CONTENTS 0.1
TYPEFACE DETAILS
0.2
EXCLUSION ZONE
0.3
COLOUR SWATCHES
0.4
COLOUR SPEC
0.5
UK VARIATIONS
0.6
INTERNATIONAL VARIATIONS
0.7
BEST PRACTICES
0.1 TYPEFACE DETAILS
Only two font styles are used for the logo, and they are both from the same typeface family: Fira Sans Fira Sans is available in the following weights: Thin, Thin Italic, ExtraLight, ExtraLight Italic, Light, Light Italic, Regular, Italic, Medium, Medium Italic, SemiBold, SemiBold Italic, Bold, Bold Italic, ExtraBold, ExtraBold Italic, Ultra, and Ultra Italic.
FIRA SANS [BOLD] Fira Sans Bold is the primary font used for the logotype/logo wording. It is also used to draw attention to the 2nd half of the tag-line. It can also be used as the standard when stronger emphasis is needed, such as in: stationery, website design, brochures and all forms of general correspondance.
FIRA SANS [LIGHT] To be used for all other forms of standard body text, ranging from: stationery, website design, brochures and all forms of general correspondance.
ABCDEF abcd1234 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()
ABCDEF
abcd1234 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()
0.2 EXCLUSION ZONE
Blue striped area indicates Safe Zone.
Other graphical and visual elements can be safely positioned up to the adjoining Grey striped area. Blue indicates Clear Space. The blue area must be kept free of all other graphical and visual elements.
The minimum required Clear Space is defined by the measurement ‘P’ (equal to the height of the uppercase letter ‘P’, known as the ‘cap-height’.
0.3 COLOUR SWATCHES
It is important that we always stick to the brand colour palette to maintain consistency
UK brand: PANTONE BLACK PANTONE 298 PANTONE COOL GREY 6
INTERNATIONAL brand: PANTONE BLACK PANTONE 298 PANTONE 4515
UK
INT
PANTONE BLACK
PANTONE 298
PANTONE COOL GREY 6
PANTONE 4515
298 R0 G0 B0
R65 G183 B230
R167 G168 B170
R179 G163 B105
HEX #000000
HEX #41B6E6
HEX #A7A8AA
HEX #B3A369
RAL 5024
RAL 9006
RAL 1002
FOR VERTICAL LINE AND SUPPORTING STRAPLINES
0.4 COLOUR SPEC
Here we show how the swatches are to be used for the various strands. Swatches should never be alternated.
UK
INT
PANTONE BLACK
PANTONE 298
PANTONE COOL GREY 6
PANTONE 4515
298 R0 G0 B0
R65 G183 B230
R167 G168 B170
R179 G163 B105
HEX #000000
HEX #41B6E6
HEX #A7A8AA
HEX #B3A369
RAL 5024
RAL 9006
RAL 1002
0.5 UK Variations
There are a variations of the logo availabe. 1. Stand alone 2. Web address 3. Strapline 4. Mono Black 5. Mono White
1_
2_
3_
4_
5_
0.6 INTERNATIONAL Variations
There are a variations of the logo availabe. 1. Stand alone 2. Web address 3. Strapline 4. International strapline 5. Mono Black 6. Mono White
1_
2_
3_
4_
5_
6_
0.7 LOGO BEST PRACTICES
To ensure your brand logo is not the victim of aesthetic vandalism, the general rule to abide by is: do not change, alter, modify any part of the logo. Some examples of logo missuse are shown opposite.
VERTICAL LINE Do NOT resize or change the position of the vertical line.
FONT Do NOT use any other font, no matter how close it might look to Fira Sans. Leading the way in CONSTRUCTION RECRUITMENT
SIZING Do NOT use squish or squash the logo. Any resizing must be in proportion.
COLOUR Do NOT change the colours even if they look similar. Use the official colour specifications detailed in these guidelines 0.2/3
Leading the way in CONSTRUCTION RECRUITMENT
MIDLANDS OFFICE
LONDON OFFICE
Prospect House Stafford Road Dunston Stafford ST18 9AB
8th Floor 140 Aldersgate Street London EC1A 4HY