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“Retirement doesn’t mean you have to stop doing anything.”
Alex, 69
Ned, 67
The backstory
Motivation
He worked as an engineer before retirement. Current status Alex lives in London with his wife. His children live far away. He works for an organisation and spends a lot of his time holding activities to help isolated older men.
Information Skill Social connection
The backstory Ned has no child. He worked as an wood carpenter before retirement. Current status Ned lives in London alone. He used to be active and often go to a reading group but the reading group is closed. Now he has nothing to do but watching TV.
Social connection
Social connection
Alex has strong ties with family and community.
He has weak connection with family or community.
Issues and challenges The issues he faces now are lacking of funds to run his project and lacking of volunteers.
Issues and challenges He hopes to participant in activities and do something but doesn’t know where are the events.
Keywords
Keywords
Organiser
SP
“People should be taught how to spend time after getting old.”
Active
Lack of volunteers
Alone
Willing to do something
Motivation Information Skill Social connection
Lack of information
â&#x20AC;&#x153;You canâ&#x20AC;&#x2122;t just think â&#x20AC;&#x2DC;you can have another jobâ&#x20AC;&#x2122; because that would be greedy.â&#x20AC;?
Joe, 66
Claude, 73
The backstory Joe has retired for 3 years. He has been married thrice. Current status Alex lives in London alone. He sometimes goes to pubs to meet friends. Social connection He has strong ties with friends but weak ties with community. He never takes part in activities because he doesnâ&#x20AC;&#x2122;t know.
Motivation Information Skill Social connection
The backstory He is self-employed. He has no close family or children. Current status Claude is a man living alone in Lambeth. He knows how to use smart phone and computer. He built his own website by his own. Social connection
Motivation Information Skill Social connection
He has few connection with others. Issues and challenges He hopes to spend more time on hobbies but he does not have hobbies till now. On the other hand, he is working so he lack of time to socialise.
Issues and challenges He tries to control his living expenses, because he lives on limited pension and he doesnâ&#x20AC;&#x2122;t want to do any work.
Keywords
Keywords Pub
â&#x20AC;&#x153;I am not a typical Lambeth man.â&#x20AC;?
% #
Lack of information
Alone
Self-employed
Lack of time
SQ
Iâ&#x20AC;&#x2122;m Ned, I really want to
Hi Anna, do you know the meeting time of the reading group?
I used to go to a reading group. But I broke my leg last year. After recovering, I lost their contact information.
Iâ&#x20AC;&#x2122;m afraid that
I met my neighbor Anna one day. I asked her about the group.
I am lonelyâ&#x20AC;Ś I donâ&#x20AC;&#x2122;t know how to ! close friends to ask.
I stay at home, watching TV from morning to night. No one to talk to. Nothing to do.
SO
I feel empty in my mind. But I have no idea of how to change.
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SS
1
2
Older people cannot be resilient if they are isolated
3
I have nothing to do!
Men prefer to socialise while doing something productive
4
No volunteersâ&#x20AC;Ś No fundingâ&#x20AC;Ś
Not many men attend!
Many men are socially isolated and are not attending events available to them
ST
There are men who are running productive local projects that need help
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KEY PARTERS
KEY ACTIVITIES
VALUE PROPOSITIONS
CUSTOMER RELATIONSHIP
CUSTOMER SEGMENTS
Age UK
Event and activity calendar
Trust
Local Projects
Support to start own events
Offering membership to a community for older men.
Older men who are socially isolated and lonely
Voluntary sector Organizations
Membership of a community Space to advertise events Guide on how to engage older
KEY RESOURCES Brand Website
To acquire information about local events and activities
Member support Peer feedback on events and activities
Access to support to create their own activities. Gives local projects and organisations a space to advertise their activities Helping local projects & organizations attract men to attend events
CHANNELS Websites of TomLink & collaborative organizations
Older men who want to be part of and give back to the community Local Projects & Organizations who lack voluntary support or canâ&#x20AC;&#x2122;t engage older men
Social media
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Volunteers
Badge
Corporate partners
Word of mouth Social prescription
COST STRUCTURE
REVENUE STREAMS
Marketing
Meeting/Events
Funding from Age UK
Physical promotion
General & Admin
Corporate Partners like pubs, brands. Experts by experience
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PARTNERS
THE NETWORK
CONTACT
JOIN TOMLINK The Older Men’s Network in Lambeth “Retired but have nothing to do? Come see what it’s like”
“WE SUPPORT OLDER MEN” TOMLINK is a service that targets older men — using a variety of channels that can reach older men, providing updated integrated information of events, clubs, services, volunteer opportunities that are suitable for them.
Help to engage more men in activities and build social connections to prevent social isolation. Active collecting feedback from older men, help their voices to be heard, to promote the organisations to improve their services.
WHAT IS TOMLINK
Submit events information
Get integrated updated info
Get integrated info, help to publisize
Participate in events
Organisations Gather feedback
Members
Feedback
UPCOMING ACTIVITIES
2nd Feb
Group trip We are going to provide a value group trip…
2nd Feb
2nd Feb
Group trip We are going to provide a value group trip…
Group trip We are going to provide a value group trip…
2nd Feb
Group trip We are going to provide a value group trip…
View more in calendar
PARTNER ORGNISATIONS
BENEFIT
Newsletter
Community
We send you newsletter to let you know all suitable events around you.
We help you get involved in communities to build social connection with who understand you most.
We send you a badge to show you are our members.
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