test

PRODUCT PROPOSAL

HAF SERIES

ASSIGNMENT

Please design a new product for the HAF series that is outside the product category. So not a case product. You can decide the product type, but it has to follow the core value of the HAF series.

Expectation, Sketch design proposal and justification for product type.

HAF SERIES NEXT

BRAND STRATEGY - GAMING

Currently observing the company's products, Expanding to computer peripherals with cooling products, mainly focusing on the development of Gaming.

目前觀察公司產品，以散熱產品擴展到電腦周邊，主要以電競走向做為發 展。

SWOT ANALYSIS

Conduct SWOT analysis of the brand to understand the brand's strengths and weaknesses. This design aims to look for external opportunities, expand products with brand advantages, and create new products.

對品牌進行SWOT分析，了解品牌優勢與劣勢情況。

尋找外在機會並以品牌優勢拓展產品，創造新商品為此次 設計目標。

• Powerful cooling technology /散熱技術強大

• Have brand awareness /具有品牌知名度

• A variety of gaming peripheral products /多種電競周邊產品

Strengths Weakness Opportunities

• Focus on the Gaming industry /集中於電競產業

• Product tonality is similar /產品調性相近

Threats

• Gaming industry trend is improving /電競產業趨勢提升

• The Rise of Immersive Experiences /沉浸式體驗崛起

• Innovative products /創新產品

• Huge competition in the same industry /同業競爭壓力大

• Competitors launch new products /競爭對手推出新品

GOAL

Market Position

GAMING HOME

To expand the market as the goal and tap potential customers. Use the user environment to develop other product lines. Find potential demand in different market positions. Striding between Gaming and Home. Based on brand influence, gradually expand to the home market.

以拓展市場為目標，挖掘潛在客戶，以使用者情境空間去發展其他產品路線，在 不同的市場定位中找到潛在需求，橫跨於電競與居家之間，在基於品牌影響力之 下，逐步拓展到居家市場。

Target Customer

GAMEING

HOME

Original Target Customer Requirements

• Like playing games /喜歡遊戲

• High hardware requirements /硬體需求高

• The pursuit of high-quality gaming experience /追求優質遊戲體驗

HOME

Another Target Customer Requirements

• Preference for everyday needs /偏好日常生活所需

• Like to decorate the indoor environment /喜歡佈置室內環境

• The pursuit of quality of life, comfort /追求生活質感、舒適

GAMING HOME GAMING HOME

Gaming home

Concept

Pursue a better gaming space, create an ideal gaming home space for gamers, and improve comfort and gaming experience.

追求更美好的電競空間，為遊戲玩家創造更理想的居家電競空間，提升舒適度與遊戲體驗。

References

IKEA and ASUS ROG co-branded. A home furnishing brand launched products based on Gaming usage scenarios. From Home to Gaming, we can find that Gaming home products are a trend. Then from the perspective of Gaming brands developing home products, let us define our Gaming home and what it will look like.

IKEA與ASUS ROG聯名，一個居家品牌推出以電競使用情境為概念的產品，從居家跨 足到電競，可以發現電競居家產品是一種趨勢，那由電競品牌的角度去發展居家產品， 由我們去定義屬於我們的電競居家，那又會是什麼樣子。

Competitive Product Analysis GAMEING

The company's products are mainly concentrated in the Gaming industry during the analysis. The products designed by IKEA and ROG, combining various advantages, fall in the Gaming and Home products, mainly low-priced. Therefore, in terms of product positioning this time, low-priced products are launched first to increase popularity. Then raise the price upwards, and launch technology-integrated products to expand the product line to the vacant area.

分析過程中發現公司產品主要集中在電競產業，IKEA與ROG結合 各優點設計的產品則落在電競與居家間，主要以低價位商品為多

數，因此在這次產品定位上，先推出低價商品藉此打開知名度。

再將價格往上提，推出結合科技化商品以拓展產品線至空缺地帶。

Product Position

Stepping into the first stage of the Gaming home product line, it is expected to use the brand advantage to position the product direction with powerful cooling technology and image.

First stage: Desktop Fan

Second stage: Tower Fan

踏入電競居家產品線的第一階段，期望應用品牌優勢，以強大的散熱技 術及形象，定位產品方向。

第一階段: 桌上型風扇

第二階段: 居家立扇

The Core Value of HAF

Haf Family styles and image as below

1.Tuf strong

2.CNC/industrial

3.Air suction

And the shape and design guideline

1.Big chamfer

2.Trapezoid detail

3.Gunmetal paint

4.Big area for mesh

The core value of HAF

軍事未來感

裝甲車履帶(環形)

金屬鐵網

THE FIRSE STAGE

DESKTOP FAN OF HAF SERIES

From the perspective of Gaming combined with Home, the goal is to pursue a better Gaming space. This time combines design and immersive experience. The five senses can bring the immersive game experience, which includes vision, hearing, touch, smell, and taste. Therefore, a significant feature of this design is to combine the sense of smell to bring other immersive experience methods to the game experience.

Immersive Experience

從電競結合居家的角度踏入產品，目標是為了追求更美好的電競空間，這次將設計與沉浸式體驗結合。 沉浸式遊戲體驗可由五感分別帶來感受，五感中分別有視覺、聽覺、觸覺、嗅覺、味覺，因此此次設計一大特點，結合五感設 計的嗅覺為遊戲體驗帶來其他沉浸體驗方式。

Cyberpunk 2077

Smoky, Damp

Five Senses

Gasoline, Brake pads

GT7

/汽油味、煞車皮味

/煙硝味、潮濕

Sketch

HAF SERIES X DESKTOP FAN

The sense of smell bring the new immersive experience.

Material

Plastic

Ceramics (Smell)

Base

The base design uses the hexagonal shape of the brand symbol.

Back View

The base design uses the hexagonal shape of the brand symbol

THANK YOU FOR YOUR ATTENTION