NZZ Rate card | 2011 Advertising rates | For clients outside Switzerland
Table of contents
2
Contents Media data Neue Z端rcher Zeitung NZZ am Sonntag NZZ Online NZZ Folio Magazin Z NZZ campus NZZ Chronik NZZexecutive NZZdomizil NZZ BusinessCombi Volume discount Contacts
Page 3 Page 4 Page 7 Page 10 Page 11 Page 13 Page 15 Page 17 Page 18 Page 20 Page 21 Page 23 Page 24
All prices in Swiss Francs or Euros, excluding 8 % VAT. Subject to change. General Terms and Conditions as per www.nzzwerbung.ch apply. For full details of all rates and services, please refer to www.nzzwerbung.ch.
Media data
3
Performance and readership data Neue Zürcher Zeitung Print run Readership1 136,894 314,000
Reach 7,0%
NZZexecutive Print run 266,707
Readership1 685,000
Reach 15,3%
Reach 11,6%
NZZdomizil2 Print run 123,079
Readership 306,000
Reach 7,0%
NZZ BusinessCombi Print run Readership 181,344 454,000
Reach 7,9%
NZZ am Sonntag Print run 129,813
Readership 520,000
NZZ Online Page impressions 40,269,969
Unique clients 123,4000
Reach 12,6%
NZZ Folio Print run 204,350
Readership 645,000
Reach 14,9%
Magazin Z2 Print run 320,000
Readership 665,000
Reach 15,3%
NZZ campus2 Print run 180,000
Readership 306,000
Reach 7,0%
NZZ Chronik2 Print run 170,000
Readership 306,000
Reach 7,0%
1
1
German and French-speaking Switzerland. Figures supplied by publisher. 3 Source: WEMF-Auflagen-Bulletin 2010, MACH Basic 2010-2, Net-Metrix-Audit 2010/07, Net-Metrix-Profile 2010-2. 2
Neue Zürcher Zeitung
(1 of 3)
4
Recommendations and classifieds1 Total edition Fixed formats 2/1 pages 1/1 page 1/2 page 1/4 page 1/8 page
B/W 43,160.– 22,020.– 11,010.– 5,500.– 2,750.–
Colour 56,550.– 28,850.– 17,020.– 8,720.– 4,360.–
Millimetre rates Up to 400 mm 401 mm or more
B/W 5.11 5.60
Colour 7.98 7.98
Fixed formats 2/2 pages2 2/4 pages3 1/2 page 1/4 page (291×108 mm)
B/W 28,880.– 14,440.– 14,440.– 7,220.–
Colour 35,640.– 20,960.– 18,170.– 10,470.–
Fixed formats for Junior Page Junior Page Junior Page Maxi Junior Page Business Junior Page Maxi Business
Fixed formats in Business/ Stock Exchanges section 1/2 page 1/4 page (291×108 mm)
B/W 18,580.– 9,250.–
Colour 22,020.– 12,390.–
Millimetre rates B/W Standard (Min. height = 60 mm, 1st section = 80 mm) 6.83 Business/Stock Exchanges (Min. height = 80 mm) 8.74
Text-adjacent advertisements Total edition
1 2
Classifieds advertisements only available in even or 5-column form. Use of colour only possible for ads of 100 mm or more. 3 Half-page panorama advertisements. Quarter-page panorama advertisements
B/W 15,390.– 17,320.– 19,250.– 21,660.–
Colour 19,950.– 22,230.– 23,770.– 26,190.– Colour 9.66 11.62
Neue Zürcher Zeitung
(2 of 3)
5
Financial advertisements Total edition Millimetre rates General meetings, dividends, coupon, financial and public notices, issue announcements, capital market, listings
B/W 5.11
Colour 6.75
B/W 29.00 31.89 29.00 25.82 23.48 29.00 39.90 36.40 36.40
Publication Mon–Sat Mon–Sat Mon–Sat Mon–Sat Mon–Sat Mon–Sat Mon–Sat Mon–Sat Tue–Sat
29.00 23.48 16.55 25.82 23.48 23.48 25.82
Tue–Sat Tue–Sat Tue–Sat Mon–Sat Mon–Sat Mon–Fri Mon–Fri
Advertisements on text page Total edition Millimetre rates International Switzerland (lead item) Switzerland Zurich and region (lead item) Zurich and region Miscellaneous Front page of Business section Business Stock exchanges (lead item)1 Denivatives/foreign exchange (centre of page)1 Stock exchanges1 SIX investment fund pages1 Sport (lead item – back page) Features Special topics Special topics (lead item – back page)
Section 1st section 1st section 1st section 1st section 1st section 1st section 2nd section 2nd section 2nd section
Column width 54 mm 54 mm 54 mm 54 mm 54 mm 54 mm 54 mm 54 mm 54 mm
Min. height 80 mm 80 mm 30 mm 80 mm 30 mm 80 mm 80 mm 80 mm 80 mm
2nd section 2nd section 2nd section 2nd section 3rd section 3rd section 3rd section
113 mm 54 mm 47 mm 54 mm 69 mm 54 mm 54 mm
80 mm 60 mm 30 mm 80 mm 30 mm 30 mm 80 mm
Colour surcharge Up to 440 mm 441 mm or more
Colour 5,580.– 6,960.–
Max. height 100 mm 100 mm
100 mm 100 mm 110 mm 80 mm 100 mm 100 mm 100 mm
1
Only appears in the Swiss edition.
Neue Zürcher Zeitung
(3 of 3)
6
Advertisement formats Fixed formats 2/1 pages 1/1 page 2/2 pages 2/4 pages 1/2 page
Width × height 612×440 mm 291×440 mm 612×218 mm 612×108 mm 291×218 mm
Fixed formats 1/4 page 1/8 page Junior Page Junior Page Maxi
Width × height 291×108 mm or 143×218 mm 143×108 mm 172×236 mm 231×318 mm
Pre-printed inserts Publication and print run Publication Print run (copies)
Total national print run
Split print run Zurich & region1
Split print run Zurich City1
Monday–Friday 134,000
Monday–Friday 60,000
Monday–Friday 26,000
Saturday 144,000
Saturday 63,000
Saturday 28,000
Rates Weight
Rate/1,000 copies
Up to 25 g 26–50 g 51–75 g 76–100 g 101–150 g Over 150 g
310.– 390.– 470.– 530.– 570.– on request
Total national print run Monday–Friday Saturday 41,540.– 44,640.– 52,260.– 56,160.– 62,980.– 67,680.– 71,020.– 76,320.– 76,380.– 82,080.–
Split print run Zurich & region1 Monday–Friday Saturday 18,600.– 19,530.– 23,400.– 24,570.– 28,200.– 29,610.– 31,800.– 33,390.– 34,200.– 35,910.–
Split print run Zurich City1 Monday–Friday Saturday 8,060.– 8,680.– 10,140.– 10,920.– 12,220.– 13,160.– 13,780.– 14,840.– 14,820.– 15,960.–
Discount 15% combined discount for simultaneous insertion in both NZZ and “NZZ am Sonntag”, plus 20% discount on supplements printed on NZZ AG rotary printing presses. 1 For logistical reasons, postal copies of split editions do not include insertions
NZZ am Sonntag
(1 of 3)
7
Recommendations and classifieds1 Placement in 1st section Fixed formats 2/1 pages 1/1 page
Placement in 2nd to 8th section B/W 38,920.– 19,460.–
Colour 55,350.– 27,670.–
Fixed formats 2/1 pages 1/1 page 1/2 page 1/4 page 1/8 page
B/W 35,360.– 17,680.– 8,840.– 4,425.– 2,220.–
Colour 50,310.– 25,160.– 14,980.– 7,630.– 3,875.–
Millimetre rates Up to 400 mm 401 mm or more
B/W 4.09 4.45
Colour 7.40 7.40
Fixed formats 2/2 pages2 2/4 pages3 1/2 page 1/4 page (291×108 mm) Junior Page
B/W 31,500.– 15,750.– 15,750.– 7,880.– 14,750.–
Colour 43,350.– 25,360.– 21,670.– 12,690.– 21,740.–
Millimetre rates Min. height = 60 mm, Business section = 80 mm
B/W
Colour
7.73
11.97
Text-adjacent advertisements Placement in 1st section
Placement in 2nd to 8th section
Fixed formats 1/2 page 1/4 page (291×108 mm) Junior Page
B/W 17,320.– 8,660.– 16,126.–
Colour 23,850.– 13,950.– 23,910.–
Millimetre rates Min. height = 80 mm
B/W 8.53
Colour 13.14
1 2
30% discount on advertisements for events, art trade, galleries and antiques. Classifieds only in even or 5-column form. Use of colour only possible for ads of 100 mm or more. 3 Half-page panorama advertisements. Quarter-page panorama advertisements.
NZZ am Sonntag
(2 of 3)
8
Advertisements on text page1 Placement in 1st section Millimetre rate Column width = 55 mm, Min. height = 80 mm
Placement in 2nd to 8th section B/W 27.70
Centre of page Millimetre rate Column width = 55 mm (Placement in Sports section possible)
Advertisement formats Fixed formats 2/1 pages 1/1 page 2/2 pages 2/4 pages 1/2 page 1/4 page 1/8 page Junior Page
1
Width × height 612×440 mm 291×440 mm 612×218 mm 612×108 mm 291×218 mm 291×108 mm or 143×218 mm 143×108 mm 173×268 mm
Max. height = 340 mm (for 341 mm or more, rate for 420 mm applies)
Millimetre rate Column width = 55 mm, Min. height = 30 mm Business section = 80 mm
B/W 25.16
Colour surcharge B/W 32.66
Height Up to 440 mm 441 mm or more
Colour 4,780.– 5,970.–
“Books on Sunday” insert Fixed formats 2/1 pages 1/1 page 1/2 page 1/4 page
Width × height 440×290 mm 210×290 mm 210×141 mm 210× 68 mm
B/W 16,210.– 8,100.– 4,085.– 2,045.–
Colour 23,020.– 11,510.– 6,870.– 3,510.–
NZZ am Sonntag
(3 of 3)
9
Pre-printed inserts Publication and print run Publication Sunday
Print run 158,000 copies
Rates Weight Up to 25 g 26–50 g 51–75 g 76–100 g 101–150 g Over 150 g
Rate/1,000 copies 390.– 490.– 550.– 615.– 670.– on request
Rate 61,620.– 77,420.– 86,900.– 97,170.– 105,860.–
Combination Discount 15% combined discount for simultaneous insertion in both NZZ and NZZ am Sonntag, plus 20% discount on supplements printed on NZZ AG rotary printing presses.
NZZ Online
10
NZZ Online
NZZnetz
The leading platform for news, background and analysis NZZ Online is one of the Swiss media sites with the widest reach and is one of the most popular Swiss websites for the target market of “Leaders” and “Top Leaders”. NZZ Online stands for credible, up-to-the-minute news reporting, guaranteed by the presence of a strong editorial team, seven days a week and twenty-four hours a day.
From the beginning of 2011, bookings may be made on NZZnetz for the online platforms of NZZ, “Neue Luzerner Zeitung” and “St. Galler Tagblatt”. Offers and rates will be available shortly.
Bookings CPT 1
NZZ Mobile
Placement Skyscraper Rectangle Maxiboard
1
CPT ROS 45 € 45 € 45 €
Media data Usage data Page Impressions Unique Clients Reach
1
Cost per thousand.
With NZZ Mobile you can use your mobile phone to access the contents of NZZ Online. Easily access current news or the weather forecast on your mobile phone anytime, anywhere.
Media data per week 40,269,969 1,234,000 12,6%
Sources: Net-Metrix-Audit 2010/07, Net-Metrix-Profle 2010-1.
Usage data Page Impressions Visits
per week 300,000 110,000
NZZ Folio
(1 of 2)
11
Standard advertisements
Text-adjacent advertisements
Fixed formats 2/1 pages 1/1 page 2/2 pages 1/2 page 1/3 page 1/4 page
Fixed formats 1/3 page 1/4 page
Colour 41,000.– 24,200.– 26,700.– 14,500.– 9,600.– 7,350.–
Special placements
Advertisement formats Fixed formats 2/1 pages 1/1 page 2/2 pages 1/2 page portrait 1/2 page landscape 1/3 page landscape 1/3 page portrait 1/4 page portrait 1/4 page landscape Special format Gatefold (3 pages, folded inwards)
1
Type area (Width×height) 404×254 mm 174×254 mm 84×254 mm 174×123 mm 174× 80 mm 55×254 mm 84×123 mm 174× 60 mm
With bleed margin 1 (Width×height) 440×297 mm 220×297 mm 440×154 mm 107×297 mm 220×147 mm
With bleed margin1 (Width×height) leaf (inside) 200×297 mm cover (outside) 218×297 mm
Plus 3 mm edge trim per page
Colour 11,520.– 8,820.–
Placement Inside front cover plus page 3 Pages 4 and 5 1/1 advertisement (next to Editorial) 1/1 advertisement (next to Contents) 1/1 advertisement (next to Categories) Inside back cover Outside back cover
Colour 52,000.– 48,500.– 27,000.– 26,400.– 26,400.– 26,400.– 30,400.–
Special format Gatefold
Colour 98,000.–
Discounts Agency commission fixed insert II
Discount 15%
NZZ Folio
(2 of 2)
12
Publication Month January February March April May June July August September October November December
Theme Psychological distress Homemakers Sponsorship. Who pays whom? Nuclear power Dream jobs A song – and everything about it Cycling Twenty years of NZZ Folio (anniversary edition) Scene of the crime Emigrated Responsibility I love you. Where are you?
Supplements Weight Up to 50 g 50–100 g Fixed inserts
Publication 3 January 7 February 7 March 4 April 2 May 6 June 4 July 2 August 5 September 3 October 7 November 5 December
Advertising deadline 16 December 2010 20 January 17 February 17 March 14 April 19 May 16 June 14 July 18 August 15 September 20 October 17 November
Copy deadline 20 December 2010 25 January 22 February 22 March 19 April 24 May 21 June 19 July 23 August 20 September 25 October 22 November
Readership Total edition Split NZZ 54,900.– 39,000.– 61,000.– 43,100.– 24,300.– (+1/1 page 24,200.–)
Readership Total Men Women
Reader numbers 645,000 362,000 283,000
Reach 14,9% 16,9% 12,8%
Leaders Total
Reader numbers 108,000
Reach 46,5%
Magazin Z
(1 of 2)
13
Standard advertisements
Advertisement formats
Fixed formats 2/1 pages 1/1 page 2/2 pages 1/2 page 1/4 page
Fixed formats
Colour 65,940.– 32,970.– 41,220.– 20,560.– 10,300.–
2/1 pages 1/1 page 2/2 pages 1/2 page portrait 1/2 page landscape 1/4 page portrait 1/4 page landscape
Special placements Placement Inside front cover Inside front cover and page 3 Outside back cover First 1/1 page on the right First 1/1 page on the left 2/1 pages panorama advertisement preceding main theme 2/1 pages panorama advertisement at centre of section Series of advertisements
1
Plus 3 mm edge trim per page
Colour 39,560.– 79,120.– 42,860.– 36,270.– 36,270.– 69,850.– 69,850.– On request
Type area (Width×height) 532×359 mm 252×359 mm 532×174 mm 124×359 mm 252×174 mm 60×359 mm 252× 85 mm
With bleed margin 1 (Width×height) 556×400 mm 278×400 mm 556×196 mm 138×400 mm 278×196 mm 74×400 mm 278× 95 mm
Magazin Z
(2 of 2)
14
Publication Main theme Spring fashion Watches/jewellery Travel/cars Home/interior design Autumn fashion Celebrating food, wine and a beautifully set table Watches/jewellery Gifts
Publication date 19/20 February 26/27 March 14/15 May 11/12 June 10/11 September
Deadline for special placements 27 December 2009 7 January 14 March 18 April 13 June
8/9 October 5/6 November 3/4 December
15 August 29 August 10 October
Advertising deadline 19 January 23 February 13 April 11 May 10 August 7 September 5 October 2 November
Copy deadline 26 January 2 March 20 April 18 May 17 August 14 September 12 October 9 November
NZZ campus
(1 of 2)
15
Magazine Standard advertisements Fixed formats 2/1 pages 1/1 page 1/2 page (portrait only on outside back cover) 1/4 page
Millimetre rates B/W 23,430.– 11,710.– 5,850.– 2,925.–
Colour 29,160.– 14,570.– 8,470.– 4,230.–
B/W 10,110.– 5,050.–
Colour 12,720.– 7,330.–
Advertisement formats Fixed formats 2/1 pages 1/1 page 1/2 page portrait 1/2 page landscape 1/4 page portrait 1/4 page landscape
1
Type area (Width×height) 193×245 mm 94×245 mm 193×120 mm 94×120 mm 193× 58 mm
Plus 3 mm edge trim per page
Colour 14.16
Minimum 1 column/30 mm (61×30 mm), Maximum 1 column/100 mm (61×100 mm)
Special placements
Text-adjacent advertisements Fixed formats 1/2 page 1/4 page (only landscape format)
B/W 11.40
Placement Inside front cover Outside back cover
Colour 17,090.– 18,720.–
Publication With bleed margin 1 (Width×height) 430×280 mm 215×280 mm 104×280 mm 215×138 mm not possible not possible
Publication date 1 March 10 May 27 September 29 November
Advertising deadline 1 February 18 April 5 September 7 November
Copy deadline 4 February 21 April 9 September 11 November
NZZ campus
(2 of 2)
16
Weekly pages Back page 2nd Section NZZexecutive Masthead (50×34 mm) Single rate Published 4–12 times Published 13–25 times Published 26–52 times Fixed formats 1/2 page (291×215 mm) – Recruitment – Commercial 1/4 page (143×215 mm/291×108 mm) – Recruitment – Commercial
Each Monday in Neue Zürcher Zeitung Colour 3,465.– 2,795.– 2,235.– 2,010.–
B/W
Colour
15,780.– 18,430.– 15,070.– 23,690.– 6,890.– 9,210.– 7,530.– 12,030.–
Fixed formats 1/4 page (291×108 mm) – Commercial
B/W
Colour
7,220.–
10,470.–
NZZ Chronik
17
Standard advertisements Fixed formats 2/1 pages 1/1 page 1/2 page landscape (only bottom of page as text-adjacency possible) 1/4 page landscape (only bottom of page as text-adjacency possible)
Publication Colour 29,150.– 14,570.– 12,720.– 7,330.–
Special placements Placement Inside front cover Outside back cover
Colour 17,090.– 18,720.–
Advertisement formats Fixed formats 2/1 pages 1/1 page 1/2 page landscape 1/4 page landscape
1
Type area (Width×height) 178×250 mm 178×122 mm 178× 59 mm
Plus 3 mm edge trim per page
With bleed margin 1 (Width×height) 420×297 mm 210×297 mm 210×148 mm not possible
Publication date 16 December
Advertising deadline 16 November
Copy deadline 25 November
NZZexecutive
(1 of 2)
18
Situations vacant in NZZexecutive (Recruitment section on Saturday in NZZ and in NZZ am Sonntag) NZZexecutive and NZZ international edition Fixed formats 1/1 page 1/2 page 1/4 page 1/8 page
B/W 31,575.– 15,790.– 7,901.– 3,955.–
Colour 36,900.– 18,450.– 9,230.– 4,615.–
Millimetre rates Standard Situations wanted
B/W 8.05 4.92
Colour 9.20
Commercial ads in NZZexecutive (Recruitment section on Saturday in NZZ and in NZZ am Sonntag) NZZexecutive and NZZ international edition Fixed formats 1/1 page 1/2 page 1/4 page 1/8 page
B/W 29,985.– 14,985.– 7,498.– 3,755.–
Colour 36,630.– 23,060.– 11,650.– 5,960.–
Millimetre rates
B/W 7.57
Colour 11.45
NZZexecutive
(2 of 2)
19
Advertisement formats Fixed formats 1/1 page 1/2 page 1/4 page 1/8 page
Special offer: Security Package Maximise the impact of your recruitment ad with a response multiplier.
Width × height 291×440 mm 291×215 mm 291×106 mm or 143×215 mm 143×106 mm
NZZexecutive.ch website Online to print Combination rate for print and online Print advertisements can be combined with online advertisements. Run time is 30 days, rate: CHF 475
Individual advertisement Individual advertisement on NZZexecutive.ch, run time: 30 days, rate: CHF 625
Volume discounts Amount Discount 20,000.– 2% 50,000.– 3% 100,000.– 4% 200,000.– 5%
Amount Discount 300,000.– 6% 500,000.– 7% 800,000.– 8%
Amount Discount 1,000,000.– 9% 1,250,000.– 10% 1,500,000.– 11%
Terms and conditions Valid for all “NZZexecutive” offers. Format and text changes as desired. 1 year duration.
Offer – When booking your recruitment advertisement, the same ad will appear again within 6 weeks in the “NZZexecutive” Recruitment section. – By booking the Security Package before the first insertion, the rate for your advertisement will only increase by 25% for the additional insertion. – This package is only available for recruitment advertisements. – If the package is booked retrospectively, a 50% discount will be applied to the additional insertion within a 6-week period. Benefits – You have several weeks to find the best candidate for the vacant position. – You increase your market presence by doubling it with each insertion. – The recruitment ad can be published twice within a 6-week period.
NZZdomizil
20
Property advertisements in Neue Zürcher Zeitung1
NZZdomizil.ch website
Total edition
Individual advertisement, run time: 30 days, rate: CHF 110
Fixed formats 1/1 page 1/2 page 1/4 page 1/8 page
B/W 22,020.– 11,010.– 5,500.– 2,750.–
Colour 28,850.– 17,020.– 8,720.– 4,360.–
Millimetre rates Up to 400 mm 401 mm or more
B/W 5.11 5.60
Colour 7.98 7.98
Property advertisements in NZZ am Sonntag2 Fixed formats 1/1 page 1/2 page 1/4 page 1/8 page
B/W 17,680.– 8,840.– 4,425.– 2,220.–
Colour 25,160.– 14,980.– 7,630.– 3,875.–
Millimetre rates Up to 400 mm 401 mm or more
B/W 4.09 4.45
Colour 7.40 7.40
1 2
Appear on Monday, Wednesday and Sunday in the Property category and on Friday in the separate property section, “NZZdomizil” Enjoy a discount of 50% for an additional placement of your ad in “NZZ am Sonntag”.
NZZ BusinessCombi: “Neue Zürcher Zeitung” and “Le Temps”
(1 of 2)
21
Recommendations and classifieds1 Total edition (NZZ BusinessCombi II) Fixed formats 2/1 pages 1/1 page 1/2 page 1/4 page 1/8 page
B/W 66,170.– 34,610.– 16,140.– 8,070.– 4,030.–
Colour 78,730.– 40,890.– 21,670.– 11,030.– 5,510.–
Millimetre rates Up to 400 mm 401 mm or more
B/W 7.43 7.88
Colour 10.07 10.07
Text-adjacent advertisements Total edition (NZZ BusinessCombi II) Fixed formats 2/2 pages2 2/4 pages3 1/2 page 1/4 page (291×108 mm)
B/W 47,090.– 27,640.– 25,550.– 13,450.–
Colour 53,970.– 33,640.– 28,980.– 16,440.–
Fixed formats in Business section 1/2 page 1/4 page (291×108 mm)
B/W 29,360.– 15,320.–
Colour 32,520.– 18,210.–
1 2
Millimetre rates B/W Standard (Min. height = 60 mm, 1st section = 80 mm) 12.47 International (Min. height = 80 mm) 14.22
Classifieds advertisements only available in even or 5-column form. Use of colour only possible for ads of 100 mm or more. 3 Half-page panorama advertisements. Quarter-page panorama advertisements
Colour 15.07 16.87
NZZ BusinessCombi: “Neue Zürcher Zeitung” and “Le Temps”
(2 of 2)
22
Financial advertisements Total edition (NZZ BusinessCombi II) Millimetre rates General meetings, dividends, coupon, financial and public notices, issue announcements, capital market, listings
Advertisements on text page Total edition (NZZ BusinessCombi II) Millimetre rates Standard International Switzerland Business Exchanges1 SIX Investment fund pages
Section 1st section 1st section 2nd section 2nd section
Column width 54 mm 54 mm 54 mm 54 mm 54 mm
Min. height 30 mm 80 mm 30 mm 80 mm 80 mm
B/W 37.45 44.79 44.79 51.60 39.72
Publication Mon–Sat Mon–Sat Mon–Sat Mon–Sat Tue–Sat
2nd section
47 mm
30 mm
26.24
Tue–Sat
Colour surcharge Up to 440 mm 441 mm or more
Colour 5,450.– 6,720.–
Advertisement formats Fixed formats 2/1 pages 1/1 page 2/2 pages 2/4 pages 1
Width × height 612×440 mm 291×440 mm 612×218 mm 612×108 mm
Ad is placed in the business section of “Le Temps”.
Fixed formats 1/2 page 1/4 page 1/8 page
Width × height 291×218 mm 291×108 mm or 143×218 mm 143×108 mm
B/W 7.43
Colour 8.94
Discounts
23
Volume discounts Print (Commercial advertisements) Amount Discount Amount 12,000.– 2% 300,000.– 35,000.– 3% 350,000.– 70,000.– 4% 400,000.– 100,000.– 5% 450,000.– 125,000.– 6% 500,000.– 150,000.– 7% 600,000.– 175,000.– 8% 700,000.– 200,000.– 9% 800,000.– 250,000.– 10% 900,000.–
Discount 11% 12% 13% 14% 15% 16% 17% 18% 19%
Amount 1,000,000.– 1,500,000.– 2,000,000.– 2,500,000.– 3,000,000.– 4,000,000.– 5,000,000.–
Discount 20% 21% 22% 23% 24% 25% 26%
Frequency discounts Print (Commercial advertisements) Simultaneous booking with no size change 3 to 5 repeats 6 to 12 repeats 13 to 25 repeats 26 to 51 repeats 52 repeats or more
5% 7,5% 15% 20% 25%
Contacts
24
Daily newspaper, Sunday paper, supplements, magazines
Online media
Publicitas AG NZZ-Media Seehofstrasse 16 CH-8021 Zurich Phone +41 (0)44 258 16 98 Fax +41 (0)44 258 13 70 Email anzeigen@nzzmedia.ch www.nzzwerbung.ch www.nzzmedia.ch
Neue Zürcher Zeitung AG Advertising Industry Marketing NZZ Online Falkenstrasse 11 CH-8021 Zurich Phone +41 (0)44 258 16 69 Email onlinesales@nzz.ch www.nzzwerbung.ch www.nzz.ch
The global Publicitas network with its NZZ titles is available for foreign clients to advertise in from abroad. With the help of the «location finder» in the «offices network» under www.nzzwerbung.ch/kontakt you can find the contact person in your country.
Advertising industry/cross media marketing Neue Zürcher Zeitung AG Advertising Industry Marketing Falkenstrasse 11 CH-8021 Zurich Phone +41 (0)44 258 12 88 Fax +41 (0)44 258 22 88 Email nzzwerbung@nzz.ch www.nzzwerbung.ch