TOMLink_The Older Men’s Network in Lambeth

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“Retirement doesn’t mean you have to stop doing anything.”

Alex, 69

Ned, 67

The backstory

Motivation

He worked as an engineer before retirement. Current status Alex lives in London with his wife. His children live far away. He works for an organisation and spends a lot of his time holding activities to help isolated older men.

Information Skill Social connection

The backstory Ned has no child. He worked as an wood carpenter before retirement. Current status Ned lives in London alone. He used to be active and often go to a reading group but the reading group is closed. Now he has nothing to do but watching TV.

Social connection

Social connection

Alex has strong ties with family and community.

He has weak connection with family or community.

Issues and challenges The issues he faces now are lacking of funds to run his project and lacking of volunteers.

Issues and challenges He hopes to participant in activities and do something but doesn’t know where are the events.

Keywords

Keywords

Organiser

SP

“People should be taught how to spend time after getting old.”

Active

Lack of volunteers

Alone

Willing to do something

Motivation Information Skill Social connection

Lack of information


“You can’t just think ‘you can have another job’ because that would be greedy.�

Joe, 66

Claude, 73

The backstory Joe has retired for 3 years. He has been married thrice. Current status Alex lives in London alone. He sometimes goes to pubs to meet friends. Social connection He has strong ties with friends but weak ties with community. He never takes part in activities because he doesn’t know.

Motivation Information Skill Social connection

The backstory He is self-employed. He has no close family or children. Current status Claude is a man living alone in Lambeth. He knows how to use smart phone and computer. He built his own website by his own. Social connection

Motivation Information Skill Social connection

He has few connection with others. Issues and challenges He hopes to spend more time on hobbies but he does not have hobbies till now. On the other hand, he is working so he lack of time to socialise.

Issues and challenges He tries to control his living expenses, because he lives on limited pension and he doesn’t want to do any work.

Keywords

Keywords Pub

“I am not a typical Lambeth man.�

% #

Lack of information

Alone

Self-employed

Lack of time

SQ


I’m Ned, I really want to

Hi Anna, do you know the meeting time of the reading group?

I used to go to a reading group. But I broke my leg last year. After recovering, I lost their contact information.

I’m afraid that

I met my neighbor Anna one day. I asked her about the group.

I am lonely‌ I don’t know how to ! close friends to ask.

I stay at home, watching TV from morning to night. No one to talk to. Nothing to do.

SO

I feel empty in my mind. But I have no idea of how to change.


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1

2

Older people cannot be resilient if they are isolated

3

I have nothing to do!

Men prefer to socialise while doing something productive

4

No volunteers‌ No funding‌

Not many men attend!

Many men are socially isolated and are not attending events available to them

ST

There are men who are running productive local projects that need help


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AgeUK Lambeth

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Neighbour

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GP&clinic

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KEY PARTERS

KEY ACTIVITIES

VALUE PROPOSITIONS

CUSTOMER RELATIONSHIP

CUSTOMER SEGMENTS

Age UK

Event and activity calendar

Trust

Local Projects

Support to start own events

Offering membership to a community for older men.

Older men who are socially isolated and lonely

Voluntary sector Organizations

Membership of a community Space to advertise events Guide on how to engage older

KEY RESOURCES Brand Website

To acquire information about local events and activities

Member support Peer feedback on events and activities

Access to support to create their own activities. Gives local projects and organisations a space to advertise their activities Helping local projects & organizations attract men to attend events

CHANNELS Websites of TomLink & collaborative organizations

Older men who want to be part of and give back to the community Local Projects & Organizations who lack voluntary support or can’t engage older men

Social media

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Volunteers

Badge

Corporate partners

Word of mouth Social prescription

COST STRUCTURE

REVENUE STREAMS

Marketing

Meeting/Events

Funding from Age UK

Physical promotion

General & Admin

Corporate Partners like pubs, brands. Experts by experience

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QH\KEGH ABOUT US

PARTNERS

THE NETWORK

CONTACT

JOIN TOMLINK The Older Men’s Network in Lambeth “Retired but have nothing to do? Come see what it’s like”

“WE SUPPORT OLDER MEN” TOMLINK is a service that targets older men — using a variety of channels that can reach older men, providing updated integrated information of events, clubs, services, volunteer opportunities that are suitable for them.

Help to engage more men in activities and build social connections to prevent social isolation. Active collecting feedback from older men, help their voices to be heard, to promote the organisations to improve their services.

WHAT IS TOMLINK

Submit events information

Get integrated updated info

Get integrated info, help to publisize

Participate in events

Organisations Gather feedback

Members

Feedback

UPCOMING ACTIVITIES

2nd Feb

Group trip We are going to provide a value group trip…

2nd Feb

2nd Feb

Group trip We are going to provide a value group trip…

Group trip We are going to provide a value group trip…

2nd Feb

Group trip We are going to provide a value group trip…

View more in calendar

PARTNER ORGNISATIONS

BENEFIT

Newsletter

Community

We send you newsletter to let you know all suitable events around you.

We help you get involved in communities to build social connection with who understand you most.

We send you a badge to show you are our members.

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