg,

iNC. ALL RigHtS

LOGO

Referral Marketing Systems

Call or visit our school today. Ask about our free beginner’s course (a $100 value)!

SCHOOL LOGO

ideas on the September [Listen for more good Oliver and Guests.] NAPMA CEO Stephen

SCHOOL NAME ADDRESS

good idea to It only takes ONE and positive growth create dramatic for your school!

Print Marketing Systems

August 2008

Online Marketing Systems

Low Cost/ No Cost Grassroots Marketing

August 2008

0 08

Marti al Art s Mark

rved. eting, Incorporated. All Rights Rese

87) (07-1

Member Success Story Featuring:

Program Features:

Package Contents:

Bully-Proof Marketing Campaign Back-to-School Bash for Mom Marketing Campaign Disappearing Bully Poster Kickin’ and Black Belt Club Newsletters NAPMA NOW Reports Bonus: After-School Program Ads/Flyer Bonus: Bully-Proof Presentation Report

NAPMA NAPMA

Audio CD

See Jhoon Rhee at the Extreme Success Academy. Learn more at ExtremeSuccessAcademy.com

000-000-0000

Member in Good Standing of National Association of Professional Martial Artists

The Way to Truth, Beauty, Love and Profits, Part 1 with Grandmaster Jhoon Rhee

“Straight-Talk” Secrets That Will Help You Develop More Professional Self-Worth and Higher Tuition Pricing to Grow Your School and Maximize the Learning Experience for Your Students An Interview with Master Frank Brown, Mile High Karate ig lr Franchise Trainer, by Toby Milroy, NAPMA al d. te Vice-President of Sales and Marketing. ra ial ar © 2008 mart

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FOR THE OWNER AND

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Marti al Art s Mark

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your strAtegiC

INSTRUCTOR

guide to setting

Anchoring Your School

As we’re moving

NAPMA

the direCtion

COMPASS&ROADMAP

to suCCess

Into the Communit

by toby MiLroy,

nApMA Coo

y this Season!

through the holiday season this is a us to be reaching Benefit tremendous time into the community, sdeeply churches, daycares, to anchoring ourselves and a very powerful, I believe, private

opportunity for schools, public into local youth schools, etc. for Number one is two specific reasons. groups, charity organizations, I believe it’s very important for us thinks of your martial all to become pillars arts academy or in our community, when someone The best sales technique meaning when from the community someone for selling the martial thinks about you, to all of the value doesn’t come from arts they automatically how you teach them that you bring to “The Super Salesman’s default the community to deal with challenges, Book of Proven Closes.” The around you. and problems. Here’s obstacles I certainly have very best technique the formula: had my experiences for selling what your school has with local politicians to offer comes from organizations and being to explain the benefits things like that, and local charity and I have to tell of studying the martial able Step #1 impactful things you one of the clearly and powerfully that I did in our arts most sort of region in Florida to potential students. for many, many was actually becoming so many benefits to There are local businesses studying the martial Recognize and define and local charities. a hub arts, yet far too many school owners the problem. In fact, we created and staff members an advisory group on the sale because miss out When a of person executives local charity operators, is under pressure, they fail to explain and operators, a small problem them clearly. 501c3 who met regularly. often look bigger than The following report, it really is. When confrontedcan We met every other “Black Belt Problem with a problem, step month, we talked Solving Formula,” outlines back and take a few about the topic and of the month, a new component minutes define exactly to and of and also how we what the problem the NAPMA issues of the day Children’s Curriculum. is. were going to make communities. I “Black Belt Problem think is a huge a real impact in Formula” is meant Solving One of the best ways opportunity for our to help teach young be doing that. to define a problem us during the holiday students to deal with challenges is to get help from friends, season to and to help instructors family more value into their build example of an undefined and teachers. Here is an The second objective, martial obviously, for participating designed to help salespeople arts programs. It is also got a real bad problem problem: You say, “I’ve relationship with in and for at school and I’m depressed the community, the benefits of membership become better at selling is that it’s an opportunity creating this about it.” After taking of new prospects, time to define the in the school. new for us prospective to get problem, change it to, “My in front partners, new prospective you prospective staff problem is that I’m members, new not getting my students, new math homework done Teaching through prospective resources can help us to and I need help.” Repetition grow our business in the community and really help that Over the course of us keep pushing I certainly think the year how many forward. Step #2 it’s hugely important times do you think you’ve said, “Tuck consistently giving for us your thumbs?” How back to the community,to be regularly and times have you repeated, many resource for community Brainstorm for solutions. “Pivot your hips?” really being a pillar uttered those phrases organizations to You’ve and a real have the opportunity hundreds and likely At the same time, thousands of times, right? When Once your problem to access. it is very important it comes to teaching is clearly defined, the that we’re moving objectives forward repeating yourself children, process of figuring out possible is simply part of the our business as well and I think solutions to it begins process of education. If repeating that they are completely each other. (your Again, take some time ourselves is part of to write as many solutionsplan). congruent with our job description, then let’s you can think of, even as make the most of So, I would highly silly ones, and seek it. If we’re going to say something feedback and help from friends, recommend and over and over again, encourage you family and teachers. and December make it something to take this November to do a Google important – something then let’s See Jhoon Rhee search in your community for valuable and worth repeating. Step #3 local charity The “Black Belt Problem at the Extreme Success Formula” is certainly a phrase worth repeating. Solving Academy. Learn more at For more tools the things we will and reports, visit Of all Take action on your drill into our young your Member Area ExtremeSuccessAcademy.com plan. students’ minds, getting them to absorb at NAPMA.com the skills for solving When you have decided has got to be one problems what to do, the final of the most priceless take action on your step is to and important lessons we can impart plan. In many ways, to them. Every parent, taking action is the most satisfying and customer in your student and school should know problem-solving process. stress-relieving step of the the value of the education you’re providing. When you your courses you need sell to emphasize their For Instructors worth by outlining the various aspects of your training One predominant When you ask your feature of your children’s program. students the question, program is “What is our Black Belt Problem Solving Formula?” they should respond, “Recognize For more tools and and define the problem, reports, visit your Member Area at NAPMA.com Edge MMA: BJJ Techniques for Passing the Guard, with Carlos Machado

DVD

August 2008

Video Segments:

Tools and Techniques for School Growth Success Featuring:

Martial Artists who Master the Art of Real Estate Investments and Learn How to Purchase their Buildings or Shopping Centers and Expand their Personal Prosperity Beyond Running their Schools, Part 2, with Terry Bryan, Ph.D., 9th-Degree G RI LL Black Belt and one of the most successful .A ED AT real estate coaches OR RP

Member In Good

MANAGEMENT STRATEGIES

.0 8-0 54

SCHOOL LOGO

Rhee Shape, with Grand Master Jhoon Rhee

09061 rigHts reserVed.

Martial arts teaches every child to be more confident, focused

school today Call or visit our free family and ask about our $259 value! beginner’s course—a

RESERVED. 08042

• Be more physically active! • Develop more conﬁdence, discipline and respect! • Better able to focus on academics! • Learn leadership skills! • Lessons in self-defense to avoid bullies and predators!

RESERvED. 09061

RESERVED

After the movie, we’ll return to our school for some exciting, martial arts fun and refreshments!

Together, we’ll teach your friends some of the cool moves we do every week in class. We’ll also introduce them to the many benefits of martial arts. Ask your instructor for the details!

ARTS MARKETING,

ALL RIGHTS MARKETING, INC.

INC. ALL RIGHTS

000-000-000

rEsErvED. 09061

Bring Your Friends Kung Fu Panda movieto our party!

Join us at a local theater to view the new animated movie, Kung Fu Panda,, with the Panda voices Jackie Chan, Lucy Liu, Angelina Jolie of Jack Black, and many other Hollywood stars!

LOGO School Name Zip Street, City, State,

confidence, Children gain greater and learn leadimprove academics tone muscle, ership skills as adults increase flexibility. loose weight and self-defense Everyone will learn your family techniques to make safer and more secure.

™

the CoMpAss

BLACK BELT MANAGEMENT Black Belt Educat ion & Selling Your

The Black Belt Problem Solving Formula: A component of the NAPMA Children’s Curriculum

from the back set up. Make an influx of new students are in place and properly students “Now that you have your referral systems current strategies to get your time to make sure that effective systems and sure that you have Teleconference with 2010 Maximum Impact to refer new students.”

Precision Kama Training for Competition, with Daniel Sterling

NOVEMBER 2 010

highlights [This Month’s CD

No More Mister Nice Guy 5: Kung Fu San Soo Footwork, with Kathy Long

Black Belts Seek Peace World Record Bat Breaking, with NAPMA Member Moti Horenstein

nApMA now

For the MArtiAL Arts proFessio nAL

Make Certain Sources for Schools. Fall Season. are One of the Life Referral Systems in Place and Perfected for the Your Systems are to school season, it’s

Edge MMA: BJJ Techniques for Passing the Guard, with Carlos Machado

fun martial You know how much child. Don’t arts can be for your family would you think your entire show you have fun, too? We’ll family life for how to change your respect and the better—greater and anxiety discipline, less stress positive and more fun and attitudes.

action is worth a thousand pictures.”

.0 8-0 54

See Jhoon Rhee at the Extreme Success Academy. Learn more at ExtremeSuccessAcademy.com

track). The 80% wouldn’t bother. Now, to point out what may already be obvious to you.

The transition to a winner as struggle financially. At least 25% of the industry Sometimes, the less control you try to exercise over a martial arts of business during went your students, the more actual control you have. this prolonged recession. out school owner ers just struggle along Othmaking working requires that you a day job 3. Talk Safety, Every Class, and in Almost while running their school move from at night or just sacribeing an athlete ficing along the way Every Drill (i.e., physically accomplishe and less running martial artist) to d a martial arts school than they being that and an As a teacher, one of your greatest responsibilities is to should (and often excellent teacher, to be that than they could doing something help your students avoid being harmed. There should and an excellent teacher of else altogether). teachers, to being be some dialogue about safety at the beginning of that and an excellent every class (“Is everyone healthy today? If you’re Now, don’t get me wrong. and communicator leader The conversation of the values of martial nursing an injury, be careful!”), and before nearly among the “consultants training (some call arts ” is that “you can’t that every drill (“OK, bend those front knees when you’re losers,” that some fix that and an excellent salesperson), to being people just won’t holding the kicking shield! We want to protect those promoter of the values rise to the occasion. It’s also martial arts throughout joints!”). There are some injuries that you can’t of that the population your community skews 5%, 15%, 80% with 5% anticipate, but most can be avoided with a little extra call that marketer (some big winners, 15% of martial arts). By winners, attention and safety-talk. and 80% who’ll the way. you also must master just do little or nothing. at some level keeping nothing that Frankly, track of your results 4. Train Very Hard (and Consistently) assessments I’ve seen contradicts these bleak (accounting and keeping stats), hiring and of human nature. managing employees, However, I’ve There’s almost no better way to inspire and motivate also got to assume other administrati and that you are a 5% people than to be inspired and motivated yourself. As ve and managemen type, or at least a top 20% in reality t functions of your business a teacher of the martial arts, it’s a really good idea to along the way. or in potential, or be—and then keep—in the best possible shape. you The wouldn’t be reading this (and be a member The vast majority of Peak Performer, great martial artist Jhoon Rhee, who, in his 70s, still of the 80% types Inner Circle or on will never move beyond athlete trains every day, once said, “If it’s true that a picture that fast and teacher to mastering is worth a thousand words, then remember that an

The kind of action you want to take as a martial arts Training Program The better way to teach is to smile, say nice things, An Effective Staff teacher or leader is “martial arts action.” Train hard, t Cycle encourage your students and let them know that you and Implement You Can Develop Student’s Developmen Duplicating your is now by Studying and more tools and reports, visit your Member Area at NAPMA.com he orForshe

November 2010

courage Confidence, discipline, to and honor bring balance fundamental young lives and are and energized to a focused mind spirit.

difference between being tough and being mean or abusive.

Don't Be a Loser. Rise to the occasion.

VE D

Kung Fu Sample Text here: style for is a great martial arts self-defense children. It teaches need to focus, and the skills they throughout excel and succeed life.

“For you or about visit having present It’s then Extreme students. Don’t teach as if you are a boot camp instructor. SuccessA service. You want to cademy. that high-quality service to martial arts into atanycom Yelling everyone and being “boot-camp mean” to talk them customers to beg for talk your students to do more. Being stiff in place that causes that will be attractive, but you’re not trying your time trying won’t to motivate and militaristic may at first seem like the way to start a picture of something to be talked into anything, so don’t waste your students “kicking,” but, in the end, militarizing — in thing. Nobody ever wantsthey don’t want.” 1 — and youreffort classes only creates distance between you and to lessen your time you can implement prospects into something the people you’re trying to inspire. Note: There’s a the action points

Stephen Oliver,

genuinely care about them. Many Brazilian Jiu Jitsu teachers are some of the best examples of teaching with kindness, despite the fact that they’re some of the ’m sick and tired of seeing good martial toughest people on the planet. Carlos Valente, Royce struggle artists financially, day to Gracie, Relson and Rorion Gracie, BJ Penn, Cassio day. Werneck and Charuto Verissimo are teachers with a It’s been frustrating in the past year gentle style of teaching and interacting with students.so many otherwise great people, to watch Their attitude makes training and practice all the more accomplished martial artists, and fun and exciting. sincere teachers

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Milroy

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today and ask Call our school Beginner’s about our FREE Class for your children.

Robbins

HERE IS A SPACE FOR SUBHEAD

Abraham

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HERE IS A SPACE OR FOR HEADLINE ATION OTHER INFORM

Oliver

Rants, Raves, and Views from Behin Other Politically Incorrect d the Curtain... MBA, 8th-Degree Black Belt

Five Tips For Better Teaching, an Acts-of-Kindness Challenge and Some Cool Leadership Resources

It’s your best opportunity to receive the specific questions Maximum answers to your NAPMA leaders during the next teleconfere Impact and other highly nce Members’ ers. Submit successful schoolwith Web Site them to the ownemail address the dates on below and Empower you, your calendar. mark your school and instructors September the wealth 2010 of informatio with Date: Wednesda Teleconference: n available Maximum Five Better-Teaching Tips exclusively y, September Impact members to Telephone: 1, 2010 at NAPMA.c 605-475-6 Click on “Members om. 001-605-475-6900 900 (Domestic U.S. Log-in” on 1. Be the Student callers); (International and enter your NAPMA home callers). Pin: NAPMA username page October 2010 179666. One of the best things about teaching—or assisting in Teleconference: and password. Need help? No October See NAPMA.c classes—is that the more you put into your students, teleconference om/memb contact webmaste Success Academy. due to 2010 erservices the more you learn and grow yourself. Don’t assume NAPMA Extreme or r@NAPMA .com. .com the mistaken perspective that you are simply helping Register at ExtremeSu • News. ccessAcade everyone else to learn and grow. Realize that you are my.com. See • Maximum November you Impact there! often learning as much (or more) than your students. Discussion 2010 • Martial arts Forum. Date: Wednesda Teleconference: You’ll learn and practice patience. Talking about the blog. y, November • Free teleconfere Telephone: 3, 2010 power of positive thinking will help you to continue to 605-475-6 nces. 001-605-475-6900 900 (Domestic U.S. • Link to NAPMA think positively. Being “up” for classes will teach you to callers); (International Pro Shop. callers). Pin: manage your energy level. Consistently demonstrating • Free download All Calls: 179555. s of teaching techniques at “level 10” will help you to become more materials from new NAPMA 2:00 p.m. Eastern the Virtual technically proficient. Classroom. (USA), 1:00 12:00 p.m. Mountain (USA), p.m. Central (USA) WHAT’S NEW 10:00 a.m. 11:00 a.m. As a teacher, you should consider your students Alaska (USA), ONLINE! Pacific (USA) See reverse 8:00 a.m. Hawaii as equal (or greater than) in status. They are the side for 7:00 p.m. London/D a (USA) list of new material online school-gro students—and they are your teachers. Don’t teach as if ublin, 8:00 NOW on your wth 2:00 a.m. +1 p.m. Paris/Berlin Member Web Day Perth (AU) you have all the answers and all the knowledge. Teach 4:00 a.m. +1 site. Day Sydney as in a student of your students. It could be the perfect (AU) 6:00 a.m. +1 or Advanceattitude Register now Day to have, and make you an immensely more to reserve to Join Your School Submit Questions Auckland (NZ) Begging yourbe effective teacher/student. place to: StephenOl Should at the by You. Here’s How... iver@NAPM all-new Your Students Chased Type MAXIMUM Extreme A.com Being than Success IMPACT QUESTION Rather Academy. Rank, Please submit providing high-quality 2. Don’t Be Stiff and Militaristic; Be Relaxed Check this in the subject questions at member industry, it’s all about line. least 24 hours artspackage and processes forininforma the martial and Enthusiastic in advance. systems, procedures and everyone tion,

Secrets Learn the Amazing to Eliminate 90% of Your Salesperson Role

Mile

LOSERS AND WINNERS

Their Ability to Refer Even More Prospects Now that you have an influx to you the back to school season, of new students from it’s time to your referral make sure that systems are in place and up. Make sure properly that you have strategies to effective systems set get your current and students. students to refer new Also, a quick reminder that our annual business conferenc martial arts e, the 2010 Academy, will Extreme Success be coming October 1-3 CA. Visit ExtremeS in San Diego, uccessAcademy.com

Maximum Learn the Amazing Secrets Impact Telecon ferences to Eliminate 90% of Your Salesperson Role

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Proven Successful Enrollment and Renewal Strategies Without Becoming a “Salesman”

Reliably Attracting Enough New Students to Fill Your Classes Without Breaking the Bank

E ARK TS M

No More Mister Nice Guy 5: Kung Fu San Soo Footwork, with Kathy Long Precision Kama Training for Competition, with Daniel Sterling World Record Bat Breaking, with NAPMA Member Moti Horenstein Rhee Shape, with Grand Master Jhoon Rhee

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See Jhoon Rhee at the Extreme Success Academy. Learn more at ExtremeSuccessAcademy.com

August 2008 August 2008

the most creative and innovative minds in business and martial arts speak to you throiugh yoiur nampa membership Package Contents:

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Program Features: The Way to Truth, Beauty, Love and Profits, Part 1 with Grandmaster Jhoon Rhee

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Your registration will include TWENTY FIVE exciting and fast paced, school-building interviews with the very best marketing, business and motivational experts, celebrity martial artists and top school owners in the country.

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87) (07-1

If you pay attention to this one secret — this ONE thing I do differently that fi lls my schools with new students, who have not only the desire, but the ABILITY to pay for my services — the ONE thing that is not taught in most martial arts business seminars — the ONE “mindset shift” that once you learn it inside and out, you’ll immediately be able to outperform most so-called “experts” in the industry — you just may be able to live on “Easy Street” for the rest of your life! Ready? Here is the Big Secret... Most School Owners Run Their Schools Completely Backwards! That’s right. They put the cart before the horse. Without an effective strategy — a complete plan, a roadmap — for fi lling your school with new students, you’re doomed for failure (or even worse, mediocrity). Master the Skills to Predictably and Reliably Attract Enough New Students Into Your School. This is the ONLY way to build a substantial, stable, profitable martial arts school. Mastering this one skill, you’ll fi nally take your school to a level that most desire, but never achieve. This is the ONE BIG IDEA that allowed

me to make millions of dollars, and create thousands of HIGH QUALITY Black Belts for myself and for my clients. And again, I have never seen this one, critical process stressed appropriately at ANY other industry conference or event. They are always too busy trying to sell you the next “curriculum,” Weapon, Software, or dozens of other (in relative terms) irrelevant widget or program.

effectively, that “price” will NEVER again be an obstacle. • And don’t forget, building MULTIPLE streams of revenue inside (and outside) your school, to provide you and your family with the lifestyle you desire, and DESERVE. I’ve taught hundreds of school owners just like you how to master these skills (see the attached sheets for more case studies), Would you be next? I hope you’ll take this opportunity to invest in yourself, your career and your business growth! Would you be next?

The Current Economic Strife Presents AMAZING Opportunity for Savvy School Owners Ready to Scoop Up Market Share!

Stephen Oliver

• Imagine NEVER having to worry about where the next new student is going to be coming from. Instead, rest easy knowing that you have MORE new prospective students in your pipeline than you need. • What about knowing that your staff and instructors will have fresh, exciting, creative, engaging, age appropriate teaching strategies and techniques EVERY WEEK to keep your students vibrating with enthusiasm, and coming back for more! • Know with certainty that you can CLEARLY communicate the benefits of your program to your prospective students and their families so

MBA, 8th-Degree Black Belt NAPMA CEO P.S. Go NOW to www.NAPMAFreeOffer.com to register for our HUGE Bundle of Free Bonuses and fi ll your school with happy students to kick off 2011 with a BANG! P.P.S. DO NOT WAIT. The only way to insure your failure is to wait for the “planets to align.” Do this NOW and get your school on the winning track: www.NAPMAFreeOffer.com or call Bob at 727-369-6795.

challenges. napma will help you solve these Problems easily and forever…

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Let the best martial arts instructors on the planet enegize your teaching, staff and students.

Because systems that work together simply your life and maximize your impact. Mastering the Marti al Arts

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Back to School Marketing Strategy for Martial Arts Schools

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V isi t N A P M A F r e eO f f e r .c om or c a l l b ob at 7 2 7- 369 - 6 7 9 5 10015 MembershipPromo "I Can't Take It" 4p STD v2.indd 3

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read what these respected experts from inside the martial arts industry have to say aboiut…

Steve LaVallee

Joe Lewis

“If you get one good idea from your NAPMA Maximum Impact package every month, then it’s paid for itself and you have the knowledge forever. NAPMA’s Maximum Impact is a great school-building tool.” Kyoshi Steve LaVallee

Jeff Smith

“I encourage anybody to be part of a structure like NAPMA! What I always like about NAPMA is the networking. If I’m an instructor in South Dakota, then I can call another member in California to learn some ideas from a successful school.” Joe Lewis, former World Kickboxing Champion, NAPMA Technical Advisor and Regular Contributor

“I care about Stephen Oliver’s business knowledge that can help this industry, not only the Mile High Karate schools, but also the martial arts industry through NAPMA and his coaching of individual school owners. The stronger the schools, the stronger NAPMA will be.”

Tommy Lee

Mike Pace

I would personally recommend this [program] to anyone and everyone interested. I’m so impressed with your program that you may give out my number if anyone needs a testimonial to make them come to your next event.”

Jeff Smith, former World Kickboxing Champion, Mile High Karate Chief Instructor and NAPMA Regular Contributor

Tommy Lee East Coast Martial Arts

“This is the one shortcut to building a massively successful school. To stay abreast of all the new and innovative ideas and techniques other very successful schools are using to grow their businesses. There are huge opportunities for networking. You will learn and get some great ideas from many of the participants. Most of whom are moderately to hugely successful school owners. Mike Pace 9th-Dan Goshin Ryu Karate

The most successful school owners in the world have found that NAPMA is the key to success as a Professional Martial Arts School Operator. We’re so convinced NAPMA will be your key to success, we’ll include $2,310.12 in FREE Registration Bonuses. Here’s What You Get:  FREE 25 exciting and fast paced schoolbuilding “Interviews With the Experts” ($581.23 value)

 FREE Stephen Oliver’s Valuable Manual: “Everything I Wish I Knew When I Was 22” ($97.00 value)

 FREE 7 POWERFUL High-Level School BusinessDevelopment Profit Maximizing Webinars ($997.00 value)

 FREE Definitive Manual: ”Direct response Marketing for Martial Arts Schools” ($97.00 value)

1. “How to Hit the Ground RUNNING with the Maximum Impact Program” 2. “Mastering the Martial Arts Business” 3. “Millionaire Mindset Secrets for the Martial Arts” 4. “Next Level Thinking and Operating” 5. “The 10 Essential Rules For Direct Response Marketing” 6. “The Future of the Martial Arts Industry” 7. “Unleashing the Power of the Master Mind to Benefit Your School, Business and Life!”  FREE 1-on-1 Personalized School Business Analysis (Value: PRICELESS)

 FREE Power Your Way to Success with “School Growth EXPLOSION” DVD and Manual ($97.00 value)  FREE The Monthly Maximum Impact School Growth and “Best Practices” Teleconference.

✔ The Sounds of Success “Success Story” Interviews Audio CD ✔ G.O.L.D. Leadership Team Curriculum Report ✔ The NAPMA News “Best Practices in the Industry” and the Ultimate “Grow Your Martial Arts School” advice for success ✔ Words of the Wefi Character Education Lessons ✔ Full Color Motivational Poster for Retention ✔ Kickin’ “Done For You” Student Newsletter ✔ MUCH MUCH More!

Maximum Impact Membership (plus extras) ($399 per month value) includes:

“Mid-Month” Maximum Impact Business-Building Kit

■ NAPMA’s “Virtual Classroom” ($229.00 value) ■ NAPMA “Best Practices” On Demand Library ($110.94 value) ■ The beginning of the month “Toolkits” including: ✔ NAPMA Innovations DVD with Martial Arts Exciting Drills and Teaching Tools

■ “The Mile High Maverick” Industry Best Practices Update ■ NAPMA Strategies Implementation “Success Models” CD ■ NAPMA “Advanced Marketing and Martial Arts MBA DVD”

or call 727-369-6795 and ask for Bob to learn more today.

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